A slew of automakers in China have banded together and pledged to regulate how they market their EVs and avoid further price wars to help stabilize a booming market for consumers. Chinese EV automakers like NIO, XPeng, and BYD have been joined by the likes of Tesla to promote healthy competition and less “bad blood” overseas. But is this good for competition or is this cartel behavior?
It has been happening all over the globe, but the EV price wars in China were truly ignited at the start of this year, as Tesla slashed the MSRPs of its Model 3 and Model Y vehicles by about $7,000 each – sparking concerns over demand for the world’s most popular automaker overseas.
Tesla showrooms were flooded with Chinese consumers the next day, not to buy, but to protest. The American automaker had been slowly increasing the price of all of its EV models in China the past two years without any discounts, then suddenly leaned down to kick off 2023. Customers who had just purchased a shiny new Tesla in late 2022 however, were furious.
Historically, Tesla has increased gross margins with cost improvements and has only adjusted its pricing when it needs to create more demand. On paper, Tesla is already the world’s largest automaker by market cap, but its price manipulation offered a real-world study in global economics as its cuts sent shockwaves throughout the global EV market, including China.
Some automakers like BYD and XPeng scrambled to lower their prices to remain competitive, while others stood their ground. For instance, NIO’s CEO William Li said the company would not partake:
Model 3 and Model Y are less complex in functions and configurations compared to Chinese car brands, such as BYD, so it cuts prices to challenge its rivals. Tesla can fix vehicle prices in the US with a market share of over 60 percent, but not in China, where it holds only about 7 percent.
Whether NIO’s chief wants to admit it or not, Tesla’s strategy worked. The automaker just blew through expectations by reporting over 466,000 deliveries in Q2 of 2023, besting its own record a quarter before. Now however, Tesla looks like it’s ready to play nice with its market manipulation and has joined a dozen other EV automakers in a pledge to help stabilize prices for the good of the consumer.
Tesla’s Gigafactory in Shanghai / Credit: Tesla
EV automakers band together to end price wars in China
Earlier today at the 2023 China Auto Forum in Shanghai, the China Association of Automobile Manufacturers (CAAM) has helped facilitate a pledge signed by 16 major automakers vowing to uphold fair market order in their industry.
The pledge is signed by CAAM four months after the association called for a market-wide cooling off of price cuts between competitors, especially as automaker began to use marketing strategies to take digs at other companies in the country. The automakers that signed today include China FAW, Dongfeng Motor, SAIC Motor, Changan Automobile, BAIC, GAC, China National Heavy Duty Truck, Chery, JAC, Geely, Great Wall Motor, BYD, NIO, Li Auto, XPeng Motors, and, last but not least, Tesla. Here’s an excerpt from the commitment letter posted by CnEVPost:
First, we will abide by the rules and regulations of the industry, regulate marketing activities, maintain a fair competition order, and not disrupt the fair competition order of the market with abnormal prices.
Second, we will pay attention to marketing methods, will not exaggerate or conduct false marketing, not to mislead consumers to attract attention and increase customer acquisition.
Third, we will put quality first, use quality-oriented, high-quality products and services to meet the people’s needs for a better life.
Fourth, we will actively fulfill our social responsibility, and take an active role in helping to stabilize economic growth, increase confidence and prevent risks, and work together to make a contribution to national economic growth.
It is important to note, however, that this pricing commitment is self-regulatory and by no means legally binding. Still, it shows good faith among a myriad of different EV automakers in China that should help stabilize price wars overseas… at least for the time being.
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The man behind Jaguar’s radical new EV design, Gerry McGovern, was reportedly fired this week and “escorted out of the office.”
Jaguar design boss who led controversial EV was fired
After unveiling the Type 00 last year, an ultra-luxury two-door EV concept, and what Jaguar claimed to be a preview of its new design, the struggling British automaker almost broke the internet.
The radical, chunky-looking concept came under heavy fire online with comparisons to the Pink Panther and Barbie’s dream car.
Even Tesla’s CEO, Elon Musk, and EV maker Lucid Motors poked fun at the controversial concept. Musk responded to Jaguar’s post on X last year, “Do you sell cars?” mocking its bold attempt at a rebrand.
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Jaguar describes the Type 00 as “an indicator of design philosophy and intent for the coming new vehicles.” The concept not only looks like it was created with Grok or some other AI, but it’s also expected to be pretty pricey.
Jaguar Type 00 made its first public debut in Paris in March 2025 (Source: Jaguar)
During an interview with The Sunday Times last year, former CEO Adrian Mardell said Jaguar’s new luxury EV lineup would likely be priced around £150,000, or nearly $200,000.
According to sources from inside the company, Jaguar’s chief creative officer, Gerry McGovern, was fired on Monday.
Jaguar Type 00 made its first public debut in Paris in March 2025 (Source: Jaguar)
The sources told Autocar and Autocar India that McGovern was “escorted out of the office” and that his position was eliminated immediately.
When asked for more details, a JLR spokesperson responded, “No comment,” while Tata Motors has yet to respond.
The sudden news comes just a week after PB Balaji, former Tata Motors’ CFO, took over as Jaguar Land Rover CEO amid the company’s struggling efforts to turn things around.
McGovern’s departure after 21 years at JLR signals that bigger changes are coming for the ailing British luxury brand.
The first model from Jag’s new EV lineup was expected to be an electric four-door GT, set for production in mid-2026, followed by at least two more luxury EVs. With McGovern out, those plans will likely change. We’ll keep you updated with the latest.
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Tesla’s registration numbers for November 2025 are starting to roll in for European markets, and they paint a stark picture: demand is still collapsing in nearly every major market, with one massive exception that is propping up the entire region.
According to registration data tracked by Electrek, Tesla’s volumes in key European markets are down 12.3% year-over-year.
At first glance, the 12% decline in November might sound like good news, given Tesla’s sales in Europe have been declining by 30% to 40% each month all year, but it doesn’t tell the whole story.
If you exclude Norway, where a specific tax-incentive change is pushing demand forward, Tesla’s sales in the rest of Europe have plummeted by 36.3% – in line with the year-long decline.
In Norway, Tesla registrations skyrocketed 175% year-over-year to 6,215 units. This massive surge is due to buyers rushing to beat new EV tax changes expected in 2026, which would eliminate tax benefits for more expensive EVs, including virtually all of Tesla’s vehicles.
Norway alone accounted for over 35% of the total tracked volume this month.
Everywhere else, however, the floor is falling out.
Major volume markets are seeing declines of 40-60%:
France: Down 57.8% (1,593 units)
Sweden: Down 59.3% (588 units)
Netherlands: Down 43.5% (1,627 units)
Germany: Down 20.2% (1,763 units)
Italy remains the only other bright spot with 58.5% growth, but the volume (1,281 units) is too small to offset the crashes in France and Germany. Unlike Norway, where sales are booming as incentives expire, Tesla’s sales in Italy surged due to a new EV incentive.
It sent Tesla’s sales surging 58%, compared with the broader EV industry, which rose 170% in November due to the new incentives.
Here is the full breakdown of the markets reporting so far:
Market
Nov 2025
Nov 2024
Change (Vol)
Change (%)
Norway
6,215
2,258
+3,957
+175.2%
Germany
1,763
2,208
-445
-20.2%
Netherlands
1,627
2,881
-1,254
-43.5%
France
1,593
3,774
-2,181
-57.8%
Spain
1,523
1,669
-146
-8.7%
Italy
1,281
808
+473
+58.5%
Belgium
998
1,691
-693
-41.0%
Sweden
588
1,446
-858
-59.3%
Denmark
534
1,054
-520
-49.3%
Portugal
425
801
-376
-46.9%
Austria
406
440
-34
-7.7%
Finland
257
323
-66
-20.4%
Switzerland
242
536
-294
-54.9%
Electrek’s Take
A single market, Norway, is currently saving Tesla’s European sales, but that is clearly temporary. It simply pulled a lot of demand from Tesla’s sales in 2026.
When you strip out the Norway anomaly, a 36% drop in the rest of Europe shows that Tesla’s demand crisis is continuing in Europe.
We are seeing the compound effect of two problems we’ve discussed at length:
Stale Lineup: The Model Y refresh is here, but it hasn’t been enough to stop buyers from defecting to newer, more competitively priced options from Chinese OEMs like BYD and legacy players who are starting to catch up with Tesla with increasingly more competitive offering.
Brand Toxicity: As polls in Germany have shown, Elon Musk’s continued political polarization is actively driving away the core EV-buying demographic in Western Europe. You can see this most clearly in markets like France and Sweden, where the drop is nearly 60%.
Tesla needs more than just price cuts or minor refreshes to stop this bleeding. They need to address the brand issue, or 2026 will be a very long year for the company in Europe.
Keep in mind that those 2025 results are also being compared to Tesla’s 2024 performance, which was already down from 2023. This decline has been going on for 2 years now, it only accelerated in 2025.
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Homes near a data center in Ashburn, Virginia, US, on Friday, July 25, 2025.
Bloomberg | Bloomberg | Getty Images
Data centers that haven’t been built yet are driving up electricity prices and could leave consumers on the hook for expensive power infrastructure if demand projections are wrong.
The race to build facilities that provide artificial intelligence has fueled a boom in data centers that train and run large language models, like OpenAI’s ChatGPT and Anthropic’s Claude, upending a utility industry that grew used to 20 years of no increase in electricity demand.
But now, some investors and energy market analysts are questioning whether the AI race has turned into a bubble, one that would prove expensive to unravel as new transmission lines and power plants are built to support those data centers.
Consumers served by the largest electric grid in the U.S. will pay $16.6 billion to secure future power supplies just to meet demand from data centers from 2025 through 2027, according to a watchdog report published this month.
The grid is PJM Interconnection, serving more than 65 million people across 13 states, including the world’s largest data center hub in Virginia and fast-growing markets like northern Illinois and Ohio.
About 90% of that bill, or $15 billion, is to pay for future data center demand, according to Monitoring Analytics, PJM’s independent market monitor. This amounts to a “massive wealth transfer” from consumers to the data center industry, the watchdog told PJM in a Nov. 10 letter.
“A lot of us are very concerned that we are paying money today for a data center tomorrow,” said Abe Silverman, general counsel for the public utility board in New Jersey, one of the states served by PJM, from 2019 until 2023. “That’s a little bit scary if you don’t really have faith in the load forecast.”
Residential electricity prices in September rose 20% in Illinois, 12% in Ohio, and 9% in Virginia compared to the same period last year, according to data from the federal Energy Information Administration. Each of those states are among the top five markets for data centers in the U.S.
The costs associated with securing power for data centers is directly reflected in consumer’s utility bills, said Joe Bowring, president of Monitoring Analytics. “When the wholesale power costs go up, people pay more, when it goes down people pay less,” he said.
Forecast uncertainty
PJM is forecasting 30 gigawatts of extra demand from data centers through 2030, but it’s unclear how much will actually materialize in the end. That’s the equivalent of the average annual power consumption of more than 24 million homes in the U.S.
Data center developers are shopping projects around in different locations before committing to a site, so there is likely duplication in the forecasts, said Cathy Kunkel, a consultant at the Institute for Energy Economics and Financial Analysis (IEEFA).
“We’re in a bit of a bubble,” Silverman, the New Jersey official, said. “There is no question that data center developers are coming out of the woodwork, putting in massive numbers of new requests. It’s impossible to say exactly how many of them are speculative versus real.”
Independent power producers such as Constellation Energy, the biggest owner of nuclear plants in the U.S., and Vistra Corp. warned earlier this year that data center demand forecasts are likely inflated.
“I just have to tell you, folks, I think the load is being overstated. We need to pump the brakes here,” Constellation CEO Joe Dominguez said on the company’s earnings call in May.
Meanwhile, Vistra CEO James Burke also said in May that data center demand could be overstated by three to five times in some jurisdictions as developers scout their projects around the country.
‘Stranded cost’
The risk is that utilities invest in expensive infrastructure to meet data center demand, but not all those facilities are eventually built or they end up using less electricity than expected, said Kunkel, the consultant.
“It does tend to be consumers — residential, commercial, and other industrial ratepayers — that end up paying for overbuilt electrical infrastructure,” Kunkel said. The potential problem will come if capacity is built that isn’t needed, that “would tend to leave ratepayers holding the stranded cost bag.”
Data center demand forecasts have declined when utilities implement stricter rules.
In Ohio, for example, American Electric Power recently had requests for 30 gigawatts of electric connections from data centers.
AEP proposed stricter rules “to mitigate the risk that transmission infrastructure will be built for speculative data center projects,” according to a filing with the state utility commission in May 2024.
The AEP rules require data centers to pay for 85% of the energy they claim to need, even if they actually use less, to cover infrastructure costs. It also implemented an exit fee if data centers cancel their project or can’t meet the terms of their contract.
AEP’s data center requests in Ohio dropped by more than half, to 13 gigawatts after the utility commission approved the rules last July.
“When faced with potential financial commitments, the most speculative or uncertain data center projects did not submit load study requests — as was intended,” the Columbus, Ohio-based utility said in a statement.
The number of requests might decline further as the new rules force data centers to make binding contracts, it said.
The Data Center Coalition, a lobbying group for big tech companies, and other industry advocates have opposed AEP’s stricter rules as “discriminatory.”
Meeting demand
There is also a risk that the electrical grid grows less reliable as many large data center projects move forward. The 13 gigawatts of data center requests that AEP views as a more accurate figure, for example, is equivalent to about a dozen large nuclear plants. The infrastructure, in power plants and transmission lines, required to meet that demand is immense, the utility said.
The solution is for PJM to reject data centers’ requests for grid connection if there is not enough power to supply them, Bowring of Monitoring Analytics said. Data centers can either wait until there is enough power to supply them, or they can bring their own generation with them and jump the line, he said.
“That will give data centers a clear incentive to bring their [own] generation,” Bowring said. That formula would also help clear up uncertainty over demand forecasts because data centers are unlikely to pay for infrastructure if they are not serious, he said.
Otherwise, the costs that consumers are bearing from data center demand will continue to grow, the watchdog warned FERC in its complaint.