Just sixteen hours after launch, Instagram’s text-based social network Threads has already surpassed 30 million signups, Meta CEO Mark Zuckerberg said early Thursday. It was also the top free app in Apple’s App Store as of Thursday morning.
The app is Meta’s answer to Twitter, which has seen some of its users and advertisers flee since billionaire Elon Musk acquired the social media platform. On Saturday, Twitter began limiting the number of posts users can read per day to address “extreme levels of data scraping,” which only served to further frustrate users.
A number of Twitter alternatives have emerged in recent months, including decentralized messaging app Mastodon and Bluesky, which is backed by Twitter co-founder Jack Dorsey. But neither platform has been able to match Twitter’s user base and popularity.
Threads may have an easier time attracting users. It’s built on top of Instagram and is automatically linked to a user’s account on the photo-sharing app. Initially, users could only access the service through a roundabout way in the Instagram app. But as of Thursday, the app is available for download from Apple’s App Store, and it’s free to use.
How to use Threads
Users are required to have an Instagram account in order to use Threads. Once you download the app, it will prompt you to login using your Instagram account. From there, Threads will automatically port over your Instagram username, but you can still customize your profile.
Threads gives you the option to automatically follow all of the same accounts you follow on Instagram, or just a few of them, so that you don’t have to painstakingly locate all your friends and followers on Threads.
Meta is pitching Threads as Instagram’s “text-based conversation app.” And in many ways, Threads looks very similar to Twitter.
Users primarily post text-based messages, or “threads,” that are limited to 500 characters each. You can tag specific users in a thread by using the @ symbol in front of their username. Users can limit replies on their thread to only their followers, or people they’ve tagged in the post. You can also include photos or videos in a thread.
Threads appear in a scrolling feed, where users can like, reply, repost or quote other users’ threads.
What it’s missing
Threads may look a lot like its rival, but it’s missing some critical features.
The most glaring omission is direct messaging, or DMs. One-on-one, private messaging is a hallmark of nearly every other major social media network, including Twitter and Meta’s own Instagram and Facebook. Threads didn’t launch with direct messaging, which can pose a problem for journalists, who often receive messages from potential sources, or for brands, which can offer customer service through social media messaging.
The Threads feed pulls in posts from all users, not just the ones you follow. It can be hard to find the content posted by the users or brands that you’ve followed, and as of now, there’s no way to change the way the feed loads.
Like Instagram, Threads isn’t serving up posts in a chronological order. Content is apparently algorithmically ranked and served up to users no matter what time it’s posted.
There are also no paid ads in Threads, yet. Many brands have already joined up, though. Instagram head Adam Mosseri, who oversees the new app, told the Verge that advertising would be a “champagne problem” if Threads is able to scale.
Threads also lacks the ability to include hashtags in posts. Hashtags are a core feature of Twitter, and have made it easy for users to discover posts under a certain topic, as well as surface trending content in one place. Similarly, Threads doesn’t have a feature that allows users to search for specific text or phrases.
Another key differentiator is that Threads doesn’t have a desktop website, so you can only access the service via iOS or Android apps.
There’s also one significant downside to Threads being linked to Instagram. For now, Meta says there’s no way to delete your Threads account without also deleting your Instagram account.
The SpaceX Starbase industrial complex and rocket launch facility in Boca Chica, Texas, US, on Thursday, April 17, 2025.
Mark Felix | Bloomberg | Getty Images
A SpaceX crane collapse at the company’s Starbase, Texas facility on Tuesday has prompted an investigation by the Occupational Safety and Health Administration, the federal agency told CNBC in an email.
The crane collapse was captured in a livestream by Lab Padre on YouTube, a SpaceX-focused channel. Clips from Lab Padre were widely shared on social media, including on X, which is owned by SpaceX CEO Elon Musk.
It wasn’t immediately clear whether any SpaceX workers were injured as a result of the incident. Musk and other company executives didn’t respond to a request for comment.
A spokesperson for OSHA told CNBC that more details will be available after the investigation is complete.
SpaceX has a history of workplace injuries that exceed industry average, Reuters previously reported. In 2014, one of the company’s employees, Simon LeBlanc, died on the job due to what OSHA concluded was a failure by the company to protect him from a clear hazard.
Earlier this year, the Department of Government Efficiency (DOGE), a Musk-led effort by the Trump administration to slash the size of the federal government, cut OSHA’s resources and shuttered at least 11 of its field offices. Through DOGE, Musk sought to reduce federal agency budgets, personnel and even certain regulations, limiting their ability to investigate and enforce existing laws.
The SpaceX crane collapse followed a string of explosions and other setbacks for the company’s Starship Super Heavy launch vehicle, the largest rocket ever flown, which is key to Musk’s ambition to transport equipment and people to Mars.
Environmental activists in the U.S. and Mexico say those explosions have harmed sensitive habitat, wildlife and marine life. SpaceX said, in posts online, that its activity had not harmed the surrounding area during the most recent explosion on June 18.
Starship was previously expected to play an important part in NASA’s effort to return to the moon. SpaceX had earned more than $20 billion in federal government contracts mostly from the Department of Defense and NASA.
Meanwhile, NASA’s proposed lean budget for the next year has not yet been authorized by Congress and could impact the agency’s business with SpaceX, and shift the focus of its missions.
Musk, who was President Donald Trump’s biggest financial backer, sought to appoint his friend Jared Issacman, a commercial astronaut, to lead NASA under the second Trump administration. Trump withdrew his nomination of Isaacman as the president bickered with Musk in the waning days of the billionaire’s formal involvement with the White House.
After a brief pullback this week, shares of stablecoin issuer and recent IPO darling Circle were in rally mode again, soaring double-digits on a percentage basis during trading on Thursday and ending the day up close to 8%, after having moved up by more than 600% percent since its debut on the New York Stock Exchange earlier this month.
Bitcoin and ether have led a recent crypto rise, as digital assets joined the resumption of the risk-on rally, with additional factors such as the potential for lower interest rates later this year, some more moderate talk from the White House on tariffs, and at least temporary easing of tensions in the Middle East.
But when it comes to Circle and the stablecoin boom, there’s a more fundamental driver as Wall Street interest in the technology continues to evolve, and more ties are built between the old rails of the financial world and the new digital assets infrastructure.
Credit cards are a good place to understand the opportunity, according to Zach Abrams, Bridge co-founder and CEO, who told CNBC’s MacKenzie Sigalos that the market is estimated to grow into the trillions and could be the biggest global money-moving shift since the introduction of credit cards.
Some of the top private companies are already making major use of stablecoins today. Abrams cited the example of ScaleAI, into which Meta just invested over $14 billion, and which uses Bridge to pay data labelers all over the world. SpaceX also uses Bridge to convert payments made for its Starlink internet services in local currencies and bring the money back to the U.S.
“We think that stablecoins are an entirely new money-movement platform, like credit cards were decades ago,” Abrams said in an interview for Thursday’s “Crypto World.”
“[Credit cards] created trillions in value and I think stablecoins will be the same,” he said. “We think it’s going to be a very big change that will play out over many years,” he added.
Abrams said as regulatory clarity increases, more traditional financial players will want to get in on the opportunity. Stablecoins, less than a decade old, are today a $400 billion market, and Abrams says that if, as most banks think, the market “will get to a few trillion” it is a market where peeling off some of that share has to be a focus.
Today, it is served almost entirely by Tether and Circle, he said. Ultimately, there is a role not just for big financial firms like JPMorgan Chase and Bank of America, but Fiserv and local banks. In fact, the move up to trillions in stablecoin market value won’t happen, Abrams said, without “a huge percentage” being handled by traditional financial institutions.
Wall street’s embrace of tokenization keeps growing in other ways as well. New York-based investment startup Republicannounced this week it will allow users to buy tokens that represent private companies like SpaceX, OpenAI and Anthropic. Republic will offer these tokens for a minimum of $50, lower than the roughly $10,000 typically required for investing in private companies.
You can watch the full interview with Abrams above in Thursday’s “Crypto World.”
In other crypto news of note on Thursday:
Ripple and the SEC can’t put their legal battle behind them, yet.
A federal judge rejected the joint motion by the crypto firm and the regulator to endorse Ripple’s reduced $50 million fine to settle the civil lawsuit over the alleged sale of unregistered securities, saying they lacked the authority to make the deal. Ripple-linked cryptocurrency XRP was down over 2% on Thursday. Ripple’s chief legal officer Stu Alderoty laid out the company’s options in an X post.
Elon Musk, chief executive officer of Tesla Inc., center left, Ying Yong, mayor of Shanghai, center right, and Omead Afshar, left, leave an event at the site of the company’s manufacturing facility in Shanghai, China, on Monday, Jan. 7, 2019.
Qilai Shen | Bloomberg | Getty Images
Tesla CEO Elon Musk has fired Omead Afshar, the automaker’s vice president of manufacturing and operations, CNBC has confirmed, following declines in car sales in key markets this year.
Afshar, who reported directly to Musk, led a team of more than a half-dozen high level employees, according to internal organizational charts viewed by CNBC.
Forbes first reported that Afshar was dismissed by Musk. Bloomberg reported earlier that Afshar had left the company.
Executives on Afshar’s team included Troy Jones, who is Tesla’s vice president of North American sales, and Joe Ward, vice president of the Europe, Middle East and Africa region. Also on his team was Karen Steakley, who now leads business development and policy for Tesla, and previously held the role of deputy director for legislative affairs for Texas Republican Governor Greg Abbott.
CNBC reached out to Afshar and to other Tesla executives as well as board members. They didn’t immediately respond to requests for comment.
Afshar was the subject of an internal investigation at Tesla in 2022, Bloomberg reported, which had focused on his orders of hard-to-get construction materials, including a special kind of glass for a secretive project for Musk.
Following that probe, Afshar also worked for SpaceX, Musk’s aerospace and defense contractor, but had returned to Tesla and was promoted to the vice president role.
Afshar’s termination follows the resignation of Milan Kovac, previously head of Tesla’s Optimus humanoid robotics program, earlier this month. Kovac said in a post on X that he was leaving in order to spend more time with his family. Musk has thanked Kovac publicly for his work.
Tesla’s stock price is down 19% this year, badly underperforming the Nasdaq and most of its megacap tech peers.
Tesla new car sales in Europe fell for a fifth straight month in May, according to data published on Wednesday from the European Automobile Manufacturers Association, or ACEA, as customers pivot to cheaper Chinese electric vehicles.
The company has faced brand and reputational damage in the past year, largely due to Musk‘s incendiary rhetoric and political activity. Musk spent nearly $300 million to help elect U.S. President Donald Trump to a second term and then led an initiative to slash federal agencies and their resources.
Musk also formally endorsed and promoted Germany’s far-right, anti-immigrant AfD party.