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Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.

Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.

“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.

Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.

Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.

Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.

“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.

“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”

Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.

Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.

While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.

Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.

“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.

Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.

Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”

Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.

“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”

Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.

At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.

On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.

The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.

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Mariners vs. Tigers (Oct 8, 2025) Live Score – ESPN

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Mariners vs. Tigers (Oct 8, 2025) Live Score - ESPN

2nd Canzone singled to right, Naylor scored. 1 0 4th Robles grounded into double play, shortstop to second to first, Naylor scored, Garver out at second, Suárez to third. 2 0 5th Raleigh singled to right, Arozarena scored. 3 0 5th Dingler doubled to left, McKinstry scored. 3 1 5th Jones doubled to left, Dingler scored. 3 2 5th Báez singled to left, Jones scored. 3 3

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Why a Gaza peace deal may finally suit the key players

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Why a Gaza peace deal may finally suit the key players

Timing is everything.

This couldn’t be truer for the current ceasefire deal on the table to end the devastating war in Gaza.

More than 67,000 Palestinians are dead, virtually all of Gaza has been flattened by Israel’s bombing campaign, and disease and famine stalk the Strip.

Gaza latest – Gaza ceasefire deal ‘could be signed tomorrow’

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Gaza deal could be agreed within 24-36 hours

Yet Hamas – the group still holding the 20 or so living hostages in captivity – is still not entirely defeated.

Yes, they are weakened immensely, but has Benjamin Netanyahu achieved the “total victory” over the group he set out to do two years ago? No.

So why has he suddenly agreed to a partial victory?

Smoke rises following an Israeli military strike in the northern Gaza Strip. Pic: AP
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Smoke rises following an Israeli military strike in the northern Gaza Strip. Pic: AP

Speaking to those in the Israeli security establishment, one could develop a somewhat cynical view about his decision.

Recent leaks in the media around talks between Donald Trump and Israel’s prime minister, reports that the US president told Mr Netanyahu to “stop being so f***ing negative,” could be more coordinated than it seems at first glance, according to these conversations that I am having here in Israel.

It now suits Mr Netanyahu politically to stop the war.

For the past two years, he has needed to keep his coalition with the far-right together to prevent his government from collapsing.

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Gazans reflect on two years of war

That meant continuing to pound Gaza, restricting the flow of aid, and allowing the likes of Bezalel Smotrich and Itamar Ben-Gvir to continue, unchecked, to fan the flames of ethnonationalism and call for the ethnic cleansing of the area.

Now, next year’s elections are honing into view.

Mr Netanyahu needs a win so he can go to his country as the statesman who got the hostages back and ended the war.

He needs external pressure from the US president to get this war done.

Don’t forget that, for Mr Trump, the timing is also key; the Nobel Peace Prize is announced on Friday and there is not much more that the president wants than to put the gong on his mantelpiece.

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Some pessimists said that Mr Netanyahu’s government wouldn’t last for days after the 7 October 2023 attacks because of the massive security failings.

After all, this is a country that punishes political leaders more harshly than most.

But two years later, Mr Netanyahu is still fighting.

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Israel mourns 7 October victims

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Never mind that this deal looks a lot like the deal former US President Joe Biden presented more than a year ago. The timing wasn’t right then, but it might be now.

The Palestinians living through sheer hell in Gaza desperately need this deal to be finalised.

As do those Israelis with family still held captive by Hamas.

A dual hell for both sides, separated by mere miles, and depending on a man who may have finally decided that the time for peace has come because it suits him.

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‘Why are you doing this to me?’ Woman accused of stalking the McCanns has outburst in court

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'Why are you doing this to me?' Woman accused of stalking the McCanns has outburst in court

A woman accused of stalking Madeleine McCann’s parents shouted: “Why are you doing this to me?” and was led away in tears by officers, during her trial.

Giving evidence against 24-year-old Julia Wandelt, Mrs McCann said her first contact with the Polish woman happened “about three years ago”.

Wandelt insisted that she was Madeleine, who went missing in Portugal in 2007, while stalking the missing girl’s parents by sending emails, calling them and turning up at their address, prosecutors allege.

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Wandelt claims to be missing Madeleine McCann (pictured)
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Wandelt claims to be missing Madeleine McCann (pictured)

Wandelt is accused of one count of stalking causing serious alarm and distress to Mrs McCann and Gerry McCann between June 2022 and February this year. She denies stalking.

She is on trial with 61-year-old Karen Spragg, from Cardiff, who is accused of the same offence and also denies the offence.

Speaking from behind a blue curtain screening her from the dock at Leicester Crown Court, Mrs McCann spoke about the defendants visiting her home address in Leicestershire on 7 December last year.

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A court sketch of Karen Spragg (left) and Julia Wandelt (right), with Kate McCann sitting behind a blue curtain. Pic: PA
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A court sketch of Karen Spragg (left) and Julia Wandelt (right), with Kate McCann sitting behind a blue curtain. Pic: PA

Mrs McCann told the court that Wandelt had been “pleading” with her, asking why she wouldn’t agree to do a DNA test.

Spragg, who accompanied Wandelt, was “slightly more aggressive”, asking her whether she didn’t want to find her daughter, Mrs McCann added.

“I told them to leave. I told them I was distressed,” she told the court.

Karen Spragg arrives at Leicester Crown Court. Pic: PA
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Karen Spragg arrives at Leicester Crown Court. Pic: PA

Asked how the incident had made her feel, Mrs McCann added: “I felt quite distressed to be honest. I think I had been on edge anyway because of the recent communications from her.”

After Mrs McCann had given her first round of evidence, Wandelt was led away from the dock after sobbing loudly and shouting: “Why are you doing this to me?”.

Mrs McCann told the jury that Wandelt had been “incessant” with her messages, which left her with a “little niggle” about doing a DNA test.

Kate and Gerry McCann are pictured in 2012 with a missing poster depicting an age progression computer-generated image of Madeleine. Pic: AP
Image:
Kate and Gerry McCann are pictured in 2012 with a missing poster depicting an age progression computer-generated image of Madeleine. Pic: AP

She said part of her brain was “saying ‘what if'” because of Wandelt’s frequent messages, but added: “Having seen a photo of her, she’s Polish … it doesn’t make sense.”

“I can’t say what Madeleine looks like now, but if I saw a photo of her, I would recognise her,” she said.

But she added that the “persistance” of Wandelt’s behaviour started to “get to” her, making her “almost [want] a DNA test to put it to bed”.

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Asked about the impact on her between June 2022, when Wandelt first made contact, and February this year, when the 24-year-old was arrested, Mrs McCann said: “I feel like it has escalated, the level of stress and anxiety it’s caused me has increased over that time.”

She added that she has felt “more relaxed” since Wandelt’s arrest.

Gerry McCann told the court he answered the phone to Julia Wandelt on one of the many occasions that she tried to call Kate. He said he told Wandelt: “You’re not Madeleine.”

He said: “I made it very clear these were unwanted calls. To be honest, it was a bit of a blur.”

The trial continues.

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