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Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, June 21, 2021.

Rachel Jessen | Bloomberg | Getty Images

Online spending in the U.S. climbed 6.1% to $12.7 billion during Amazon‘s Prime Day promotion, according to Adobe Analytics, as deal-hungry consumers snapped up home goods and household essentials.

Amazon called the event its “biggest ever” Prime Day, with shoppers buying more than 375 million items worldwide over two days, up from 300 million items sold last year, the company said Thursday.

The 48-hour sales event kicked off Tuesday and ran through Wednesday. Amazon, which didn’t disclose total sales from the event, said the first 24 hours of Prime Day marked the “single largest sales day in company history.”

Home goods, fashion and beauty were among the top categories during the discount bonanza, while shoppers scooped up Fire TV sticks, Apple AirPods, and Laneige lip balm, the company said. Adobe also highlighted appliances, housekeeping products and office supplies as popular categories, while some of the deepest discounts were on electronics, apparel and toys.

Amazon started Prime Day in 2015 to lure new Prime subscribers and deepen existing members’ loyalty to the program, as well as drum up sales during the slower summer months. The company typically uses the event to promote and discount Amazon-branded devices such as its Echo smart speakers and Fire tablets.

Despite the strong showing, which Adobe said set “a new record for Prime Day,” the results still fell short of expectations. Adobe had forecast total U.S. online sales to grow 9.5% year over year to $13.1 billion during the two-day event. Last year, U.S. consumers spent more than $11.9 billion.

Rival retailers including Walmart, Target, Best Buy and Kohl’s hosted competing discount events alongside Prime Day.

Preliminary shopping data from the event indicates consumer spending may be stronger than feared in the face of economic uncertainty and still-high inflation. Shoppers spent more per order, with an average order size of $54.05, up from $52.26 during last year’s event, according to Numerator data as of Thursday morning.

Roughly 52% of the more than one million households surveyed by Numerator said they purchased items during Prime Day they’d been holding off on buying until they were on sale.

WATCH: Consumer feeling stretched and looking for deals during Amazon Prime Day

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Elon Musk’s Neuralink filed as ‘disadvantaged business’ before being valued at $9 billion

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Elon Musk's Neuralink filed as 'disadvantaged business' before being valued at  billion

Jonathan Raa | Nurphoto | Getty Images

Elon Musk’s health tech company Neuralink labeled itself a “small disadvantaged business” in a federal filing with the U.S. Small Business Administration, shortly before a financing round valued the company at $9 billion.

Neuralink is developing a brain-computer interface (BCI) system, with an initial aim to help people with severe paralysis regain some independence. BCI technology broadly can translate a person’s brain signals into commands that allow them to manipulate external technologies just by thinking.

Neuralink’s filing, dated April 24, would have reached the SBA at a time when Musk was leading the Trump administration’s Department of Government Efficiency. At DOGE, Musk worked to slash the size of federal agencies.

MuskWatch first reported on the details Neuralink’s April filing.

According to the SBA’s website, a designation of SDB means a company is at least 51% owned and controlled by one or more “disadvantaged” persons who must be “socially disadvantaged and economically disadvantaged.” An SDB designation can also help a business “gain preferential access to federal procurement opportunities,” the SBA website says. 

Musk, the world’s wealthiest person, is CEO of Tesla and SpaceX, in addition to his other businesses like artificial intelligence startup xAI and tunneling venture The Boring Company. In 2022, Musk led the $44 billion purchase of Twitter, which he later named X before merging it with xAI.

Jared Birchall, a Neuralink executive, was listed as the contact person on the filing from April. Birchall, who also manages Musk’s money as head of his family office, didn’t immediately respond to a request for comment.

Neuralink, which incorporated in Nevada, closed a $650 million funding round in early June at a $9 billion valuation. ARK Invest, Peter Thiel’s Founders Fund, Sequoia Capital and Thrive Capital were among the investors. Neuralink said the fresh capital would help the company bring its technology to more patients and develop new devices that “deepen the connection between biological and artificial intelligence.”

Under Musk’s leadership at DOGE, the initiative took aim at government agencies that emphasized diversity, equity and inclusion (DEI). In February, for example, DOGE and Musk boasted of nixing hundreds of millions of dollars worth of funding for the Department of Education that would have gone towards DEI-related training grants.

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Defense manufacturing startup Hadrian closes $260 million funding round led by Peter Thiel’s Founders Fund

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Defense manufacturing startup Hadrian closes 0 million funding round led by Peter Thiel's Founders Fund

Startup Hadrian raises $260 million to expand its AI-powered factories to meet soaring demand

Defense manufacturing startup Hadrian on Thursday announced the closing of $260 million Series C funding round led by Peter Thiel‘s Founders Fund and Lux Capital.

The machine parts company said it will use the funding to build a new 270,000 square foot factory in Mesa, Arizona, and expand its Torrance, California, location as it looks to beef up its shipbuilding and naval defense capabilities.

“What we really need in this country is this quantum leap above China’s manufacturing model,” said CEO Chris Power in an interview with CNBC’s Morgan Brennan. “It’s about supercharging the worker versus replacing them.”

Defense tech startups like Hadrian are disrupting the mainstay defense contracting industry, which is led by leaders such as Northrop Grumman and Lockheed Martin, and battling it out to boost U.S. defense production while scooping up Department of Defense contracts.

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

Hadrian said the Arizona space will be four times the size of its California facility and start operations by Christmas. The factory will create 350 local jobs. The Hawthrone, California-based company said it is working on four to five new facilities to support production over the next year to support Department of Defense needs.

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Hadrian said it uses robotics and artificial intelligence to automate factories that can “supercharge American workers.”

Power said demand is rapidly growing, but the lack of U.S.-based talent is a major hurdle to building American dominance in shipbuilding and submarines.

Using its tools, the company said it can train workers within 30 days, making them 10 times more productive. Its workforce includes ex-marines and former nurses who have never set foot in a factory.

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

“We have to do a lot more … but certainly we’re able to keep up with the scale right now, and grateful to our team and customers for letting us go and do that,” he said. “As a country, we have to treat this like a national security crisis, not just the economics of manufacturing.”

The fresh raise also includes investments from Andreessen Horowitz and new stakeholders such as Brad Gerstner’s Altimeter Capital.

The company closed a $92 million funding round in late 2023.

WATCH: Startup Hadrian raises $260 million to expand its AI-powered factories to meet soaring demand

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

The Kuka arm is seen at a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

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Amazon cuts some jobs in cloud computing unit as layoffs continue

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Amazon cuts some jobs in cloud computing unit as layoffs continue

Attendees walk through an exposition hall at AWS re:Invent, a conference hosted by Amazon Web Services, in Las Vegas on Dec. 3, 2024.

Noah Berger | Getty Images

Amazon is laying off some staffers in its cloud computing division, the company confirmed on Thursday.

“After a thorough review of our organization, our priorities, and what we need to focus on going forward, we’ve made the difficult business decision to eliminate some roles across particular teams in AWS,” Amazon spokesperson Brad Glasser said in a statement. “We didn’t make these decisions lightly, and we’re committed to supporting the employees throughout their transition.”

The company declined to say which units within Amazon Web Services were impacted, or how many employees will be let go as a result of the job cuts.

Reuters was first to report on the layoffs.

In May, Amazon reported a third straight quarterly revenue miss at AWS. Sales increased 17% to $29.27 billion in the first quarter, slowing from 18.9% in the prior period.

Amazon said the cuts weren’t primarily due to investments in artificial intelligence, but are a result of ongoing efforts to streamline the workforce and refocus on certain priorities. The company said it continues to hire within AWS.

Amazon CEO Andy Jassy has been on a cost-cutting mission for the past several years, which has resulted in more than 27,000 employees being let go since 2022. Job reductions have continued this year, though at a smaller scale than preceding years. Amazon’s stores, communications and devices and services divisions have been hit with layoffs in recent months.

AWS last year cut hundreds of jobs in its physical stores technology and sales and marketing units.

Last month, Jassy predicted that Amazon’s corporate workforce could shrink even further as a result of the company embracing generative AI.

“We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,” Jassy told staffers. “It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce.”

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