Ford F-150 Lightning gets $10K price cut, $50K MSRP as ramping supply meets demand
Ford Motor Company says it is in the home stretch of massive upgrade to its Rouge Electric Vehicle Center in Michigan – soon enabling the facility to triple F-150 Lightning production. This level of scaling paired with reduced raw materials costs is now enabling Ford to cut the price of all trims of the F-150 Lightning, delivering MSRPs closer to numbers originally promised when the electric pickup first debuted. But is the price cut purely supply side?
As Ford continues to pivot its global business strategy for the all-electric age, its no wonder one of the first conversions on its to-do list was the F-150 pickup – the best selling truck in the US for nearly 50 years. Not only did Ford successfully create an all-electric version of its most popular model, but did so with specs and a price point consumers ate up – leading the EV to sell out its first tow years of production.
To keep up with growing demand, Ford committed to a global investment of $50 billion to repurpose its production facilities to build EVs – including the Rouge Electric Vehicle Center (REVC) in Dearborn, Michigan. This past March, Ford shared plans to triple Lightning production at Rouge, but while the American automaker was continuing to try and scale, other economic woes rattled its bottom line.
Raw material costs in batteries for instance as well as the costs of the aforementioned facility upgrades did affect Ford – who had to raise the price of its Lightning trims and even had to suspend new reservations at one point to come up for air.
By May, reservations had reopened, and a month later, Ford was reporting it remained on track to reach scale at the REVC by this fall – prioritizing XLT deliveries for new customers. Still, higher prices have stuck with the Lightning models – but as Ford looks to reopen the REVC, major MSRP discounts will coincide.
Ford’s plant upgrade enables lower priced Lightnings
Per news out of Ford HQ this morning, the automaker appears poised to reached scaled Lightning production promised months ago, enabling it to lower the price of all trims for new customers. The
Ford shared that the Rouge facility has been temporarily shuttered to complete the final upgrades toward its complete EV production revamp – enabling an annual output rate of 150,000 electric pickups beginning this fall.
Beginning as early as this October, new customers will be able to build their own Lightning truck to order at a price closer to what was originally promised a couple years ago. Ford cites upgrades to the REVC and improved battery material costs as the catalysts to lower MSRPs, which will now be as follows:
| Lightning Model | Previous MSRP | Updated MSRP | Savings |
| Pro | $59,974 | $49,995 | $9,979 |
| XLT 311A | $64,474 | $54,995 | $9,479 |
| XLT 312A | $68,474 | $59,995 | $8,479 |
| XLT 312A Extended Range | $78,874 | $69,995 | $8,879 |
| Lariat 510A | $76,974 | $69,995 | $6,979 |
| Lariat Extended Range | $85,974 | $77,495 | $8,479 |
| Platinum Extended Range | $98,074 | $91,995 | $6,079 |
In addition to the price cuts above, Ford customers can take advantage of an additional $1,000 bonus if they build their own XLT, Lariat, or Platinum (still no Pros, sorry) Lightning through Ford’s website or dealer network before July 31. Ford Model e’s chief customer officer Marin Gjaja spoke to the new pricing opportunities:
Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.
It also important to note that at these reduced prices, most of the Ford F-150 Lightning models (excluding Platinum) may qualify for up to $7,500 in federal tax credits under the Inflation Reduction Act. Let’s also not forget that future F-150 Lightning drivers are going to have access to Tesla’s Supercharger network next year. Big wins all around, except for the the Ford (F) stock price which dropped over 4%
Electrek’s take
As we’ve said on Tesla’s many price reductions, the motives aren’t all supply side as Ford has laid out. Auto manufacturers will sell their vehicles at the highest prices the market will bear and it appears that Ford can now out-produce the demand at its previous price points.
Tesla’s Cybertruck is also set to enter the conversation later this year and the Chevy Silverado EV is now selling to fleet customers with 100+ more miles of range.
We also know that Ford isn’t yet profitable on EVs so cutting prices on F-150s would seem to be a demand-focused change.
Either way, it means lower price points for consumers which we love to see and combined with IRA discounts, this $1000 bonus and other incentives like drastically lowered cost of ownership, will spur on EV adoption.
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Climate XChange’s 9th Annual EV Raffle is your chance to win the electric car of your dreams – from Rivian to Tesla to Porsche and more!
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That’s two drawings for the price of one ticket – and four chances to win big!
Why enter?
Climate XChange has been making dreams come true for nearly a decade. Last year’s winner drove off in a custom red Tesla Model X Plaid, and you could be next! Climate XChange takes fairness seriously: It prints every raffle ticket stub and live-streams the entire drawing process, ensuring transparency. Independent auditors oversee everything, so you know the drawing is legit.
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Visit CarbonRaffle.org/Electrek to grab your ticket. Limited tickets are available – remember, Climate XChange is only selling 5,000 tickets – so don’t miss your shot at an electric future!
Climate XChange EV Raffle rules summary
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China just connected its largest single-capacity solar farm built on a former coal mining area, which is in the Gobi Desert, to the grid.
The Mengxi Blue Ocean Photovoltaic Power Station, located in Otog Front Banner, Ordos, Inner Mongolia, came online on November 5. With a massive installed capacity of 3 gigawatts (GW) and over 5.9 million solar panels, the plant will generate around 5.7 billion kilowatt-hours of electricity annually – enough to power 2 million households.
This huge project will save about 1.71 million tons of standard coal each year and cut carbon dioxide emissions by roughly 4.7 million tons, which is equivalent to planting 62,700 hectares (around 155,000 acres) of trees.
Built on coal mining subsidence land, Mengxi Blue Ocean is part of China’s national West-East Electricity Transfer Project, which brings investment and development to western China west while supplying the growing need for electricity in the eastern provinces.
The solar farm includes the country’s first large-scale outdoor solar testing base in the Gobi Desert climate, demonstrating the potential for large solar installations in challenging environments.
The power station makes use of new rare earth alloy grounding materials, cutting costs by 40%. It also replaces traditional concrete foundations with steel to minimize impact on the local grassland ecosystem.
Chuang Xihong, deputy director of the Engineering Construction Department of Guodian Power Group, CHN Energy’s parent company, explained that Mengxi Blue Ocean is an agrivoltaic project as well [via PV Tech]:
Fine forage and sand-fixing plants are planted under the PV modules, providing grazing for Australian White Sheep and chickens. A composite ecological development model will be established where PV power generation and breeding will go hand in hand.
Read more: China powers up the world’s largest open-sea offshore solar farm
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