Early this morning, the Fremantle Highway, a large cargo ship, caught fire in the North Sea, off the coast of Ameland in the Netherlands. The fire has killed one person on board and injured several more, though all 23 crew members have at this point been evacuated from the ship.
The cargo ship was carrying 2,832 gas-powered cars, complete with a large amount of volatile energy stored in their gas tanks, and 25 electric ones, from Germany to Egypt. Naturally, the media seems to have taken one statement from the Dutch Coast Guard and misinterpreted it, jumping to exactly the premature conclusion that you probably did when you saw this headline pop up on our site.
An early article about the cargo ship fire quoted Lea Versteeg, a spokesperson for the Dutch Coast Guard, as having made this statement over the phone:
It’s carrying cars, 2,857, of which 25 are electrical cars, which made the fire even more difficult. It’s not easy to keep that kind of fire under control and even in such a vessel it’s not easy.
We’re not sure who made the phone call, but since it’s in the Associated Press article, we suspect they might be the first who got this statement directly from Versteeg’s mouth.
NOS, the Dutch public broadcaster, cites a “Coast Guard spokesperson” as saying that presumably the fire was started by an EV. But unlike AP, NOS does not name the spokesperson nor does it have a direct quote from said spokesperson. So we really don’t know whether NOS talked to a spokesperson, or is cribbing from the Versteeg quote above – and changing its meaning in the process.
Reuters echoed NOS’s statement in its original article on the fire, but in a more recent article, it has now walked that back, stating “the coastguard said on its website that the cause of the fire was unknown, but a coastguard spokesperson had earlier told Reuters it began near an electric car” (emphasis ours).
But what the Versteeg quote above seems to mean is that in a ship full of vehicles, each of which is carrying their own at least partially full energy storage container (whether that be a gas tank or a battery), it’s going to be hard to put out a fire because there is a lot of fuel available for that fire. Further, given that there is a mix of fuels, it’s hard to pick a single tactic to put all of them out at once, because firefighting methods are different for different types of fires.
What the quote clearly doesn’t mean is that the Coast Guard is blaming this fire on an electric car.
And how do we know that? Well, we called them and asked them. And they told us that, no, they have not made a statement to that effect, because they don’t know the cause of the fire yet, and that this seems to be speculation in the media.
We also checked the Dutch Coast Guard’s liveblog about the firefighting efforts, and their Twitter page, and neither said anything about electric cars. In fact, the liveblog has now been updated to say, “The cause of the fire is still unknown.” And it makes sense that the Coast Guard would not know yet what the source of the fire is, and it would be unprofessional of them to say so, given that the fire isn’t even contained yet.
So we must conclude that this is being misreported. An official statement in writing says the cause is unknown. There is nothing from officials in writing mentioning the speculation about electric cars. We don’t have a direct quote, and we don’t have a name for the spokesman who said it. The misreported information seems like it could have come from a misinterpretation of a direct quote that we do know of, and at least one of the sources has now walked it back. It was confirmed to us over the phone that the Coast Guard has not come to this conclusion and that this is all media speculation.
And yet, you probably have a strong association in your subconscious between fires and electric cars.
This association is why events like the aforementioned reporting on the 1,200-car ship had to specifically mention that “there were no electric cars on board.” Because the last time a ship made headlines for burning, it was one that had a lot of electric cars on board (and notably also several gas-powered Lamborghini Aventadors, which have been recalled for fires). And despite burning ships being a not-uncommon event, this one made so many headlines precisely because of the nature of the electric cars on board.
That event also had several early reports laying blame on said electric cars, but that was also early speculation, by media, never by official authorities, and the cause of that fire is still unclear to this day. But the association remains.
There is a concept in journalism that is summarized as “Man Bites Dog.” The saying goes that you would never report on a dog biting a man, because that’s a common occurrence, but if a man bites a dog, well, that’s interesting and rare, so that belongs in the paper.
What this means is that news tends to magnify rare events, and de-emphasize common ones. And in our media-saturated landscape, where everyone is constantly being bombarded by headlines that they don’t have the time or inclination to analyze (thank you to the ~.1% of people who saw the headline and actually clicked and read through to this sentence), this leads people to have a warped view of the commonality of certain events.
Unfortunately, in writing this article, we have become part of the problem. By posting about fires in an electric vehicle publication, we have created an association in the minds of anyone who sees this headline between electric cars and fires.
Which is why persistent associations like these are so hard to shake. Even the debunking itself can reinforce the association, through a concept known as the “backfire effect.”
Unfortunately, there is no single magic bullet to combat this. What we can do is encourage people to be critical but not cynical about the information you read, check several sources (that preferably do not look like they’re all cribbing from the same single statement), try to avoid sources that are clearly tabloids or have a clear ideological bias (e.g., Daily Mail, a climate denying publication, which wrongly put EVs in its headline on this story), and try to maintain perspective, especially when encountering purported problems with new technologies. (That is, if people bring up a problem with something new, does that problem also exist with the old thing it’s replacing? Have you merely accepted the devil you know, and are afraid of the devil you don’t know?)
And that goes double for journalists. This is your job, that phone call took all of a minute of my time to clear that up. The tweet was another couple minutes to find because I had to search in Dutch. The liveblog was a few minutes because it’s slammed with more traffic than the Dutch Coast Guard usually has to deal with.
The new John Deere Z370RS Electric ZTrak zero turn electric riding mower promises all the power and performance Deere’s customers have come to expect from its quiet, maintenance-free electric offerings – but with an all new twist: removable batteries.
The latest residential ZT electric mower from John Deere features a 42″ AccelDeep mower deck for broad, capable cuts through up to 1.25 acres of lawn per charge, which is about what you’d expect from the current generation of battery-powered Deeres – but this is where the new Z370RS Electric ZTrak comes into its own.
Flip the lid behind the comfortably padded yellow seat and you’ll be greeted by six (6!) 56V ARC Lithium batteries from electric outdoor brand EGO. Those removable batteries can be swapped out of the Z370RS for fresh ones in seconds, getting you back to work in less time than it takes to gravity pour a tank of gas.
When John Deere launched the first Z370R, Peter Johnson wrote that electrifying lawn equipment needs to be a priority, citing EPA data that showed gas-powered lawnmowers making up five percent of the total air pollution in the US (despite covering far less than 5% of the total miles driven on that gas). “Moreover,” he writes, “it takes about 800 million gallons of gasoline each year (with an additional 17 million gallons spilled) to fuel this equipment.”
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Daimler Truck AG CEO Karin Rådström hopped on LinkedIn today and dropped some absolutely wild pro-hydrogen talking points, using words like “emotional” and “inspiring” while making some pretty heady claims about the viability and economics of hydrogen. The rant is doubly embarrassing for another reason: the company’s hydrogen trucks are more than 100 million miles behind Volvo’s electric semis.
UPDATE 22NOV2025: Daimler just delivered five new hydrogen semis for trials.
While it might be hard to imagine why a company as seemingly smart as Daimler Truck AG continues to invest in hydrogen when study after study has shut down its viability as a transport fuel, it makes sense when you consider that the Kuwait Investment Authority (KIA) holds approximately 5% of Daimler and parent company Mercedes’ shares.
That’s not a trivial stake. Indeed, 5% is enough to make KIA one of the few actors with both the access and the motivation to shape conversations about Daimler’s long-term technology bets, and as a major oil-producing country whose economy would undoubtedly take a hit if oil demand plummeted, any future fuel that’s measured molecules instead of electrons isn’t just a concept for the Kuwaiti economy: it’s a lifeline.
In that context, the push to make hydrogen seem like an attractive decarbonization option makes more sense. So, instead of giving Daimler’s hydrogen propaganda team yet another platform to try and convince people that hydrogen might make for a viable transport fuel eventually by giving five Mercedes-Benz GenH2 semi trucks to its customers at Hornbach, Reber Logistik, Teva Germany with its brand ratiopharm, Rhenus, and DHL Supply Chain, I’m just going to re-post Daimler CEO Karin Rådström’s comments from Hydrogen Week.
For some reason – posts about hydrogen always stir up emotions. I think hydrogen (not “instead of” but “in parallel to” electric) plays a role in the decarbonization of heavy duty transport in Europe for three reasons:
If we would go “electric only” we need to get the electric grid to a level where we can build enough charging stations for the 6 million trucks in Europe. It will take many years and be incredibly expensive. A hydrogen infrastructure in parallel will be less expensive and you don’t need a grid connection to build it, putting 2000 H2 stations in Europe is relatively easy.
Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen. Better to use that directly as fuel than to make electricity out of it.
Some use cases of our customers are better suited for fuel cells than electric trucks – the fuel cell truck will allow higher payload and longer ranges.
At European Hydrogen Week, I saw firsthand the energy and ambition behind Europe’s net-zero goals. It’s inspiring—but also a wake-up call. We’re not moving fast enough.
What we need:
Large-scale hydrogen production and transport to Europe
A robust refueling network that goes beyond AFIR
And real political support to make it happen – we need smart, efficient regulation that clears the path instead of adding hurdles.
To show what’s possible, we brought our Mercedes-Benz GenH2 to Brussels. From the end of 2026, we’ll deploy a small series of 100 fuel cell trucks to customers.
Let’s build the infrastructure, the momentum, and the partnerships to make zero-emission transport a reality. 🚛 and let’s try to avoid some of the mistakes that we see now while scaling up electric. And let’s stop the debate about “either or”. We need both.
Daimler CEO at European Hydrogen Week; via LinkedIn.
At the risk of sounding “emotional,” Rådström’s claims that building a hydrogen infrastructure in parallel will be less expensive than building an electrical infrastructure, and that “you don’t need a grid connection to build it,” are objectively false.
Next, the claim that, “Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen” (emphasis mine), is similarly dubious – especially when faced with the fact that, in 2023, wind and solar already supplied about 27–30% of EU electricity.
Unless, of course, Mercedes’ solid-state batteries don’t work (and she would know more about that than I would, as a mere blogger).
Electrek’s Take
Via Mahle.
As you can imagine, the Karin Rådström post generated quite a few comments at the Electrek watercooler. “Insane to claim that building hydrogen stations would be cheaper than building chargers,” said one fellow writer. “I’m fine with hydrogen for long haul heavy duty, but lying to get us there is idiotic.”
Another comment I liked said, “(Rådström) says that chargers need to be on the grid – you already have a grid, and it’s everywhere!”
At the end of the day, I have to echo the words of one of Mercedes’ storied engineering partners and OEM suppliers, Mahle, whose Chairman, Arnd Franz, who that building out a hydrogen infrastructure won’t be possible without “blue” H made from fossil fuels as recently as last April, and maybe that’s what this is all about: fossil fuel vehicles are where Daimler makes its biggest profits (for now), and muddying the waters and playing up this idea that we’re in some sort of “messy middle” transition makes it just easy enough for a reluctant fleet manager to say, “maybe next time” when it comes to EVs.
We, and the planet, will suffer for such cowardice – but maybe that’s too much malicious intent to ascribe to Ms. Rådström. Maybe this is just a simple “Hanlon’s razor” scenario and there’s nothing much else to read into it.
Let us know what you think of Rådström’s pro-hydrogen comments, and whether or not Daimler’s shareholders should be concerned about the quality of the research behind their CEO’s public posts, in the comments section at the bottom of the page.
SOURCE | IMAGES: Karin Rådström, via LinkedIn.
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Audi embraced its future in China with the launch of a new Chinese market electric sub-brand called AUDI that ditched the iconic “four rings” logo in favor of four capital letters – but one thing this latest concept hasn’t ditched is the brand’s traditionally teutonic long-roof design language.
Co-developed with Audi’s Chinese production partner, SAIC, the all-new AUDI E SUV concept is based on the PPE (Premium Platform Electric) skateboard, and is only the second model introduced by the company’s domestic sub-brand — which was all-new itself just one year ago.
“The AUDI E SUV concept celebrates the new AUDI brand’s first anniversary following the E concept’s debut in Guangzhou (2024),” said Fermín Soneira, CEO of the Audi and SAIC cooperation, at the E SUV’s unveiling. “It showcases an unmistakable AUDI design language that gives the SUV a prestigious, progressive stance — with no compromise between sporty aesthetics and interior roominess or versatility. This concept embodies our vision for premium electric mobility by fusing Audi’s engineering heritage with digital innovation to fulfill our commitment in China.”
As a vehicle, the AUDI E SUV concept promises to handle “like an Audi,” and is powered by a pair of electric motors good for a combined 500 kW (~670 hp), good enough to get the big crossover from 0-100 km/h (62 mph) in about five seconds. Those efficient motors are fed electrons by a 109 kWh battery riding on AUDI’s 800V Advanced Digital Platform system architecture, and can allegedly add 320 km (~200 miles) of range in under 10 minutes at a high-powered DC fast charging station.
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If you’re a fan of self-driving tech, the AUDI 360 Driving Assist System is the AUDI E SUV concept is for you, with features that, “enable a relaxed and safe driving experience – on highways, in dense city traffic, and during assisted parking.”
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