Journeys: Hervé Larren on Bitcoin, Apes and the psychology of ‘blue-chip’ NFTs
During a period of hyperinflation in 2013, “my Venezuelan mother asked me to send money to Caracas, the country’s capital,” Hervé Larren recalls. However, bank transfers were not possible between the two countries.
Busy with work in New York, he told a friend that he planned to fly to Caracas — carrying cash for his mother — and return the same day. “Why don’t you just send Bitcoin?” his friend asked, which quickly led to a change of plans as Larren made his first Bitcoin transfer.
“My first crypto transaction, in 2013, was to wire Bitcoin from the U.S. to Venezuela. Due to the economic collapse, there was no functioning banking system between these two countries.”
Switching from a career with luxury goods company LVMH Moët Hennessy Louis Vuitton, Larren co-founded a large-scale crypto mining operation and worked with Grayscale to bring crypto assets to old-school investors. He later became a key adviser to ApeCoin and the first person to bid a million dollars for a nonfungible token.
From old to new
“We were reporting to Nicolas Sarkozy, and he was coming to our meetings,” Larren recalls of his time as the head of a high school student council in Neuilly-sur-Seine, the wealthiest old-money suburb of Paris, where he grew up.
Sarkozy served as the local mayor for 20 years before becoming the president of France. Larren’s mother — from Venezuela — was a TV host and the first Latina model signed by the L’Oreal cosmetics brand. His French father imported wine to Canada, where a third of the population is French-speaking.
In the late 90s, Larren began undergraduate business studies at Montreal’s Concordia University. In 2019, Concordia labeled him “The Blockchain Maven” as part of a “50 Under 50” alumni distinction. Upon graduation, he got a job at Moët Hennessy’s New York office, where he worked on brand development of the firm’s Hennessy cognac brand in the United States.
Larren worked on his MBA at Columbia University part time while at LVMH, graduating in 2010 and entering the venture capital world with Peak Ventures, which “was involved in tech companies including Twitter.” It was Larren’s first experience in the technology sector, which he describes as very different from the old-world, intergenerational luxury goods industry.
Larren quickly moved to accept Bitcoin at an e-commerce business he was involved with, a company that helped charities raise money by partnering with celebrities. In 2015, he formed crypto mining firm Global Crypto Ventures, which grew into an operation of nearly 3,000 machines composed primarily of Bitmain Antminer S9 miners in Las Vegas and Texas, where “the cost of infrastructure and electricity was cheaper.”
Grayscale Digital Large Cap Fund
While speaking at the 2017 World Technology Forum in New York, Larren met Digital Currency Group CEO Barry Silbert, who was talking right after him about the Grayscale Bitcoin Trust, through which retail investors could get exposure to Bitcoin through their brokerage. He was also working on a new investment vehicle called Grayscale Digital Large Cap Fund (GDLC), which represented a weighted portfolio of cryptocurrencies, including Ether, MATIC, ADA and SOL, in addition to Bitcoin.
As a publicly traded investment instrument, it would require approval by the Securities and Exchange Commission. One relevant matter would be to ensure that the fund could buy its digital assets from a trusted source, preferably from within the United States. Larren’s mining firm was an ideal source, and having a ready buyer for mining proceeds made business smoother.
This opportunity represented Larren’s first foray into crypto beyond Bitcoin, and it “attracted me to a new space.”
Working with the SEC was no easy task, Larren recalls. “It was a nerve-racking process. Though the company was very confident about getting approval, there was a lot of uncertainty because no such investment trust had been approved previously.”
However, the GDLC was approved, expanding the potential pool of crypto investors. Though many in the industry continue to preach the “not your keys, not your coins” mantra, Larren argues that just as with stocks, owning Bitcoin and other crypto assets through a financial instrument instead of on an exchange or cold-storage device is preferable for most of the public.
There is less risk of being hacked or losing access to keys, and regulated funds must meet stringent security policies and often carry insurance. He also notes that they are easier to manage on a portfolio basis, particularly regarding taxation and being more straightforward for accountants to understand.
Will BlackRock’s Bitcoin ETF be approved?
These advantages make it easy to see why heavyweights of the financial industry see an opportunity in offering Bitcoin investment vehicles accessible to retail investors. One of these is BlackRock, which recently applied to launch a Bitcoin spot exchange-traded fund in the United States.
“BlackRock offers the credibility to convince the SEC that the Bitcoin market can be operated safely and has much to offer investors,” Larren says optimistically. He expects that with BlackRock’s track record of 575 approved ETFs versus one denial, it will soon come online, with similar products expected in other markets.
“I think it would lead to an automatic rise in Bitcoin’s price. I think many people are on the sidelines waiting for clarity, and that’s a step in Bitcoin’s institutional adoption.”
“For a very long time, Grayscale had a premium on its shares” compared with the price of Bitcoin, Larren notes, explaining that the security, certainty and convenience meant that more conservative investors were historically willing to pay more per BTC. BlackRock’s ETF is unlikely to hold a large premium, which would serve to make the market more efficient.
All roads in Decentraland lead to Beeple
Larren first heard about the metaverse through Decentraland’s initial coin offering in August 2017. “They were selling 90,000 pieces of NFT land in the metaverse,” he recalls, adding that he felt a proximity to the project’s Argentine founders due to South America’s shared currency issues. “My first NFT purchase was actually buying my name in the metaverse,” he says, recalling how he spent 100 MANA to name his avatar.
He was also given a piece of land on which to build the Airvey art gallery, where Larren placed various NFTs for sale. When Christie’s announced it would auction Beeple’s “Everydays” piece in its first-ever NFT auction in March 2021 — a story previously covered by Magazine — the auction house contacted the Airvey gallery to invite bids.
“I wanted to be the first person in the world who bid seven figures on an NFT.”
“Well that escalated quickly” was Beeple’s only comment when Larren’s bid for $1 million came through, representing the first volley in a bidding battle that would see an anonymous buyer later revealed as Vignesh Sundaresan, also known as Metakovan, beat Tron founder Justin Sun with a record-setting bid of $69 million.
Bored Apes design ApeCoin
With a newfound passion for NFTs, Larren joined Horizen Labs in 2021, months before the firm began discussions with Yuga Labs, a small company where four founders were working on an NFT project involving monkeys.
Yuga contracted Horizen Labs to create ApeCoin, a large allocation of which was distributed to holders of Yuga’s NFT collections — including Bored Ape Yacht Club, Mutant Ape Yacht Club and Bored Ape Kennel Club — via massive airdrop.
“We did everything from the white paper, tokenomics, to listing on exchanges. In less than 20 minutes, it became an $8 billion project,” Larren says, referring to the token’s undiluted market cap, now about $2 billion. In addition to the launch, Larren notes that Horizen Labs designed the token’s staking mechanism, which will see “100 million tokens distributed to the community over three years.
As Gucci and TAG Heuer began accepting ApeCoin as a form of payment, Larren’s luxury contacts came calling back.
“I spent a week with Chanel’s team at a castle in the English countryside, educating them on all aspects of Web3,” including MetaMask and NFT drops. Larren observes that as he moved from “the most successful physical goods company, LVMH, to the most successful digital goods company, Yuga Labs, the thought process was the same.”
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He describes metaverse real estate and PFPs, which include Yuga’s famous monkey pictures, as fitting into a broad category of “consumer NFTs” that are purchased by individuals in a way not dissimilar to luxury goods. Indeed, he notes that many of LVMH founder Bernard Arnault’s children — heirs of the world’s second-richest man — are actively dabbling in them.
“People want to feel that they are part of an exclusive community with like-minded individuals,” he explains, relating the concept sold in luxury boutiques and exclusive events the world over. In the case of Yuga’s NFTs, he argues that “there is value for many people in being members of a group that shares similar cultural references, whether it being digital or at concerts,” referring to events like ApeFest, the next of which will take place in Hong Kong in November.
Can an ape JPG really be a blue-chip NFT?
NFTs that gain mass appeal as recognizable status symbols are often labeled as “blue chip” among the NFT community, a nod to a term typically referring to reliable stocks and originally derived from poker, where blue chips are traditionally the most valuable.
“It’s a brand-building element as recognition of industry and buyers. Supply is far less than demand, and there is a strong fan and collector base. In traditional art, Picasso and Jean-Michel Basquiat are blue chips,” he explains, noting that Bored Apes and CryptoPunks hold such a position within the PFP hierarchy.
“The price is a result of the value that has been created. When you go to a Louis Vuitton store, the price is nowhere to be seen.”
“Holding a BAYC can make sense because you can stake it to earn tokens, and it can act as a financial instrument because you can borrow against it,” he notes, naturally enough, considering his company designed the staking mechanism.
“There are blue chips in other categories as well, such as metaverse land,” he adds, cautioning that its value, “like traditional real estate, will depend on the income generated with it.”
This is because, in his opinion, people will not remain interested in vast spaces of empty metaverse land but rather in spaces that are built up and useful, like his art gallery. “Traditional real estate involves buildings — the same will be true of metaverse land.”
Where might we look for the next crop of blue chips?
“I’m now passionate about building on top of Bitcoin with BRC-20s and Ordinals,” Larren explains, hinting that something big is in the works. For him, the coming metaverse is a place and time “when your digital life is more important than your physical life and where digital image matters more than physical image.” In this new environment, he believes that the Bitcoin chain, with its newfound capability to host NFTs, will hold a key position as a central pillar.
“In Web3, you need to anticipate how consumer taste will evolve and what the market will want in the next six months.”
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Politics
Grooming gangs scandal timeline: What happened, what inquiries there were and how Starmer was involved – after Elon Musk’s accusations
The grooming gangs scandal is back in the headlines after Elon Musk attacked Sir Keir Starmer and minister Jess Phillips for failing children.
The tech billionaire has accused Sir Keir of being “complicit” in the failure of authorities to protect victims and prosecute abusers while the PM was director of public prosecutions from 2008-2013.
Sir Keir has hit back at Musk, saying his record shows how he tackled the issue head-on.
Politics latest: Former child abuse inquiry chair says new inquiry not needed
The row started after it was revealed last week safeguarding minister Jess Phillips rejected calls from Oldham Council for a government inquiry into historical grooming gangs in the town, with Ms Phillips saying the council should lead an inquiry instead.
She has since hit back after Mr Musk’s subsequent attacks on her.
Sky News looks at a timeline of the grooming gangs scandal, inquiries and Sir Keir’s role.
How did the grooming gangs scandal unfold and what prosecutions have there been?
2001: Names of taxi drivers who allegedly picked up girls from care homes in Rotherham to abuse them are passed to the police and council from 2001. The first convictions were not until 2010, with the latest in 2024 – a total of 61.
2004: A Channel 4 documentary about claims young white girls in Bradford were being groomed for sex by Asian abusers is delayed as police forces warn it could inflame racial tensions. It was finally shown three months later.
2010: 11 men, predominantly of an Asian background, are convicted of offences connected with the sexual exploitation of children in Derbyshire.
2011: Times journalist Andrew Norfolk starts receiving tip-offs about child sexual exploitation by predominantly Asian men in Rotherham. It was his insistence on pursuing the story, despite being called racist and concerns the far-right would latch on to it, that eventually led to a national inquiry.
2011: A girl abused by a grooming gang in Huddersfield writes a letter to a judge about the abuse she had suffered. It was not until 2013 that another victim came forward to police to make formal allegations, then dozens of girls and men were interviewed over the next three years. Victims and their families said they repeatedly told police and authorities but nothing happened.
2011: Operation Bullfinch is launched by the police and council in Oxford to look into a child sex abuse ring in the city. The first convictions are secured in May 2013, then 2015, 2016, 2019 and 2020.
May 2012: The first grooming gangs convictions of men from Rochdale and Oldham see nine found guilty of being part of a child sexual exploitation ring run out of two takeaways in Greater Manchester since 2008. A further five from the Rochdale area were jailed the following year.
May 2013: Seven men have been jailed, it emerges, at the conclusion of child sex abuse trials relating to offences in the Telford area.
Elon Musk has accused Sir Keir of being complicit in the cover up of grooming gangs. File pic: Reuters
2014: 13 men are convicted of the sexual exploitation of children in Bristol at the conclusion of Operation Brooke.
2017: A total of 29 men from a Huddersfield grooming gang are charged but a reporting restriction prevents media from reporting on the case to avoid prejudicing other cases. The ban was criticised by far-right groups, with Tommy Robinson – also known as Stephen Yaxley-Lennon – jailed for 13 months (later reduced to nine months) after admitting contempt for filming outside a court during the trial.
2018: Twenty men, mainly of Pakistani origin but the ringleader was Sikh, who were part of the Huddersfield child sex abuse ring are convicted of 120 rape and abuse offences against 15 girls, and sentenced to a total of 221 years.
Three separate trials had to be held as there were so many of them. More men have been convicted since then, bringing the total number to 41 by August 2021.
2023: A Grooming Gangs Taskforce is set up by Rishi Sunak’s government, with qualified officers from all 43 police forces in England and Wales, and data analysts. In May 2024, 550 suspects had been arrested and 4,000 victims identified.
2023: Nine further men are charged with sexual offences in Rotherham under Operation Stovewood. Most of the offences took place between 2003 and 2008.
2024: Operation Stovewood sees 11 more men from Rotherham convicted for the abuse of vulnerable girls.
Read more:
Failure to report child sex abuse to become criminal offence
The child abuse inquiry will only protect children if police have the resources
Child sexual exploitation: ‘I’d wake up with bruises up my legs’
Raped at gunpoint: Telford child abuse victims speak out
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‘Lies’ over grooming gangs
What inquiries have there been?
There have been 10 inquiries and reports into the grooming gangs.
2013: The Home Affairs Select Committee publishes a report into the Rochdale cases, finding the failure to protect children fell to police, social workers and Crown Prosecution Service (CPS) prosecutors.
2014: An inquiry into grooming gangs in Rotherham, led by Professor Alexis Jay and commissioned by the council in 2013, finds 1,400 children were sexually abused between 1997 and 2013 by predominantly British-Pakistani men.
Then home secretary Theresa May commissions the Independent Inquiry into Child Sexual Abuse in England and Wales following the Jimmy Savile scandal. Professor Jay became the chair after three others resigned.
Professor Alexis Jay chaired the Independent Inquiry into Child Sexual Abuse
2015: A West Midlands Police report from 2010 is released publicly after a Freedom of Information request by the Birmingham Mail.
It shows police knew five years before that Asian grooming gangs were targeting children outside schools in Birmingham but were worried about community tensions if it was made public.
2015: A report into Rotherham Council’s handling of child sexual abuse, commissioned by the government and led by Baroness Casey, finds the council had a bullying, sexist culture of covering up information and silencing whistleblowers.
A new police inquiry into child sexual abuse in Rotherham is launched, with 19 men and two women convicted in 2016 and 2017 of sexual offences dating back to the late 1980s.
Former detective Maggie Oliver became a whistleblower for victims. Pic: PA
2015: A serious case review by Oxfordshire Safeguarding Children’s Partnership finds 373 children (including 50 boys) could have been groomed and sexually exploited in the city. It accused Thames Valley Police of not believing children when they complained.
2019: An independent review into historic child sexual exploitation in Oldham shisha bars from 2011 to 2014 is commissioned by Greater Manchester mayor Andy Burnham after Oldham council requested it.
2020: The Home Office refuses to release research into grooming gangs as it said it is not in the public interest. Following public pressure it releases the report, which finds no credible evidence any one ethnic group is over represented in child sexual exploitation. It is branded a whitewash by critics.
2022: The Independent Inquiry into Child Sexual Abuse by Professor Jay is published after 12 years. It finds police and councils downplayed the scale of the problem and children were often blamed for their abuse.
It makes recommendations, including mandatory reporting of child sexual abuse by people working with children, the establishment of a national financial compensation scheme for victims “let down by institutions” and the creation of a child protection authority.
Several inquiries have found grooming gang victims were not believed and there were fears of racism accusations. File pic
2022: Oldham councillors called for a government inquiry into grooming gangs in the town but the Conservative government rejected it and said the local authority should commission a review.
2022: Greater Manchester’s inquiry into Oldham grooming gangs was released. It found the police and council failed to protect vulnerable children and covered up their failings.
2022: The Telford independent inquiry was published and found more than 1,000 children in the town were sexually exploited and the abuse was allowed to continue for years, with children often blamed.
The inquiry found issues were not investigated because of nervousness about race, with teachers and youth workers discouraged from reporting child sexual exploitation.
2024: Oldham councillors again called for a government inquiry but safeguarding minister Jess Phillips said the council had to carry it out.
What is Sir Keir Starmer’s involvement?
2008-2013: Sir Keir Starmer was director of public prosecutions (DPP), head of the Crown Prosecution Service (CPS) which conducts criminal prosecutions in England and Wales, for five years.
2009: The CPS was criticised for not prosecuting Rochdale grooming gang suspects in 2008 and 2009. It said the main victim was “unreliable” so dropped the case.
2010-2011: In that financial year, child sexual abuse prosecutions reached 4,794 – the highest during Sir Keir’s time as DPP. In 2016/17, nearly there were nearly 7,200 prosecutions.
2011: The decision to not prosecute in Rochdale was overturned by Nazir Afzal, chief prosecutor for northwest England, appointed by Sir Keir.
2013: A Home Affairs Committee report said unlike other agencies, the CPS had “readily admitted victims had been let down by them and have attempted both to discover the cause of this systemic failure and to improve the way things are done so as to avoid a repetition of such events”.
Keir Starmer and Elon Musk have been sparring over the PM’s role in the grooming gangs scandal. Pic: PA
The report added: “Mr Starmer has striven to improve the treatment of victims of sexual assault within the criminal justice system throughout his term as DPP.”
Maggie Oliver, a former Manchester detective and whistleblower, told the BBC the CPS “bears a great deal of responsibility for the failures around this issue”, including bringing inadequate charges and blaming victims.
2013: Sir Keir revised guidance on child sexual exploitation to make future prosecutions easier. Before, victims may not have been viewed as credible if they had not complained immediately, if they had used drugs or alcohol, or dressed and acted in particular ways.
2013: The Child Sexual Abuse Review Panel was created by Sir Keir to review CPS decisions not to bring charges or terminate proceedings after 5 June 2013.
What has Elon Musk said?
The billionaire, who posts on X, which he owns, many times every day, has also given a series of interviews, and has commented on the grooming gangs and child sex exploitation cases in the past. He has shown support for both Reform and Tommy Robinson and began to post about the grooming gangs scandal regularly, in response to others, in late December and early January.
31 December: In response to an X post referencing the grooming gangs and claiming “out of political correctness, the government did everything it could to cover up the crimes”, Mr Musk replied: “The government officials responsible, including those in the judiciary, need to fired in shame over this”
In response to a post that claimed that “Parents who attempted to rescue their children were arrested when the police arrived”, he said on X: “So many people at all levels of power in the UK need to be in prison for this.”
1 January: Then, after a series of other posts responding to people expressing similar views, including sympathy for Tommy Robinson and support for Reform, he responded to a post saying “Labour’s Jess Phillips, Minister for Safeguarding, refused to back a public inquiry into child exploitation in Oldham” by saying: “Shameful conduct by Jess Phillips. Throw her out.”
2 January: He responds to a poster by calling for a new election, then…
He posts: “In the UK, serious crimes such as rape require the Crown Prosecution Service’s approval for the police to charge suspects. Who was the head of the CPS when rape gangs were allowed to exploit young girls without facing justice? Keir Starmer, 2008 -2013
“Who is the boss of Jess Phillips right now? Keir Stamer. The real reason she’s refusing to investigate the rape gangs is that it would obviously lead to the blaming of Keir Stamer (head of the CPS at the time).”
Responding to a post criticising what someone called the legacy media, he said: “This is the same media that hid the fact that a quarter million little girls were – still are – being systematically raped by migrant gangs in Britain. They are beneath contempt. Despicable human beings.”
3 January: In response to a post talking about the cost of another public inquiry, he says: “No UK government inquiry for the gang rape of innocent little girls, but £22M spent on an obviously violent lunatic. Shame, shame, shame.”
He went on to accuse Keir Starmer of being “guilty of complicity” and accusing Jess Phillips of being a “rape genocide apologist”.
4 January: He responded to an article in The Daily Telegraph, which claimed to show how the grooming scandal was “covered up”, by saying “How the rape of Britain was covered up” and then later added: “The sniveling cowards who allowed the mass rape of little girls in Britain are still in power … for now”.
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