Rivian CEO says buying an ICE vehicle is like ‘building a horse barn,’ R2 will help pull buyers
EV maker Rivian is having a big year as production and deliveries gain momentum. However, the company is looking toward the future with its next generation of products. In a recent interview, CEO RJ Scaringe compared buying an ICE vehicle in this day’s age to “building a horse barn in 1910.” He said Rivian’s R2 products would help pull indecisive buyers.
Rivian is on a hot streak lately as the EV maker begins to gain better visibility and control over its supply chain.
The EV startup topped expectations in the second quarter, delivering 12,640 EVs while confirming it’s on track to hit its 50,000 annual production guidance.
Despite a slow start to the year, Rivian warned it would happen as it retooled its electric delivery van (EDV) assembly line to add capacity for its in-house Enduro drive units and LFP batteries.
The first dual-motor R1T models with the Enduro drive units rolled off the assembly line at its Normal, Illinois, plant in May. Rivian says the new addition will help streamline production while lowering costs to assist its ramp-up.
Rivian also unveiled its performance dual-motor version earlier this month, giving customers three R1 powertrain options to choose from.
In an interview with Heatmap this week, Scaringe said the objective of its R1 models “was to serve as a handshake to the world.”
He added, “And we did that at a premium price with a flagship set of products, the R1T and R1S” electric models.
However, with a starting price over $70K, the R1 series is out of reach for many customers. A problem Scaringe said will be solved with Rivian’s next-generation R2 products.
Rivian R2 products will help pull indecisive buyers
Rivian’s CEO and founder says that although the accelerating rate of EV adoption has taken him by surprise, the company is seeing a fundamental shift in consumers’ mindsets.
The performance and drivability of an EV, Scaringe says, makes it “so much more desirable than an alternative.” He added, “Buying a non-EV just feels very old,” not only for the environmental responsibility but also because ICE cars are just plain boring.
With legacy automakers finally leaning into their EV strategies, there’s a fundamental shift underway in the industry.
Scaringe said the trend is “one directional,” despite varying policies, because consumers have made the switch. “I don’t think we’re going to see consumers have any reignited interest in combustion-powered vehicles,” he claimed. Although it won’t happen overnight, “the reality is consumers have made it clear that shift is going to come.”
Over the next several years, new EV models are coming out from nearly every automaker that will fit everyone’s taste. In the meantime, charging infrastructure continues rolling out at a record pace, making it easier and more accessible than ever.
As the transition unfolds, buyers won’t want to go back to ICE vehicles. It will be old technology. Scaringe describes it perfectly when he said:
I think the reality of buying a combustion powered vehicle, in light of the policy that’s coming, is sort of like building a horse barn in 1910. Like, imagine buying a Chevy Suburban in 2030. Like, what are you going to do with that, right? In 10 years? Yeah, like gas stations will be slowly disappearing. It’s just weird.
Your vehicle is often your second largest asset, and “you’re buying this thing that absolutely has no future in our society.”
Scaringe says Rivian’s next-generation R2 products will help drive demand and “pull a lot more customers across that jump” with a $40K to $45K starting price.
Rivian’s R2 series is due out at the beginning of 2026 and will be produced at its second plant in Atlanta.
Scaringe said R2 will simplify manufacturing with fewer parts while leveraging what it has learned with the R1 ramp. It will be “a very, very different vehicle architecture than what we did in R1.”
The leader said some of the R1 team members who are already moving to or have already moved to R2 are praising the simplicity. For example, he said the team is talking about stuff like, “Hey, that was a real big challenge when we had to attach the C pillar trim on this part because the clips do this, this and this. Let’s rethink that. Heck, let’s get rid of all the clips.”
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JackRabbit, the maker of pint-sized electric microbikes, is back with a new product designed to quickly recharge their batteries from pure, uncut photons mainlined into an e-bike directly from the sun. In true independent charging form, the Solar Charging Kit from JackRabbit keeps riders rolling even when there’s not a convenient AC outlet in sight.
Unveiled this week, the Solar Charging Kit consists of a single folding solar panel and a tiny voltage converter that is configured to output 42.0V, which is the exact voltage required by JackRabbit’s little e-bike batteries. There’s also an added USB-A and a USB-C charging port for powering other devices in addition to charging JackRabbit batteries.
“This Solar Charging Kit plugs directly into your bike,” explained the company, “letting you recharge without needing an outlet, but with a speed comparable to the charger that comes with the OG/OG2 (42V, 2A).”
That would mean the panel outputs around 80W of solar power, which the company says can recharge its batteries in just three hours. That fairly quick recharging speed is helped by the fact that JackRabbit’s batteries are a mere 151 Wh, or around a third of the size of most e-bike batteries.
If that sounds small, then you’re right – it is. But JackRabbit is all about going micro, offering barely 25 lb rideables that are easy to store and bring on adventures, even when they aren’t actually being ridden.
With small batteries that fit under the 160Wh limit for many airlines in the US, the batteries can be quickly charged and taken to the widest number of locations. And for riders that want to go further than a single 10-mile (16-km) battery will allow, extra batteries are small enough to fit a pants pocket. The company also offers much larger Rangebuster batteries, though they won’t pass by TSA and make it onto an airplane in your personal item.
It sounds like the Solar Chargking Kit should be able to charge up JackRabbit’s large RangeBuster batteries, though likely in more than three hours.
The $349 Solar Charging Kit is a bit pricier than building something similar yourself, but it’s also safer and more convenient than hacking together your own battery charger since it’s designed to work with JackRabbit’s batteries right out of the box.
Technically it’s only inteded for JackRabbit’s micro e-bikes (themselves technically seated scooters, even if they look and feel more like a typical bike), but it’d probably work for just about any 36V e-bike that requires 42.0V to charge.
This isn’t the first time we’ve seen solar charging kits for electric bikes, and it’s a trend that is certainly appreciated by outdoors and camping enthusiasts, festival goers, or anyone who finds themself and their bike spending extended periods in the great, sunny outdoors.
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Solar generated 11% of EU electricity in 2024, overtaking coal which fell below 10% for the first time, according to the European Electricity Review published today by think tank Ember.
EU gas generation declined for the fifth year in a row, and total fossil generation fell to a historic low.
“Fossil fuels are losing their grip on EU energy,” said Dr Chris Rosslowe, senior analyst and lead author of the report. “At the start of the European Green Deal in 2019, few thought the EU’s energy transition could be where it is today; wind and solar are pushing coal to the margins and forcing gas into structural decline.”
The European Electricity Review published today by global energy think tank Ember provides the first comprehensive overview of the EU power system in 2024. It analyzes full-year electricity generation and demand data for 2024 in all EU-27 countries to understand the region’s progress in transitioning from fossil fuels to clean electricity.
Wind and solar continue their meteoric rise in the EU
The EU power sector is undergoing a deep transformation spurred on by the European Green Deal. Solar generation (11%) overtook coal (10%) for the first time in 2024, as wind (17%) generated more electricity than gas (16%) for the second year in a row.
Strong solar growth, combined with a recovery of hydropower, pushed the share of renewables to nearly half of EU power generation (47%). Fossil fuels generated 29% of the EU’s electricity in 2024. In 2019, before the Green Deal, fossil fuels provided 39% of EU electricity, while renewables provided 34%.
Solar is growing in every EU country and more than half now have either no coal power or a share below 5% in their power mix. Coal has fallen from being the EU’s third-largest power source in 2019 to the sixth-largest in 2024, bringing the end into sight for the dirtiest fossil fuel. EU gas generation also declined for the fifth year in a row (-6%) despite a very small rebound in power demand (+1%).
The EU is reaping the benefits of reduced fossil fuel dependency
The surge in wind and solar generation has reduced the EU’s reliance on imported fossil fuels and its exposure to volatile prices since the energy crisis. Ember’s analysis found that without new wind and solar capacity added over the last five years, the EU would have imported an additional 92 billion cubic meters of fossil gas and 55 million tonnes of coal, costing €59 billion.
“While the EU’s electricity transition has moved faster than anyone expected in the last five years, further progress cannot be taken for granted,” continued Rosslowe. “Delivery needs to be accelerated particularly in the wind sector, which has faced unique challenges and a widening delivery gap. Between now and 2030, annual wind additions need to more than double compared to 2024 levels. However, the achievements of the past five years should instil confidence that, with continued drive and commitment, challenges can be overcome and a more secure energy future be achieved.”
Walburga Hemetsberger, CEO of SolarPower Europe said: “This milestone is about more than just climate action; it is a cornerstone of European energy security and industrial competitiveness. Renewables are steadily pushing fossil fuels to the margins, with solar leading the way. We now need more flexibility to kick-in, making sure the energy system is adapting to new realities: more storage and more smart electrification in heating, transport and industries.”
Read more: China installed a record capacity of solar and wind in 2024 – in numbers
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