Rivian CEO says buying an ICE vehicle is like ‘building a horse barn,’ R2 will help pull buyers
EV maker Rivian is having a big year as production and deliveries gain momentum. However, the company is looking toward the future with its next generation of products. In a recent interview, CEO RJ Scaringe compared buying an ICE vehicle in this day’s age to “building a horse barn in 1910.” He said Rivian’s R2 products would help pull indecisive buyers.
Rivian is on a hot streak lately as the EV maker begins to gain better visibility and control over its supply chain.
The EV startup topped expectations in the second quarter, delivering 12,640 EVs while confirming it’s on track to hit its 50,000 annual production guidance.
Despite a slow start to the year, Rivian warned it would happen as it retooled its electric delivery van (EDV) assembly line to add capacity for its in-house Enduro drive units and LFP batteries.
The first dual-motor R1T models with the Enduro drive units rolled off the assembly line at its Normal, Illinois, plant in May. Rivian says the new addition will help streamline production while lowering costs to assist its ramp-up.
Rivian also unveiled its performance dual-motor version earlier this month, giving customers three R1 powertrain options to choose from.
In an interview with Heatmap this week, Scaringe said the objective of its R1 models “was to serve as a handshake to the world.”
He added, “And we did that at a premium price with a flagship set of products, the R1T and R1S” electric models.
However, with a starting price over $70K, the R1 series is out of reach for many customers. A problem Scaringe said will be solved with Rivian’s next-generation R2 products.
Rivian R2 products will help pull indecisive buyers
Rivian’s CEO and founder says that although the accelerating rate of EV adoption has taken him by surprise, the company is seeing a fundamental shift in consumers’ mindsets.
The performance and drivability of an EV, Scaringe says, makes it “so much more desirable than an alternative.” He added, “Buying a non-EV just feels very old,” not only for the environmental responsibility but also because ICE cars are just plain boring.
With legacy automakers finally leaning into their EV strategies, there’s a fundamental shift underway in the industry.
Scaringe said the trend is “one directional,” despite varying policies, because consumers have made the switch. “I don’t think we’re going to see consumers have any reignited interest in combustion-powered vehicles,” he claimed. Although it won’t happen overnight, “the reality is consumers have made it clear that shift is going to come.”
Over the next several years, new EV models are coming out from nearly every automaker that will fit everyone’s taste. In the meantime, charging infrastructure continues rolling out at a record pace, making it easier and more accessible than ever.
As the transition unfolds, buyers won’t want to go back to ICE vehicles. It will be old technology. Scaringe describes it perfectly when he said:
I think the reality of buying a combustion powered vehicle, in light of the policy that’s coming, is sort of like building a horse barn in 1910. Like, imagine buying a Chevy Suburban in 2030. Like, what are you going to do with that, right? In 10 years? Yeah, like gas stations will be slowly disappearing. It’s just weird.
Your vehicle is often your second largest asset, and “you’re buying this thing that absolutely has no future in our society.”
Scaringe says Rivian’s next-generation R2 products will help drive demand and “pull a lot more customers across that jump” with a $40K to $45K starting price.
Rivian’s R2 series is due out at the beginning of 2026 and will be produced at its second plant in Atlanta.
Scaringe said R2 will simplify manufacturing with fewer parts while leveraging what it has learned with the R1 ramp. It will be “a very, very different vehicle architecture than what we did in R1.”
The leader said some of the R1 team members who are already moving to or have already moved to R2 are praising the simplicity. For example, he said the team is talking about stuff like, “Hey, that was a real big challenge when we had to attach the C pillar trim on this part because the clips do this, this and this. Let’s rethink that. Heck, let’s get rid of all the clips.”
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Blink Charging (Nasdaq: BLNK) has struck a deal with Hubject to make charging easier for EV drivers across North America.
The agreement will bring Blink into Hubject’s intercharge eRoaming platform as a charge point operator. That means electric mobility service providers (eMSPs) and their customers in the US, Canada, and Mexico will soon have access to Blink’s charging stations through their existing apps. In turn, Blink drivers will gain better access to stations connected through Hubject’s network.
Hubject, which already connects more than 1 million charging points and 2,750 partners worldwide, expects the integration to strengthen its North American presence by adding Blink’s wide-ranging network of chargers, from Level 2 workplace stations to DC fast charging. Blink, meanwhile, anticipates more customers will plug in, thanks to Hubject’s reach.
“Our collaboration with Blink marks an important step in expanding our North American intercharge network,” said Trishan Peruma, CEO of Hubject North America. “By integrating Blink’s network into our eRoaming platform, we aim to help reduce barriers that have historically complicated EV charging and to support the continued growth of EV adoption across the United States, Canada, and Mexico.”
Blink Charging’s president and CEO Mike Battaglia added, “Connecting the Blink Network to Hubject’s platform will allow more drivers to benefit from interoperable charging while traveling.”
The integration will use the industry-standard OCPI protocol to keep billing and communication between networks secure and reliable. Deployment is planned in phases throughout 2025, with full integration targeted for the end of the year.
Read more: Blink just made it a lot easier to find its charging stations
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Hyundai wants to make the electric sports car for everyone. Not just those who can afford it. The new Hyundai IONIQ 5 N Essentials trim was launched in Korea on Monday, offering a lower price tag but the same thrilling drive.
Hyundai launches new IONIQ 5 N Essentials in Korea
The IONIQ 5 N is Hyundai’s first EV sports car under the IONIQ series. Initially launched in 2023, the IONIQ 5 N marked a new era for Hyundai’s high-performance N division.
Hyundai’s electric hot hatch not only looks the part with added sporty “N” branded elements scattered inside and out, but it’s also packed with fun features, advanced tech, and a host of drive modes.
Based on a dual-motor all-wheel drive (AWD) powertrain, the IONIQ 5 N delivers up to 641 horsepower when N Grin Boost is engaged. Even without it, the electric sports car packs 601 hp.
It also draws power from an 84 kWh battery, good for an EPA-estimated range of 221 miles. On the WLTP scale, it’s rated with an official range of 278 miles (448 km). The added power results in a lower range than other IONIQ 5 trims.
Although it was already one of the most affordable sports cars, EV or gas-powered, Hyundai is lowering the price even further.
After launching the new Essentials model in South Korea on Monday, Hyundai said the new trim “is characterized by lowering the barrier to entry so that customers can experience the overwhelming driving performance of the IONIQ 5 N at a reasonable price through optimized specifications.”
Hyundai focused on core convenience features while including the same high-performance motors, battery, and N-specific elements as the base model.
A Hyundai official said, “The Essential trim of the IONIQ 5 N is a new trim that offers greater cost-effectiveness to lower the barrier to entry for high-performance electric vehicles.”
The IONIQ 5 N features advanced driver assistance systems (ADAS), including highway driving assist and navigation-based smart cruise control. Hyundai has also added an exclusive new “Parking Assist Lite” package, offering safety and convenience features such as surround view monitoring and rear parking assistance.
The new Hyundai IONIQ 5 N Essentials trim starts at 74.9 million won ($54,000), including tax benefits. Hyundai said it will continue to make competitive products so more buyers can experience high-performance EVs.
Although the Essentials trim is not available in the US, the IONIQ 5 N is still more affordable than most sports cars. The 2025 Hyundai IONIQ 5 N starts at $66,200. But, with the $7,500 tax credit, which is set to expire on September 30, leases are currently listed as low as $549 per month.
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A federal judge has cleared the way for Ørsted’s nearly complete 704-megawatt (MW) Revolution Wind offshore wind farm to restart construction, overturning a stop-work order imposed by the Trump administration.
Reagan-appointed senior US District Judge Royce C. Lamberth granted a preliminary injunction in Washington, DC, calling the government’s conduct “the height of arbitrary and capricious government conduct.” He added, “If Revolution Wind cannot meet benchmark deadlines, the entire project could collapse. There is no doubt in my mind of irreparable harm to the plaintiffs.”
Ørsted welcomed the ruling and said in a statement, “Revolution Wind will continue to seek to work collaboratively with the US Administration and other stakeholders toward a prompt resolution. Revolution Wind will resume impacted construction work as soon as possible, with safety as the top priority.”
The decision marks a significant setback for the Trump administration’s attempts to stall offshore wind development. Revolution Wind is already about 80% complete, with all turbine foundations and 45 of 65 turbines successfully installed, and expected to power 350,000 homes in Rhode Island and Connecticut. Earlier this month, the two states’ attorneys general announced they were suing the Trump administration to overturn its “baseless” decision to halt Revolution Wind. That underlying lawsuit challenging the stop-work order will continue to progress.
Oceantic Network CEO Liz Burdock said, “Today’s decision allowing work to resume on Revolution Wind is welcome news for the hundreds of skilled workers who can now return to their jobs while the legal process continues. This Made in America energy project is putting Americans to work building reliable, affordable power to communities across New England that desperately need it.”
Read more: Connecticut, Rhode Island sue Trump to save 80% complete offshore wind farm
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