McDonald’s on Thursday reported surprisingly strong sales in the latest quarter — and its chief executive cited the purple milkshake released in honor of furry mascot Grimace’s 52nd birthday.
“This quarter, if Im being honest, the theme was Grimace,” McDonald’s CEO Chris Kempczinski said on the companys conference call following the earnings report, according to CNBC.
The earnings report was released a month after the golden arches honored Grimace’s birthday with a limited-edition purple milkshake that was only available in the US.
McDonald’s also offered the Grimace Birthday Meal, which included the shake and the choice of a Big Mac, 10-piece Chicken McNuggets, or fries, though the offer ended on July 6, according to a McDonald’s tweet.
The photo-friendly purple drink — which was made with ice cream and blueberry and strawberry syrups — went viral on social media and was likely fueled by customers’ nostalgia for the rotund character.
As a result, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — recorded a revenue of $6.5 billion in the latest quarter, edging out Wall Street’s expectation of $6.27 billion.
The net sales marked a 14% increase from last year.
McDonald’s scored $2.31 billion in income — a sharp increase from the $1.8 billion reported in Q1.
McDonald’s share price closed up 1.2%, to $295.19, on Thursday.
On TikTok, Austin Frazier is attributed with starting the trend when he posted a clip of himself tasting the shake.
The video then cut to Frazier lying on the floor with the milkshake spilled around his head and mouth.
Since it was posted on June 13, the TikTok has garnered over 3.6 million views and caused a slew of other social media users to share clips faking their death after tasting the Grimace shake.
McDonald’s even acknowledged the trend, sharing a post of Grimace to social media captioned: “mee pretending i don’t see the grimace shake trendd.”
The Chicago-headquartered restaurant chain even changed the biography on its Instagram and Twitter pages to: “grimace is a close personal friend of mine.”
“‘Grimace’s Birthday’ quickly became one of our most socially engaging campaigns of all time,” the company said in its earnings report.
McDonaldland — the franchise’s fictional world inhabited by Ronald McDonald and his friends — welcomed Grimace on June 12, 1971, as “Evil Grimace,” a monster with four arms used to steal milkshakes.
But after he frightened children, McDonald’s phased out Grimace, along with other McDonaldland characters, in 2003.
The franchise later recast the purple blob as a warmer version of his old self, this time with two arms, and revived the beloved fuzzball in 2022.
A woman walks up to the security guards outside a shuttered USAID-funded sexual health clinic in Johannesburg’s inner-city district.
She looks around with confusion as they let her know the clinic is closed.
She tells us it has only been two months since she came here to receive her usual care.
Now, she must scramble to find another safe place for her sexual health screenings and Pre-Exposure Prophylaxis (PrEP) – her regular defence against rampant HIV.
On the day he was sworn in as US president for a second time, Donald Trump signed an executive order freezing foreign aid for a 90-day period.
That is being challenged by federal employee unions in court over what it says are “unconstitutional and illegal actions” that have created a “global humanitarian crisis”.
However the order is already having an immediate impact on South Africa’s most vulnerable.
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Her eyes tear up as she processes the news. Like many sex workers in town, free sexual health clinics are her lifeline.
An HIV-positive sex worker shared her patient transfer letter from the same closed clinic with Sky News and told us with panic that she is still waiting to be registered at an alternative facility.
South Africa is home to one of the world’s worst HIV/AIDS epidemics. At least 8.5 million people here are living with HIV – a quarter of all cases worldwide.
Widespread, free access to antiretroviral treatment in southern Africa was propelled by the introduction of George W. Bush’s US President Emergency Plan for AIDS Relief (PEPFAR) in 2003.
PEPFAR is considered one of the most successful foreign aid programmes in history, and South Africa is the largest recipient of its funds.
The programme has now been halted by President Trump’s foreign aid funding freeze – plunging those who survived South Africa’s HIV epidemic and AIDS denialism in the early 2000s back to a time of scarcity and fear.
“That time, there was no medication. The government would tell us to take beetroot and garlic. It was very difficult for the government to give us treatment but we fought very hard to win this battle. Now, the challenge is that we are going back to the struggle,” says Nelly Zulu, an activist and mother living with HIV in Soweto.
Nelly says access to free treatment has saved her and her 21-year-old son, who tested positive for HIV at four years old.
“It helped me so much because if I didn’t get the treatment, I don’t think I would be alive – even my son.
“My concern is for pregnant women. I don’t want them to go through what I went through – the life I was facing before. I’m scared we will go back to that crisis.”
South African civil society organisations have written a joint open letter calling for their government to provide a coordinated response to address the healthcare emergency created by the US foreign aid freeze.
The letter states that close to a million patients living with HIV have been directly impacted by stop-work orders and that a recent waiver by US Secretary of State Marco Rubio continuing life-saving assistance explicitly excludes “activities that involve abortions, family planning, gender or diversity, equality and inclusion ideology programmes, transgender surgeries or other non-life saving assistance”.
The shuttered clinic we saw in Johannesburg’s central business district (CBD) comes under these categories – built by Witwatersrand University to research reproductive health and cater to vulnerable and marginalised communities.
An activist and healthcare worker at a transgender clinic tells us everyone she knows is utterly afraid.
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USAID in turmoil: What you need to know
“Corner to corner, you hear people talking about this. There are people living with chronic diseases who don’t have faith anymore because they don’t know where they are ending up,” says Ambrose, a healthcare worker and activist.
“People keep asking corner to corner – ‘why don’t you go here, why don’t you go there?’ People are crying – they want to be assisted.”
South Africa’s ministry of health insists that only 17% of all HIV/AIDs funding comes from PEPFAR but that statistic is offset by the palpable disruption.
On Monday, minister of health Dr Aaron Motsoaledi met to discuss bilateral health cooperation and new US policy for assistance with US charge d’affaires for South Africa, Dana Brown.
A statement following the meeting says: “Communication channels are open between the Ministry and the Embassy, and we continue to discuss our life-saving health partnership moving forward.
“Until details are available the minister called on all persons on antiretrovirals (ARVs) to under no circumstances stop this life-saving treatment.”
A demand much harder to execute than declare.
“There is already a shortage of the medication – even if you ask for three months’ treatment, they will give you one or two months worth then you have to go back,” says Nelly.
“Now, it is worse because you can see the funding has been cut off.”