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Workers fulfill orders at an Amazon fulfillment center on Prime Day in Melville, New York, US, on Tuesday, July 11, 2023.

Johnny Milano | Bloomberg | Getty Images

For the millions of sellers who make up the booming Amazon marketplace, few things are as perpetually concerning as the threat of getting suspended for alleged wrongdoing and watching business evaporate overnight.

Helping third-party sellers recover their accounts has turned into a large and lucrative enterprise, because the only way the merchants can get back up and running is to admit guilt and correct the issue or show sufficient evidence that they did nothing wrong. The process is often costly, lengthy and fraught with challenges.

Enter the illicit broker.

For a fee of $200 to $400, sellers can pay for services like “Amazon Magic,” as one broker on encrypted messaging service Telegram calls it. The offerings also include access to company insiders who can remove negative reviews on a product and provide information on competitors. Users are told to send a private message to learn the price of certain services.

The Telegram group has over 13,000 members, and it’s far from the only one. Other brokers peddle similar services on Telegram as well as on WeChat, WhatsApp and Facebook Groups. The confidential data is promoted as intelligence gold for any seller working to get their product or account reinstated.

The groups are part of a robust market of so-called black hat service providers that have cropped up alongside the rise of third-party marketplaces on Amazon, Etsy, and Walmart. Amazon’s marketplace now accounts for over 60% of goods sold on the platform, and includes numerous businesses that generate millions of dollars a year in annual revenue on the site.

Source: Telegram

Source: Telegram

As it’s grown, the sprawling global marketplace has also seen a surge in the number of counterfeiters and spammers trying to game the system, which has pushed Amazon to ramp up enforcement. Much of the activity originates off of Amazon’s marketplace and on social media and encrypted messaging apps, complicating the policing efforts.

A public Facebook page identified by CNBC offers an internal screenshot service with “valuable insight into your seller account, allowing you to see how Amazon employees view your account and its performance.”

Facebook parent Meta didn’t respond to a request for comment.

The issue of rogue employees taking bribes is not a new one for Amazon. The company has in the past dealt with low-level, low-wage seller support staffers in China, India, and Costa Rica, who have accepted payments in exchange for leaking information.

Brokers, who act as middlemen between sellers and employees, often reach out to insiders on LinkedIn, said a person familiar with the matter who asked not to be named due to confidentiality. Amazon has an internal group tasked with threat analysis and response, including a team dedicated to investigating employees suspected of leaking data, the source said. The threat analysis unit monitors social media platforms for abusive groups where bad actors may congregate before engaging in illicit activity on Amazon’s marketplace.

Amazon told CNBC that it has systems in place to detect suspicious behavior like improper access to confidential data and investigates these activities, sharing information with law enforcement agencies. It reports abusive groups to social media platforms and encrypted messaging services, where bad actors are increasingly concentrating their activities in order to avoid detection, the company said.

“There is no place for fraud at Amazon and we will continue to pursue all measures to protect our store and hold bad actors accountable,” Christy Distefano, an Amazon spokesperson, said in an email.

Amazon declined to say whether it has disciplined or fired employees for leaking data in exchange for payments, beyond noting that it has zero tolerance for staffers who violate its policies.

Amazon’s ongoing bribery problem

In 2018, Amazon investigated claims that employees, primarily based in China, received payments of $80 to more than $2,000 to share confidential sales information or delete bad reviews, The Wall Street Journal reported. More recently, the Department of Justice charged six individuals in 2020 for participating in a scheme to bribe employees and contractors for internal data.

Earlier this month, the fifth defendant in the case, who is a well-known seller consultant, was sentenced to probation and house arrest after pleading guilty in March. Account annotations, internal notes from an Amazon staffer on a seller’s account, were among the confidential data being exchanged between the defendants and employees.

Amazon said it uncovered the suspicious behavior related to the bribery case in 2018 and reported it to the FBI. The company said it had “robust systems” in place to detect suspicious behavior such as fraud and abuse. Amazon has also urged social media companies to assist it with rooting out fraudulent activity like fake reviews.

While Amazon is aware of the problem and is investing in people and technology to weed it out, groups continue to proliferate into the hundreds, the person with knowledge of the issue told CNBC. Accessing groups on encrypted chat apps like Telegram, WeChat or WhatsApp may require a link or invitation.

Remi Vaughn, a spokesperson for Telegram, told CNBC in an email that “moderators proactively monitor public parts of the platform and accept user reports in order to remove content that breaches our terms of service.”

The Amazon Magic group on Telegram is public, with users advertising black hat services almost daily. Screenshots of Amazon’s internal Paragon system, which is used by seller support employees to handle cases, are distributed freely in the group. CNBC authenticated the legitimacy of the screenshots with sources knowledgeable of the system.

“Much more you can find about your account by ordering screenshots with inside information from us, as seller support sees it,” a message in the Telegram chat states.

Many of the messages in the group are in Russian, and a user who runs the group claims on Facebook to be based in Ukraine. The person didn’t respond to a request for comment.

How this young Indiana couple stole $1.2 million from Amazon

Group administrators list a full menu of services available in an online spreadsheet. Annotations, which often include more detailed information than the suspension notifications, are priced at $180 a piece, and attacks on a competitor’s listing vary in pricing. Securing an upvote on a review, a tactic used to manipulate trustworthiness or popularity of a product, costs 50 cents. The brokers guarantee buyers they can deliver the goods within one to two business days.

Amazon sellers have for years complained of being unfairly kicked off the site without explanation. The process of getting their account back can take months, costing critical sales in the meantime. The issue was a key focus of a 16-month investigation by the House Antitrust Subcommittee into competitive practices at Amazon and other Big Tech companies.

“When Amazon turns off the faucet, everything goes to hell,” said Cynthia Stine, president of eGrowth Partners, a consultancy that helps merchants get reinstated. “I’ve had CEOs of large companies cry on the phone with me, and they’ve had to lay off their people. They’ve declared bankruptcy.”

Account annotations are like an “insurance policy” for sellers who’ve been suspended, Stine said. She said she comes across potential clients who’ve purchased annotations and are seeking to regain selling privileges roughly once or twice a month. As black hat brokers and consultants have multiplied over the years, it’s eaten into her business, Stine said.

“For a time, people wouldn’t even come to us, they would just go work with whoever they bought the data from,” she added.

Amazon has previously said it has processes in place to help sellers avoid deactivation and get reinstated when appropriate. The company disputed claims that the chaotic and costly suspension process justifies illicit tactics like buying confidential data.

“There is no place for fraud at Amazon and no excuse for resorting to illegal activities,” an Amazon spokesperson told CNBC last month.

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iPhone 17 goes on sale globally as Apple faces China rivals and AI doubts

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iPhone 17 goes on sale globally as Apple faces China rivals and AI doubts

A customer holds up the new orange-colored iPhone 17 Pro Max smartphone inside an Apple retail store in Chongqing, China, on September 19, 2025.

Cheng Xin | Getty Images News | Getty Images

The iPhone 17 hit store shelves worldwide on Friday, drawing lines from Beijing to London.

But beyond the launch buzz, Apple is under pressure to prove itself, grappling with questions over its artificial intelligence plans, as well as increasing competition. 

Products on display for the first time include the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, as well as new Apple Watch and AirPods models.

While they were available for preorders in the U.S. from Sept. 12, the global launch holds particular significance as Apple takes on growing competition in overseas markets. 

China competition

One of those markets is China, where customers waited for hours — and even overnight — to get their hands on the new iPhone 

First in line at the Apple flagship Store in Sanlitun, Beijing, this morning, was Liu — he did not wish to be identified by his full name — who told CNBC that he had been queuing since 11 p.m. local time Thursday for his chance to pick up the iPhone 17 Pro Max.

A customer shows off his new iPhone 17 at Apple’s Regent Street store on Sept. 19.

Arjun Kharpal | CNBC

He said he was excited about the smartphone’s new color and exterior design, which Apple says has improved the phone’s heat dissipation. 

Notably, Liu also said he has changed to Apple from Huawei in recent years, saying he preferred the iPhone for daily use and entertainment. 

Another person, who wished to be identified only by his surname, Yang — an erstwhile Xiaomi user — said he had been waiting to get his hands on the latest iPhone, preferring its operating system. 

First reactions as iPhone 17 hits London

Apple’s latest iPhone models are shown on display at its Regent Street, London store on the launch day of the iPhone 17.

Arjun Kharpal | CNBC

So far, the signs are positive for the iPhone 17 series in China. Last Friday, JD.com — one of China’s largest ecommerce platforms — saw the first minute of iPhone 17 series preorders surpass the first-day preorder volume of last year’s iPhone 16 series, the company reported

At 10 a.m. local time on Friday, JD.com said that iPhone 7 trade-in sales were four times higher than the same period last year.

Other markets 

In the much smaller but affluent market of Singapore, the redesigned iPhone 17s were also met with fervor, with long lines forming outside Apple outlets across the city. 

Iman Isa and Daniel Muhamed Nuv, two young professionals in Singapore, both queued for hours at Apple’s outlet in the city’s iconic Marina Bay mall to buy iPhone 17 Pros, which they said were their first new phones in years. 

Citing the fresh design, longer battery life and improved camera, they said the new phones offer enough to keep them loyal to the Apple ecosystem.

WSJ’s Tim Higgins: Apple is facing a situation similar to the one Microsoft faced a generation ago

People lined up outside Apple’s Regent Street, London store on Sept. 19 to get their hands on the latest iPhone 17.

Arjun Kharpal | CNBC

“For the last five years, I’ve been in a pattern of constantly upgrading my phone, because every year Apple is bringing something new to the table,” one customer, Jasmine, said. “I just love having that experience of Apple every year.”

Meanwhile, Michael, who described himself as a content creator, said he was drawn by the battery and camera.

“I thought about going for the [iPhone] Air, but I just don’t know whether or not the battery is going to be able to hold up. And that single camera? I don’t know, it’s just a little bit off-putting on the back,” he said of Apple’s thin iPhone 17 offering.

Apple intelligence 

A successful iPhone 17 launch could help reassure Apple investors after a somewhat underwhelming rollout of its artificial intelligence features, which began late last year.

Speaking to CNBC’s “Squawk Box Europe” last week, Ben Wood, chief analyst at CCS Insight, lauded Apple’s latest product launches but said the company now needed to deliver on artificial intelligence. 

'Apple need to deliver on AI': says analyst

“There is no question that Apple needs to deliver on AI,” he said, noting that the company had “dropped the ball” last year by making big promises that failed to materialize.

“Apple has to catch up [in AI], but right now, I think they’ve got enough runway to be able to cope in the intervening period.”

– CNBC’s Eunice Yoon contributed to this report

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Nvidia just spent over $900 million to hire Enfabrica CEO, license AI startup’s technology

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Nvidia just spent over 0 million to hire Enfabrica CEO, license AI startup's technology

Co-founder and chief executive officer of Nvidia Corp., Jensen Huang attends the 9th edition of the VivaTech trade show in Paris on June 11, 2025.

Chesnot | Getty Images Entertainment | Getty Images

Nvidia has just shelled out over $900 million to hire Enfabrica CEO Rochan Sankar and other employees at the artificial intelligence hardware startup, and to license the company’s technology, CNBC has learned.

In a deal reminiscent of recent AI talent acquisitions made by Meta and Google, Nvidia is paying cash and stock in the transaction, according to two people familiar with the arrangement. The deal closed last week, and Enfabrica CEO Rochan Sankar has joined Nvidia, said the people, who asked not to be named because the matter is private.

Nvidia has served as the backbone of the AI boom that began with the launch of OpenAI’s ChatGPT in late 2022. The company’s graphics processing units (GPUs), which are generally purchased in large clusters, power the training of large language models and allow for big cloud providers to offer AI services to clients.

Enfabrica, founded in 2019, says its technology can connect more than 100,000 GPUs together. It’s a solution that could help Nvidia offer integrated systems around its chips so clusters can effectively serve as a single computer.

A spokesperson for Nvidia declined to comment, and Enfabrica didn’t provide a comment for this story.

While Nvidia’s earlier AI chips like the A100 were single processors slotted into servers, its most recent products come in tall racks with 72 GPUs installed working together. That’s the kind of system inside the $4 billion data center in Wisconsin that Microsoft announced on Thursday.

Nvidia previously invested in Enfabrica as part of a $125 million Series B round in 2023 that was led by Atreides Management. The company didn’t disclose its valuation at the time, but said that it was a fivefold increase from its Series A funding.

Late last year, Enfabrica raised another $115 million from investors including Spark Capital, Arm, Samsung and Cisco. According to PitchBook, the post-money valuation was about $600 million.

Tech giants Meta, Google, Microsoft and Amazon have all poured money into hiring top AI talent through deals that resemble acquihires. The transactions allow the companies to bring in top engineers and researchers without worrying about the regulatory hassles that come with acquisitions.

The biggest such deal came in June, when Meta spent $14.3 billion on Scale AI founder Alexandr Wang and others and took a 49% stake in the AI startup. A month later, Google announced an agreement to bring in Varun Mohan, co-founder and CEO of artificial intelligence coding startup Windsurf, and other research and development employees in a $2.4 billion deal that also included licensing fees.

Last year, Google made a similar deal to bring in the founders of Character.AI. Microsoft did the same thing for Inflection, as did Amazon for Adept.

While Nvidia has been a big investor in AI technologies and infrastructure, it hasn’t been a significant acquirer. The company’s only billion-dollar-plus deal was for Israeli chip designer Mellanox, a $6.9 billion purchase announced in 2019. Much of Nvidia’s current Blackwell product lineup is enabled by networking technology that it acquired through that acquisition.

Nvidia tried to buy chip design company Arm, but that deal collapsed in 2022 due to regulatory pressure. In the past year, Nvidia closed a $700 million purchase of Run:ai, an Israeli company whose technology helps software makers optimize their infrastructure for AI.

On Thursday, Nvidia announced one of its most sizable investments to date. The chipmaker said it’s taken a $5 billion stake in Intel, and announced that the two companies will collaborate on AI processors. Nvidia also said this week that it invested close to $700 million in U.K. data center startup Nscale.

— Correction: A prior version of this story mistakenly included the name of a company as an investor in Enfabrica.

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CrowdStrike pops nearly 13% on upbeat long-term guidance at investor day

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CrowdStrike pops nearly 13% on upbeat long-term guidance at investor day

CrowdStrike logo is seen in this illustration taken July 29, 2024.

Dado Ruvic | Reuters

CrowdStrike shares popped about 13%, a day after the cybersecurity firm issued better-than-expected long-term guidance at its investor day.

The company on Wednesday said it expects net new annual recurring revenues to grow at least 20% in 2027, ahead of analysts’ expectations. CrowdStrike plans for ARR to hit $10 billion by 2031, and then double to $20 billion by 2036.

Earlier this week, the firm said it was buying AI security platform Pangea and announced a partnership with Salesforce.

“CrowdStrike is by far the most advanced security platform in the industry, and the plethora of AI-based solutions announced today will further separate CrowdStrike from the competition,” wrote Wells Fargo analyst Andrew Nowinski in a note following the event.

Some Wall Street firms also boosted their price targets.

Read more CNBC tech news

Cybersecurity has taken center stage this year as businesses beef up security in the age of artificial intelligence. Many companies have harnessed AI tools to strengthen their offering as threats rise in sophistication.

This year’s biggest tech deals have included Google’s $32 billion acquisition of Israeli cybersecurity startup Wiz and Palo Alto Networks’ $25 billion CyberArk deal.

Cybersecurity firm Netskope hit the public market Thursday, while Thoma Bravo-backed SailPoint debuted earlier this year.

During its recent earnings report, CrowdStrike’s revenue guidance for the third quarter fell short of analysts’ expectations.

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