Google is hoping to lure workers back to the office with a new on-site hotel special, but some workers aren’t convinced it’s a good deal.
The company said full-time employees can book a room at an on-campus hotel in Mountain View for $99 a night in what it’s deeming a “Summer Special,” according to materials viewed by CNBC. The description states that the special will run through Sept. 30 in hopes it’ll “make it easier for Googlers to transition to the hybrid workplace.”
Since the promotion is for unapproved business travel, the company will not reimburse their stays, but will require employees to use their personal credit cards, the special’s description states.
“Just imagine no commute to the office in the morning and instead, you could have an extra hour of sleep and less friction,” the description reads. “Next, you could walk out of your room and quickly grab a delicious breakfast or get a workout in before work starts.”
The ad goes on to say that after the work day ends, “you could enjoy a quiet evening on top of the rooftop deck or take in one of the fun local activities.”
The Google-owned hotel is situated on a newer campus in Mountain View, California, that it opened last year. The 42-acre campus is adjacent to NASA’s Ames Research Center and has capacity to house 4,000 employees working on its ads products, the company said upon its opening.
The San Francisco Bay Area has some of the highest real estate costs due in part to limited housing supply from decades-old zoning restrictions and elevated demand, most of which comes from high-paying tech workers and executives working in the surrounding tech industry. The city of Mountain View is especially short on housing and contains large swaths of corporate offices — many of which are owned or leased by Google.
A Google spokesperson noted that the company regularly runs specials for employees to take advantage of the company’s spaces and amenities.
‘Where I live is much better’
Some employees have commented on the hotel deal in internal discussion forums.
One highly rated meme showed movie clips that included a scene in the movie “Mean Girls,” where the main character played by Lindsey Lohan says “No, thank you.”
“Now I can give some of my pay back to Google,” another highly rated meme read.
Another meme joked that living on campus for the summer could disrupt “work-life balance.”
At $99 a night, the hotel would amount to roughly $3,000 a month, employees pointed out in internal discussions viewed by CNBC.
One employee pointed out that hotel amenities were not to be ignored. “I pay more and get a lot less in total for my apartment,” wrote one employee in a discussion thread. “Though admittedly where I live is much better.”
Another thought it was still too expensive. “If it was around $60 a night, that could be a fine-ish alternative to apartments, but $99? No thanks.”
“I would’ve totally done it, had it fit a certain profile: $3k rent all-in, fully-furnished, unlimited meals, paid utilities, plus housekeeping/cleaning every day,” another employee wrote.
Another hypothesized the move could be a way to reduce vacancy at the hotel after Google cut corporate travel budgets.
Google began bringing most employees back to physical offices three days a week last year, following several changes in its return-to-office plans that were complicated by spikes in Covid infection rates. However, attendance had been sparse in the months that followed mandatory RTO as workers pushed back, citing high housing costs near offices and higher productivity while working remotely, which corresponded with record profits for the company.
In June, the company became stricter, announcing new enforcements that included using office attendance in performance reviews and tracking badge data. The company’s HR chief even asked already approved remote workers to reconsider their status and rejoin their colleagues in office.
Alphabet and Google CEO Sundar Pichai meets with Polish Prime Minister Donald Tusk at Google for Startups in Warsaw, Poland, on February 13, 2025.
Klaudia Radecka | Nurphoto | Getty Images
From the courtroom to the boardroom, it was a big week for tech investors.
The resolution of Google’s antitrust case led to sharp rallies for Alphabet and Apple. Broadcom shareholders cheered a new $10 billion customer. And Tesla’s stock was buoyed by a freshly proposed pay package for CEO Elon Musk.
Add it up, and the U.S. tech industry’s eight trillion-dollar companies gained a combined $420 billion in market cap this week, lifting their total value to $21 trillion, despite a slide in Nvidia shares.
Those companies now account for roughly 36% of the S&P 500, a proportion so great by historical standards that Howard Silverblatt, senior index analyst at S&P Dow Jones Indices, told CNBC by email, “there are no comparisons.”
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There was a certain irony to this week’s gains.
Alphabet’s 9% jump on Wednesday was directly tied to the U.S. government effort to diminish the search giant’s market control, which was part of a years-long campaign to break up Big Tech. Since 2020, Google, Apple, Amazon and Meta have all been hit with antitrust allegations by the Department of Justice or Federal Trade Commission.
A year ago, Google lost to the DOJ, a result viewed by many as the most-significant antitrust decision for the tech industry since the case against Microsoft more than two decades earlier. But in the remedies ruling this week, U.S. District Judge Amit Mehta said Google won’t be forced to sell its Chrome browser despite its loss in court and instead handed down a more limited punishment, including a requirement to share search data with competitors.
The decision lifted Apple along with Alphabet, because the companies can stick with an arrangement that involves Google paying Applebillions of dollars per year to be the default search engine on iPhones. Alphabet rose more than 10% for the week and Apple added 3.2%, helping boost the Nasdaq 1.1%.
Analysts at Wedbush Securities wrote in a note after the decision that the ruling “removed a huge overhang” on Google’s stock and a “black cloud worry” that hung over Apple. Further, they said it clears the path for the companies to pursue a bigger artificial intelligence deal involving Gemini, Google’s AI models.
“This now lays the groundwork for Apple to continue its deal and ultimately likely double down on more AI related partnerships with Google Gemini down the road,” the analysts wrote.
Mehta explained that a major factor in his decision was the emergence of generative AI, which has become a much more competitive market than traditional search and has dramatically changed the market dynamics.
New players like OpenAI, Anthropic and Perplexity have altered Google’s dominance, Mehta said, noting that generative AI technologies “may yet prove to be game changers.”
On Friday, Alphabet investors shrugged off a separate antitrust matter out of Europe. The company was hit with a 2.95-billion-euro ($3.45 billion) fine from European Union regulators for anti-competitive practices in its advertising technology business.
Broadcom pops
While OpenAI was an indirect catalyst for Google and Apple this week, it was more directly tied to the huge rally in Broadcom’s stock.
Following Broadcom’s better-than-expected earnings report on Thursday, CEO Hock Tan told analysts that his chipmaker had secured a $10 billion contract with a new customer, which would be the company’s fourth large AI client.
Several analysts said the new customer is OpenAI, and the Financial Times reported on a partnership between the two companies.
Broadcom is the newest entrant into the trillion-dollar club, thanks to the company’s custom chips for AI, already used by Google, Meta and TikTok parent ByteDance. With Its 13% jump this week, the stock is now up 120% in the past year, lifting Broadcom’s market cap to around $1.6 trillion.
“The company is firing on all cylinders with clear line of sight for growth supported by significant backlog,” analysts at Barclays wrote in a note, maintaining their buy recommendation and lifting their price target on the stock.
For the other giant AI chipmaker, the past week wasn’t so good.
Nvidia shares fell more than 4% in the holiday-shortened week, the worst performance among the megacaps. There was no apparent negative news for Nvidia, but the stock has now dropped for four consecutive weeks.
Still, Nvidia remains the largest company by market cap, valued at over $4 trillion, with its stock up 56% in the past 12 months.
Microsoft also fell this week and is on an extended slide, dropping for five straight weeks. Shares are still up 21% over the last 12 months.
On the flipside, Tesla has been the laggard in the group. Shares of the electric vehicle maker are down 13% this year due to a multi-quarter sales slump that reflects rising competition from lower-cost Chinese manufacturers and an aging lineup of EVs.
But Tesla shares climbed 5% this week, sparked mostly by gains on Friday after the company said it wants investors to approve a pay plan for Musk that could be worth up to almost $1 trillion.
The payouts, split into 12 tranches, would require Tesla to see significant value appreciation, starting with the first award that won’t kick in until the company almost doubles its market cap to $2 trillion.
Tesla Chairwoman Robyn Denholm told CNBC’s Andrew Ross Sorkin the plan was designed to keep Musk, the world’s richest person, “motivated and focused on delivering for the company.”
Anthropic has agreed to pay at least $1.5 billion to settle a class action lawsuit with a group of authors, who claimed the artificial intelligence startup had illegally accessed their books.
The company will pay roughly $3,000 per book plus interest, and agreed to destroy the datasets containing the allegedly pirated material, according to a filing on Friday.
The lawsuit against Anthropic has been closely watched by AI startups and media companies that have been trying to determine what copyright infringement means in the AI era. If Anthropic’s settlement is approved, it will be the largest publicly reported copyright recovery in history, according to the filing.
“This settlement sends a powerful message to AI companies and creators alike that taking copyrighted works from these pirate websites is wrong,” Justin Nelson, the attorney for the plaintiffs, told CNBC in a statement.
Anthropic didn’t immediately respond to CNBC’s request for comment.
The lawsuit, filed in the U.S. District Court for the Northern District of California, was brought last year by authors Andrea Bartz, Charles Graeber and Kirk Wallace Johnson. The suit alleged that Anthropic had carried out “largescale copyright infringement by downloading and commercially exploiting books that it obtained from allegedly pirated datasets,” the filing said.
In June, a judge ruled that Anthropic’s use of books to train its AI models was “fair use,” but ordered a trial to assess whether the company infringed on copyright by obtaining works from the databases Library Genesis and Pirate Library Mirror. The case was slated to proceed to trial in December, according to Friday’s filing.
Earlier this week, Anthropic said it closed a $13 billion funding round that valued the company at $183 billion. The financing was led by Iconiq, Fidelity Management and Lightspeed Venture Partners.
US President Donald Trump during a dinner with tech leaders in the State Dining Room of the White House in Washington, DC, US, on Thursday, Sept. 4, 2025.
Will Oliver | Bloomberg | Getty Images
President Donald Trump on Friday threatened to launch a trade investigation to “nullify” what he said were discriminatory fines being levied by Europe against U.S. tech firms such as Google and Apple.
“We cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties being charged to these Taxpaying American Companies,” Trump wrote on Truth Social.
He issued the threat hours after Google caught a nearly $3.5 billion penalty from the European Union in a major antitrust case centered on the search giant’s advertising technology business.
The post also came the day after Trump hosted a dinner at the White House with a gaggle of top tech executives, who took turns praising the president.
Google CEO Sundar Pichai thanked Trump after a U.S. judge issued a favorable ruling in the landmark antitrust case against Alphabet. Pichai said he appreciated the administration’s “constructive dialogue.”
The president complained in his social media post that Europe was “effectively taking money that would otherwise go to American Investments and Jobs.”
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“This is on top of the many other Fines and Taxes that have been issued against Google and other American Tech Companies, in particular,” Trump wrote. “Very unfair, and the American Taxpayer will not stand for it!”
In a follow-up post Friday afternoon, Trump claimed that Google has previously paid $13 billion in “false claims and charges.”
It was unclear where that figure came from, though the company has recently faced a series of hefty regulatory fines.
He also called out the EU for squeezing billions of dollars from Apple in back taxes and fines for alleged anticompetitive practices.
The post claimed that Apple has been fined $17 billion, but that figure appears to include a 2024 court ruling in Ireland ordering the company to pay over $14 billion in back taxes.