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Victoria’s Secret has called on a cast of former “Angels” to rescue the bedeviled lingerie brand.

The struggling retailer tapped supermodels Gisele Bndchen, Naomi Campbell, Candice Swanepoel and Adriana Lima to helm its new “The Icon Collection” campaign, the company said Wednesday.

Victoria’s Secret disbanded the impossibly slim Angels in 2018 as the company embarked on a mission to make the brand more inclusive.

However, overall sales have sagged the past couple of years and the company has lost market dominance to rivals Aerie, Rihanna’s ultra-inclusive Savage X Fenty and Kim Kardashian’s Skims, which was recently valued at a staggering $4 billion.

The retailer generated $348 million in profits in 2022 — a sharp decline from the $646 million it made in 2021.

The company suffered a net loss of $72 million in 2020 as COVID lockdowns shuttered malls.

Skims also beat Victoria’s Secret to an “Icons” campaign, when it released photos of supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Swanepoel — all former Victoria’s Secret angels — donning Kardashian’s shapewear apparel last April.

Representatives for Victoria’s Secret did not immediately respond to The Post’s request for comment.

Despite being criticized over its very specific brand image, Victoria’s Secret kept its No. 1 spot as the top lingerie brand in 2022, according to consumer insights firm Brandessence Market Research.

The Ohio-based company’s new “Icon” collection, which also features Emily Ratajkowski and Hailey Bieber, centers around the lingerie brand’s new push-up demi bra, which was worn by supermodels Campbell and Swanepoel in a series of black-and-white photos shared to Victoria’s Secret’s social media pages on Wednesday.

The collection also includes panties, starting at $18.50, and slips and robes from $34.95 in sizes ranging from XS to XXL.

The centerpiece, the demi bra, will retail for $54.95 and ranges from 32A to 44DDD.

Despite the svelte waistlines seen in the campaign images, the collection’s size range is indicative of the brand’s move to get back in touch with its consumer base, who have bashed the company for being “tone-deaf” and slow to adopt more inclusive models and sizes.

“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” Victoria’s Secret Chief Design Officer Janie Schaffer said in a press release.

“It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”

The size 0 waistlines and washboard abs that plagued Victoria’s Secret’s televised runway show were part of the reason the fashion show — at least as fans knew it — was cancelled ahead of its 2019 edition.

However, Victoria’s Secret announced it was bringing back the famed spectacle after a four-year hiatus in a pre-taped film that’s set to hit streaming services this fall.

This time around, there will be no “Angels” donning sparkly wings and instead has been teased as a showcase of women from around the world in a feature-length movie dubbed “Victoria’s Secret World Tour.”

Pieces in “The Icon” line will be featured in the upcoming show.

Victoria’s Secret, — which will release its second quarter earnings at the end of the month — posted net income of $1 million in the first quarter.

The figure was dismal compared to the $81 million in net income the brand brought in during the same period in 2022. Victoria’s Secret attributed the decline to its acquisition of fellow lingerie brand Adore Me for $400 million that was finalized in January.

Victoria’s Secret noted in its Q1 earnings report that the company’s second-quarter earnings will likely follow a similar trend.

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Politics

President Bush determined to ‘rid world of evil-doer Saddam Hussein’, new records reveal

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President Bush determined to 'rid world of evil-doer Saddam Hussein', new records reveal

It would have been “politically impossible” to stop President Bush from invading Iraq, as he believed he was on a “crusade against evil”, new records show.

Newly declassified UK government files show Sir Tony Blair was warned by his US ambassador that George W Bush was determined to overthrow dictator Saddam Hussein, in the months before the invasion of Iraq.

Sir Tony, who was prime minister at the time, was trying to encourage the US president to use diplomatic means to change the situation in the Middle Eastern country, and flew to Camp David in January 2003 to make the case, just two months before the joint US-UK invasion.

The UK government was also hoping the United Nations Security Council would agree a new resolution specifically authorising the use of military force against Iraq.

But the files, made public for the first time, show that Sir Tony’s ambassador, Sir Christopher Meyer, warned him it would be “politically impossible” to sway Mr Bush away from an invasion unless Hussein surrendered.

 File photo dated 21/11/2003 of US President George Bush stood alongside Prime Minister Tony Blair
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Prime Minister Tony Blair with US President George W Bush in 2003

The documents, released by the National Archives at Kew in west London, show Sir Christopher also wrote that Mr Bush believed himself to be on “a crusade against evil to be undertaken by God’s chosen people”.

Sir Tony’s foreign policy adviser, Sir David Manning, told the PM that when he met Mr Bush, he should make the point that a new diplomatic resolution was “politically essential for the UK, and almost certainly legally essential as well”.

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But the White House was becoming increasingly impatient at the unwillingness of France and Russia – both of whom held a veto – to agree a resolution so long as UN inspectors were unable to find any evidence of Iraqi weapons of mass destruction, the supposed justification for war.

Sir Christopher warned Sir Tony shortly before his visit to see Mr Bush in January 2003 that options for a peaceful solution in Iraq had effectively run out.

(from L-R) Tony Blair, Spanish Prime Minister Jose Maria Aznar, George Bush and Portuguese Prime Minister Manuel Durao Barroso - 16/03/03
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Tony Blair speaking at a press conference following talks over Iraq in March 2003, watched on by George Bush and the leaders of Spain and Portugal

He wrote: “It is politically impossible for Bush to back down from going to war in Iraq this spring, absent Saddam’s surrender or disappearance from the scene.

“If Bush had any room for manoeuvre beforehand this was closed off by his State of the Union speech.

“In the high-flown prose to which Bush is drawn on these set-piece occasions, he said in effect that destroying Saddam is a crusade against evil to be undertaken by God’s chosen people.”

File photo of Iraqi President Saddam Hussein, December 31, 2001. REUTERS/Faleh Kheiber SJS/CMC
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Saddam Hussein in 2001 – he was captured by US soldiers in December 2013

In a cable sent the previous month, Sir Christopher said that much of the impulse for deposing Hussein was coming from the president, a born-again Christian, who was scornful of what he saw as the “self-serving” reservations of the Europeans.

“His view of the world is Manichean. He sees his mission as ridding it of evil-doers. He believes American values should be universal values,” Sir Christopher stated.

“He is strongly allergic to Europeans collectively. Anyone who has sat round a dinner table with low-church Southerners will find these sentiments instantly recognisable.”

In the end, Sir Tony and Mr Bush abandoned efforts to get a new Security Council resolution, blaming French President Jacques Chirac for refusing, and launched the invasion of Iraq anyway.

Lobbying from Mandelson and anger at the French

Among the new files, there are also a number of other revelations. These include:

  • Current UK ambassador to the US, Sir Peter Mandelson, was so desperate to get back into government following his second resignation from Sir Tony’s government that he asked Lord Birt, a policy adviser to Downing Street, to write to the prime minister in 2003, asking for him to receive a role – four months before Sir Peter was appointed as the UK’s next European commissioner
  • Sir Tony was furious at French president Jacques Chirac’s efforts to undermine pressure being put on Zimbabwean dictator Robert Mugabe by the UK in 2003, over growing violence caused by a policy of driving the remaining white farmers from their lands in the African nation
  • The prime minister also insisted on changing the rules around which parties can lay wreaths at the Cenotaph on Remembrance Sunday in a bid to protect the Northern Irish peace process in 2004, despite warning this could create an “adverse reaction” from the SNP and Plaid Cymru

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Politics

People smugglers to have assets frozen and be banned from UK

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People smugglers to have assets frozen and be banned from UK

People smugglers face having their assets frozen and being banned from entering the UK, the foreign secretary has announced.

David Lammy said new powers under the Sanctions Act will allow the UK to freeze the assets of anyone complicit in smuggling illegal migrants into the country.

They can also be banned from travelling to the UK.

The first wave of sanctions on smuggling gangs and their enablers will be imposed on Wednesday.

Mr Lammy said it is the “world’s first sanctions regime” targeted at smuggling gangs.

Gang leaders, small boat suppliers, people making and selling fake passports and middlemen facilitating payments by migrants through hawala networks (informal systems for transferring money) will all be targeted this week.

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They will be publicly named on a sanctions list, making it illegal for the UK financial system to engage with them.

By using the Sanctions Act, the government said it can target the smuggling gangs wherever they are in the world, including where law enforcement and criminal justice approaches cannot reach.

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How people smugglers dodge French police

Labour’s manifesto promised to “smash the gangs”, but the first half of 2025 has seen a record number of small boat crossings, with about 20,000 from January to June – the highest ever in that period, and 48% more than the first half of 2024.

Earlier this month, the UK and France announced a pilot scheme under which migrants arriving in the UK illegally from France will be returned and a legitimate asylum seeker will be able to come to the UK. They did not say how many would be returned each week, but the suggestion was 50.

People thought to be migrants wade through the sea to board a small boat leaving the beach at Gravelines, France, in an attempt to reach the
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Migrants wading through the sea in France to board a small boat destined for the UK. Pic: PA

On the latest sanctions, Foreign Secretary David Lammy said: “For too long, criminal gangs have been lining their corrupt pockets and preying on the hopes of vulnerable people with impunity as they drive irregular migration to the UK. We will not accept this status quo.

“It is our moral duty and a key part of our Plan for Change to do all we can to smash these gangs and secure Britain’s borders.

“That’s why the UK has created the world’s first sanctions regime targeted at gangs involved in people smuggling and driving irregular migration, as well as their enablers.

“From tomorrow, those involved will face having their assets frozen, being shut off from the UK financial system and banned from travelling to the UK.”

Home Secretary Yvette Cooper said the sanctions send a “clear message that there is no hiding place for those who exploit vulnerable people and put lives at risk for profit”.

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Environment

California set to BAN Tesla sales, Vietnam leads the way, and VW value tanks

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California set to BAN Tesla sales, Vietnam leads the way, and VW value tanks

The State of California is moving to ban the sale of Tesla cars amid claims that the company and its CEO, Elon Musk, have misled buyers about the self-driving capabilities of their cars. We’ve also got market-leading news out of Vietnam and a pricey, pricey lesson for one VW ID.Buzz buyer on today’s lesson-learning episode of Quick Charge!

We also ask what this might mean for the recent Uber/Lucid autonomous taxi tie-up and go through a full rundown of the fastest depreciating EVs on the market (and yes, there are four Tesla models in the top 10 … because the Cybertruck was too new to qualify).

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

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