Victoria’s Secret has called on a cast of former “Angels” to rescue the bedeviled lingerie brand.
The struggling retailer tapped supermodels Gisele Bndchen, Naomi Campbell, Candice Swanepoel and Adriana Lima to helm its new “The Icon Collection” campaign, the company said Wednesday.
Victoria’s Secret disbanded the impossibly slim Angels in 2018 as the company embarked on a mission to make the brand more inclusive.
However, overall sales have sagged the past couple of years and the company has lost market dominance to rivals Aerie, Rihanna’s ultra-inclusive Savage X Fenty and Kim Kardashian’s Skims, which was recently valued at a staggering $4 billion.
The retailer generated $348 million in profits in 2022 — a sharp decline from the $646 million it made in 2021.
The company suffered a net loss of $72 million in 2020 as COVID lockdowns shuttered malls.
Skims also beat Victoria’s Secret to an “Icons” campaign, when it released photos of supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Swanepoel — all former Victoria’s Secret angels — donning Kardashian’s shapewear apparel last April.
Representatives for Victoria’s Secret did not immediately respond to The Post’s request for comment.
Despite being criticized over its very specific brand image, Victoria’s Secret kept its No. 1 spot as the top lingerie brand in 2022, according to consumer insights firm Brandessence Market Research.
The Ohio-based company’s new “Icon” collection, which also features Emily Ratajkowski and Hailey Bieber, centers around the lingerie brand’s new push-up demi bra, which was worn by supermodels Campbell and Swanepoel in a series of black-and-white photos shared to Victoria’s Secret’s social media pages on Wednesday.
The collection also includes panties, starting at $18.50, and slips and robes from $34.95 in sizes ranging from XS to XXL.
The centerpiece, the demi bra, will retail for $54.95 and ranges from 32A to 44DDD.
Despite the svelte waistlines seen in the campaign images, the collection’s size range is indicative of the brand’s move to get back in touch with its consumer base, who have bashed the company for being “tone-deaf” and slow to adopt more inclusive models and sizes.
“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” Victoria’s Secret Chief Design Officer Janie Schaffer said in a press release.
“It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”
The size 0 waistlines and washboard abs that plagued Victoria’s Secret’s televised runway show were part of the reason the fashion show — at least as fans knew it — was cancelled ahead of its 2019 edition.
However, Victoria’s Secret announced it was bringing back the famed spectacle after a four-year hiatus in a pre-taped film that’s set to hit streaming services this fall.
This time around, there will be no “Angels” donning sparkly wings and instead has been teased as a showcase of women from around the world in a feature-length movie dubbed “Victoria’s Secret World Tour.”
Pieces in “The Icon” line will be featured in the upcoming show.
Victoria’s Secret, — which will release its second quarter earnings at the end of the month — posted net income of $1 million in the first quarter.
The figure was dismal compared to the $81 million in net income the brand brought in during the same period in 2022. Victoria’s Secret attributed the decline to its acquisition of fellow lingerie brand Adore Me for $400 million that was finalized in January.
Victoria’s Secret noted in its Q1 earnings report that the company’s second-quarter earnings will likely follow a similar trend.
Volodymyr Zelenskyy has told Donald Trump “let’s do a deal” as he offered the US a partnership over Ukraine’s stores of rare earth and minerals.
Earlier this week, Mr Trump said he wanted Ukraine to supply the US with critical resources in exchange for financial support in its war with Russia.
In an interview with Reuters on Friday, Mr Zelenskyy said: “If we are talking about a deal, then let’s do a deal, we are only for it.”
While emphasising that Kyiv was not proposing “giving away” its resources, he said he was open to a mutually beneficial partnership to develop them jointly.
Rare earths are a group of 17 metals that are vital in the production of high-performance magnets, electric motors and consumer electronics.
Mr Zelenskyy touted the country’s reserves of titanium and uranium as Europe’s largest.
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According to the World Economic Forum, Ukrainealso has the potential to become a key supplier of lithium, beryllium, manganese, gallium, zirconium, graphite, apatite, fluorite and nickel.
Showing a map of Ukraine’s mineral deposits, he then said Russiacurrently has control of less than 20% of the country’s mineral resources – but that includes about half its rare earth deposits.
Image: Zelenskyy said Ukraine has Europe’s largest stores of titanium and uranium. Pic: Reuters
“Putin is not just grabbing them [minerals] along with the land, he is already thinking about how to get other partners in his alliance – North Korea, Iran… and he will give them access,” Mr Zelenskyy said.
“This is very rich land. This does not mean that we are giving it away to anyone, even to strategic partners. We are talking about partnership…
“Let’s develop this together, make money, and most importantly, it’s about the security of the Western world.”
The Ukrainian president added that Kyiv and the White House were discussing the idea of using the country’s underground gas storage sites to store American liquefied natural gas, calling it “very interesting”.
He also said he would like to discuss the US having priority when it came to rebuilding Ukraine, saying it would amount to “a lot of money for business”.
‘Not accepting Russia’s ultimatums’
He also insisted that Mr Trump must meet with him before he meets with the Russian president, “otherwise it will look like a dialogue about Ukraine without Ukraine”.
He added: “I don’t know what compromises can be discussed at the negotiating table, we have not reached that point…
“It is important for people to understand that Ukraine is negotiating, not accepting ultimatums from Russia.”
He also stressed Ukraine’s need for security guarantees from its allies as part of any settlement.
It comes as Mr Trump said he may meet with Mr Zelenskyy in the White House as early as next week. The two last met in New York in September last year.
Mr Trump also repeated his interest in meeting the Russian president with whom he said he always had a “good relationship”.
Speaking to reporters while meeting with Japanese Prime Minister Shigeru Ishiba, Mr Trump said: “I’d like to see it end, just on a human basis. I’d like to see that end. It’s a ridiculous war.”
Mr Zelenskyy also told Reuters in his interview that thousands of North Korean soldiers have now returned to fight Kyiv’s forces in the Kursk region of Russia.
A federal court has paused aspects of a plan by Donald Trump to dismantle the US Agency for International Development (USAID) and put roughly 2,700 of its staff on leave.
District judge Carl Nichols, who was nominated by the US president during his first term, agreed with legal arguments from the largest government workers’ union and an association of foreign service workers.
They sued to stop Mr Trump’s administration attempting to close USAID, which distributes billions of dollars of humanitarian aid around the world.
Justice department official Brett Shumate told Judge Nichols that about 2,200 USAID employees would be put on paid leave under the administration’s plans.
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What is USAID?
“The president has decided there is corruption and fraud at USAID,” said Mr Shumate.
It echoes comments President Trump made on Friday in a post on Truth Social accusing USAID – without evidence – of corruption and spending money fraudulently.
But Karla Gilbride, a lawyer for the unions, argued the plans were unlawful: “The major reduction in force, as well as the closure of offices, the forced relocation of these individuals were all done in excess of the executive’s authority in violation of the separation of powers.”
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Judge Nichols’s order, which is in effect until 14 February, blocks Mr Trump’s administration from implementing plans to place the 2,200 USAID workers on paid leave from Saturday.
It also reinstates some 500 employees who had already been furloughed.
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And there will be a ban on relocating USAID humanitarian workers stationed outside the US, after overseas staff were ordered to return home within 30 days.
Judge Nichols will consider a request for a longer-term pause at a hearing scheduled for next week.
But he rejected other requests from the unions to reopen USAID buildings and restore funding for agency grants and contracts.
Soon after being inaugurated, Mr Trump ordered all US foreign aid be paused to ensure it is aligned with his “America First” policy.
The dismantling of USAID has largely been overseen by Elon Musk, who is spearheading the president’s effort to cut costs and bureaucracy.
US secretary of state Marco Rubio insists the government will continue providing foreign aid, “but it is going to be foreign aid that makes sense and is aligned with our national interest”.
Judges have temporarily paused other controversial policies, including one offering financial incentives for federal workers to resign and another ending American citizenship for anyone born in the US if their parents are in the country illegally.
A fossilised jawbone discovered in South Africa has been classified as belonging to a previously unidentified human relative. The specimen, estimated to be 1.4 million years old, has been attributed to the genus Paranthropus, known for its distinctive dental structure. Unlike its robust counterparts, the newly identified species exhibits a smaller jaw and teeth, suggesting dietary differences. The findings indicate that multiple hominin species coexisted in southern Africa during that period, adding to the complexity of early human evolution.
As per the findings, Paranthropus capensis existed alongside Paranthropus robustus around 1.4 million years ago. Variations in jaw and tooth structure suggest different dietary habits, with P. robustus likely relying on a highly specialised diet due to its large molars, while P. capensis may have consumed a broader range of food sources.
Zanolli noted that the fossil record in Africa remains incomplete, leaving open the question of whether P. capensis persisted beyond its currently known timeframe. The possibility of additional unidentified species in the hominin lineage has been highlighted, underlining the need for further excavation and study in the region.