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Grails by PROOF Season IV

Collecting art is historically not just about the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital objects has seen an explosion of interest in the past few years, even if that’s currently seeing something of a lull.

The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to stay, even as many pockets of the NFT space are reportedly down 95% from all-time highs.



But with the artists playing such an important role in the market, it’s been intriguing to see Grails by PROOF flip this paradigm on its head by abstracting away who the artist is. A gamification mechanic reveals between 20–25 pieces of art to 1,000 whitelisted collectors prior to a minting window — but the catch is no one knows who the artists are behind each respective piece.

This creates a special dynamic that introduces a different type of speculation about who the artist could be behind each work. Some collectors mint a piece they like purely based on their assessment of the art itself, while others take a punt on their ability to guess who the artist might be behind.

Protoglyph
Protoglyph by Larva Labs from Season 1 Grails. (OpenSea)

Grails was the brainchild of PROOF co-founder Kevin Rose, with the inaugural season launched in February 2022 and the first-ever reveal on March 6, 2022. Eli Scheinman, head of art at PROOF, explains the concept aims:

“To engage collectors in a way that abstracted away some of the financialization of collecting NFTs that was, and still is, in many ways so rampant. By taking away an artist’s name, it really demanded or challenged all of the collectors to really go deep and spend a lot of time with each of these artworks.”

The three seasons so far have attracted some of the biggest names in NFT land, including Snowfro, Larva Labs, Tyler Hobbs, Claire Silver, Dmitri Cherniak, Deafbeef, Emily Xie, Justin Aversano, Alpha Centauri Kid, Josie Bellini and Matt Kane. Plus, names that are lesser known for their art but have celebrity status and are involved with the NFT space, like Gary Vaynerchuk, Alexis Ohanian and Tim Ferriss.

Her by Josie Bellini (Source: OpenSea)
Her by Josie Bellini (OpenSea)

Curtain coming up on Season IV

Season IV (4) of Grails is set for reveal on Aug. 11, with Scheinman continuing to experiment with the mechanics and double down on the storytelling and production value of the reveal.

“We try to maintain that sense of it being special and unique, so that means we’re constantly trying to iterate and improve the experience in new ways,” Scheinman says, explaining that season three had introduced the notion of a series, enabling a single artist to contribute multiple unique pieces as part of a collection.

“In season four, we’re taking that a step further in that three of the five series that are in this exhibition are true long-form generative projects using the Art Blocks engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, meaning an artist would provide us with the files ahead of time, and then we would distribute those on mint.”

“I think storytelling is fundamental to connecting through a piece of artwork, and the way that we do Grails, for example, is really this fun way of playing with that notion in that you go from zero context to 100% context.”

Watch previous Grails reveals: Season 1 / Season 2 / Season 3 

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What’s hot in NFT art markets

Notable sales came from Autoglyphs, Alpha Centauri Kid and Drifter Shoots.

We also saw Chinese contemporary artist Yue Minjun release his first NFT collection titled ‘Kingdom of the Laughing Man. The 999 pieces minted for between 0.35–0.39 ETH and now sit at a 0.55 ETH floor on OpenSea.

Creation by Alpha Centauri Kid
Creation by Alpha Centauri Kid sold for 23.69 ETH ($44,400). (OpenSea)

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Luca Netz claps back at idea PFP holders are doomed

Deep into an NFT bear market where volumes have tested new 12-month lows, the question that persistently gets asked by PFP collections holders is, “How does this drive value back to holders?”

Luca Netz, CEO of Pudgy Penguins, clapped back at a tweet suggesting PFP holders have no stake in the enterprise and outlined why he believes PFP holders are not doomed if they pick the right project. Netz explained that “building a globally recognized brand is the best path to accruing value for the NFT holder.”

NFT Value Accrual Funnel
NFT value accrual funnel laid out by Luca Netz (X (Twitter))

Brands that are striving to build household IP, such as Pudgy Penguins, VeeFriends and Doodles, all are diversifying their brand offerings, including real-world offerings, ensuring their IP has many more touch points outside of the NFT ecosystem.

Comic Con
Pudgy Penguins at Comic Con (X)

From VeeFriends physical collector cards and multiple collaborations, including their recent announcement with Reebok for physical sneakers, to Doodles last week announcing its partnership with Crocs, to Pudgy Penguins showing up at Comic Con in San Diego in July.

Having holders to appease can be both a gift and a curse, but some founders are navigating this terrain better than others; Netz is one of those. The serial entrepreneur, who has done over $500 million in consumer packaged goods sales, took over the Pudgy project after issues with the original founding team and has arguably threaded the needle better than others.

It still remains to be seen how Netz’s masterplan plays out, but this well-thought-out thread articulates a future that many NFT collectors could get behind, validated by the 1,000+ bookmarks the thread already has.

Amazon Prime dips its toe into the Web3 gaming waters with Mojo Melee

In a small preview of what is to come, Amazon Prime has partnered with Mojo Melee to give away NFTs for its Prime subscribers.

The auto battler game is built on Polygon and played via web browsers and Android devices. The offer for Prime subscribers is set to expire in just under three weeks.

Tweet of the week

Greg Oakford

Greg Oakford

Greg Oakford is the co-founder of NFT Fest Australia. A former marketing and communications specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.

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Politics

Sir Keir Starmer could be ousted as PM within months, two senior Labour MPs tell Sky News

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No 10 backs Chancellor Rachel Reeves and says she 'is going nowhere' after tearful appearance in Commons

Two senior Labour MPs have suggested the prime minister may have to go within months if the government continues to perform poorly.

Sky News’ deputy political editor Sam Coates said his sources – a member of the government and a prominent politician – have “put Sir Keir Starmer on notice”.

Both warned that, if Labour performs badly in next May’s elections across Wales, Scotland and London, it could mark the end of his time in Downing Street.

Coates added: “The level of unhappiness and despair in parts of the Labour Party is so striking that right now, on the first anniversary, I am hearing from ministers in government that Starmer might have to go in months.”

Reform UK is surging in the polls in Wales, while Labour faces a threat from left-wing parties such as the Greens in London.

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Why was the chancellor crying at PMQs?

It comes as the prime minister made it clear that Rachel Reeves has his “complete support” as chancellor and remains integral to his project, Sky News’s political editor Beth Rigby understands.

She looked visibly upset during Prime Minister’s Questions, with a spokesperson claiming she had been affected by a “personal matter”.

A day earlier, Sir Keir’s controversial welfare bill was passed despite a sizeable rebellion from Labour MPs, with major U-turns meaning a new £5bn black hole has appeared in the country’s finances.

One senior figure told Rigby that the pair were as “as close politically” as any chancellor and prime minister have ever been.

“She is going absolutely nowhere,” they added.

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Welfare vote ‘a blow to the prime minister’

Ms Reeves’s tears sent markets spiralling, with the value of the pound and long-term government bonds falling sharply.

Later in the day Sir Keir, said Ms Reeves will be chancellor for a “very long time to come”.

The prime minister said it was “absolutely wrong” to suggest her tearful appearance in the Commons related to the welfare U-turn.

“It’s got nothing to do with politics, nothing to do with what’s happened this week. It was a personal matter for her,” he said while speaking to the BBC’s podcast Political Thinking with Nick Robinson.

“I’m not going to intrude on her privacy by talking to you about that. It is a personal matter.”

Read more from Sky News:
Just 25% of public think Starmer will win next election
Analysis: Emotional Reeves a reminder of tough decisions ahead

Asked if she will remain in post, he said: “She will be chancellor by the time this is broadcast, she will be chancellor for a very long time to come, because this project that we’ve been working on to change the Labour party, to win the election, change the country, that is a project which the chancellor and I’ve been working on together.”

He said Ms Reeves has done a “fantastic job” and added: “She and I work together, we think together. In the past, there have been examples – I won’t give any specific – of chancellors and prime ministers who weren’t in lockstep. We’re in lockstep.”

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Politics

Starmer to set out 10-year vision for NHS

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Starmer to set out 10-year vision for NHS

Sir Keir Starmer will set out his 10-year vision for the NHS in what the government says is “one of the most seismic shifts” in the health service’s history.

He will pledge three main facets of the plan: moving care into the community, digitising the NHS, and a focus on sickness prevention.

The prime minister will announce neighbourhood health services will be rolled out across England to improve access to the NHS and to shift care out of overstrained hospitals.

PM ‘might have to go in months’ – politics latest

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What will the NHS 10-year health plan focus on?

Sir Keir has already promised thousands more GPs will be trained, and to end the 8am “scramble” for an appointment.

He also previously said his government will bring the NHS into the digital age, with “groundbreaking” new tools to support GPs rolled out over the next two years – including AI to take notes, draft letters and enter data.

And he will promise new contracts that will encourage and allow GP practices to cover a wider geographical area, so small practices will get more support.

Unite, one of the UK’s largest healthcare unions, welcomed the plan cautiously but said staff need to be the focus to ensure people are better looked after.

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Do you want AI listening in on chats with your doctor?

‘Reform or die’

Sir Keir said: “The NHS should be there for everyone, whenever they need it.

“But we inherited a health system in crisis, addicted to a sticking plaster approach, and unable to face up to the challenges we face now, let alone in the future.

“That ends now. Because it’s reform or die.”

He said the government’s plan “will fundamentally rewire and futureproof our NHS, so that it puts care on people’s doorsteps, harnesses game-changing tech and prevents illness in the first place”.

The PM said it would not be an “overnight fix”, but claimed Labour are “already turning the tide on years of decline”, pointing towards more than four million extra appointments, 1,900 more GPs, and waiting lists at a two-year low.

“But there’s more to come,” he promised. “This government is giving patients easier, quicker and more convenient care, wherever they live.”

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Why has Starmer axed NHS England?

Neighbourhood health services

The newly announced neighbourhood health services will provide “pioneering teams” in local communities, so patients can more conveniently access a full range of healthcare services close to home.

Local areas will be encouraged to trial innovative schemes like community outreach door-to-door to detect early signs of illness and reduce pressure on GPs and A&E.

The aim is to eventually have new health centres open 12 hours a day, six days a week to offer GP services as well as diagnostics, post-operative care and rehab.

They will also offer services like debt advice, employment support, stop smoking help or weight management.

More NHS dentists

Dentists will also be part of the plan, with dental care professionals part of the neighbourhood teams.

Dental “therapists” will carry out check-ups, treatments and referrals, while dental nurses could give education and advice to parents or work with schools and community groups.

Newly qualified dentists will be required to practice in the NHS for a minimum period, which they have said will be three years.

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‘Trust and confidence lost’ over grooming gang failures in Manchester, watchdog warns

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'Trust and confidence lost' over grooming gang failures in Manchester, watchdog warns

Despite making “significant improvements”, Greater Manchester Police (GMP) has lost the “trust and confidence” of some victims of grooming gangs, according to a report by the police watchdog.

Michelle Skeer, His Majesty’s Inspector of Constabulary, said that since 2019, when GMP started to review its non-recent child sexual exploitation investigations, “the force has improved its understanding and approach to investigating allegations of child criminal and sexual exploitation”.

The document, published today, said police have live investigations into “multi-victim, multi-offender” child sexual exploitation inquiries, involving 714 victims and survivors, and 1,099 suspects.

Grooming gangs scandal timeline

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‘Our chance for justice’

But despite recording improvements, a report by His Majesty’s Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) also identified:

• Various training gaps within the investigation team
• Lack of consistency in evaluating case files between social care, health and police
• Failures to initially support victims meant they had “lost trust and confidence” in police

The report was commissioned by the Mayor of Greater Manchester Andy Burnham in 2024 to evaluate whether police, councils and health services can protect children from sexual exploitation in the future.

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Its release comes days after Sir Keir Starmer announced he was launching a new national inquiry into grooming gangs after previously arguing one was not necessary,

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Starmer to launch new grooming gang inquiry

The findings were issued as the final part of the CSE (child sexual exploitation) Assurance Review process which started in 2017. The first three reports examined non-recent child sexual exploitation in Manchester, Oldham and Rochdale.

Mr Skeer said that the force has been trying to improve its service to those who have experienced sexual exploitation, but previous failings have badly affected trust in GMP.

He said: “For some, trust and confidence in the police had been lost, and the force would not be able to rectify their experiences.

“It is vital that improvements are led by victims’ experiences, and if they do come forward, they are supported, protected and taken seriously.”

A recent report by Baroness Casey found a significant over-representation of Asian men who are suspects in grooming gangs in Greater Manchester, adding though authorities are in “denial” more needs to be done to understand why this is the case.

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Teen caught in child sex exploitation

Inspectors also said there were “training gaps” in some investigation teams and issues with data sharing, with local councils sometimes not willing to provide detectives with information, leading to “significant delays in investigations” into grooming gangs.

It cites problems with intelligence provided by Manchester City Council, which took months to arrive and “was so heavily redacted that some pages contained only a few words”, the report said.

Read more from Sky News:
Analysis: Badenoch’s grooming gangs outrage
Grooming survivor wants apology from Starmer

GMP is the only force in the country to set up a dedicated team to investigate grooming gangs. Called the Child Sexual Exploitation Major Investigation Team (CSE MIT) it has about 100 staff and a ringfenced budget.

In October 2024, the force told inspectors there were 59 live multi-victim, multi-offender child sexual exploitation investigations, of which 13 were being managed by the CSE MIT.

The report adds: “The force fully accepts that it made mistakes in the past.

“It has taken positive and effective steps to learn from these mistakes and improve how it investigates recent and non-recent child sexual exploitation.”

Separately, the Baird Inquiry published in July 2024 found officers at GMP were abusing their power – making unlawful arrests, unlawful and demeaning strip searches, sometimes treating victims as perpetrators, and traumatising those who have suffered sexual abuse or domestic violence.

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