Grails’ lucky dip of famous NFT artists, new hope for PFP holders: NFT Collector
Grails by PROOF Season IV
Collecting art is historically not just about the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital objects has seen an explosion of interest in the past few years, even if that’s currently seeing something of a lull.
The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to stay, even as many pockets of the NFT space are reportedly down 95% from all-time highs.
But with the artists playing such an important role in the market, it’s been intriguing to see Grails by PROOF flip this paradigm on its head by abstracting away who the artist is. A gamification mechanic reveals between 20–25 pieces of art to 1,000 whitelisted collectors prior to a minting window — but the catch is no one knows who the artists are behind each respective piece.
This creates a special dynamic that introduces a different type of speculation about who the artist could be behind each work. Some collectors mint a piece they like purely based on their assessment of the art itself, while others take a punt on their ability to guess who the artist might be behind.
Grails was the brainchild of PROOF co-founder Kevin Rose, with the inaugural season launched in February 2022 and the first-ever reveal on March 6, 2022. Eli Scheinman, head of art at PROOF, explains the concept aims:
“To engage collectors in a way that abstracted away some of the financialization of collecting NFTs that was, and still is, in many ways so rampant. By taking away an artist’s name, it really demanded or challenged all of the collectors to really go deep and spend a lot of time with each of these artworks.”
The three seasons so far have attracted some of the biggest names in NFT land, including Snowfro, Larva Labs, Tyler Hobbs, Claire Silver, Dmitri Cherniak, Deafbeef, Emily Xie, Justin Aversano, Alpha Centauri Kid, Josie Bellini and Matt Kane. Plus, names that are lesser known for their art but have celebrity status and are involved with the NFT space, like Gary Vaynerchuk, Alexis Ohanian and Tim Ferriss.
Curtain coming up on Season IV
Season IV (4) of Grails is set for reveal on Aug. 11, with Scheinman continuing to experiment with the mechanics and double down on the storytelling and production value of the reveal.
“We try to maintain that sense of it being special and unique, so that means we’re constantly trying to iterate and improve the experience in new ways,” Scheinman says, explaining that season three had introduced the notion of a series, enabling a single artist to contribute multiple unique pieces as part of a collection.
“In season four, we’re taking that a step further in that three of the five series that are in this exhibition are true long-form generative projects using the Art Blocks engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, meaning an artist would provide us with the files ahead of time, and then we would distribute those on mint.”
“I think storytelling is fundamental to connecting through a piece of artwork, and the way that we do Grails, for example, is really this fun way of playing with that notion in that you go from zero context to 100% context.”
Watch previous Grails reveals: Season 1 / Season 2 / Season 3
Read also
What’s hot in NFT art markets
Notable sales came from Autoglyphs, Alpha Centauri Kid and Drifter Shoots.
We also saw Chinese contemporary artist Yue Minjun release his first NFT collection titled ‘Kingdom of the Laughing Man. The 999 pieces minted for between 0.35–0.39 ETH and now sit at a 0.55 ETH floor on OpenSea.
Read also
Luca Netz claps back at idea PFP holders are doomed
Deep into an NFT bear market where volumes have tested new 12-month lows, the question that persistently gets asked by PFP collections holders is, “How does this drive value back to holders?”
Luca Netz, CEO of Pudgy Penguins, clapped back at a tweet suggesting PFP holders have no stake in the enterprise and outlined why he believes PFP holders are not doomed if they pick the right project. Netz explained that “building a globally recognized brand is the best path to accruing value for the NFT holder.”
Brands that are striving to build household IP, such as Pudgy Penguins, VeeFriends and Doodles, all are diversifying their brand offerings, including real-world offerings, ensuring their IP has many more touch points outside of the NFT ecosystem.
From VeeFriends physical collector cards and multiple collaborations, including their recent announcement with Reebok for physical sneakers, to Doodles last week announcing its partnership with Crocs, to Pudgy Penguins showing up at Comic Con in San Diego in July.
Having holders to appease can be both a gift and a curse, but some founders are navigating this terrain better than others; Netz is one of those. The serial entrepreneur, who has done over $500 million in consumer packaged goods sales, took over the Pudgy project after issues with the original founding team and has arguably threaded the needle better than others.
It still remains to be seen how Netz’s masterplan plays out, but this well-thought-out thread articulates a future that many NFT collectors could get behind, validated by the 1,000+ bookmarks the thread already has.
Amazon Prime dips its toe into the Web3 gaming waters with Mojo Melee
In a small preview of what is to come, Amazon Prime has partnered with Mojo Melee to give away NFTs for its Prime subscribers.
The auto battler game is built on Polygon and played via web browsers and Android devices. The offer for Prime subscribers is set to expire in just under three weeks.
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CZ walks free, Caroline Ellison receives prison sentence, and more: Hodler’s Digest, Sept. 22 – 28
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Politics
Canterbury MP Rosie Duffield quits Labour – criticising Sir Keir Starmer in resignation letter
Canterbury MP Rosie Duffield has resigned from the Labour Party.
The 53-year-old MP is the first to jump ship since the general election and in her resignation letter criticised the prime minister for accepting thousands of pounds worth of gifts.
She told Sir Keir Starmer the reason for leaving now is “the programme of policies you seem determined to stick to”, despite their unpopularity with the electorate and MPs.
In her letter she accused the prime minister and his top team of “sleaze, nepotism and apparent avarice” which are “off the scale”.
“I’m so ashamed of what you and your inner circle have done to tarnish and humiliate our once proud party,” she said.
Rosie Duffield. Pic: UK Parliament/Jessica Taylor/Handout via Reuters
Sir Keir has faced backlash after a Sky News report revealed he had received substantially more freebies than any other MP since becoming Labour leader.
Since December 2019, the prime minister received £107,145 in gifts, benefits, and hospitality – a specific category in parliament’s register of MPs’ interests.
Ms Duffield, who has previously clashed with the prime minister on gender issues, attacked the government for pursuing “cruel and unnecessary” policies as she resigned the Labour whip.
Read more:
The Westminster Accounts: Check how much your MP has received
She criticised the decision to keep the two-child benefit cap and means-test the winter fuel payment, and accused the prime minister of “hypocrisy” over his acceptance of free gifts from donors.
“Since the change of government in July, the revelations of hypocrisy have been staggering and increasingly outrageous,” she said.
“I cannot put into words how angry I and my colleagues are at your total lack of understanding about how you have made us all appear.”
Ms Duffield also mentioned the recent “treatment of Diane Abbott”, who said she thought she had been barred from standing by Labour ahead of the general election, before Sir Keir said she would be allowed to defend her Hackney North and Stoke Newington seat for the party.
Her relationship with the Labour leadership has long been strained and her decision to quit the party comes after seven other Labour MPs were suspended for rebelling by voting for a motion calling for the two-child benefit cap to be abolished.
“Someone with far-above-average wealth choosing to keep the Conservatives’ two-child limit to benefit payments which entrenches children in poverty, while inexplicably accepting expensive personal gifts of designer suits and glasses costing more than most of those people can grasp – this is entirely undeserving of holding the title of Labour prime minister,” she said.
Ms Duffield said she will continue to represent her constituents as an independent MP, “guided by my core Labour values”.
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