Amazon will ride the bonanza from last month’s record-setting Prime Day by holding a 48-hour sale in October, the e-commerce giant announced Tuesday.
The company didn’t disclose the exact date for its next money-saving campaign, dubbed “Prime Big Deal Days.”
Loyal Prime customers across 19 countries — including the US, the UK, Australia, France, Japan and the Netherlands, among others — will be able to participate.
“Well share more details soon as we get closer to the event. I cant wait to give our Prime members access to exclusive early savings this season,” Worldwide Amazon Stores CEO Doug Herrington wrote in a LinkedIn post.
“Prime Big Deal Days isn’t a second Prime Day. It’s another opportunity for Prime members to have access to exclusive early savings this holiday season,” an Amazon spokesperson told The Post.
The move comes following reports that shoppers will be conservative with their spending during the holiday season — a trend that’s continuing from 2022, when customers reportedly bought fewer electronics, furniture and some types of clothing compared to the previous year.
According to CNBC’s latest Supply Chain Survey, released in June, 43% of respondents are expecting to order fewer gifts this year compared to 2022.
Roughly two-thirds of respondents, or 67%, said they’d be on the hunt for discounts, which a whopping 71% attributed the cutback to inflation, CNBC’s report found.
The US Bureau of Labor Statistics’ latest figures showed that inflation rose 3% in June versus a year earlier.
Though the figure was the smallest increase since March of 2021 — and drastically lower from inflation’s 9.1% peak last June — it’s still above the Federal Reserve’s 2% goal.
Amazon’s latest Prime Day took place July 11-12, and the record-setting event saw the sale of 375 million items.
Steep discounts drove customers, including members of Amazon’s $139-per-year Prime loyalty program, to spend a collective $12.7 billion, according to Adobe Analytics, boosting US online sales by 6.1%.
Abode cited increased spending in the appliance and apparel categories — which were up 45% and 17% year-over-year, respectively — as reason for the revenue jump.
Amazon’s “Buy Now Pay Later” feature was also used by 21% more consumers during this year’s Prime Day than last year’s — another indication that consumers don’t have the budget to splash out this Christmas.
During July’s Prime Day, the “Buy Now Pay Later” option was utilized in 6.6% of orders, Adobe found.
Following the Prime Day-like event in October, Amazon will offer another round of discounts on Black Friday and Cyber Monday in November.
Learn more about Amazon Prime here.
