Yamaha has been around longer than just about anyone in the electric bike space. In fact, they just celebrated the 30-year anniversary since launching the first production electric bike in the world. But don’t think that an old dog can’t learn new bike tricks. Because just like how Yamaha Power Assist Bicycles keeps pumping out innovative new e-bikes and drivetrains, now the company is launching an entirely new sales model bringing direct-to-consumer selling into its operations.
The company just revealed its new online sales platform this morning, allowing customers to compare and purchase its wide range of urban, fitness, and off-road e-bikes directly from its website.
With models ranging from the mid US $2,000s to $6,000s, Yamaha’s e-bikes aren’t the typical bikes you’ll find being sold online. Direct-to-consumer sales represent a large part of the US e-bike market, but are mostly limited to lower cost e-bikes, often in the $1,000-$2,000 range.
Higher-end electric bikes can occasionally be found through direct-to-consumer channels but are much more frequently sold through a dealer network. The shift to online sales has often been viewed warily by many dealers who see it as a potentially large loss of revenue.
In this case, Yamaha’s system is designed to offer the best of both worlds: online shopping and dealer integration. Customers get to browse, compare, and purchase Yamaha’s e-bikes online, yet those bikes are first delivered to a local Yamaha e-bike dealer to be professionally assembled before being provided to the customer. That jumpstarts the dealer relationship and gives riders access to professional support whenever they need maintenance or repairs.
Unlike with typical online sales, the local Yamaha Power Assist Bicycles dealer actually becomes the dealer of record for the e-bike, giving riders a local face (and shop) to turn to whenever necessary. Customers can even select which local dealer they prefer to receive and assemble their e-bike. Some of the dealers offer delivery, while others will require the e-bike to be picked up in person.
As Drew Engelmann, Yamaha Power Assist Bicycles’ national sales and marketing manager, explained, the new system is designed to strengthen that dealer relationship.
While many companies may offer an e-commerce sales platform, they often neglect the crucial role provided by their dealers. At Yamaha, we believe in the power of partnership and collaboration with our dealers, and we recognize the vital role our dealers play in the customer experience.
Marcos Acosta, Yamaha Motor Corp., USA general manager of digital transformation, continued:
We are very proud to provide a truly exceptional pathway to explore, select, and bring home our customers’ perfect ride with the roll-out of this new e-commerce option. We’ve harnessed the power of digital transformation to elevate our customers’ experience and connection with our Yamaha brand.
Electrek’s Take
I like this hybrid model, as it seems like a win-win. There are a lot of people that feel more comfortable shopping from their computer screen than in a showroom.
But at the same time, many of those same riders don’t feel comfortable taking tools to their several-thousand-dollar e-bike. So being able to have the ease of online shopping followed by the confidence of dealer support sounds like a great combination.
Yamaha may have only entered the US e-bike market in 2017, but the company has built and delivered over 5 million e-bikes worldwide. So having that kind of backing combined with an extra local presence is definitely going to offer some real peace of mind for riders of more premium e-bikes.
FTC: We use income earning auto affiliate links.More.
The world’s largest EV battery maker warned that it expects to report less revenue in 2024 than the previous year, sending share prices down on Wednesday. CATL (SHE: 300750) stock dipped after its 2024 Annual Performance Forecast was released. Here’s a preview of CATL’s financials for last year.
CATL stock falls on lower 2024 revenue expectations
CATL released the forecast in a filing with the Shenzen Stock Exchange late Tuesday, previewing its full-year 2024 financials.
The battery giant expects annual revenue of between RMB 356 billion ($48.9 billion) and RMB 366 billion ($50.3 billion), suggesting an 11.20% to 8.71% decrease from 2023. This would mark CATL’s first time reporting lower annual revenue than the year before.
CATL said that although sales volume was up, the lower expectations were due to falling raw material prices, including lithium carbonate. Despite this, the company still expects to post annual net income of RMB 49 billion ($6.7 billion) to RMB 53 billion ($7.3 billion), which would be up 11.06% to 20.12% from 2023.
Excluding non-recurring gains and losses, CATL expects net profit attributable to shareholders between RMB 44 billion ($6 billion) and RMB 47 billion ($6.5 billion), up 9.75% to 17.23% from 2023.
CATL said the higher net profits were “mainly due to the company’s technological research and development capabilities.” It also said the competitiveness of its products continues to increase.
After launching a series of new products and technology while expanding its partnerships last year, CATL expects “steady growth” in performance.
Just yesterday, a local report from Jieman claimed CATL expected to announce plans for yet another EV battery plant in Europe as it expands its global reach. The new facility would be in addition to the one revealed last month with Stellantis and CATL’s fourth in Europe.
According to SNE Research, CATL remained the world’s largest EV battery maker, commanding 36.8% of the global market through the first 11 months of 2024.
CATL launched its new Bedrock Chassis last month, which it calls “the world’s first ultra-safe” EV skateboard chassis. It’s also aggressively expanding its EV battery swap plans with a new line of Choco-SEB batteries, which make swapping even quicker than filling a gas tank (within 100 seconds).
Despite the confidence and higher net profits, CATL’s stock slipped around 2% on Wednesday following the lower revenue expectations.
CATL shares are still up nearly 70% over the past 12 months, as the EV battery leader launched new products and expanded its global market lead.
FTC: We use income earning auto affiliate links.More.
Electric submersible specialist U-Boat Worx has unveiled bonafide images of its flagship electric “Super Sub.” The revamped model, designed to provide customers luxury, speed, and depth at sea, has officially been launched and is available to interested marine explorers.
U-Boat Worx is a Dutch submersible manufacturer that has become one of the industry leaders in luxury electric sub design.
The company has introduced nine different electric submarine series. These include the nine-passenger NEXUS series we previously covered and a three-passenger Super Sub, which first debuted in 2021.
In the fall of 2022, we shared that U-Boat Worx redesigned the all-electric Super Sub to bolster its speed below the water’s surface. It claimed its updated version could cruise as quickly as 10 knots, 3-4 knots faster than the bottlenose dolphin.
U-Boat Worx originally planned to launch the revamped version of the Super Sub in 2023. Over a year later, it officially unveiled the luxury electric sub with new, genuine images of the vessel instead of renderings.
U-Boat Worx begins sales of its electric Super Sub
U-Boat Worx shared the images seen above alongside a press release detailing the official (late) launch of its three-passenger Super Sub. As you can see, the design features a droplet-shaped hull and advanced wing configurations, which, according to U-Boat Worx, helps make it one of the most hydrodynamic submersibles ever crafted.
The electric sub’s streamlined design is complimented by a four-thruster propulsion system that delivers 100 kW of thrust and speeds up to 9 knots (~10 mph) underwater. The vessel can also complete 45-degree climbs and “impressive inclined underwater maneuvers.” Roy Heijdra, Marketing Manager at U-Boat Worx, elaborated:
The Super Sub is a marvel of engineering and luxury. It’s more than a submersible — it’s a first-class ticket to explore the ocean like never before, combining speed, safety, and sophistication in every dive.
In terms of interior luxury, U-Boat Worx says the electric Super Sub offers a comparable experience to first-class travel – a step up from the “business-class comfort” of its other models.
Inside, two passengers and a pilot can enjoy spacious and ergonomic seating with a five-point harness system for comfort and safety during the electric sub’s high-speed maneuvers using a unique SHARC controller developed for the Super Sub to deliver intuitive maneuverability at any angle or pitch. Looking outward, a panoramic ultra-clear acrylic hull offers passengers 360-degree views.
The Super Sub is powered by a 62 kWh battery pack that offers up to 8 hours of exploration using electric propulsion and hydrofoil technology. If you’re wondering how much a luxury three-passenger electric submarine costs, well we’re not sure either. We asked, but U-Boat Worx says it only shares pricing with its applicants. Do any billionaires want to apply and report back? Thanks
FTC: We use income earning auto affiliate links.More.
Polestar CEO Michael Lohscheller sees Elon Musk’s politics as an opportunity to steal sales from Tesla as many owners are looking at other electric vehicles.
Tesla CEO Elon Musk’s meddling in politics hasn’t been winning him many fans outside of the US lately. In Germany, we reported on a boycott effort that is gaining ground.
Michael Lohscheller, Polestar’s CEO, sees it as an opportunity.
Being German himself, he finds Musk comments promoting AfD, a far-right party in Germany, “unacceptable”. He said in a Bloomberg interview:
“For Germany, somebody outside of Germany endorsing right-wing political parties is a big thing. You want to know what I think about it? I think it’s totally unacceptable. Totally unacceptable. You just don’t do that. This is pure arrogance, and these things will not work.”
The CEO says that a lot of people are turning on Tesla because of this.
We get a lot of people writing that they don’t like all this. It’s important to listen closely to what they say. And I can tell you, a lot of people have very, very negative sentiment.
Some surveys showed as many as a third of Tesla owners have sold or are looking to sell their vehicles due to Elon Musk’s antics.
That could indeed be an opportunity for Polestar and the company needs it.
Sales have been lacking behind target and its stock has suffered – 92% of its value since going public.
It managed to secure some funding late last year and scaled back spending to extend its capacity to operate. It now plans to go to a more traditional dealership model to move cars.
But the biggest difference maker is the expanding lineup of vehicles that Polestar is launching.
Electrek’s Take
It is certainly an opportunity. I’m seeing more and more Tesla owners saying that they would never buy another Tesla.
Those people aren’t likely to go back to a gas car, and therefore, it is an opportunity for all other EV automakers.
I haven’t had a lot of time in Polestar vehicles. I think they look cool, but my opinion stops there. I am going to test them all next month and I will report back.
FTC: We use income earning auto affiliate links.More.