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It’s not your mom’s tampon.

That’s the promise made by San Francisco-based startup Sequel, whose spiral tampon design was approved by the US Food and Drug Administration this month.

Since the tampon was invented to absorb menstrual flow in 1931, its design has remained largely the same.

That is until four years ago when Stanford classmates and Sequel co-founders Greta Meyer and Amanda Calabrese presented their new spiral tampon featuring diagonal grooves as a class project.

After receiving $5 million in funding and FDA approval, Meyer and Calabrese are ready to market Sequel as an “elevated product experience” for all who menstruate.

“The intent behind our design, which has this helical spiral indentation around the outside, is that those grooves are designed to make that flow path longer and therefore make [the tampon] absorb more easily,” Meyer told NBC News on Friday.

The FDA deeming Sequel safe for consumers has been a “great milestone for the company,” Meyer continued, but there’s still a long way to go.

The menstrual product industry has historically resisted disruption. Though a handful of startups have focused on sustainable alternatives in recent years, Sequel instead seeks to differentiate itself through product design.

As Calabrese told the Wall Street Journal, “[Investors] see that you have players that have dominated this industry since the beginning of this product coming to market … and them not being challenged on the actual product level.”

Sequel’s co-founders hope to partner with boutique fitness studios in the coming months, before selling spiral tampons online in late 2023.

In 2022, Tampax manufacturer Proctor & Gamble accounted for almost 40% of domestic tampon sales.

In order to shake up the industry, Sequel’s co-founders have focused on building a social media presence and visibility at festivals like South by Southwest, where they hosted a panel called “Periods on TikTok?! Using Content to Crush Stigmas.”

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Penny Lancaster says she felt ‘belittled’ by ex-MasterChef host Gregg Wallace

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Penny Lancaster says she felt 'belittled' by ex-MasterChef host Gregg Wallace

Model Penny Lancaster has said she “felt ashamed and belittled” by how former MasterChef host Gregg Wallace treated her on the TV show.

Lancaster, who is also a TV personality and the wife of rock singer Rod Stewart, told Sky News’ The UK Tonight with Sarah-Jane Mee programme that she also felt let down by MasterChef’s production company Banijay UK.

“I didn’t feel like I was supported in that moment, I felt ashamed and belittled by the way Greg Wallace had treated me but equally I felt disappointed that the production company hadn’t come to my rescue,” Lancaster, 54 and a MasterChef contestant in 2021, said.

“There is a long way to go, but just by people coming forward and being honest about their experiences I think will help in the long term.”

At the end of July, Wallace, 60, apologised after a report commissioned by Banijay UK, and carried out by law firm Lewis Silkin, found 45 out of 83 allegations against him were substantiated.

Sir Rod Stewart criticised Wallace on Instagram in November 2024 and claimed he “humiliated” his wife when she was on the show.

He wrote: “Good riddance Wallace… You humiliated my wife when she was on the show, but you had that bit cut out didn’t you?

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“You’re a tubby, bald-headed, ill-mannered bully.”

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Sky News has approached Wallace for comment.

He has previously apologised to people he has hurt, saying in July that he knows he has said things that have offended people. He has denied a specific allegation of unwanted touching.

The BBC referred Sky News to their statement from July, in which the corporation said: “Although the full extent of these issues were not known at the relevant time, opportunities were missed to address this behaviour – both by the production companies running MasterChef and the BBC. We accept more could and should have been done sooner.

“We want to thank all those who took part in the investigation, including those who first raised concerns directly with the BBC in November last year. We apologise to everyone who has been impacted by Mr Wallace’s behaviour.”

Penny Lancaster speaks to Sarah-Jane Mee
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Penny Lancaster speaks to Sarah-Jane Mee

Banijay UK, the producers of MasterChef, told Sky News: “We are extremely sorry to anyone who has been impacted by any inappropriate behaviour by Gregg Wallace whilst working on our shows and felt unable to speak up at the time or that their complaint was not adequately addressed.

“Ways of reporting concerns whilst working on our productions, protocols around behaviour and training for both cast and crew, have improved exponentially in recent years and we constantly review welfare procedures across our productions to ensure that they are as robust as they can be.”

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At least four victims after Mormon church in Michigan set on fire during mass shooting

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At least four victims after Mormon church in Michigan set on fire during mass shooting

Five people have been killed, including the gunman, and at least eight others injured after a mass shooting and fire at a Mormon church in Michigan, police have said.

The incident took place at around 10.25am local time on Sunday at the Church of Jesus Christ of Latter-day Saints in Grand Blanc Township, Michigan, about 50 miles north of Detroit.

The suspect – identified as Thomas Jacob Sanford, 40, from the nearby city of Burton – was shot dead by police officers.

He served in the Marines from June 2004 to June 2008 and was deployed in Iraq, Sky News’ US partner network NBC News reported.

What we know about the suspect in the Michigan church shooting

Flames and smoke rising from the Church of Jesus Christ of Latter-day Saints in Grand Blanc. Pic: Julie J, @Malkowski6April/AP
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Flames and smoke rising from the Church of Jesus Christ of Latter-day Saints in Grand Blanc. Pic: Julie J, @Malkowski6April/AP

Sanford drove a vehicle through the front doors of the church before opening fire with an assault rifle, police said.

He then exited the vehicle and began firing rounds at people who were attending Sunday service, before deliberately starting the blaze, police added.

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The blaze has been extinguished but authorities believe they will find additional victims in the charred building.

At around 8pm on Sunday (1am in the UK), Grand Blanc Township Chief William Renye confirmed that a further two victims were found in the burned remains of the church, in addition to two other victims who had suffered gunshot wounds.

As many as three improvised devices were found at the scene, according to two senior law enforcement officials briefed on the investigation, NBC reported.

Police believe the number of victims may rise. Pic: AP
Image:
Police believe the number of victims may rise. Pic: AP

According to Chief Renye, when gunfire broke out, people inside the church bravely put themselves at risk to protect the children.

“They were shielding the children who were also present within the church, moving them to safety,” he said. “Just extreme courage.”

Chief Renye said law enforcement officers arrived at the church within 30 seconds of receiving a 911 call. The suspect was “neutralised” in the back parking lot within eight minutes by a Department of Natural Resources officer and a Grand Blanc Township officer, he said.

Michigan governor Gretchen Whitmer said in a statement that “my heart is breaking for the Grand Blanc community” after the shooting.

She added: “Violence anywhere, especially in a place of worship, is unacceptable. I am grateful to the first responders who took action quickly.”

Sheriff: ‘Entire church is on fire’

Genesee County sheriff Christopher Swanson said at around 12.20pm that the “entire church” was on fire, and confirmed that people who were at the church had been evacuated.

Around 20 minutes later, the police department said the fire had been contained.

The incident took place at the Church of Jesus Christ of Latter-day Saints in Grand Blanc.
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The incident took place at the Church of Jesus Christ of Latter-day Saints in Grand Blanc.

US attorney general Pam Bondi confirmed the FBI and the Bureau of Alcohol, Tobacco, Firearms and Explosives were responding to the incident.

US President Donald Trump said on Truth Social that “the suspect is dead, but there is still a lot to learn”, before saying the shooting “appears to be yet another targeted attack on Christians in the United States of America”.

He added: “PRAY for the victims, and their families. THIS EPIDEMIC OF VIOLENCE IN OUR COUNTRY MUST END, IMMEDIATELY!”

In the wake of the shooting and fire, the New York Police Department said it would deploy officers to religious institutions across the city “out of an abundance of caution”.

The incident occurred the morning after Russell M Nelson, the oldest-ever president of The Church of Jesus Christ of Latter-day Saints, died aged 101.

Shootings reported in North Carolina, New Orleans, Texas

Meanwhile, authorities responded to a mass shooting at a coastal town in North Carolina late on Saturday, where three people were killed.

Five others were injured in that incident, where someone opened fire from a boat into a crowd at a bar.

Police described the incident as a “highly premeditated” attack.

According to Sky News’ US partner network NBC, Nigel Max Edge, 40, was detained by the Coast Guard and charged with three counts of first-degree murder, five counts of attempted murder and five counts of assault with a deadly weapon on Sunday morning.

He remains in custody without bond, jail records show.

Another shooting took place at a south Texas casino early on Sunday, with seven people shot and two killed.

A woman was also killed, and three others were injured in Bourbon Street, New Orleans, early on Sunday after a shooting.

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‘I’m not so careful with what I say’ – is Trump feeling more invincible than ever?

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'I'm not so careful with what I say' - is Trump feeling more invincible than ever?

It was one sentence among the many words Donald Trump spoke this week that caught my attention.

Midway through a jaw-dropping news conference where he sensationally claimed to have “found an answer on autism”, he said: “Bobby (Kennedy) wants to be very careful with what he says, but I’m not so careful with what I say.”

The US president has gone from pushing the envelope to completely unfiltered.

Last Sunday, moments after Charlie Kirk‘s widow Erika had publicly forgiven her husband’s killer, Mr Trump told the congregation at his memorial service that he “hates his opponents”.

President Donald Trump embraces Charlie Kirk's widow Erika. Pic: AP
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President Donald Trump embraces Charlie Kirk’s widow Erika. Pic: AP

Twenty-four hours later, he drew fierce rebuke from medical experts by linking the use of Tylenol (paracetamol) during pregnancy to increased risk of autism.

The president treats professional disapproval not as a liability but as evidence of authenticity, fuelling the aura that he is a challenger of conventions.

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‘Paracetamol use in pregnancy perfectly safe’

On Tuesday, he went to the United Nations, where his frustrations over a stalled escalator and teleprompter failure were the prelude to the most combative address.

More on Donald Trump

“I’m really good at this stuff. Your countries are going to hell,” he told his audience, deriding Europe’s approach to immigration as a “failed experiment of open borders”.

Mr Trump addresses the UN General Assembly in New York. Pic: Reuters
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Mr Trump addresses the UN General Assembly in New York. Pic: Reuters

Then came a U-turn on Ukraine, suggesting the country could win back all the land it has lost to Russia.

Most politicians would be punished for inconsistency, but Mr Trump recasts this as strategic genius – framing himself as dictating the terms.

It is hard to keep track when his expressed hopes for peace in Ukraine and Gaza are peppered with social media posts condemning the return of Jimmy Kimmel to late-night television.

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Trump’s major shift in Ukraine policy

Perhaps most striking of all is his reaction to the indictment of James Comey, the FBI director he fired during his first term.

In theory, this should raise questions about the president’s past conflicts with law enforcement, but he frames it as vindication, proof that his enemies fall while he survives.

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Ex-FBI chief: ‘Costs to standing up to Trump’

Mr Trump has spent much of his political career cultivating an image of a man above the normal consequences of politics, law or diplomacy, but he appears to feel more invincible than ever.

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From funerals to world summits, world peace to public health, he projects the same image: rules are for others.

It is the politics of the untouchable.

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