Victoria’s Secret has called on a cast of former “Angels” to rescue the bedeviled lingerie brand.
The struggling retailer tapped supermodels Gisele Bndchen, Naomi Campbell, Candice Swanepoel and Adriana Lima to helm its new “The Icon Collection” campaign, the company said Wednesday.
Victoria’s Secret disbanded the impossibly slim Angels in 2018 as the company embarked on a mission to make the brand more inclusive.
However, overall sales have sagged the past couple of years and the company has lost market dominance to rivals Aerie, Rihanna’s ultra-inclusive Savage X Fenty and Kim Kardashian’s Skims, which was recently valued at a staggering $4 billion.
The retailer generated $348 million in profits in 2022 — a sharp decline from the $646 million it made in 2021.
The company suffered a net loss of $72 million in 2020 as COVID lockdowns shuttered malls.
Skims also beat Victoria’s Secret to an “Icons” campaign, when it released photos of supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Swanepoel — all former Victoria’s Secret angels — donning Kardashian’s shapewear apparel last April.
Representatives for Victoria’s Secret did not immediately respond to The Post’s request for comment.
Despite being criticized over its very specific brand image, Victoria’s Secret kept its No. 1 spot as the top lingerie brand in 2022, according to consumer insights firm Brandessence Market Research.
The Ohio-based company’s new “Icon” collection, which also features Emily Ratajkowski and Hailey Bieber, centers around the lingerie brand’s new push-up demi bra, which was worn by supermodels Campbell and Swanepoel in a series of black-and-white photos shared to Victoria’s Secret’s social media pages on Wednesday.
The collection also includes panties, starting at $18.50, and slips and robes from $34.95 in sizes ranging from XS to XXL.
The centerpiece, the demi bra, will retail for $54.95 and ranges from 32A to 44DDD.
Despite the svelte waistlines seen in the campaign images, the collection’s size range is indicative of the brand’s move to get back in touch with its consumer base, who have bashed the company for being “tone-deaf” and slow to adopt more inclusive models and sizes.
“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” Victoria’s Secret Chief Design Officer Janie Schaffer said in a press release.
“It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”
The size 0 waistlines and washboard abs that plagued Victoria’s Secret’s televised runway show were part of the reason the fashion show — at least as fans knew it — was cancelled ahead of its 2019 edition.
However, Victoria’s Secret announced it was bringing back the famed spectacle after a four-year hiatus in a pre-taped film that’s set to hit streaming services this fall.
This time around, there will be no “Angels” donning sparkly wings and instead has been teased as a showcase of women from around the world in a feature-length movie dubbed “Victoria’s Secret World Tour.”
Pieces in “The Icon” line will be featured in the upcoming show.
Victoria’s Secret, — which will release its second quarter earnings at the end of the month — posted net income of $1 million in the first quarter.
The figure was dismal compared to the $81 million in net income the brand brought in during the same period in 2022. Victoria’s Secret attributed the decline to its acquisition of fellow lingerie brand Adore Me for $400 million that was finalized in January.
Victoria’s Secret noted in its Q1 earnings report that the company’s second-quarter earnings will likely follow a similar trend.
What looks to be Tesla’s long-rumored “more affordable model” has been spotted testing on a highway, without any camouflage. But before you get too excited, it’s just a Model Y with some cheaper parts – and a price that’s not much different than we’ve seen on other Teslas.
For many years, Tesla had planned to build a much more affordable vehicle, starting around $25k. This vehicle was nicknamed the “Model 2,” and would have offered the most affordable entry point into the EV market, at least in the West.
In its place, Tesla started offering vague promises about “more affordable models,” starting in its Q1 report in April 2024. Tesla later specified that these would enter production in the first half of 2025.
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The language Tesla used suggested that the cheaper vehicles would be new models, which means more than one model, and not just based on a current Tesla model. But we reported that this was unlikely to be the case, and that the new models would just be a stripped-down Model Y.
We first saw the “more affordable” Model Y out and about in Chinese spy shots, which included exterior videos and even a peek at the interior. However, in those spy shots, the front and rear of the vehicle were covered with camouflage, suggesting that there would be some changes in those areas Tesla didn’t want to leak yet.
Tesla doesn’t seem to mind those leaks anymore (especially after a low-res website leak), as a Model Y was spotted driving on the highway with no camouflage whatsoever, offering a look into what Tesla was hiding underneath those covers.
The pictures were posted to reddit by Fantastic_Train_7270, and show a Model Y with Florida manufacturer plates.
The nicely clear front end photos show that the car is missing the front light bar that was added with the Juniper refresh, instead reverting to separate headlights – though both are quite narrow, like the headlights on the Juniper.
The rear end is also missing its light bar, instead replaced by a horizontal black line. The line does not have the “T E S L A” badging, as the Juniper refresh has.
The model also has new aerodynamic wheels, which should help add a little range (and may make up for a smaller battery pack, though we don’t have information yet on whether battery size is part of the decontenting associated with the “more affordable” model).
Other than the lack of light bars, the front and rear look quite similar to the Juniper refresh. However, one concerning detail is that the rear trunk lid does not seem to fit snugly into the place it’s supposed to fit, instead encroaching onto the top of the plastic rear fascia.
We don’t know what might have caused this, but we do know that we’ve seen Model Ys with poor color matching on body panels before – but that’s a lot less of a problem than a body panel that seems to be misaligned by the better part of an inch, visible from a longish distance shot on a highway.
Of course, it’s just a prototype, but this is also the reason prototypes have camouflage, so the public can’t see fiddly bits like this ahead of release.
While these photos don’t show us anything of the interior, information from a recent software update gives us some hints as to what has been removed. In addition to removing the glass roof, coat hooks and 8″ rear screen (as could be seen in the Chinese spy shots), the software update suggests that the Model Y will have no ambient LED lights, single-axis seat controls, and simpler air vents.
The fact that this vehicle was spotted without camouflage, alongside the fact that this vehicle has shown up in recent software updates, suggests that release may be imminent. We had expected that it might be released in China first as has been the case with some other Tesla models lately, but the vehicle’s presence on US roads means that it might see a release here soon too.
And if it is releasing soon, it would be at an important time. Tesla just had its first positive sales quarter in some time, but that was primarily due to the expiration of the $7,500 US EV tax credit, which pulled forward demand. That means Teslas are now going to be $7,500 more expensive for US buyers, as of yesterday. So anything Tesla can do to cut prices will be a big deal.
We don’t know for certain how much cheaper the “more affordable” Model Y will be, but estimates (and a leak) suggest a base price of $40k – so, a savings of $5k over the current $45k base price, or $2,500 under the current base price of the Model 3, neither of which are as low as the lowest prices we’ve seen Teslas sell for before. Quite a far shout from the actually affordable $25,000 car we were all promised for so long.
Also, that price would still be a $2,500 price increase compared to the deal which was available just two days ago, before tax credit expiry. And Tesla has its own CEO to thank for that price hike, given he unwisely spent $200 million campaigning for the anti-EV forces that are now making his company’s products less affordable.
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Japan could be hours away from running out of Asahi, the country’s most popular beer.
Dozens of factories nationwide have ground to a halt following a cyber attack on Monday.
The breach disabled the company’s ordering and delivery systems – and also took its call centre operations offline.
Supermarkets and Japanese pubs known as izakayas risk running super dry, with some retailers raising fears of potential panic buying.
Image: Reuters file pic
According to NHK, Asahi Group has now had to suspend plans to launch new products including soft drinks, coffee and throat lozenges.
One wholesaler expects to run out of beer kegs by Saturday at the latest, meaning they’ll no longer be able to supply booze to retailers.
They are now considering whether to start selling other brands as a temporary measure.
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Akira Kudo, who runs an izakaya in Tokyo, has been told that one of the two brands of Asahi he regularly purchases is now out of stock.
He’s now unable to predict when pints can be poured again.
“We have received beer from the wholesaler to replace Asahi, but we would like to avoid using other manufacturers if possible, so we will consider our options until the very last minute,” Akira added.
A shortage may leave Japanese drinkers unimpressed. While there are other breweries in the country, Asahi has a fiercely loyal following.
Figures from Kirin Holdings suggest that the typical consumer drank 34.5 litres of beer a year in 2022, the equivalent of 54 large bottles.
Asahi executives are now consulting with the police and trying to determine whether the company has fallen victim to ransomware.
They have stressed that no personal information or customer data has been leaked.
Brewing operations outside of Japan – including in the UK – are also unaffected.
There have been a series of high-profile cyber attacks on well-known brands in recent months – including Marks and Spencer, the Co-op and Jaguar Land Rover (JLR).
“There’s more money than ever going to what we call the ‘neoprimes'” Jameson Darby, co-founder and director of autonomy at investment syndicate MilVet Angels, or MVA, told CNBC. “It’s still a fraction of the overall budget, but the trend is all positive.”
Other examples of defense tech startups challenging the incumbents include SpaceX and Palantir Technologies, said Darby, who is also a founding member of the U.S. Department of Defense’s Defense Innovation Unit.
Unlike the primes, these startups are faster, leaner and software-first — with many of them building things that can help close “critical technology gaps that are really important to national security,” said Ernestine Fu Mak, co-founder of MVA and founder of Brave Capital, a venture capital firm.
Venture funding for U.S.-based defense tech startups totaled about $38 billion through the first half of 2025, and could exceed its 2021 peak if the pace remains constant for the rest of the year, according to JPMorgan.
‘The battlefield is changing’
As the global war landscape changed over the past decades, the U.S. Department of Defense has identified several technologies that are critical to national security, including hypersonics, energy resilience, space technology, integrated sensing and cyber.
“In a post-9/11 world, the entire Department of Defense effectively focused on … the global war on terrorism. It was our military versus insurgents, guerrillas, asymmetric warfare, relatively low-tech fighters in most cases,” said Darby.
But war today is more focused on “great power competition,” said Mak.
The battlefield is changing and new technologies are needed … warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.
Ernestine Fu Mak
Co-founder, MilVet Angels
“The focus is more on deterring and competing with [adversaries] in these very high-tech, multi-domain conflicts,” Mak added. “The battlefield is changing and new technologies are needed… warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.”
Today, some of these Silicon Valley “neoprimes” are developing not just weapons, but also dual-use technologies that can be applied both commercially and by militaries.
“So things like artificial intelligence and autonomy have broad, sweeping commercial applications, but they’re also clearly a force multiplier in a military context,” said Darby. “[The] Department of War is rapidly assessing and adopting these dual-use technologies … they’re sending signals to the investment world, to the defense industrial base, that the U.S. government needs these things.”
That direction from the government has, in turn, provided a clear and strategic roadmap for both investors and entrepreneurs, said Mak.
The ‘new guard’
On Sept. 17, MVA came out of stealth mode after quietly backing some leading defense tech startups since 2021.
Today, Mak says the syndicate’s roughly 250 members include tech founders, Wall Street financiers, company executives, intelligence officials, former military leaders and Navy SEALs. Together, they’ve invested in companies like Anduril Industries, Shield AI, Hermeus, Ursa Major and Aetherflux.
“Overall, we believe that ‘neoprimes’ cannot exist in the abstract. They require people — individuals who bring technical expertise, who carry a deep sense of mission, and who contribute complementary voices and talents. Together, this coalition forms what we are convening and calling the ‘new guard,'” said Mak.
She added that modern national security requires both the “warrior’s insight on the battlefield” and the “builder’s drive for innovation”.
“Working together with engaged, informed patriots whose participation strengthens our defense ecosystem and reinforces the very fabric of national security,” Mak said.
Mak and Darby both agree that as new technologies develop and make their way onto battlefields globally, it’s changing the way militaries fight, which can also pose new threats.
“You’re seeing these technologists, these builders … building defense tech, and the reason why they’re doing so, is not to initiate conflict, but rather to create a credible deterrent that discourages aggression,” said Mak.
“No one in defense tech is looking to wage war, rather, it’s looking to deter it and wanting adversaries to think twice before threatening peace and stability,” Mak added.