New details have been unveiled for Universal’s first UK theme park – including plans for the attraction to be open 365 days a year.

Universal Destinations & Experiences – which is owned by Sky’s parent company Comcast – has bought land near Bedford as it plans to build Europe’s largest theme park with millions of visitors per year, as well as a 500-room hotel and dining area.

Economic benefits

Universal’s economic impact analysis, produced in line with HM Treasury guidelines on economic appraisal and published today suggests the attraction will generate nearly £50bn of economic benefits for the UK.

It said the net economic contribution of the potential project for the UK was forecast to be £35.1bn over the construction period and first 20 years of operation.

Up to a further £14.1bn was expected to be generated in extra taxes for the exchequer over the same period.

The analysis suggests the project will generate 20,000 jobs during the construction period which, at its peak, will see 5,000 workers on the site.

Once operational, it is expected to create an initial 8,000 new jobs, rising over time. The company has made a commitment to pay the living wage to employees.

‘The best location we’ve ever seen’

Universal has acquired almost 500 acres for the site, which is just south of Bedford between Kempston, Wootton, Stewartby and Wixams, with an option to buy up to a further 200 acres.

The new park, which would have a construction period of around six years, would be built on land once occupied by Kempston Hardwick brickworks, once the world’s largest brickworks in terms of output, which closed in 2008 and which was demolished in September 2021.

“I can tell you it’s going to be a world-class park with all experiences that people will love based upon the most popular films, video games and stories that people have enjoyed for decades,” said Page Thompson, the company’s president in charge of new ventures.

“We’ve spent the last decade looking all over Europe and the United Kingdom for locations, and we think this is the best location we’ve ever seen.”

Universal Destinations & Experiences currently has five theme parks around the world – in the United States, Japan, China and Singapore.

Disneyland Paris, which with the associated Walt Disney Studios Park is currently Europe’s biggest theme park, attracts around 15 million visitors per year.

New details

“Our phase one plans consist of a theme park, a 500-room hotel and a dining area that people can come to even if they don’t have a theme park ticket,” Mr Thompson told Sky News.

“Over time, I would expect the number of hotels to grow.

“Our intention is that this park would be open 365 days a year, just like all of our other major theme parks.

“We have a whole series of special events, like our Halloween Horror Nights and carnival parties… and it just allows us to attract people throughout this time.”

Universal said evidence from its other theme parks suggested that for every job supported within the parks at least 1.5 further jobs could be supported in the supply chain and neighbouring parts of the economy – leading to its expectation of a net additional 20,000 jobs.

Plenty of competition

The investment is not without risks and not least because of its scale.

Of Europe’s 20 most visited theme parks, four – Legoland Windsor, Alton Towers, Chessington World of Adventures and Thorpe Park – are in the UK, all owned by the former FTSE-100 giant Merlin Entertainments. Their combined visitor numbers annually come to around half of what Universal is targeting.

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There is also plenty of competition.

Locally, not far from the proposed Bedfordshire site is the Harry Potter Experience at the Warner Bros studio tour near Watford, while there is Woburn Safari Park to the immediate north and Whipsnade Zoo to the immediate west of Luton.

There is no shortage of quality options for family days out. Further afield Europe already has more than 1,000 theme and amusement parks, many of them owned by Merlin, renowned for its astute management.

The weather issue

A third factor, potentially, is the weather. This is something that already handicaps a lot of theme parks in northern Europe, such as Liseberg in the Swedish city of Gothenburg, the Tivoli Gardens in the Danish capital Copenhagen and the original Legoland, in the Danish city of Billund, which close for some or all of the winter. So does Phantasialand, one of Germany’s biggest and most popular attractions.

Universal Destinations & Experiences, however, is thought to be undeterred by the English weather and points to the fact that the weather is not always perfect in other parts of the world in which it operates, most notably China and Japan.

The Paris experience

The company also appears undeterred by the experience of Disney in Paris.

The original Euro Disney was loss-making for many years – partly due to mismanagement and partly due to a misunderstanding of what European and particularly French consumers were looking for – and it has only really been since it was fully consumed by the Walt Disney Company, in 2017, that it has been effectively run.

Transport challenges

Another big risk is the transport links. Universal Destinations & Experiences – the name was changed last year from Universal Parks & Resorts to better reflect the kind of services customers will be offered in future in both the physical and virtual worlds – has selected the site primarily for its rail and road links to London and, with one in three visitors expected to come from overseas, for its proximity to Luton Airport.

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Yet those links are not currently up to handling the kind of visitor numbers Universal Destinations & Experiences is expecting.

The M1, the main road link to London, is frequently congested around the Luton turn-off at junction 10 and the road links from there to the site in need of improvement.

Accordingly, Universal Destinations & Experiences will be seeking government incentives to invest in local road and rail links.

Support could also come from East West Rail, the proposed new main line railway connecting East Anglia and South Wales, the first phase of which is a line between Oxford and Cambridge and for which a new station at Kempston Hardwick – whose existing station backs onto the land the park would operate – has been proposed.

The planning process

Riskiest of all, perhaps, is the planning process. Local businesses and MPs are supportive while both Jeremy Hunt, the Chancellor and Mark Harper, the Transport Secretary, have been briefed on the project. Planning proposals have been submitted and Universal Destinations & Experiences has held talks with Bedford Borough and Central Bedfordshire Councils.

However, Mr Thompson confirmed that Universal Destinations & Experiences is seeking planning permission via a so-called special development order – which would take the decision out of the hands of the local authorities and instead leave the final decision on planning consent with the Department for Levelling Up, Housing and Communities.

A roll of the dice

So this is a big roll of the dice by Universal Destinations & Experiences.

The investment – the first phase of which will be several billion pounds – will take many years to pay off while thrill-seekers should probably not expect the resort to be up and running much before the end of the decade.

However, starting with a blank sheet of paper as it opens its first European venue, Universal Destinations & Experiences has the opportunity to bring something genuinely new not just to the UK but to Europe.

The name change made by the business last year reflects the fact that, in future, the business expects to be offering branded entertainment, culinary, gaming and consumer product experiences that go a lot further than the traditional theme park and resort offerings.

There could even be experiences at the resort which have yet to be conceived. It could be quite the ride.

New details have been unveiled for Universal’s first UK theme park – including plans for the attraction to be open 365 days a year.

Universal Destinations & Experiences – which is owned by Sky’s parent company Comcast – has bought land near Bedford as it plans to build Europe’s largest theme park with millions of visitors per year, as well as a 500-room hotel and dining area.

Economic benefits

Universal’s economic impact analysis, produced in line with HM Treasury guidelines on economic appraisal and published today suggests the attraction will generate nearly £50bn of economic benefits for the UK.

It said the net economic contribution of the potential project for the UK was forecast to be £35.1bn over the construction period and first 20 years of operation.

Up to a further £14.1bn was expected to be generated in extra taxes for the exchequer over the same period.

The analysis suggests the project will generate 20,000 jobs during the construction period which, at its peak, will see 5,000 workers on the site.

Once operational, it is expected to create an initial 8,000 new jobs, rising over time. The company has made a commitment to pay the living wage to employees.

‘The best location we’ve ever seen’

Universal has acquired almost 500 acres for the site, which is just south of Bedford between Kempston, Wootton, Stewartby and Wixams, with an option to buy up to a further 200 acres.

The new park, which would have a construction period of around six years, would be built on land once occupied by Kempston Hardwick brickworks, once the world’s largest brickworks in terms of output, which closed in 2008 and which was demolished in September 2021.

“I can tell you it’s going to be a world-class park with all experiences that people will love based upon the most popular films, video games and stories that people have enjoyed for decades,” said Page Thompson, the company’s president in charge of new ventures.

“We’ve spent the last decade looking all over Europe and the United Kingdom for locations, and we think this is the best location we’ve ever seen.”

Universal Destinations & Experiences currently has five theme parks around the world – in the United States, Japan, China and Singapore.

Disneyland Paris, which with the associated Walt Disney Studios Park is currently Europe’s biggest theme park, attracts around 15 million visitors per year.

New details

“Our phase one plans consist of a theme park, a 500-room hotel and a dining area that people can come to even if they don’t have a theme park ticket,” Mr Thompson told Sky News.

“Over time, I would expect the number of hotels to grow.

“Our intention is that this park would be open 365 days a year, just like all of our other major theme parks.

“We have a whole series of special events, like our Halloween Horror Nights and carnival parties… and it just allows us to attract people throughout this time.”

Universal said evidence from its other theme parks suggested that for every job supported within the parks at least 1.5 further jobs could be supported in the supply chain and neighbouring parts of the economy – leading to its expectation of a net additional 20,000 jobs.

Plenty of competition

The investment is not without risks and not least because of its scale.

Of Europe’s 20 most visited theme parks, four – Legoland Windsor, Alton Towers, Chessington World of Adventures and Thorpe Park – are in the UK, all owned by the former FTSE-100 giant Merlin Entertainments. Their combined visitor numbers annually come to around half of what Universal is targeting.

Follow Sky News on WhatsApp

Keep up with all the latest news from the UK and around the world by following Sky News

Tap here

There is also plenty of competition.

Locally, not far from the proposed Bedfordshire site is the Harry Potter Experience at the Warner Bros studio tour near Watford, while there is Woburn Safari Park to the immediate north and Whipsnade Zoo to the immediate west of Luton.

There is no shortage of quality options for family days out. Further afield Europe already has more than 1,000 theme and amusement parks, many of them owned by Merlin, renowned for its astute management.

The weather issue

A third factor, potentially, is the weather. This is something that already handicaps a lot of theme parks in northern Europe, such as Liseberg in the Swedish city of Gothenburg, the Tivoli Gardens in the Danish capital Copenhagen and the original Legoland, in the Danish city of Billund, which close for some or all of the winter. So does Phantasialand, one of Germany’s biggest and most popular attractions.

Universal Destinations & Experiences, however, is thought to be undeterred by the English weather and points to the fact that the weather is not always perfect in other parts of the world in which it operates, most notably China and Japan.

The Paris experience

The company also appears undeterred by the experience of Disney in Paris.

The original Euro Disney was loss-making for many years – partly due to mismanagement and partly due to a misunderstanding of what European and particularly French consumers were looking for – and it has only really been since it was fully consumed by the Walt Disney Company, in 2017, that it has been effectively run.

Transport challenges

Another big risk is the transport links. Universal Destinations & Experiences – the name was changed last year from Universal Parks & Resorts to better reflect the kind of services customers will be offered in future in both the physical and virtual worlds – has selected the site primarily for its rail and road links to London and, with one in three visitors expected to come from overseas, for its proximity to Luton Airport.

Read more business
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Yet those links are not currently up to handling the kind of visitor numbers Universal Destinations & Experiences is expecting.

The M1, the main road link to London, is frequently congested around the Luton turn-off at junction 10 and the road links from there to the site in need of improvement.

Accordingly, Universal Destinations & Experiences will be seeking government incentives to invest in local road and rail links.

Support could also come from East West Rail, the proposed new main line railway connecting East Anglia and South Wales, the first phase of which is a line between Oxford and Cambridge and for which a new station at Kempston Hardwick – whose existing station backs onto the land the park would operate – has been proposed.

The planning process

Riskiest of all, perhaps, is the planning process. Local businesses and MPs are supportive while both Jeremy Hunt, the Chancellor and Mark Harper, the Transport Secretary, have been briefed on the project. Planning proposals have been submitted and Universal Destinations & Experiences has held talks with Bedford Borough and Central Bedfordshire Councils.

However, Mr Thompson confirmed that Universal Destinations & Experiences is seeking planning permission via a so-called special development order – which would take the decision out of the hands of the local authorities and instead leave the final decision on planning consent with the Department for Levelling Up, Housing and Communities.

A roll of the dice

So this is a big roll of the dice by Universal Destinations & Experiences.

The investment – the first phase of which will be several billion pounds – will take many years to pay off while thrill-seekers should probably not expect the resort to be up and running much before the end of the decade.

However, starting with a blank sheet of paper as it opens its first European venue, Universal Destinations & Experiences has the opportunity to bring something genuinely new not just to the UK but to Europe.

The name change made by the business last year reflects the fact that, in future, the business expects to be offering branded entertainment, culinary, gaming and consumer product experiences that go a lot further than the traditional theme park and resort offerings.

There could even be experiences at the resort which have yet to be conceived. It could be quite the ride.

There is a rhythm to a night at the Bolton Interchange.

People dart from arriving buses, racing across the concourse to catch departing ones. Sometimes they do, sometimes they don’t. Each rush is followed by a brief lull.

Every night, hundreds of lives intersect at the Bolton Interchange. The night-shift workers and commuters, those out on the town and those just a little bit lost.

Each one has their own story, some are happy to chat, most lose themselves in whatever is playing through their headphones.

I spent a week on the night buses. With the election looming, what the politicians are experiencing on their campaign battle buses is not what ordinary people are seeing. Theirs is a very different perspective.

There is an unmistakeable despair about the state of the country, an indifference to what the political process might do about it and a dark humour about the future. There are very few flickers of optimism.

From the bus-spotter who says the country needs “a good clean”, to those who yearn for a Britain of a different age, to Pete, the elderly bluegrass guitarist heading for an open-mic night.

What does he think of Britain today? “Me and 50 mates are going to go to Lake Windermere to take a s*** in the water. We’ll see if they do anything to stop us, because they don’t seem to be stopping the water companies.”

It is just one of the many raw expressions of the frustration and hopelessness that I hear. As Carl, the night supervisor at the interchange, says: “Late shifts are different here. It is a real eye-opener.”

‘Vote? I just can’t be bothered’

With her shock of white hair and ankle-length peach quilted coat, Sophia Talbot is hard to miss as she jogs across the interchange concourse. She turned 80 a few weeks ago but is still working full-time. She is taking the 125 bus home after completing filming in Bolton as an extra on the TV drama, Waterloo Road.

Sophia: The country is a mess. When I first came to Bolton 21 years ago it was a really nice place and now it’s all run down and boarded up and I think that speaks for everywhere.

Every time I go to the supermarket, I seem to get less for my money. I can drive but I can’t afford a car so that’s why I take the bus.

I do the extras work for a bit of extra money. Extra extra money, I call it.

I don’t think I’ll last long enough to see things in this country change for the better. It will take a long time for that to happen because it has gone down too far.

I probably won’t even vote. I didn’t last time or the time before if I remember right. I just can’t be bothered, and I know that’s not good because if you don’t do it, you can’t blame anybody but yourself, can you?

‘I’m treated as third class, common muck’

It is just after 8pm, still light on this early summer evening, and Janey Fairhurst is passing through the interchange on her way from Bury to Wigan, after spending the day with a bereaved friend. She lost her job in medical research in November and, after 10 interviews, is still searching for work.

Janey: My life is drastically different to what it was. There are just not enough jobs. There are jobs down South but I feel the North gets forgotten about quite a lot when it comes to politics. Maybe they need to remember that we started the industrial revolution and they wouldn’t be here if it weren’t for that so maybe give the North some more funding and more jobs.

The empire is over, Britain has just crumbled, it has been going in the wrong direction for a long time and there’s no trust between the people and the politicians.

When I was in work I felt like I was winning. I could buy the Tropicana instead of Tesco’s own brand orange juice. You don’t really think about the politics of it all when you’ve got the money.

Now, I feel like I’m treated as third class, common muck and I’m not. I come from a good family. I feel frustrated, angry, sad, belittled, in a way – judged. I worked so hard to get where I was and now I can’t get back into it.

‘The cost of living has put a lot on people’

Three buses in the morning and three more in the evening are the routine of Saila Shabir’s working life. From her home in Great Lever to her job in Manchester, she says her time spent travelling has given her perspective on the value of community and the state of the country.

Saila: I think it wouldn’t do any harm for everyone to get on the night bus and experience life from this side of things. It might not be their cup of tea but it is a way to understand what people are saying and doing.

I find it uplifting travelling on the bus in the evening because you get to see people from all sorts of backgrounds. It is amazing, really, and it opens your mind that there’s huge prospects and a really expansive community that we could all bring together under one roof.

I’m not going to say I’m despairing but the cost of living has put a lot on people. People need to work together, we can’t just rely on one set of people to do it all. I am hopeful because I do trust the right people will do the job properly. I do see the darker side of life on the buses sometimes but you need the dark to see the light.

‘I have never known this country in such a state’

From his blue suede boots to his embroidered collar, Rick Conlon is dressed for a night on the town. It is 11pm and he is making his way home to Rochdale. At 6ft4in with a shaved head, it’s easy to see why he’s well known in local boxing circles. He is jovial despite despairing of Britain today.

Rick: I’m 58 and I’m not political particularly but I have never known this country in such a state. I just think it’s really tough at the moment. I know inflation has come down but there’s a lot of people far worse off than me struggling for food and the basic necessities.

We’re the fifth-richest country in the world, I find it incredible. When I was 16, 17, 18, in Margaret Thatcher’s time, 1981 and 1982, with all that political and social unrest, the country was still a better country. We had massive unemployment but the country was still a better country. People were looked after.

There’s that old saying about how you can judge a country by how it looks after its elderly. It’s just ridiculous how little they’re paid and how little they’re thought of.

If there’s one thing that makes me optimistic, bus fares make me optimistic. Two pounds – you can’t argue with that. Even then they’re probably subsidised but that’s great, because this is a great country, it’s just the government letting us down.

‘If it was up to me, I’d move country’

Muj Malik is travelling home with his partner Tabitha and five-month-old son, Zair, after another exhausting day searching for a new family home. They have faced months of frustration on growing council house waiting lists and, they say, see countless videos on TikTok from other young families in the same situation.

Muj: Things are not good in this country. My grandma moved here from Pakistan and my mum was born here so I’m third generation but, if it was up to me, I’d move country. I don’t want to live here for the rest of my life. I don’t see the point because the country is just going sideways.

At the end of the day, I’ve got a mixed-race baby, I grew up in a predominantly white area. I like the country and the people and I know there are people far worse off than us. But you’ve got war veterans from this country, people who have gone to war for this country, they’ve put their lives on the line, they’ve lost friends, and you’ve got them sitting outside of Asda homeless with no help whatsoever.

This country is fading miserably. I like the people, it’s not about the people, it’s about the way the country is run.