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Amazon workers hold signs during a walkout event at the company’s headquarters on May 31, 2023 in Seattle, Washington.

David Ryder | Getty Images News | Getty Images

As part of Amazon’s aggressive effort to get employees back to the office, the company is going a step further and demanding that some staffers move to a central hub to be with their team. Those who are unwilling or unable to comply are being forced to find work elsewhere, and some are choosing to quit, CNBC has learned.

Several employees spoke to CNBC about the new relocation requirement. An employee in Texas, who was hired in a remote role, said managers assured his team in March that nothing would change despite the return-to-office (RTO) mandate issued the prior month. But in July, the team was informed by management that they’d have to choose between working out of Seattle, New York, Austin, Texas, or Arlington, Virginia, according to internal correspondence.

Under the guidelines, remote workers are expected to have completed their move to a main hub by the first half of 2024, the document states. The employee, who doesn’t live near any of the designated cities, chose to leave Amazon after securing another position, in part due to uncertainty about future job security and the potential of higher living costs associated with the relocation with no guarantee of an increase in salary.

The person asked not to be named to avoid retaliation. CNBC spoke with three other employees in similar situations who all asked to remain anonymous.

Amazon spokesperson Rob Munoz confirmed the relocation policy, and said it affects a small percentage of the company’s workforce. The e-commerce giant said hub locations vary by team, and each team determines which locations are their hub. The company does provide relocation benefits to employees asked to move.

“It’s not a one-size-fits-all approach, so we decided that the best thing to do was to communicate directly with teams and individuals who are affected to ensure they’re getting accurate information that’s relevant to them,” Munoz said in a statement. “If an individual feels like they don’t have the information they need, we encourage them to talk with their HR business partner or their manager.”

The relocation requirement is escalating tensions between Amazon and some of its roughly 350,000 corporate employees over RTO plans after many employees moved away from their in-person office location during the Covid pandemic.

In May, Amazon began requiring that staffers work out of physical offices at least three days a week, shifting from a policy that left it up to individual managers to decide how often team members should be in the office. CEO Andy Jassy has extolled the benefits of in-person work, saying it leads to a stronger company culture and collaboration between employees.

Following the mandate, a group of employees walked out in protest at the company’s Seattle headquarters. Staffers also criticized how Amazon handled the decision to lay off 27,000 people as part of job cuts that began last year.

The company is slashing costs elsewhere as well. Amazon said it will end a perk next year that allows staffers to get one free drink at in-office coffee shops. The company also reduced the amount it reimburses for parking, and stopped providing free Uber rides to and from work, employees said.

Amazon said it still reimburses employees’ public transportation costs in all major metro areas, and provides free commuter shuttles and campus shuttles.

Some employees reprimanded

The return-to-office mandate has been a particularly thorny subject, and enforcement has been a challenge. Amazon sent out a notification earlier this month to some staffers informing them that they weren’t “meeting our expectation of joining your colleagues in the office at least three days a week,” according to a copy of the memo viewed by CNBC. “We expect you to start coming into the office three or more days a week now.”

Some staffers who received that notice had been in compliance with the mandate, while others had taken vacation or sick leave that was approved by their manager, one staffer said. Employees expressed their frustration over the notice in comments on an internal support ticket, said the person, who asked to remain anonymous because he wasn’t authorized to speak on the matter.

Amazon responded to the ticket, explaining internally the notice was sent to employees who it determined had badged in fewer than three days a week for at least five of the past eight weeks or at least three of the past four weeks.

“If you believe that you received this email in error, please reach out to your manager to discuss your situation and ensure it is accurately reflected in the system,” the company said on the support site.

Amazon confirmed the authenticity of the internal correspondence. The company stressed it had called employees back to the office three days a week because it felt it would be beneficial for company culture.

“We knew that there would be some adjustment period, so we’ve worked to support people as they’ve figured out their routines,” Munoz said in a statement. “With three months under our belt, and a lot more people back in the office, we’re reiterating our expectation that people join their teammates at least three days in the office.”

Andy Jassy, chief executive officer of Amazon.Com Inc., during the GeekWire Summit in Seattle, Washington, U.S., on Tuesday, Oct. 5, 2021.

David Ryder | Bloomberg | Getty Images

For employees affected by the relocation policy, Amazon is asking that they move to a designated hub, which could be Seattle, Arlington, New York, Chicago, San Francisco or another main office. Some employees see it as a stark reversal from the company’s approach during the pandemic, when Amazon ramped up its recruiting outside of Seattle and Silicon Valley, and pledged to expand its presence in markets like Phoenix, Dallas and San Diego.

The employees who spoke to CNBC said they view the relocation requirement as onerous and significantly disruptive to their personal lives. In some cases, staffers are being asked to move out of state, which would require them to break their housing lease, or transition their children to new schools.

Amazon has informed the employees individually about the change, but the company hasn’t put out any official communication to the broader workforce. In late July, managers began informing employees that they’d soon be expected to work from a main hub location, and they could choose between relocating, finding another job internally or resigning. Some were told they had 30 to 60 days to make a decision, the staffers said.

Three employees based in different locations — Colorado, Utah and California — were each asked to relocate to Seattle. They told CNBC they’ve chosen to leave Amazon because moving would burden them financially or put too much strain on their family.

The employees said the relocation requirement made little sense to them, noting they already live within walking or commuting distance of an Amazon office where they’ve been working the mandated three days a week.

The prospect of transferring to a new role within the company isn’t seen as much of an option. Amazon paused corporate hiring last November as part of wider cost-cutting efforts, which translates into fewer job openings than normal. The staffers told CNBC they weren’t able to find much, if anything, in their current office that’s relevant to their expertise.

Still, it’s a difficult decision to quit, as companies, particularly in the tech industry, have been reducing headcount over the past year to reckon with rising inflation and economic uncertainty.

The crackdown at Amazon is leading to some bending of the rules. In a story last week about some of the RTO changes, Insider reported that some employees have considered using a family member’s address near an Amazon office, or agreed to relocate and then used the time they were given to move to look for another job.

The Colorado-based employee who was asked to move said that, adding it all up, the relocation requirement and Amazon’s broader effort to get people into the office make it feel as if leadership is “trying to make it less enjoyable to work there.”

WATCH: Amazon’s operating margins were three times better than expected

Amazon's operating margins were three times better than expected, says Sand Hill's Brenda Vingiello

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CNBC Daily Open: It’s a boom, it’s a bubble, it’s still not enough for investors: It’s AI

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CNBC Daily Open: It's a boom, it's a bubble, it's still not enough for investors: It's AI

OpenAI CEO Sam Altman (L) speaks with Microsoft Chief Technology Officer and Executive VP of Artificial Intelligence Kevin Scott during the Microsoft Build conference at Microsoft headquarters in Redmond, Washington, on May 21, 2024. 

Jason Redmond | AFP | Getty Images

Investors can’t get enough of artificial intelligence, despite worries over the sector’s excessively high valuations.

The S&P 500, Dow Jones Industrial Average and Nasdaq Composite rose Tuesday stateside, with all three notching new intraday highs. The major averages were juiced by gains in tech. Nvidia popped nearly 5%, while Microsoft climbed roughly 2%.

Both Apple and Microsoft reached a market capitalization of over $4 trillion after their shares rose. It was the first time Apple hit that milestone, though it closed just shy of that level.

Tech companies can’t get enough of each other, either.

Nvidia announced a $1 trillion investment in Nokia, which the Finnish company said will go toward developing its AI plans. For those, like me, who remember Nokia as a company that made the most desirable and bullet-proof phones: It primarily produces cellular equipment now.

Meanwhile, with its 27% stake in OpenAI’s for-profit business, Microsoft is potentially sitting on a goldmine — provided AI finds its footing as a sustainable, revenue-generating business in the long run. OpenAI on Tuesday announced it had completed its restructuring as a nonprofit with a controlling stake in its for-profit arm.

It’s not just Microsoft. Investors who have poured money into tech could potentially gain big — as Cathie Wood of Ark Invest says, “If our expectations for AI … are correct, we are at the very beginning of a technology revolution.”

What you need to know today

And finally…

Jerome Powell, chairman of the US Federal Reserve, during the International Monetary Fund (IMF) and World Bank Fall meetings at the IMF headquarters in Washington, DC, US, on Thursday, Oct. 16, 2025.

Kent Nishimura | Bloomberg | Getty Images

The Fed has a rate cut plus a bunch of other things on its plate this week. Here’s what to expect

Markets are assigning a nearly 100% probability that the Federal Open Market Committee will approve a second consecutive quarter percentage point, or 25 basis point, reduction in the federal funds rate. The overnight lending benchmark is currently targeted between 4%-4.25%.

Beyond that, policymakers are likely to debate, among other things, the future path of reductions, the challenges posed by a lack of economic data and the timetable for ending the reduction in the Fed’s asset portfolio of Treasurys and mortgage-backed securities.

— Jeff Cox

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Nvidia-supplier SK Hynix third-quarter profit jumps 62% to a record high on AI-fueled memory demand

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Nvidia-supplier SK Hynix third-quarter profit jumps 62% to a record high on AI-fueled memory demand

A man walks past a logo of SK Hynix at the lobby of the company’s Bundang office in Seongnam on January 29, 2021.

Jung Yeon-Je | AFP | Getty Images

South Korea’s SK Hynix on Wednesday posted record quarterly revenue and profit, boosted by a strong demand for its high bandwidth memory used in generative AI chipsets.

Here are SK Hynix’s third-quarter results versus LSEG SmartEstimates, which are weighted toward forecasts from analysts who are more consistently accurate:

  • Revenue: 24.45 trillion won ($17.13 billion) vs. 24.73 trillion won
  • Operating profit: 11.38 trillion won vs. 11.39 trillion won

Revenue rose about 39% in the September quarter compared with the same period a year earlier, while operating profit surged 62%, year on year.

On a quarter-on-quarter basis, revenue was up 10%, while operating profit grew 24%.

SK Hynix makes memory chips that are used to store data and can be found in everything from servers to consumer devices such as smartphones and laptops.

The company has benefited from a boom in artificial intelligence as a key supplier of high-bandwidth memory or HBM chips used to power AI data center servers. 

“As demand across the memory segment has soared due to customers’ expanding investments in AI infrastructure, SK Hynix once again surpassed the record-high performance of the previous quarter due to increased sales of high value-added products,” SK Hynix said in its earnings release. 

HBM falls into the broader category of dynamic random access memory, or DRAM — a type of semiconductor memory used to store data and program code that can be found in PCs, workstations and servers.

SK Hynix has set itself apart in the DRAM market by getting an early lead in HBM and establishing itself as the main supplier to the world’s leading AI chip designer, Nvidia

However, its main competitors, U.S.-based Micron and South Korean-based tech giant Samsung, have been working to catch up in the space.

“With the innovation of AI technology, the memory market has shifted to a new paradigm and demand has begun to spread to all product areas,” SK Hynix Chief Financial Officer Kim Woohyun said in the earnings release.

“We will continue to strengthen our AI memory leadership by responding to customer demand through market-leading products and differentiated technological capabilities,” he added.

The HBM market is expected to continue to boom over the next few years to around $43 billion by 2027, giving strong earnings leverage to memory manufacturers such as SK Hynix, MS Hwang, research director at Counterpoint Research, told CNBC.

“[F]or SK Hynix to continue generating profits, it’ll be important for the company to maintain and enhance its competitive edge,” he added.

A report from Counterpoint Research earlier this month showed that SK Hynix held a leading 38% share of the DRAM market by revenue in the second quarter of the year, increasing its shares after having overtaken Samsung in the first quarter. 

The report added that the global HBM  market grew 178% year over year in the second quarter, and SK Hynix dominated the space with a 64% share.

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Celestica CEO explains the company’s role in the AI boom

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Celestica CEO explains the company's role in the AI boom

Celestica CEO Rob Mionis: If AI is a speeding freight train, we’re laying the tracks ahead of it

Celestica CEO Rob Mionis explained how his company designs and manufactures infrastructure that enables artificial intelligence in a Tuesday interview with CNBC’s Jim Cramer.

“If AI is a speeding freight train, we’re laying the tracks ahead of the freight train,” Mionis said.

He pushed back against the notion that the AI boom is a bubble, saying that the technology has gone from a “nice to have” to a “must have.”

Celestica reported earnings Monday after close, managing to beat estimates and raise its full-year outlook. The stock hit a 52-week high during Tuesday’s session and closed up more than 8%. Celestica has had a huge run over the past several months, and shares are currently up 253.68% year-to-date.

Mionis described some of Celestica’s business strategies, including how the Canadian outfit chose to move away from commodity markets and into design and manufacturing. He told Cramer that choice “has paid off in spades” for his company.

Celestica’s focus on design and manufacturing enables the company to “consistently execute at scale,” he added.

He detailed Celestica’s data center work, saying the company makes high-speed networking and storage system for hyperscalers, digital native companies and other enterprise names.

Mionis praised the company’s partnership with semiconductor maker Broadcom, saying Celestica uses Broadcom’s silicon in a lot of its designs.

“What it means for us is when they launch a new piece of silicon — so the Tomahawk 6 is their 1.6 terabyte silicon — when they launch that into the marketplace, they’ll work with us to develop products, and those products end up in the major hyperscalers.”

Celestica CEO Rob Mionis goes one-on-one with Jim Cramer

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