Google celebrated the 25th anniversary of its launch this week – and it’s hard to envisage what life was like before.
Few companies have become so integral to society that they become a verb, but the search giant remains the shorthand for looking something up online despite AI threatening the habit.
Google has of course seen off plenty of would-be rivals before (any Ask Jeeves aficionados out there?) – it would be foolish to write off one of the world’s best-known brands after all it’s been through.
Here are 25 moments that helped get Google to where it is today.
1. Launch day (1998)
In 1996, Stanford University computer whizzes Larry Page and Sergey Brin dreamt up a search tool that could better organise the internet’s websites.
Two years later their project was noticed by investor Andy Bechtolsheim, who wrote them a $100,000 cheque.
They used the cash to start an office in the California garage of their friend, and future YouTube boss, Susan Wojcicki.
After buying the domain name Google.com, they got to work.
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Image: Google in 1998. Pic: Web Design Museum
2. Here comes the money train (2000)
Google’s growth was rapid and it had moved offices several times by 2000, which is when its transformation into a global behemoth would really begin.
Having set up its own campus in Mountain View, California (the area of Silicon Valley where it’s still based), the company launched AdWords.
This allowed advertisers to purchase search terms they wanted to be in the results for – and started a money train that would turn Google into one of the world’s richest firms.
Image: Google co-founders Larry Page (L) and Sergey Brin
3. Beyond words (2001)
Google had a big year in the boardroom and on its website in 2001, with experienced tech boss Eric Schmidt named chief executive and its co-founders becoming company presidents.
For users, this year saw images added to the website’s search results. It was driven by demand for snaps of a dress Jennifer Lopez had worn at the Grammy Awards in 2000.
Image: Jennifer Lopez at the Grammy Awards in 2000
4. From email to Gmail (2004)
Generally you should take anything you see announced online on 1 April with a pinch of salt, but Google’s Gmail announcement was no joke.
The free web email client, which now has more than 1.8 billion users, was joined in 2001 by Google Autocomplete, which helped people fine-tune their search queries and would go on to inspire a generation of memes.
Image: An early version of Gmail
5. Getting around (2005)
Not content with changing how we navigate the web, Google started to change how we navigate the real world with Google Maps and Google Earth.
The former is now de-facto satnav for commuters and delivery drivers alike, while the latter gave anyone with a computer the chance to explore far-flung parts of the world in 3D.
Image: Apple chief Steve Jobs shows off the first iPhone’s Google Maps app
It’s the backbone of just about every non-Apple handset, and batted away competitors like Microsoft and Nokia to become the iPhone maker’s only real rival.
Image: The G1 phone, the first Google-branded handset, running Android
7. And so does YouTube (2006)
Just a year later, Google made another significant purchase: YouTube for $1.65bn.
The internet’s most ubiquitous video platform has been the backbone of the creator economy for years now, and created an entirely new breed of celebrity. And you can watch Sky News there, too – all day, every day.
Image: YouTube first launched in 2005
8. The great firewall of China (2006)
One place you can’t watch YouTube is China, as it has fallen victim to the country’s infamously tough restrictions on what its citizens can see online.
Not that Google didn’t try to make it work, launching a highly censored version of its search engine there in 2006, before shutting down four years later after criticism from US politicians.
Image: Google’s time in China was short-lived
9. I’m a real word! (2006)
The final entry in a trifecta of 2006 milestones is Google’s addition to the Oxford English Dictionary in 2006.
Listed as a verb, the dictionary entry said: “To use the Google search engine to find information on the internet. To search for information about (a person or thing) using the Google search engine.”
Image: Google has also made its way into non-English dictionaries
10. The streets won’t forget (2007)
Google Maps was bolstered by the launch of Street View in 2007, which saw the company send out cars with huge cameras strapped to the top of them to capture pictures of the world’s roads.
You have probably seen them out and about over the years – and may even have ended up on Street View itself…
Image: A Google Street View car in Sweden in 2011
11. Chrome is where the heart is (2008)
Much as Gmail has become many people’s preferred email client, so too has Chrome become the browser of choice since launching back in 2008.
Its dominance of the market is quite something given it’s not the default option on Windows PCs or Apple Macs, although anyone with the latter’s laptops will tell you no other software drains the battery quite like it.
Image: Google’s development team introduced Chrome in 2008
12. Google’s first smartphone (2010)
Five years after buying Android, Google took its own stab at making a phone that ran it with the Nexus.
It was pitched as the purest Android experience you could get, providing rapid updates whenever the latest version (always named after a dessert) was released.
Image: The Google Nexus One was manufactured by HTC, which Google later bought
13. Chrome’s not alone (2011)
The Chrome name was unshackled from the web browser market in 2011 as Google began work on a computer operating system to rival Windows and macOS.
Chrome OS has since become the backbone of Google’s Chromebook laptops, which are especially popular in universities and schools.
14. The launch of the Play Store (2012)
Google’s answer to Apple’s App Store opened in 2012, replacing Android Market. The timing turned out well, as that year also saw the launch of a certain game called Candy Crush.
The Play Store raked in a whopping $42bn in revenue last year.
15. Remember Google Glass? (2012)
Google might be one of the world’s biggest companies, but its history is littered with failed experiments.
Image: Momentum for Google Glass fizzled out pretty quickly
16. In at the deep end (2014)
It wasn’t as immediately eye-catching as its purchase of YouTube or Android, but Google snapping up British AI research company DeepMind now looks rather prescient.
Its team is key to Google’s overarching AI strategy as it looks to compete with rivals like OpenAI and Microsoft.
17. A new look (2015)
Google got a major makeover in 2015, with a new logo across its search engine and other products.
It was also the year of a major restructuring, as the company folded itself into a new company called Alphabet alongside other divisions, like the smart home platform Nest.
Image: Google’s refreshed logo has stuck since 2015
18. Pixel perfect (2016)
Google started making its own phones with the Pixel, replacing the old Nexus branding and joining its recently launched smart speakers – Google Home – on shop shelves.
The annoying adverts about removing chips from your photos didn’t arrive until six years later but they haven’t put people off the phones, with the next version due in just a few weeks.
Image: Google’s Pixel 7 range will be replaced in October
Seven years on and its fleet of taxis are working the streets of San Francisco 24/7, despite occasional navigational problems that have blocked traffic and even delayed emergency services.
Image: A Waymo robotaxi during a test ride in San Francisco
20. EU inflicts record fine (2017)
Politicians and regulators have taken a tougher stance on big tech in recent years, and Google has been made an example of on more than a few occasions.
The company said Blake Lemoine’s claims about LaMDA (its GPT-style language model for engaging in human-like conversations) were “wholly unfounded”.
24. The death of Stadia (2022)
Google’s attempt to gatecrash gaming with a Netflix-style streaming service called Stadia was announced in 2019.
However, it flopped in the face of competition from established platforms PlayStation, Xbox, and Nintendo.
Its demise was confirmed in 2022 and the service shut down in January, joining a long line of Google products like Glass and would-be Facebook rival Google+ on the scrap heap.
Image: Stadia was killed off after barely three years
The chatbot’s launch was fast-tracked following the success of OpenAI’s ChatGPT and is becoming integral to Google’s business model, integrated into everything from Gmail to Docs.
Whatever happens next for Google, it’s clear Bard – and AI – will be key.
A football derby in Tel Aviv between Hapoel and Maccabi has been cancelled after “violent riots”, according to Israeli police.
Nine people were arrested on Sunday night at Bloomfield Stadium, a venue shared by both clubs. Hapoel were the home team for the game.
A statement from Israeli police said the game was called off “following disturbances and violent riots” in which 13 civilians and three officers were injured by pyrotechnic devices.
“These are very serious incidents that posed a real danger to the lives of police officers and civilians,” the statement added.
But Hapoel Tel Aviv Football Club released a statement with a very different perspective on policing at the match.
“From the preliminary discussions prior to the match, it appears that the police were preparing for war rather than a sporting event,” a spokesperson said.
Image: Outside the stadium, mounted police attempt to control crowds. Pic: Israeli police
Image: Footage released by Israeli police shows a flare or firework landing near officers. Pic: Israeli police
They added: “Most of the injuries from the event were caused by brutal police violence at the end of the game, as a direct result of the scandalous decision to cancel the event.
“Everyone saw the disturbing videos of children being trampled by horses and police officers indiscriminately beating fans.”
Israeli police have not yet responded to the allegations from Hapoel.
A Maccabi statement read: “Following the police’s decision, it was determined that the Tel Aviv derby will not take place tonight.”
Footage shared by the police shows projectiles and flares being thrown on to the pitch, as well as unrest outside the stadium and arrests being made.
Image: What looked like smoke canisters were seized by officers. Pic: Israeli police
Maccabi ban criticised
On Thursday, Maccabi supporters were told they are not allowed to attend November’s Europa League game against Aston Villa in Birmingham next month after a decision by Birmingham’s Safety Advisory Group (SAG).
The group – made up of local stakeholders, including representatives from the council, police and event organisers – said the decision was due to a high risk of violence based on “current intelligence and previous incidents”.
He insisted Aston in Birmingham cannot become a “no-go area” for Jews.
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Aston ‘can’t be no-go area for Jews’
The energy secretary also said that he “profoundly” disagrees with the “approach” taken by a local MP who started a petition calling for fans of Maccabi Tel Aviv to be banned from the Aston Villa game.
The petition states: “Their arrival in Aston – a diverse and predominantly Muslim community – poses a real risk of tensions within the community and disorder.”
Mr Miliband pushed back on that point. He said the “vast majority of Muslim people in this country would disassociate themselves” from suggestions that Maccabi Tel Aviv fans could not come to Aston Villa because it was a predominantly Muslim area.
His Tory counterpart, Claire Coutinho, was also highly critical of the petition, telling Phillips: “I think politicians need to have the courage to name some of the problems that this country is facing. And one of those problems is political Islam.”
The independent MP for Birmingham Perry Barr, Ayoub Khan, criticised those comments.
“I utterly reject the false and inflammatory characterisations… regarding my recent petition,” he said in a statement.
“The petition I launched reflected genuine and widespread concern from my constituents about public safety and community cohesion. It did not call for anyone to be ‘banned because they are Jewish’ nor did it single out any faith or ethnicity.
“To distort this into an issue of religion or antisemitism is deeply irresponsible and frankly dangerous. I have consistently condemned all forms of hatred – including antisemitism and Islamophobia – and I will continue to do so.”
The government is expecting West Midlands Police to set out early next week what they would need to police the game safely with both sets of fans present.
A cargo plane has skidded off the runway into the sea while landing at Hong Kong International Airport, killing two people on the ground.
Images taken after the crash which happened around 3.50am (8.50pm UK time) showed a Boeing 747 cargo aircraft partially submerged in water near the airport’s sea wall.
The AirACT plane, travelling from Dubai, could be seen with escape slides deployed and the nose and tail sections separated. Four crew on board survived.
Image: The nose and tail sections separated after the crash. Pic: Reuters
Image: Escape slides were deployed and all four crew survived. Pic: Reuters
Image: Rescue teams circle the partially submerged green tail of the aircraft. Pic: AP
Two security staff were killed when the aircraft struck their vehicle, shunting it into the sea, said Steven Yiu, executive director of airport operations at Airport Authority Hong Kong.
At a news conference, he told reporters about the rescue operation.
“Four aircraft crew on board were quickly rescued by Fire Service Department [which] also rescued two security staff from the sea.
“One was certified dead at the hospital and the other certified dead at the scene.
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“We are deeply saddened and extend our deepest condolence. We will provide the family with all necessary support and assistance.”
Image: Steven Yiu from Airport Authority Hong Kong told reporters two security staff have been killed. Pic: AP
Image: Mr Yiu showed a map of the northern runway and the crash site. Pic: AP
He explained that the security vehicle was patrolling the north runway along a road that was outside the runway fence when it was struck.
The northern runway at the world’s busiest cargo airport is closed while the south and central runways are continuing to operate.
“According to information we have at that moment, weather and the runway condition were safe and met all conditions for runway operation. An investigation is continuing.” Mr Yiu added.
Emirates said in a statement that flight EK9788 sustained damage on landing in Hong Kong on Monday and was a Boeing 747 cargo aircraft wet-leased from and operated by ACT Airlines.
“Crew are confirmed to be safe and there was no cargo onboard,” the airline said.
Man Ka-chai, chief accident and safety investigator for Hong Kong’s Air Accident Investigation Authority, confirmed air traffic control had directed the flight to land at the north runway, but added: “We didn’t receive any message requesting help from the pilot.”
ACT Airlines is a Turkish carrier that provides extra cargo capacity to major airlines. It did not respond immediately to a request for comment outside normal business hours.
Flight tracking service FlightRadar24 said the aircraft involved in the accident was 32 years old and had served as a passenger plane before being converted into a freighter.
Hong Kong’s Civil Aviation Department said in a statement that the aircraft had “deviated from the north runway after landing and ditched into the sea”.
Airport Authority Hong Kong said the northern runway would reopen after safety inspections were complete.
Police face “a race against time” to recover “priceless” objects stolen by thieves in a daring heist at the Louvre museum in Paris, Sky News has been told.
The world-famous museum was forced to close on Sunday after thieves accessed a gallery containing the French Crown Jewels at around 9.30am local time.
Art detective Arthur Brand said the heist is “the theft of the decade” – adding in order to recover the “priceless” items, police will need to find the culprits in just one week.
“These crown jewels are so famous, you just cannot sell them,” Mr Brand told Sky News. “The only thing they can do is melt the silver and gold down, dismantle the diamonds, try to cut them. That’s the way they will probably disappear forever.”
He continued: “They [the police] have a week. If they catch the thieves, the stuff might still be there. If it takes longer, the loot is probably gone and dismantled. It’s a race against time.”
Eight “priceless” objects stolen have been named by the French culture ministry. A ninth item was stolen but recovered at the scene, the Paris prosecutor said.
The French culture ministry said the items stolen were:
• Tiara from the set of Queen Marie-Amelie and Queen Hortense
• Necklace from the sapphire set of Queen Marie-Amelie and Queen Hortense
• Earring, from the pair belonging to the sapphire set of Queen Marie-Amelie and Queen Hortense
Image: The tiara (top), necklace (middle) and one earring were taken from the Queen Marie Amelie sapphire set. Pic: Louvre
• Emerald necklace from the Empress Marie Louise set
• Pair of emerald earrings from the Empress Marie Louise set
Image: Empress Marie Louise’s emerald necklace and earrings. Pic: Louvre
• Brooch known as the “reliquary brooch”
• Tiara of Empress Eugenie
• Large corsage bow brooch of Empress Eugenie.
Image: The Empress Eugenie tiara. Pic: Louvre
Image: The Empress Eugenie brooch contains 2,438 diamonds. Pic: Louvre
French publication Le Parisien previously reported that the object recovered at the museum was the crown of Napoleon III’s wife, Empress Eugenie, and it was broken.
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Louvre heist: What we know so far?
Authorities revealed details of the raid after the museum, which is the world’s most popular and draws up to 30,000 visitors a day, said on X that it was closing for “exceptional reasons”.
Image: Police working by a basket lift used by thieves at the Louvre museum in Paris. Pic: AP
Image: The world famous museum attracts tens of thousands of people every day. File pic: AP
Culture minister Rachida Dati said footage of the operation showed the thieves “don’t target people, they enter calmly in four minutes, smash display cases, take their loot, and leave”.
“No violence, very professional,” she told TF1.
How the robbery unfolded
French interior minister Laurent Nunez said the “major robbery” involved intruders entering the museum via a basket lift using a platform mounted on a lorry.
It is not clear if they brought any or all of the equipment they used with them, as construction work is taking place along the River Seine side of the sprawling building, where the break-in occurred.
Mr Nunez said: “They broke a window and went towards several display cases where they stole jewellery. These are jewels that have genuine heritage value and are, in fact, priceless.”
Image: The ceiling of the Apollo Gallery in the Louvre. Pic: Shutterstock
The interior ministry said the criminals fled on two motorbikes. No injuries have been reported.
The number of robbers has not been confirmed but Mr Nunez told France Inter that three or four thieves got into the museum.
The gang was well prepared and had scouted the venue, Mr Nunez said, adding they cut window panes “with a disc cutter” before escaping “on a TMAX”, a type of Yamaha maxi-scooter.
Forensic work is now under way and a detailed list of the stolen items is being compiled following the break-in, which took place between 9.30 and 9.40am (8.30-8.40am UK time).
Once in, they made for the Galerie d’Apollon (Apollo Gallery), home to a selection of the French Crown Jewels, the interior ministry said.
French daily newspaper Le Parisien, citing police, said the suspects wore hoods and were carrying “small chainsaws”.
The robbers reportedly escaped with nine pieces of jewellery, including a necklace, a brooch and a tiara from the Napoleon and French Sovereigns display cases, the newspaper reported.
Two suspects were inside while a third stayed outside, Le Parisien said.
Image: Suspects reportedly used this window to get in. Pic: Reuters
French President Emmanuel Macron said in a post on X: “We will recover the works and the perpetrators will be brought to justice.
“Everything is being done, everywhere, to achieve this,” he added.
What is in the Galerie d’Appollon?
The Galerie d’Appollon is an enormous room on the upper floor of the Petite Galerie, which houses the French Crown Jewels as well as the royal collection of hardstone vessels, paintings, tapestries and medallions, the museum’s website said.
Rebuilt by Louis XIV after a fire, it is home to three historical diamonds – the Regent, one of the most famous diamonds in the world, the Sancy and the Hortensia.
At 140 carats, the Regent is exceptional in terms of size, weight and purity and when it was found in India in 1698, it was the largest known diamond at the time.
Social media users posted pictures and videos from in and outside the building, with one showing people leaving in “total panic”.
Image: The museum sits next to the River Seine. Pic: Reuters
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One person on X who said they were there reported a confused-sounding scene of police “running” near the museum’s famous pyramid “and trying to enter… from glass side doors but they were locked and they could not enter”.
“Everyone inside was running and banging on glass doors to get out, but could not open. Police and military police arrived,” they added.
History of Louvre break-ins
This is not the first time thieves have targeted the museum.
In 1911, the Mona Lisa, now protected by bulletproof glass, vanished from its frame, stolen by a former worker who hid inside the museum and walked out with the painting under his coat.
It was recovered two years later in Florence – an episode that helped make Leonardo da Vinci’s portrait the world’s best-known artwork.
In 1983, two Renaissance-era pieces of armour were stolen – and were only recovered in 2021, nearly four decades later.
The museum’s collection also bears the legacy of Napoleonic-era looting, containing 33,000 works of art, including antiquities, sculptures and paintings.
In addition to the Mona Lisa, its star attractions feature the Venus de Milo and the Winged Victory of Samothrace.