Google celebrated the 25th anniversary of its launch this week – and it’s hard to envisage what life was like before.
Few companies have become so integral to society that they become a verb, but the search giant remains the shorthand for looking something up online despite AI threatening the habit.
Google has of course seen off plenty of would-be rivals before (any Ask Jeeves aficionados out there?) – it would be foolish to write off one of the world’s best-known brands after all it’s been through.
Here are 25 moments that helped get Google to where it is today.
1. Launch day (1998)
In 1996, Stanford University computer whizzes Larry Page and Sergey Brin dreamt up a search tool that could better organise the internet’s websites.
Two years later their project was noticed by investor Andy Bechtolsheim, who wrote them a $100,000 cheque.
They used the cash to start an office in the California garage of their friend, and future YouTube boss, Susan Wojcicki.
After buying the domain name Google.com, they got to work.
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Image: Google in 1998. Pic: Web Design Museum
2. Here comes the money train (2000)
Google’s growth was rapid and it had moved offices several times by 2000, which is when its transformation into a global behemoth would really begin.
Having set up its own campus in Mountain View, California (the area of Silicon Valley where it’s still based), the company launched AdWords.
This allowed advertisers to purchase search terms they wanted to be in the results for – and started a money train that would turn Google into one of the world’s richest firms.
Image: Google co-founders Larry Page (L) and Sergey Brin
3. Beyond words (2001)
Google had a big year in the boardroom and on its website in 2001, with experienced tech boss Eric Schmidt named chief executive and its co-founders becoming company presidents.
For users, this year saw images added to the website’s search results. It was driven by demand for snaps of a dress Jennifer Lopez had worn at the Grammy Awards in 2000.
Image: Jennifer Lopez at the Grammy Awards in 2000
4. From email to Gmail (2004)
Generally you should take anything you see announced online on 1 April with a pinch of salt, but Google’s Gmail announcement was no joke.
The free web email client, which now has more than 1.8 billion users, was joined in 2001 by Google Autocomplete, which helped people fine-tune their search queries and would go on to inspire a generation of memes.
Image: An early version of Gmail
5. Getting around (2005)
Not content with changing how we navigate the web, Google started to change how we navigate the real world with Google Maps and Google Earth.
The former is now de-facto satnav for commuters and delivery drivers alike, while the latter gave anyone with a computer the chance to explore far-flung parts of the world in 3D.
Image: Apple chief Steve Jobs shows off the first iPhone’s Google Maps app
It’s the backbone of just about every non-Apple handset, and batted away competitors like Microsoft and Nokia to become the iPhone maker’s only real rival.
Image: The G1 phone, the first Google-branded handset, running Android
7. And so does YouTube (2006)
Just a year later, Google made another significant purchase: YouTube for $1.65bn.
The internet’s most ubiquitous video platform has been the backbone of the creator economy for years now, and created an entirely new breed of celebrity. And you can watch Sky News there, too – all day, every day.
Image: YouTube first launched in 2005
8. The great firewall of China (2006)
One place you can’t watch YouTube is China, as it has fallen victim to the country’s infamously tough restrictions on what its citizens can see online.
Not that Google didn’t try to make it work, launching a highly censored version of its search engine there in 2006, before shutting down four years later after criticism from US politicians.
Image: Google’s time in China was short-lived
9. I’m a real word! (2006)
The final entry in a trifecta of 2006 milestones is Google’s addition to the Oxford English Dictionary in 2006.
Listed as a verb, the dictionary entry said: “To use the Google search engine to find information on the internet. To search for information about (a person or thing) using the Google search engine.”
Image: Google has also made its way into non-English dictionaries
10. The streets won’t forget (2007)
Google Maps was bolstered by the launch of Street View in 2007, which saw the company send out cars with huge cameras strapped to the top of them to capture pictures of the world’s roads.
You have probably seen them out and about over the years – and may even have ended up on Street View itself…
Image: A Google Street View car in Sweden in 2011
11. Chrome is where the heart is (2008)
Much as Gmail has become many people’s preferred email client, so too has Chrome become the browser of choice since launching back in 2008.
Its dominance of the market is quite something given it’s not the default option on Windows PCs or Apple Macs, although anyone with the latter’s laptops will tell you no other software drains the battery quite like it.
Image: Google’s development team introduced Chrome in 2008
12. Google’s first smartphone (2010)
Five years after buying Android, Google took its own stab at making a phone that ran it with the Nexus.
It was pitched as the purest Android experience you could get, providing rapid updates whenever the latest version (always named after a dessert) was released.
Image: The Google Nexus One was manufactured by HTC, which Google later bought
13. Chrome’s not alone (2011)
The Chrome name was unshackled from the web browser market in 2011 as Google began work on a computer operating system to rival Windows and macOS.
Chrome OS has since become the backbone of Google’s Chromebook laptops, which are especially popular in universities and schools.
14. The launch of the Play Store (2012)
Google’s answer to Apple’s App Store opened in 2012, replacing Android Market. The timing turned out well, as that year also saw the launch of a certain game called Candy Crush.
The Play Store raked in a whopping $42bn in revenue last year.
15. Remember Google Glass? (2012)
Google might be one of the world’s biggest companies, but its history is littered with failed experiments.
Image: Momentum for Google Glass fizzled out pretty quickly
16. In at the deep end (2014)
It wasn’t as immediately eye-catching as its purchase of YouTube or Android, but Google snapping up British AI research company DeepMind now looks rather prescient.
Its team is key to Google’s overarching AI strategy as it looks to compete with rivals like OpenAI and Microsoft.
17. A new look (2015)
Google got a major makeover in 2015, with a new logo across its search engine and other products.
It was also the year of a major restructuring, as the company folded itself into a new company called Alphabet alongside other divisions, like the smart home platform Nest.
Image: Google’s refreshed logo has stuck since 2015
18. Pixel perfect (2016)
Google started making its own phones with the Pixel, replacing the old Nexus branding and joining its recently launched smart speakers – Google Home – on shop shelves.
The annoying adverts about removing chips from your photos didn’t arrive until six years later but they haven’t put people off the phones, with the next version due in just a few weeks.
Image: Google’s Pixel 7 range will be replaced in October
Seven years on and its fleet of taxis are working the streets of San Francisco 24/7, despite occasional navigational problems that have blocked traffic and even delayed emergency services.
Image: A Waymo robotaxi during a test ride in San Francisco
20. EU inflicts record fine (2017)
Politicians and regulators have taken a tougher stance on big tech in recent years, and Google has been made an example of on more than a few occasions.
The company said Blake Lemoine’s claims about LaMDA (its GPT-style language model for engaging in human-like conversations) were “wholly unfounded”.
24. The death of Stadia (2022)
Google’s attempt to gatecrash gaming with a Netflix-style streaming service called Stadia was announced in 2019.
However, it flopped in the face of competition from established platforms PlayStation, Xbox, and Nintendo.
Its demise was confirmed in 2022 and the service shut down in January, joining a long line of Google products like Glass and would-be Facebook rival Google+ on the scrap heap.
Image: Stadia was killed off after barely three years
The chatbot’s launch was fast-tracked following the success of OpenAI’s ChatGPT and is becoming integral to Google’s business model, integrated into everything from Gmail to Docs.
Whatever happens next for Google, it’s clear Bard – and AI – will be key.
Volodymyr Zelenskyy is set to make his first official visit to Ireland tomorrow, Taoiseach Micheal Martin has revealed.
The Ukrainian president will be accompanied by First Lady Olena Zelenska and meet Mr Martin, president Catherine Connolly and foreign minister Helen McEntee.
Mr Martin said he and Mr Zelenskyy would be holding a bilateral meeting, as well as attending the inauguration of the Ireland-Ukraine Economic Forum, which he said “offers an opportunity to explore the potential for strengthened business-to-business, trade and investment links between Ireland and Ukraine”.
Image: Micheal Martin greets Volodymyr Zelenskyy as he briefly stops in Ireland on way to the US in February. Pic: Reuters
Speaking ahead of the visit, the Taoiseach said: “It is an honour to welcome President Zelenskyy and the First Lady to Ireland.
“Around the world, he is rightly recognised as someone who embodies the courage and resilience of the Ukrainian people, who have inspired the world in their brave defence of their country and its sovereignty since it was brutally and illegally invaded by Russia.
“I have met with President Zelenskyy many times, including in Kyiv, but I particularly look forward to greeting him on this first official visit of a Ukrainian president to Ireland.”
Ireland has been a staunch ally of Ukraine’s since Russia began its invasion in 2022, offering some 120,000 Ukrainians a safe haven.
More on Ireland
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US-Ukraine talks begin in Florida
The Ireland announcement comes after Mr Zelenskyy’s top team engaged in peace talks with the US for several hours in Florida on Sunday.
The US-Ukraine talks were quickly organised after Donald Trump released a 28-point proposal that was largely seen to be favouring Russia, having been developed in earlier negotiations between Washington and Moscow.
The plan would have imposed limits on the size of Ukraine’s military, blocked Ukraine from joining NATO and required it to hold elections in 100 days. It also initially envisioned Ukraine ceding the entire eastern region of the Donbas to Russia.
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2:11
Sky’s US correspondent David Blevins analyses what’s at state this week
It isn’t clear what changes have been made so far, but US secretary of state Marco Rubio has reassured Ukraine over the plans.
“This is not just about ending a war. This is about ending a war in a way that creates a mechanism and a way forward that will allow them to be independent and sovereign, never have another war again, and create tremendous prosperity for its people,” he said.
“Not just rebuild the country, but to enter an era of extraordinary economic progress.”
He added: “This is not just about peace deals. It’s about creating a pathway forward that leaves Ukraine sovereign, independent and prosperous. We expect to make even more progress today.”
Rustem Umerov, head of Ukraine’s security council, responded by saying the US was “hearing”, “supporting” and “working beside” Ukraine.
Mr Zelenskyy’s team in the US was without his former chief of staff and lead negotiator, Andrii Yermak, as he quit on Friday after officials raided his home amid a corruption scandal.
After the meeting, Mr Rubio said the talks had been “productive”, but more work remained to be done.
On X, Mr Zelenskyy said: “I am grateful to the United States, to President Trump’s team, and to the President personally for the time that is being invested so intensively in defining the steps to end the war. We will continue working. I look forward to receiving a full report from our team during a personal meeting.”
Later this week, Mr Trump’s special envoy Steve Witkoff is set to travel to Moscow to continue talks with the Kremlin.
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6:45
‘Ukrainians have a delicate job’
Sustained Russian aerial assaults over the weekend
While peace talks ensued, Russian forces launched overnight attacks in and around Kyiv over the weekend, killing at least seven people and injuring dozens more.
Impacts were also reported in the regions of Dnipro, Kharkiv, Odesa, Sumy and Kherson.
Mr Zelenskyy said: “Such attacks occur daily. This week alone, Russians have used nearly 1,400 strike drones, 1,100 guided aerial bombs and 66 missiles against our people. That is why we must strengthen Ukraine’s resilience every day.”
The attacks also hit Ukrainian energy facilities and left hundreds of thousands without power in the capital. Supplies have since been restored.
Targeting such infrastructure has become a familiar tactic from Russia over the winter, in what Ukraine officials say is the “weaponising” of the cold.
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0:42
Moment Ukraine strikes Russian ‘shadow fleet’ ships
Ukraine launched its own drones at two of Russia’s so-called “shadow fleet” oil tankers in the Black Sea on Friday, and claimed responsibility for damaging a major oil terminal on Saturday near the Russian port of Novorossiysk.
The terminal is owned by the Caspian Pipeline Consortium, which includes Russian, Kazakh and US shareholders.
Subsequently, on Sunday, Kazakhstan’s foreign ministry said it viewed Ukraine’s attack as “an action harming the bilateral relations of the Republic of Kazakhstan and Ukraine”, adding it expected Ukraine to “take effective measures to prevent similar incidents in the future”.
Ukraine’s foreign ministry said the country’s actions were not directed against Kazakhstan or third parties and were only aimed at repelling what it called “full-scale Russian aggression”.
A new-look Sky News series takes viewers straight into some of the world’s most hostile environments.
From dodging gunfire in Syriato navigating gang-controlled streets in Haiti, Hotspotsshines a light not only on the stories themselves but how those stories are captured – through every breath and decision.
“This is journalism at its most raw and its most genuine,” says special correspondent Alex Crawford, who stars in the series alongside chief correspondent Stuart Ramsay and their fearless teams.
It is a testament to the journalists who venture into some of the world’s most hostile and difficult to reach places to bring the truth to light.
Told using only natural sound and raw action gathered in the field – with the entire team mic’d up – Hotspots immerses audiences in unfiltered reality.
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This multi-perspective coverage delivers unparalleled transparency in an era of fake news, giving viewers a real-time look at how Sky News’ eyewitness storytelling unfolds on the front lines – and the challenges journalists face to uncover the truth.
Last aired on TV in 2021, Hotspots returns with a new digital-first format and a host of exhilarating locations, including:
Syria: Caught in the crossfire between armed groups
Haiti: Inside displacement camps where hostility takes on a different face
Somalia: Searching for ISIS hideouts in remote terrain
Colombia: Tracking coca farmers deep in the Amazon
The West Bank: Reporting under constant watch from Israeli forces
Libya: Discovering overloaded migrant dinghies drifting in the dark
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“Authenticity is what our viewers are desperate for. And we are giving it to them in spades now,” says Crawford.
“This fresh, behind-the-scenes Hotspots takes you right inside our team to give you an unvarnished look at how we operate, how we communicate and how we just plain survive in the most hostile and challenging of environments.”
Ramsay, whose team takes viewers behind the scenes in the West Bank and Haiti, says he hopes it will provide an insight into “what it takes to bring you the news”.
“It takes a whole team to produce our stories, but as a rule you only ever see me! Hotspots gives people an opportunity to see the whole process, to see how we all work together, and to watch my team in action.
“The job is not always easy, it has its challenges as you’ll see, but I happen to think I have one of the best jobs in the world, and now through Hotspots you can (sort of) come along with me on assignment.”
The death toll following flooding and landslides in Indonesia and Thailand has risen to more than 600 – with nearby Sri Lanka also reporting more than 200 deaths after a cyclone.
Three people have also died in Malaysia, officials have said, due to the extreme weather in South Asia and Southeast Asia.
In total, Indonesianofficials said 442 people had died and Thaiauthorities reported 170 deaths in the southern part of the country, as of midday UK time on Sunday.
Image: People move a car damaged by floods in Songkhla province, Southern Thailand. Pic: AP
Image: Rescuers search for flood victims in Tanah Datar, West Sumatra, Indonesia. Pic: AP
Rescue efforts were ongoing throughout the day, with more than four million people affected – almost three million in Southern Thailand and 1.1 million in Western Indonesia – by the effects of a tropical storm formed in the Malacca Strait.
Indonesian relief and rescue teams have used helicopters to deliver aid to people they could not access because of blocked roads on the western island of Sumatra.
Image: Rescuers search for victims at the site of a landslide in Adiankoting, North Sumatra, Indonesia. Pic: AP
Many areas have been cut off, while damage to telecommunications infrastructure has hampered communications.
Officials said on Saturday that they had received reports of people looting supply lines as they grow desperate for relief in other areas.
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Hat Yai, the largest city in Thailand’s Songkhla province, received 335mm (13 inches) of rain on Friday last week, its highest single-day tally in 300 years.
After days of rain, meteorological authorities in Malaysia lifted tropical storm and continuous rain warnings there yesterday, forecasting clear skies for most of the country.
However, there are still about 18,700 people in evacuation centres, according to the country’s national disaster management agency.
Image: A road heavily damaged by a flash flood in Bireun, Aceh province, Indonesia. Pic: AP
Image: A soldier uses ropes to cross a river during a search operation in Tanah Datar, West Sumatra, Indonesia. Pic: AP
More than 200 dead in Sri Lanka
Across the Bay of Bengal, Sri Lanka’s disaster management centre said in a situation report on Sunday that 212 people had died as a result of Cyclone Ditwah.
Another 218 people have been recorded as missing across the South Asian country’s 25 districts, and more than half a million people have been affected nationwide.