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With his heritage and large extended family in the country, Prime Minister Rishi Sunak will receive a warmer welcome than most of the other world leaders arriving in India this weekend for the G20 summit.

Unfortunately though, a free trade agreement between the UK and India is not guaranteed any time soon.

Last year, India leapfrogged the UK to become the world’s fifth-largest economy – and in April, overtook China to become the world’s most populous country.

Its growing prosperity makes it a country that the whole world wants to do business with. Before long, it is likely to be the third biggest economy globally after the US and China.

A free trade agreement with India was, in particular, held out as one of the great potential prizes of Brexit. Boris Johnson described a free trade agreement with India, if achieved, as “the biggest of them all”.

India is already the 16th-biggest destination for British goods exports – ahead of South Korea, Turkey, Sweden, Australia and Saudi Arabia and on a par with Canada – and that is only expected to grow.

With the UK a predominantly services-oriented economy, though, it is services that promises the greatest opportunity.

The value of the UK’s services exports to India are already close to the value of its services exports to Japan, Italy and Hong Kong.

In all, Mr Sunak’s aim is to double trade between the UK and India – currently worth some £36bn – by 2030.

At present, though, a deal remains elusive.

This is partly because Mr Sunak is thought to want a more comprehensive and far-reaching agreement than has so far been on offer.

Kemi Badenoch, Secretary of State for Business and Trade, arriving in Downing Street, London, for a Cabinet meeting. Picture date: Tuesday June 27, 2023. PA Photo. Photo credit should read: Victoria Jones/PA Wire
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Trade Secretary Kemi Badenoch

Both he and Kemi Badenoch, the trade secretary, are thought to believe that a shallow deal – of the kind that could have been achieved by now – would make it harder to come up with a deeper deal in future.

But it is also because a number of sticking points remain. The most obvious is India’s desire for the UK to make more visas available for its students and employees of Indian companies, particularly its software businesses, which are among its biggest exporters.

This adds a layer of complexity because one of the biggest beneficiaries of such an agreement could be Infosys, one of India’s biggest software and outsourcing companies, which was founded by Mr Sunak’s father-in-law and in which his wife retains a significant shareholding.

Yet visas appears to be a red line for Mr Sunak, as the PM’s spokesperson made clear this week: “The prime minister believes that the current levels of migration are too high.

“To be crystal clear, there are no plans to change our immigration policy to achieve this free trade agreement and that includes student visas.”

For the UK, the key priority is for India to reduce its tariffs, which are seen as among the world’s most protectionist. Just 3% of UK exports to India are tariff-free – while by contrast, about 60% of Indian exports to the UK incur no tariffs.

Some of the UK’s biggest exports are heavily taxed, most famously Scotch whisky, which attracts a 150% tariff.

Another stumbling block, as negotiations between the two countries enter a 13th round, is India’s approach to intellectual property.

One of India’s biggest exports is generic drugs – sometimes described as “copycat” drugs – cut-price versions of medicines that were once protected by patent, but which are no longer.

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Rishi Sunak and India’s Prime Minister Narendra Modi meeting in Indonesia last year

The UK, with its rich history of scientific innovation and which boasts one of the world’s most dynamic pharmaceuticals sectors, wants longer patent protection for drugs than India provides under its existing trade agreements.

India argues this would make medicines unaffordable to a big chunk of its population.

Mr Sunak can console himself with the thought that Britain is not the only one struggling to conclude a free trade agreement with India.

The EU is understood to be deeply frustrated at the length of time it is taking to negotiate with a notoriously tricky partner.

But the danger is that, with elections due in both India and the UK during the next year, a free trade agreement could yet be kicked into the long grass.

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O2 arena lease snapped up by pensions giant Rothesay

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O2 arena lease snapped up by pensions giant Rothesay

The long-term lease to the O2, London’s best-known live entertainment venue, has been sold to Britain’s biggest pensions insurance specialist.

Sky News understands a deal was signed last week for Rothesay, the title sponsor of England’s home Test cricket matches, to acquire the landmark’s 999-year lease for about £90m.

The agreement, which is likely to be announced within days, comes more than two months after Sky News reported that Rothesay was the frontrunner to clinch a deal.

Rothesay has become one of Britain’s most successful specialist insurers, having been established in 2007.

It now protects the pensions of more than one million people in Britain and makes more than £300m in pension payouts every month.

The auction of the O2 lease kicked off several months ago, when Cambridge University’s wealthiest college, Trinity, instructed advisers to launch a sale process.

Trinity College, which ranks among Britain’s biggest landowners, acquired the site in 2009 for a reported £24m.

The O2, which shrugged off its ‘white elephant’ status in the aftermath of its disastrous debut as the Millennium Dome in 2000, has since become one of the world’s leading entertainment venues.

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Operated by Anschutz Entertainment Group (AEG), it has played host to a wide array of music, theatrical, and sporting events over nearly a quarter of a century.

Trinity College, which was founded by Henry VIII in 1546, bought the O2 lease from Lend Lease and Quintain, the property companies that had taken control of the Millennium Dome site in 2002 for nothing.

In a joint statement issued in response to an enquiry from Sky News, Rothesay and Trinity College Cambridge said they were “pleased to confirm that Rothesay will be the long-term owner of The O2 arena, following a competitive auction process for the lease of this London landmark”.

A spokesperson for Rothesay said separately: “Prestigious and high-quality property assets like the O2 form an important part of Rothesay’s investment strategy, providing the predictable and dependable returns which create real security for the one million-plus pensions we protect.”

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Advertising mogul Sorrell approached about S4 Capital deal

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Advertising mogul Sorrell approached about S4 Capital deal

Sir Martin Sorrell, the advertising mogul, has received a number of merger approaches for S4 Capital, the London-listed marketing services group he founded seven years ago.

Sky News can reveal that Sir Martin has been contacted in recent weeks by potential suitors including One Equity Partners, a US-based private equity firm which focuses on acquiring companies in the healthcare, industrials, and technology sectors.

This weekend, analysts suggested that One Equity would seek to combine S4 Capital with MSQ, a creative and technology agency group it bought in 2023.

Further details of the possible tie-up were unclear on Saturday, including whether a formal proposal had been made or whether S4 Capital might remain listed on the London Stock Exchange if a deal were to be completed.

S4 Capital is also understood to have attracted recent interest from other parties, the identities of which could not be immediately established.

In March 2024, the Wall Street Journal reported that Sir Martin had rebuffed several offers from Stagwell, an advertising group led by Mark Penn, a former adviser to President Bill Clinton.

New Mountain Capital, another American private equity firm, was also said at the time to have held talks about buying parts or all of S4 Capital.

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News of One Equity’s approach puts the venture founded by one of Britain’s most prominent business figures firmly in play after a torrid period in which it has been buffeted by macroeconomic headwinds and a number of accounting issues.

Sir Martin founded S4 Capital in 2018, months after his unexpected and acrimonious departure from WPP, the group he transformed from a manufacturer of wire baskets into the world’s largest provider of marketing services.

The businessman, who has voting control at S4 Capital, used his deep network of institutional relationships to raise money for an acquisition spree at S4, which included technology-focused agencies such as MediaMonks and MightyHive.

S4’s clients now include Alphabet, Amazon, General Motors, Meta, T-Mobile, and Walmart.

Sir Martin’s decision to target acquisitions in the digital content and programmatic media arenas reflected the priorities of what he described as a marketing services group for a new era.

At WPP, he was the architect of a now-widely replicated strategy to assemble hundreds of agency brands under one holding company.

By the time he stepped down, WPP was the owner of creative agency networks such as JWT and Ogilvy, while its media-buying muscle was channelled through the global subsidiary GroupM.

The latest approaches for S4 Capital come during a period of profound change in the global marketing services industry, as artificial intelligence dismantles practices and creative processes that had evolved over decades.

Sir Martin has spurned few opportunities to criticise his successor at WPP, Mark Read, as well as the wider advertising industry, in the seven years since he established S4 Capital.

Last month, WPP announced that Mr Read would be replaced by Cindy Rose, a senior Microsoft executive who has sat on the company’s board as a non-executive director since 2019.

“Cindy has supported the digital transformation of large enterprises around the world – including embracing AI to create new customer experiences, business models and revenue streams,” the WPP chairman, Philip Jansen, said.

“Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty.”

WPP has also forfeited its status as the world’s largest marketing services empire to Publicis, and will be shunted even further behind the sector’s biggest players once Omnicom Group’s $13.25bn (£9.85bn) takeover of Interpublic Group is completed.

At the time of Sir Martin’s exit from WPP in April 2018, the company had a market capitalisation of more than £16bn.

On Friday, its market value at its closing share price of 367.5p was just £4.23bn.

Last month, the advertising industry news outlet Campaign reported that WPP had held tentative discussions with the consulting firm Accenture about a potential combination or partnership, underscoring the pressure on legacy marketing services groups.

This weekend, it remained unclear how likely it was that Sir Martin would consummate a deal to combine S4 Capital with another industry player such as One Equity-owned MSQ.

Shares in S4 Capital closed on Friday at 21.2p, giving the company a market capitalisation of £140m.

The stock has fallen by nearly 60% during the last 12 months, and is more than 90% lower than its peak in 2022.

At one point, Sir Martin’s stake in S4 Capital was valued at close to £500m.

A spokeswoman for S4 declined to comment, while a spokesman for One Equity Partners said by email: “OEP is not commenting on this matter.”

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Visma owners close to picking banks for £16bn London float

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Visma owners close to picking banks for £16bn London float

The owners of Visma, one of Europe’s biggest software companies, are close to hiring bankers for a £16bn flotation that would rank among the London market’s biggest for years.

Sky News understands that Visma’s board and shareholders have convened a beauty parade of investment banks in the last fortnight ahead of an initial public offering (IPO) likely to take place in 2026.

Citi, Goldman Sachs, JP Morgan and Morgan Stanley are understood to be among those in contention for the top roles on the deal, City insiders said on Friday.

Several banks are expected to be appointed as global coordinators on the IPO as soon as this month.

Visma is a Norwegian company which supplies accounting, payroll, HR and other business software to well over one million small business customers.

It has grown at a rapid rate in recent years, both organically and through scores of acquisitions, and has seen its profitability and valuation rise substantially during that period.

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The business is now valued at about €19bn (£16.4bn) and is partly owned by a number of sovereign wealth funds and other private equity firms.

The majority of the company is owned by Hg, the London-based private equity firm which has backed a string of spectacularly successful companies in the software industry.

Visma’s owners’ decision to pick the UK ahead of competition from Amsterdam represents a welcome boost to the City amid ongoing questions about the attractiveness of the London stock market to international companies.

Rachel Reeves, the chancellor, used last month’s speech at Mansion House to launch a taskforce aimed at generating additional IPO activity in the UK.

Spokespeople claiming to represent Visma at Kekst, a communications firm, did not respond to a series of enquiries about the IPO appointments.

Hg also failed to respond to a request for comment.

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