Apple debuted a new Series 9 Watch with a more powerful processor on Tuesday ahead of an expected announcement about the iPhone 15 with new charging ports and better cameras – and possibly higher prices for top models.
CEO Tim Cook also said Apple is “on track” to ship its Vision Pro mixed-reality headset early next year.
The event at Apple’s Cupertino, Calif., headquarters comes amid a global smartphone slump and lingering economic uncertainty, especially in China, Apple’s third-largest market where it faces challenges from expanded restrictions on using its iPhones in government offices and the first new flagship phone in several years from Huawei Technologies.
Apple is also expected to debut new AirPods models at the event, but the star of the show will be the iPhone, which still made up more than half of Apple’s $394.3 billion in sales last year.
By far the biggest change for most Apple customers will be a switch from Apple’s propriety “Lightning” charging cables to USB-C, a standard that Apple already uses on its laptops and some high-end iPads.
Apple was forced into the change by European regulations, but analysts believe that the company will position the change as an upgrade, taking advantage of faster data speeds that can transfer high-quality videos made with iPhones.
Analysts are also expecting a new “periscope” camera technology that could give phones better zoom capabilities and titanium cases, as well as upgraded chips. Such “periscope” lenses can use mirrors or prisms to get a longer lens without having to make the camera module much larger.
The biggest question of the day will be whether Apple reserves those features for a new top-end device and makes smaller upgrades to its cheaper models.
“Just like we saw people who aren’t Ultra athletes buy the Apple Watch Ultra, we’re going to see a bunch of people buy this even if they aren’t camera or photography enthusiasts, just because they like the latest and greatest,” said Ben Bajarin, chief executive and principal analyst of Creative Strategies. “That by itself creates that buzz and momentum and allure to the top end.”
Apple is expected to increase the average price per phone sold to boost its revenue, but the question is whether it does that by raising prices across the board or just on premium versions.
The global smartphone market has slumped from shipping 294.5 million total phones to 268 million in the second quarter, but Apple’s shipments declined the least of any major smartphone maker, dropping from 46.5 million phones to 45.3 million, according to data from Counterpoint Research.
“The truth of the matter is, we’re in a very down smartphone market,” said Bob O’Donnell, head of TECHnalysis Research.
O’Donnell said he will also be on the lookout for any hints about Apple’s plans with what is known as generative artificial intelligence, the technology trend behind applications like OpenAI’s ChatGPT and Microsoft’s “Copilot” assistant technologies for its Office software.
Analysts have repeatedly prodded Apple about its plans for such technology but the company has given few hints so far, other than Chief Executive Tim Cook’s comments in July that the company’s secret work on the technology is driving up its research spending.
“Will Apple tease an advanced form of Siri? That would be something that would generate some excitement,” O’Donnell said.
Two years after the five-star quartet of quarterbacks in the ESPN 300 were wowing fans and garnering “next big thing” buzz for their abilities, reality has hit harder than the most ferocious blitzing linebackers.
As college football’s spring transfer portal closed Friday, Malachi Nelson, Jackson Arnold and Dante Moore are looking to ignite their careers at schools different from their initial ones. Texas Longhorns quarterback Arch Manning is the only one from that 2023 group who has stayed with his first choice.
All four quarterbacks were ranked in the top five of the ESPN 300 that year.
“It’s really just a sign of the times,” ESPN’s director of football recruiting Billy Tucker said. “That class wasn’t any less special because they transferred. It’s just that the culture now is about instant gratification. I don’t know that what happened with the 2023 quarterbacks isn’t the norm.”
Nelson was the top ranked prospect in 2023 and began his collegiate career with the USC Trojans.
As a freshman, he served as a backup to Caleb Williams, the 2022 Heisman Trophy winner. Nelson threw only three passes that season.
Nelson transferred to Boise State, where he lost out on the starting spot to Maddux Madsen, who led the team to a 12-2 record and an appearance in the College Football Playoff.
Again, Nelson barely saw playing time, going 12-of-17 for just 66 yards last season before reentering the portal.
In January, he reportedly turned down more lucrative offers to join Scotty Walden at UTEP, where the path to being a starter seems like a forgone conclusion.
Moore checked in at No. 2 in 2023 and began his career at UCLA, where he struggled to find a rhythm in limited playing time. In nine games with the Bruins, Moore threw 11 touchdowns, nine interceptions and got sacked 16 times. He transferred to Oregon in December 2023 — after a year sitting behind star quarterback Dillon Gabriel in 2024. Moore appears to be the heir apparent in Eugene though it isn’t guaranteed.
“For most high-profile prospects these days, and certainly quarterbacks, the path to the starting spot needs to be clear by spring of their freshman year,” Tucker said. “And if it’s not then there’s a really good chance they’ll leave.”
The opposite happened for Arnold at Oklahoma, but it still wasn’t enough.
The 6-foot-1, 211-pounder was ranked No. 3 in 2023 and won Gatorade National Player of the Year as a high school senior. By his sophomore season in Norman, he earned the starting position.
Arnold amassed 1,421 passing yards, 444 rushing yards and 15 total touchdowns in a dismal 6-6 season that saw him get demoted and promoted. The tumultuous experience prompted Arnold to transfer to Auburn in December. His path to outright starter seems imminent.
Then there’s Manning, who checked in at No. 5 overall in 2023.
Being the grandson of New Orleans Saints legend Archie Manning and nephew of Super Bowl MVP quarterbacks Peyton and Eli Manning, Arch summed up his thought process about remaining at Texas in five words in a recent news conference, simply saying, “Sometimes it’s worth the wait.”
In two years in Austin, Manning has appeared in nine games, two of which he started.
Last season, he went 61-of-90 passing for 939 yards and nine touchdowns and rushed for 108 yards and four more scores.
Now, the stage is set for him to lead the Longhorns during the 2025 season.
“This used to be the norm,” Tucker said of Manning waiting his turn. “You wait the two years and you’re starting as a junior. Now, even if you’re getting paid, it’s not enough if you’re not starting. Any adversity and the guys are leaving. It’s just the current landscape in college football.”
Tucker, who also serves as director of the Under Armour All-America Game, said he would caution current and future stars about using the transfer portal entry as a knee-jerk reaction.
“Look at Georgia, a lot of their defensive guys are one-year starters and then they’re in the NFL first round,” Tucker said. “It’s not like you need three years of proven production to make it. That NIL money could get multiplied by at least five in my opinion. If you can stay the course and have one to two good years at a proven program, you’ll more than make up any money you could’ve lost in NIL. It’s more about the people guiding these players not being as informed as they need to be. It stinks, but until there are rules to govern the current landscape, we’ll continue to see this.”
Eli Lederman covers college football and recruiting for ESPN.com. He joined ESPN in 2024 after covering the University of Oklahoma for Sellout Crowd and the Tulsa World.
Four-star quarterback Brady Smigiel, ESPN’s No. 4 pocket passer in the 2026 class, has committed to Michigan, sources told ESPN on Saturday.
A 6-foot-5, 210-pound prospect from Newbury Park, California, Smigiel is the No. 45 overall recruit in the 2026 ESPN 300 and began the weekend as the cycle’s No. 2 available quarterback. The former Florida State commit becomes the highest-ranked member of coach Sherrone Moore’s 2026 recruiting class.
Smigiel visited the Wolverines’ for the program’s spring game on April 19.
“We just thought it was time to make the decision and when I went out to Michigan I knew it was the spot for me,” Smigiel told ESPN. “Being able to see the strength staff and how they handle the players — the discipline within the program — it was all really impressive.”
Smigiel noted his connection with first-year Michigan offensive coordinator Chip Lindsey, who previously recruited Smigiel at North Carolina, as a key factor in his decision. Program tradition and the opportunity to step into the Wolverines’ thin quarterback depth behind five-star freshman Bryce Underwood also played a role in Smigiel’s move to commit prior to previously scheduled official visits to Washington and South Carolina later this spring.
With Smigiel’s pledge, Michigan now holds two ESPN 300 commitments in the 2026 cycle following the February addition of four-star offensive guard Bear McWhorter (No. 186 overall).
The Wolverines also hold pledges from three-star cornerback Brody Jennings and wide receiver Jaylen Pile in 2026. The Wolverines remain in the mix for a handful of top 2026 targets, including linebacker Anthony Jones (No. 25 overall), tight end Ian Premer (No. 60) and running back Javian Osborne (No. 81).
Michigan was a leading finalist for Smigiel’s pledge last June when he committed to Florida State over the Wolverines, Ohio State, Oregon and Washington.
Smigiel shut down his recruitment following his summer pledge and remained a cornerstone of the Seminoles’ 2026 class through the program’s 2-10 finish last fall before pulling his commitment from Florida State in late-January. At the time, Smigiel pointed to the offseason reshuffle of the program’s coaching staff and a scheme change under first-year offensive coordinator Gus Malzahn as the primary driver in his decision.
“I just didn’t feel like Florida State was that spot for me anymore,” Smigiel told ESPN in early February. I committed to coach (Mike) Norvell calling the plays and now that he’s not, it’s a completely different situation.”
Auburn, Michigan, Ohio State, South Carolina, UCLA and Washington emerged as early leaders in Smigiel’s renewed process in February, and he later took unofficial trips to Washington, South Carolina and UCLA.
Sources told ESPN that Washington was a serious contender for Smigiel’s pledge before four-star quarterback Derek Zammit committed to the program on April 19. North Carolina and South Carolina also made significant pushes over the last week prior to Smigiel’s commitment to the Wolverines.
Equipped with standout arm strength and elite downfield accuracy, Smigiel is one of the most polished quarterback prospects in the 2026 class.
Smigiel is a three-year starter and will enter his senior season with 11,228 passing yards and 147 touchdowns for his prep career. He threw for 3,521 yards and 49 touchdowns and led Newbury Park to a division title as a junior last fall.
Upon Smigiel’s pledge, only five of the 18 quarterbacks ranked inside the ESPN 300 remain uncommitted, led by No. 1 overall quarterback Jared Curtis and fellow top 100 passer Ryder Lyons (No. 50 overall).
Curtis, No. 5 in the ESPN 300, is set to choose between Georgia and Oregon on May 5.
College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
Tulane quarterback TJ Finley is once again in the transfer portal after being suspended earlier this month pending the outcome of a legal case.
Finley, who has spent time at five FBS programs in his career, entered the portal Friday morning. He was arrested April 2 on a charge of illegal possession of stolen things worth more than $25,000, after police linked the license plate of a truck he was driving to a stolen vehicle in Atlanta.
His attorneys claim Finley is the victim of a scam after buying a used truck via a social media marketplace. Finley is due in court June 1 in New Orleans.
Tulane on Thursday received a commitment from quarterback transfer Brendan Sullivan, who started three games last season for Iowa and made some starts for Northwestern in 2022 and 2023.
Finley began his college career at LSU in 2020, starting five games and passing for 941 yards with five touchdowns and five interceptions. He then transferred to Auburn, where he opened the 2022 season as the team’s starter before injuring his throwing shoulder just before SEC play began.
Finley had his most productive season in 2023 at Texas State, where he passed for 3,439 yards with 24 touchdowns and eight interceptions. He then transferred to Western Kentucky, where he was the backup last season, before joining Tulane in December.
The Ponchatoula, Louisiana, native had been competing with fellow transfers Kadin Semonza and Donovan Leary for the starting role before the suspension.