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Most American adults have cut spending this year, according to a new CNBC-Morning Consult survey, which also revealed that consumers plan to stay frugal through the holidays.

A whopping 92% of adults have cut back on discretionary spending over the past six months, CNBC found after polling 4,403 US adults last week.

Consumers were most skittish when shopping for clothes and dining out at restaurants — 63% and 62%, respectively.

The news site’s poll also showed that consumers at all income levels are feeling pinched by the economy. While labor strikes in Hollywood and Detroit provoke fresh uncertainty, inflation rose a surprisingly stiff 3.7% last month — still well above the Federal Reserve’s 2% target.

Fifty-five percent of lower-income households earning $50,000 or less annually told CNBC that their personal finances are suffering from the state of the US economy, while 61% of middle-income earners bringing in $50,000 to $100,000 are feeling the squeeze.

Even among the highest earners with annual incomes exceeding $100,000, 46% said they’re feeling the impact of the economy on their finances.

More than three-quarters of respondents, 76%, plan to cut back spending on non-essential items over the next six months, during retailers’ all-important holiday shopping season, while 62% said they plan on budgeting “sometimes” or “more often” in the upcoming months, CNBC found.

Meanwhile, 56% of surveyed respondents said they were spending less on entertainment outside the house despite reports of recent summer splurges on blockbuster movies and concert tours, namely Taylor Swifts sought-after Eras Tour, which is on track to amass a record-breaking $1 billion in sales, making it the highest-grossing tour ever.

Groceries saw the next-biggest budget reduction, with 54% of respondents saying they’re spending less at the supermarket, according to CNBC.

The results came just one week after the Bureau of Labor Statistics’ closely-watched Consumer Price Index showed that food prices rose 0.2% for the third consecutive month in August as the index for meats, poultry, fish, and eggs advanced 0.8%.

The index for pork edged 2.2% higher.

CNBC’s survey also showed that 53% of respondents will be cutting back on recreational travel spend, while 50% won’t be quick to splash out on electronics — a figure that could spell bad news for Apple, which is set to drop its “industry first” iPhone 15 on Sept. 22 for up to $899 depending on storage capacity.

The latest inflation numbers represent a stark slowdown from last summer when inflation hit a four-decade peak at 9.1%.

Still, it remains well above the Feds 2% goal and marks an acceleration from the previous two months.

In June, inflation bottomed out at 3%, and rose to 3.2% in July.

As Wall Street expected, rising gasoline costs were the main culprit of Augusts advance, ticking 10.6% higher last month and accounting for over half of the increase, the data showed.

As of Tuesday, the national average of a gallon of gas stood at $3.88, rising some eight cents in the span of a week, according to the American Automobile Association.

The most eye-watering prices were seen in some parts of California, where gas is running residents more than $6 in some parts of LA and as much as $7 in other parts of the state.

At this time last year, a gallon of gas was 18 cents cheaper nationally, AAA said.

And to make matters worse, relief doesnt appear to be on the horizon, at least not in the short term.

Chevron CEO Mike Wirth predicted that oil prices would get close to $100 a barrel.

Supply is tightening, inventories are drawing the trends would suggest, we are certainly on our way, we are getting close (to $100/bbl), Wirth, who heads the nations second largest energy producer, told Bloomberg TV on Monday.

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Bottom 10: Things got even grimmer in Not-So-Happy Valley

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Bottom 10: Things got even grimmer in Not-So-Happy Valley

Inspirational thought of the week:

We’re taking the train to Happy Valley
Won’t you come along there too
It’s beautiful there in Happy Valley
With wonderful things to do

The sun shines brightly the whole day long
Every bird sings a different song
There’s no need to worry, there’s joys untold
In Happy Valley you’ll never grow old

— “Happy Valley,” Rodd and The Cavaliers

Here at Bottom 10 Headquarters, located behind the giant lake of frying grease that is held in a secret location in metro Dallas until the State Fair of Texas starts and it’s time to cook balls of butter and funnel cake burgers, we used to roll our eyes at the term “unprecedented times.” Why? Because we once believed that all times are precedented. As William Shakespeare once wrote, “Past is prologue.” And as my Uncle Willie once said to me, shaking a spear of asparagus, “Don’t get all worked up, Ryno. Ain’t nothing gonna happen that ain’t never happened before.”

So, what changed our mind? Penn State went to the Rose Bowl Not The Rose Bowl Game to play UCLA.

So, what do we do now? A Coveted Fifth Spot team that earned that Coveted Fifth Spot by losing an OT game to a top-5 team, so we know the team isn’t actually that bad, turns right around and loses to a Bottom 10 team that we know is actually that bad. Does that mean that team should be back in the Coveted Fifth Spot because it isn’t actually that bad … or does it graduate from the Coveted Fifth Spot into the actual Bottom 10 because it is actually that bad? And what about the team that was definitely bad but beat that team? Does it graduate out of the Bottom 10 … or does it stay in the Bottom 10 because perhaps the team that we thought wasn’t bad is actually bad?

To quote Cal Naughton Jr., the NASCAR driver who thought he was bad only because teammate Ricky Bobby wouldn’t let him win, thus keeping him thinking he was bad: “My head’s all tied up like a pretzel. I got a pretzel in my head!”

And you know where they make the best pretzels? Pennsylvania.

With apologies to former SMU wide receiver Happy Nelson, former Florida State running back Happy Fick, current Kentucky D-lineman Nic “Happy” Smith and Steve Harvey, here are the post-Week 6 Bottom 10 rankings.

The Bearkats were krushed by New Mexiko State and now, after zero home kontests in September, kan kruise through most of Ocktober in the friendly konfines of Huntsville, Teksas.


The Beavers are the nation’s only six-loss team after traveling 4,477 miles round trip to lose a heartbreaker in Boone, North Carolina, to Appalachian State. Now they host Wake Forest, which will make a 4,624-mile round trip from Winston-Salem, North Carolina, to Corvallis and back. FWIW, Wake and App State are separated by 86 miles. The Beavs should have just stayed in North Carolina and spent the week in the foothills eating barbecue, drinking moonshine and watching the fall foliage turn orange and black, both the colors of Oregon State and the colors that your liver turns after drinking real Carolina moonshine.


It was the actual Minutemen who were perched on Bunker Hill, holding steady atop Boston as the British marched closer and closer, but refusing to engage because they had been ordered by their commanding officer, “Don’t fire until you see the whites of their eyes!” That was us throughout the first six weeks of the season, as we waited not so patiently for Saturday’s Pillow Fight of the Week of the Year of the Century Mega Bowl, pitting UMass against …


“Don’t fire until you see the Golden Flashes of their eyes!”

“But, sir, we can’t see their eyes!”

“Why not?”

“Because their eye sockets and cheeks are so bruised and swollen from their trips to Florida State and Oklahoma!”


So, the answer to the question that we started with “So” in the intro to these rankings is that, yes, you can be a back-to-back Coveted Fifth Spot team. And all you Texas Longhorns fans can make your thank-you checks out to the Ryan McGee Key West Retirement Fund.


Last week I failed to have the Woof Pack in these rankings and I heard from a lot of folks in Reno about that, angry that their hometown team wasn’t included. But they didn’t see the comments I received during the weeks prior from folks upset that they were included. One of them was tied around the neck of a horse’s head that was in my bed, signed by someone named “Tahoe Tommy.”


I have also heard from a lot of people in central Tennessee, wondering why I haven’t had the Mob from Murfreesboro in these rankings more, especially since their only win of the year was over Nevada, and that was by only one point. One of those notes was tied around the neck of a possum’s head that was in my bed, signed by someone named “Chevy Tahoe Tammy.”


Oklahoma State’s leading passer, rusher and receiver have all combined for exactly zero touchdowns. The last time there was this little scoring in Stillwater was when I visited town for a Beanie Babies resale convention.


Let’s give credit to the Niners, who have played games on seemingly every day of the week but Saturday to get national TV exposure. It’s the perfect Halloween horror programming.


The Emus barely edged out Northern Ill-ugh-noise in a #MACtion showdown for the Not So Coveted Tenth Spot. But that was merely a virtual showdown. This weekend they will meet in an actual showdown, kicking off 1½ hours before the UMass-Kent State game. Let’s call it the Throw Pillow Fight of the Week, because it’s the slightly smaller pillow we have to move to get to the actual pillow.

Waiting list: UCLA Boo-ins, Northern Ill-ugh-noise, UTEPid, Bah-stan Cawledge, UNC Chapel Bill, Georgia State Not Southern, Stanfird, My Hammy of Ohio, South Alabama Redundancies, Give Me Liberty Or Give Me 1-4, the definition of a catch.

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Jets lock up forward Connor with $96M extension

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Jets lock up forward Connor with M extension

The Winnipeg Jets took care of business ahead of their regular-season opener, signing top forward Kyle Connor to an eight-year, $96 million extension on Wednesday.

It’s the richest contract in Jets franchise history, earned by one of their most consistent performers. Drafted by Winnipeg 17th overall in 2015, Connor has scored 30 or more goals in seven of his eight full NHL seasons to date and surpassed the 40-goal mark in two of his past four campaigns.

In 2024-25 he collected a career-high 56 assists and 97 points in 82 games and ranks top 20 among all NHL skaters in goals (153) and points (331) since 2021.

Winnipeg finished atop the league standings last season with a 116-point effort that only carried them to a second-round playoff defeat against Dallas. Keeping Connor in the fold was critical for the Jets to maintain their position as a contending team in the Western Conference. Winnipeg’s core includes Hart and Vezina Trophy-winning goaltender Connor Hellebuyck, top center Mark Scheifele and blueliner Josh Morrissey.

Connor, 28, is now one of four Jets — including Scheifele, Gabriel Vilardi and Neal Pionk — locked in through 2030.

This could be the start of a big year for Connor. He represented Team USA at the 4 Nations Face-Off in February and was part of their Olympic orientation camp over the summer ahead of NHL players returning to participate in the 2026 Milan-Cortina Games.

Winnipeg hosts its first game of the season on Thursday at home against the Stars.

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Oilers follow McDavid extension with Ekholm deal

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Oilers follow McDavid extension with Ekholm deal

Days after signing superstar Connor McDavid to a two-year extension, the Edmonton Oilers have locked up one of the most important championship players around him in defenseman Mattias Ekholm.

Ekholm, 35, signed a three-year, $12 million extension Wednesday that starts in the 2026-27 season. Ekholm is in the final season of the four-year contract signed with the Nashville Predators in 2021 that carries a $6 million average annual value. He would have been an unrestricted free agent next summer.

Entering his 15th NHL season, Ekholm had 33 points (9 goals, 24 assists) in 65 games last season for the Oilers. His 22:11 in average ice time was third on the team. One of Edmonton’s primary penalty killers, Ekholm also sees time on the power play.

The Swedish defenseman’s comportment and facial hair also inspired a group of Edmonton fans called “The Dancing Ekholms,” who attend games in horned helmets, kilts and war paint to honor their “Viking Warrior.”

Ekholm’s signing comes two days after McDavid agreed to a two-year contract extension with a $12.5 million AAV, a steep hometown discount that gives general manager Stan Bowman cap flexibility to build a winner around the star center.

Bowman immediately went to work, signing Ekholm and defenseman Jake Walman (7 years, $49 million) to contract extensions. The Oilers now have nine players signed through the end of McDavid’s deal in 2028.

Edmonton is coming off its second straight defeat to the Florida Panthers in the Stanley Cup Final. The Oilers have played in the postseason in six straight seasons.

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