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The last Westminster parliament to run for a full five-year term ended in 2015.

After that we had general elections every two years, in 2017 and 2019, followed by the election now expected by January 2025 at the latest, when this full term will expire.

Not that there has been political stability since 2019. Rather than consult the voters, the Conservative party have changed prime ministers twice in that time running through Johnson and Truss to Sunak.

In the past few days, it has felt as if the tectonic plates under Number 10 Downing Street were shifting again. There have been manifest signs of political panic and – obeying the old mantra of “never let a good crisis go to waste” – political opportunism as well.

Observing tell-tale signs that the government was gearing up under duress, I wondered if, just possibly, Rishi Sunak would go the way of Theresa May and Boris Johnson and deploy the prime minister’s ability to bring about a general election as a tactical weapon in campaigning.

Elon Musk has not yet managed to kill Twitter as a channel of constructive conversation, so I Xed a speculative “are we about to be plunged into a snap general election again?”

No, not this October, it turned out. The prime minister stuck to the planned content in the speech which media speculation had bounced him into delivering prematurely.

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Keir Starmer leads in the polls

But what we saw from the prime minister should put us on alert. The electorate should stand by to be called to the polls at any moment.

Sunak has shifted into ruthless campaign mode and he will call an election if and when he sees any advantage in doing so.

His U-turn on net zero measures shows that he has made his choice on how he will fight it.

In the past two centuries no British party has won five elections in a row, as the Conservatives are seeking to do.

Sunak’s strategy is to try to present himself as something different, rather than Sir Keir Starmer as the “change candidate” from the past.

Amid the cost of living crisis, high mortgages and inflation, chaos in the NHS and disruption in schools, Sunak knows there would be little point in trying to run on the Conservative’s record in government.

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He claims that he has restored “stability and confidence” in his first year as prime minister, now his new slogan “long-term decisions for a brighter future” attempts to turn the page on all the decisions the Tories have taken over their past 14 years in power.

Symbolically Sunak has torched the accelerated plans to phase out internal combustion cars and gas boilers, which underwrote his predecessor Boris Johnson’s boast that the UK was a “world leader” on net zero. He hopes that this drives a wedge between him and Starmer.

Setting his heffalump trap for Labour, the Conservative leader says it is for people who disagree with him to explain why they want families to pay an extra £5,000, £10,000 or £15,000.

Piling extra challenges for Starmer to overcome, he claimed to have scrapped compulsory extreme measures for a meat tax, seven recycling bins per household, and car sharing.

Prime Minister Rishi Sunak departs 10 Downing Street, London, walking past a sleeping Larry the cat to attend Prime Minister's Questions at the Houses of Parliament. Picture date: Wednesday September 13, 2023.

He and ministers have struggled to identify any examples of politicians advocating such measures, but that won’t stop Tory activists linking them to Labour on the campaigning trail.

Already at PMQs Sunak is happy to smear Starmer with allegations which are unfounded or which Starmer has ruled out on the record.

Sunak’s campaign strategy is reminiscent of Johnson’s “cakeism”. He wants to hold together the coalition of voters which delivered electoral victory in 2019.

So while reducing the, allegedly costly, green measures on net zero or sewage versus housebuilding, he simultaneously claims that he is sticking to the UKs environmental ambitions and commitments.

It could work. Nobody likes paying more when times are hard.

Sunak’s claims that he is still “passionately committed” to net zero and that the UK is still on course, provide an alibi for those disinclined to do anything more.

Those queuing up to attack Sunak’s policy shift include the United Nations, Al Gore, One Nation Conservatives and the mainstream media, precisely the supposedly “elitist” coalition which alienated Leave voters in the Brexit referendum and against Labour in old Red Wall constituencies.

People take part in a protest against the proposed ultra-low emission zone (Ulez) expansion in Orpington, London. Mayor of London Sadiq Khan will extend the Ulez area to cover the whole of the capital from August 29. This means many more drivers of vehicles that do not meet minimum emissions standards will be liable for a daily ..12.50 fee. Picture date: Saturday August 19, 2023. PA Photo. See PA story PROTEST Ulez. Photo credit should read: Victoria Jones/PA Wire
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The expansion of the ULEZ has been a contentious issue

Although irrelevant to global warming, the Labour Mayor of London’s imposition of ULEZ charges on polluting vehicles certainly helped the Conservatives to hang onto Johnson’s outer London constituency at a by-election. The 7.4% swing against the Tories was much less than in national opinion polls.

If the Conservatives pull off another “hold” in the Mid Bedfordshire by-election on 19 October, it will be taken as vindication of the new “common sense” strategy.

To stay in power, Sunak will need the votes of traditional Conservatives – older, relatively affluent and in the South.

The Conservatives are also generally doing poorly with younger demographics of working age below 50. The red scare of Corbyn pushed enough of them in the Conservatives’ direction.

It will be harder to paint Starmer as a similar threat, but that is unlikely to stop his opponents trying.

That is the Conservative’s best hope of holding together a winning electoral coalition. Initially Sunak’s green moves have fallen flat with Conservative environmentalists from Zac Goldsmith to John Gummer to the Climate Change Committee.

Big businesses are also openly dismayed, especially by the instability of chopping and changing legislated targets and guidelines.

Replies to my snap election ‘X’ were mostly either “bring it on” or “they wouldn’t dare”.

Rishi Sunak

One MP was not so sure: “I point out that I was elected in 2015 when it was the law, we couldn’t have an election for five years… and we had two in three years”.

The prime minister will go for an election if he sees a burst of sunshine breaking through the electoral clouds hanging over the Conservatives.

He could even get a boost just by calling one; polls show that the public is impatient, over half of those questioned want an election by June next year – around 25% want one this year.

For his first year in office the prime minister has been bombarded by events.

He may have been pushed into it but this week was the first time he found the breathing space to launch an initiative.

More long-term ideas from the “real Rishi” are promised in the coming weeks. It is likely that they too will play to the popularist right of the party.

Sunak doesn’t have to appeal to everybody. In their four general election victories the shares of the vote which put the Tories in power were 36.1%, 36.8%, 42.3% and 34.65%.

Electoral Calculus current poll of polls puts Sunak well short of that: Conservatives 27.5% Labour 44.3%. The prime minister will not go quietly.

The Sunak who has shown himself this week will not scruple to do what it takes to shift the dial – short term as well as long term and if he sees the glint of a chance, he’ll take it.

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Poll shows crypto-focused candidates could sway voters in US midterms

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Poll shows crypto-focused candidates could sway voters in US midterms

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With more than a year until US elections to determine control of Congress, a new poll suggested some crypto-minded Democratic voters could be swayed to vote Republican.

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Starmer gets carnival welcome in India – but UK business leaders paint challenging picture back home

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Starmer gets carnival welcome in India - but UK business leaders paint challenging picture back home

It is not hard to see why Sir Keir Starmer ends up doing quite so many foreign trips.

On the road to Mumbai, India, from the airport there were giant pictures of the British prime minister looming over the sealed-off roads cleared for his special VIP convoy.

There was nothing short of a carnival along the roadside to greet the cars.

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Sir Keir Starmer during a visit to an FA Premier League training facility in Mumbai.  Pic: PA
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Sir Keir Starmer during a visit to an FA Premier League training facility in Mumbai. Pic: PA

People who knew nothing about Sir Keir – and were happy to admit so to me – dressed up for the occasion in plumes of feathers and chicken costumes and danced to music. The Labour conference does not come close to that.

This trip has a big first – 125 blue chip business leaders, more than any business delegation in history – are here. The enthusiasm to take advantage of the signed, though not completed, free trade deal is clear.

“I think the importance of this trip is reflected by the huge British delegation we’ve got here today,” said Shevaun Haviland, director general of the British Chambers of Commerce.

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“A hundred and twenty five businesses, biggest UK names Beattie, BP, British Airways, Diageo, Virgin, huge businesses all the way through to incredible AI and energy start-ups from around the UK.”

But business leaders have been clear to me that they haven’t simply joined the delegation to further their activities in India. They want to raise their profile with the prime minister, in order to ensure their voice is heard when it needs to be by the government.

Sir Keir Starmer at a Diwali ceremony in Mumbai. Pic: PA
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Sir Keir Starmer at a Diwali ceremony in Mumbai. Pic: PA

And the picture some paint of life back in the UK is more challenging. CEO of leading architecture firm Benoy, Tom Cartledge, said how 10 to 15 years ago their business was 90% UK activity, and now it is 90% overseas. He said markets like India are important in part because the UK environment is challenging.

“We’re having to go and find new markets because what we do is design big projects, infrastructure, real estate towers, residential, retail,” he told me.

He went on: “There really is a perception of overseas markets that we are sluggish, low productivity, high tax rates. And that does nothing for the confidence. And in fact, I spoke to an Indian client this morning who said that they are relocating from the head offices to Dubai, because the perception is it’s going to get harder, it’s going to get tougher in the UK and we just do not need that.”

It is rare for business figures on a PM delegation to speak so openly.

The PM visits a Premier league youth training facility with ex-England footballer Michael Owen. Pic: PA
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The PM visits a Premier league youth training facility with ex-England footballer Michael Owen. Pic: PA

Ms Haviland told me that business figures are using this trip to pass a message to the prime minister.

“We want to see no more tax for business,” she told me, saying that’s the message being conveyed right now in India. I asked what they say back? “They hear us,” she replied. “I think we’ll have to wait and see.”

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Another important voice is Rohan Malik, managing partner of EY. He says there’s an optimistic case for the UK over the medium term but suggested short-term challenges for the government.

“No one likes taxes, but at the same time, they are a necessary way for the government to balance the books.

“If I take a five or seven-year view, I feel more optimistic about the future, because I do think some short-term pain will lead to some long-term gains.”

Does he think the business community could bear paying a bit more?

“I think it’s going to be tricky for the chancellor,” he said.

“I don’t envy her position at all to be looking at different, but she’s got other of disposal businesses, but not like more taxation. At the same time, we have to be prepared to understand how do we try and contribute more towards economic growth?”

The candour is not something I can remember from business delegations in the past. That’s a response to the nervousness about a £20bn-£30bn black hole Chancellor Rachel Reeves will have to fill in the November budget. Overall the delegates remain on side – for now.

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