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Meta’s Threads real-time messaging app is struggling to attract new users like it did during its blockbuster July debut.

The Twitter clone now ranks near the bottom of the most popular social media platforms, ahead of only Tumblr, as measured by the number of U.S. users, according to Insider Intelligence’s first Threads forecast, published Tuesday.

Insider Intelligence said it expects Threads to have 23.7 million U.S. users in 2023, far behind Facebook, Instagram and TikTok, which have 177.9 million, 135.2 million and 102.3 million users, respectively. Its closest rival, X, will have 56.1 million U.S. users in 2023, the forecast said, which means that Threads will have less than half of the U.S. user base of the messaging app formerly known as Twitter.

For the U.S. market, the analyst firm said Threads will continue to “rank second-to-last among social networks” through 2025.

Meta did not respond to a request for comment.

The new forecast joins a growing list of third-party estimates from mobile analytics firms such as Sensor Tower and Similarweb that have recently documented declining usage of Threads.

When Threads debuted, it rapidly gained millions of users due in part to its easy sign-up process for existing Instagram users. The messaging app also benefited by being a mainstream alternative to X, which several analyst firms including Insider Intelligence have said is losing users amid the ownership of Tesla chief Elon Musk.

“Threads received an initial boost from Twitter’s missteps, but it can’t rely on X defectors to continue to grow,” Insider Intelligence principal analyst Jasmine Enberg said in a statement.

If Musk decides to charge all X users a monthly subscription fee, as he said during a recently livestreamed talk with Israeli Prime Minister Benjamin Netanyahu, Meta could have a “clearer avenue to monetize Threads,” Enberg said.

“Assuming Musk doesn’t backtrack, the move will likely alienate more X users and potentially increase advertiser interest in Threads,” Enberg added.

Still, Meta CEO Mark Zuckerberg has previously said that the company has no plans to monetize Threads until it’s bigger and more established.

The social networking giant has been releasing several new features for Threads intended to make it more compelling, such as a desktop version and a search tool. Indeed, both advertisers and creators have previously told CNBC that Threads needs certain features such as analytics tools to become a more robust platform that they will invest time and money into.

Enberg said Threads needs to establish an identity that’s “more than an extension of Instagram or an alternative to X” in order to become a major player in the social media market.

“TikTok was able to break through largely because it offered users a unique new social experience,” Enberg said, referring to the ByteDance-owned short-video app’s rise to prominence.

Watch: Are the Threads unraveling?

Are the Threads unraveling? Meta looks into 'hooks' to keep users on Twitter rival

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Trump signs executive order for single national AI regulation framework, limiting power of states

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Trump signs executive order for single national AI regulation framework, limiting power of states

U.S. President Donald Trump looks on, as he signs an executive order on AI in the Oval Office at the White House in Washington, D.C., U.S. Dec. 11, 2025.

Al Drago | Reuters

President Donald Trump signed an executive order Thursday issuing a single regulation framework for artificial intelligence, undermining the power of individual states.

The Trump administration, with the aid of AI and crypto czar David Sacks, has been pursuing a path that would allow federal rules to preempt state regulations on AI, a move meant to keep big Democratic-led states like California and New York from exerting their control over the growing industry.

There has been a growing debate over AI, specifically related to an increasing number of individual state laws that could conflict with a federal standard.

The move marks a win for tech companies, who’ve argued against states rights when it comes to regulation on artificial intelligence. 

AI companies have been ramping up lobbying, opening offices close to the Capitol and launching campaigns through a super PAC with at least $100 million to spend on the midterm elections in 2026. 

States across the country are legislating on AI. States like Colorado and California have proposed bills requiring risk assessments and disclosure related to AI. OpenAI, Andreessen Horowitz and Google are among the company lobbying to block state laws that regulate AI, arguing a patchwork of regulation across the country would prevent the U.S. ability to compete in the global AI race. 

A draft version of a proposed executive order surfaced last month, proposing a single federal standard on AI “instead of a patchwork of 50 State Regulatory Regimes.”

Sacks and fellow tech investor and podcaster Chamath Palihapitiya stood beside Trump during the signing. Following Trump’s election, Sacks was appointed as the White House AI and “Crypto Czar” to guide administration policy, while Palihapitiya maintains high-level access to White House leadership as a vocal supporter.

This is breaking news. Please check back for updates.

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Palantir sues former employees, says Percepta AI CEO set out to ‘pillage’ top developers

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Palantir sues former employees, says Percepta AI CEO set out to 'pillage' top developers

Palantir Technologies CEO Alex Karp attends the Pennsylvania Energy and Innovation Summit on the campus of Carnegie Mellon University in Pittsburgh, Pennsylvania, July 15, 2025.

Andrew Caballero-reynolds | Afp | Getty Images

Palantir expanded its lawsuit against two former employees on Thursday to include the CEO of their new artificial intelligence startup, Percepta AI.

In the suit, Palantir alleged that Percepta CEO and co-founder Hirsh Jain, co-founder Radha Jain, and a third employee, Joanna Cohen, violated their non-solicitation agreements, hiring top talent to create a competitive business.

Palantir and Percepta didn’t immediately respond to CNBC’s request for comment.

The three defendants are accused of attempting to “poach” executives and developers from their former company and “plunder Palantir’s valuable intellectual property.”

Cohen and Radha Jain, who were named in the original lawsuit filed in October, were previously senior engineers at Palantir. Hirsh Jain, an executive responsible for the company’s healthcare portfolio, was added as another defendant in the latest complaint.

Palantir said the defendants were “entrusted” with the company’s “crown jewels,” including source code, customer workflows and proprietary customer engagement strategies.

The former employees “brazenly disregarded their contractual and legal commitments to Palantir and instead chose a path of deception and unjust competition,” the plaintiffs said in the document, which was filed in the U.S. District Court for the Southern District of New York.

Cohen and Radha Jain denied the initial allegations in a November filing, and agreed to stop working for Percepta during the proceedings.

The suit accused Hirsh Jain, who resigned from Palantir in August 2024, of an “aggressive campaign” to recruit other employees to join Percepta, and said the startup has already hired at least 10 former Palantir employees.

An alleged message written by Hirsh Jain in November 2024 read, “I’m down to pillage the best devs at palantir when they’re at their maximum richness.”

The complaint says Rhada Jain wrote another message saying, “God thinking about poaching is so fun.”

Palantir, which was co-founded by Peter Thiel, CEO Alex Karp and others, builds analytics software for companies and government agencies, including the U.S. military. The company’s stock price has soared more than tenfold since the end of 2023, lifting its market cap close to $450 billion.

Palantir also accused Cohen of sending herself highly confidential documents shortly after announcing her resignation from the company in March. Cohen allegedly took photos of sensitive information, the suit said, and downloaded the files onto her personal phone.

“At Percepta, they seek to succeed not through old-fashioned ingenuity and competition, but through outright theft and deceit,” Palantir said in the filing.

Among other things, Palantir is asking for the defendants to be forced to return any confidential information in their possession, and to avoid working at Percepta or venture backer General Catalyst for 12 months from the time of an order.

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Trump ‘sells out’ U.S. national security with Nvidia chip sales to China, Sen. Warren says

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Trump 'sells out' U.S. national security with Nvidia chip sales to China, Sen. Warren says

Sen. Elizabeth Warren, D-Mass., speaks during a Senate Banking, Housing and Urban Affairs Committee confirmation hearing on President Donald Trump’s nominees to lead the National Economic Council, Consumer Financial Protection Bureau and Federal Housing Finance Agency, on Capitol Hill in Washington, Feb. 27, 2025.

Annabelle Gordon | Reuters

President Donald Trump‘s decision to let Nvidia sell its advanced H200 artificial intelligence chips to China “sells out American national security,” Sen. Elizabeth Warren, D-Mass., said Thursday.

Warren also reiterated her call for Nvidia CEO Jensen Huang to testify before Congress about the agreement, along with Commerce Secretary Howard Lutnick.

The senator’s fiery remarks on the Senate floor came three days after Trump announced on social media that the U.S. semiconductor giant Nvidia could sell the chips to “approved customers” in China, so long as the U.S. gets a 25% cut of the revenues.

The announcement drew concerns both from Democrats and some of Trump’s Republican allies, who have been vocal about protecting America’s hardware advantage over China in the race to AI superiority.

Warren, in Thursday’s remarks, urged Congress to pass bipartisan legislation that “reins in this administration” by imposing new chip export restrictions. Critics of the bill say it could undermine U.S. chipmakers’ competitiveness.

The Trump administration knows that China gaining access to the chips, which have previously been subject to export restrictions, “poses a serious threat to our technological leadership and national security,” Warren said on the Senate floor.

She noted that shortly before Trump announced his decision on the H200 chips on Monday, the Department of Justice touted a crackdown touted a crackdown on a “major China-linked AI tech smuggling network.”

Sen. Elizabeth Warren: Economy and Fed still have a lot of 'red flashing lights'

“So why did the President make this bad deal that sells out the American economy and sells out American national security?” she asked. “It’s simple: In the Trump administration, money talks.”

“Mr. Huang understands that in this administration, being able to cozy up to Donald Trump might be the most important corporate CEO skill of all,” Warren said.

She pointed to Huang attending a $1 million-per-plate dinner at Trump’s Florida home Mar-a-Lago, and Nvidia’s later donations to the president’s under-construction White House ballroom.

“Those are just the most obvious possible reasons to cut this deal,” Warren said, “and who knows what else Mr. Huang might have done behind closed doors to persuade President Trump and Secretary Lutnick into making this dangerous concession.”

CNBC has reached out to Nvidia for comment on the senator’s remarks.

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