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20-somethings are all about keeping up with the Kardashians especially when it comes to stacking cash.

Rather than heeding the counsel of avowed financial experts, money-making women between the ages of 18 and 24 are taking their economic cues from Kim Ks stinking rich little sisters, according to a buzzy new study.

“Financially-aware Gen Zers are 62% more influenced by people they follow on social media than the national average, with their highest affinities being gamers, reality show stars, and fictional characters,” reads an August 2023 report on the demographics financial behaviors and attitudes via marketing consultancy Sooth.“Yet, they are 61% less likely to be influenced by a financial expert on social media.

Gen Z tends not to engage with people who purport to be leaders in financial services, choosing instead to look to people they see as successful, self-made female role models,” the study continues.

The analysis applied AI-driven psychographic models to data across consumer surveys, social conversations, financial habits and media usage of more than 625,000 financially aware Gen Z adults.

Researchers found that young breadwinners prefer mimicking the financial opinions and behaviors of A-listers whove forked in a fortune.

They have the highest affinity for Kylie and Kendall Jenner above all other social influencers, noted the study, adding that their million- and billion-dollar older siblings, as well as Ariana Grande, Zendaya and Selena Gomez, also ranked among the top tycoons whom ladies in their teens and 20s revere.

And when it comes to well-to-do heroines, the Kardashians arent a bad choice.

In June, both the buxom Kylie and Kim earned enviable positions on Forbes Americas Richest Self-Made Women top 50 list.

Jenner, 25, who helms the ever-trending Kylie Cosmetics brand,snagged the 38th spot on the coveted countdown with a net worth of approximately $680 million. However, Kardashian, 42, the name in front of leisure apparel line Skims, scored the 21st slot on the chart with an impressive $1.2 billion.

And 7 Rings singer Ariana Grande, 30 who recently filed for divorce from husband Dalton Gomez is said to boast a bountiful bundle of around $240 million, making her a prime paragon for the working woman. Hollywood hotshots Selena Gomez, 31, and Zendaya, 27, are reportedly mega-millionaires worthy of praise, too.

Gen Z males, however, named Nintendo of America president Reggie Fils-Aim, 62, a native New Yorker with a reported net worth of $40 million, as their favorite investment influencer, per the poll.

Young guys valued Fils-Aim’s acumen six times more than that of multibillionaire business magnate Warren Buffet, 93, or any mainstream financial thought leader.

The study went on to note that 89% of the most financially aware Gen Z adults who prioritize savings and wealth creation are women.

Gen Z women are 15 times more likely to engage with online content about saving money than the national average, researchers determined. Social media is the predominant learning channel for this generation.

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World

Why is Zelenskyy bringing a posse of European leaders to the US for peace talks?

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Why is Zelenskyy bringing a posse of European leaders to the US for peace talks?

A posse of European leaders will join the meeting between Donald Trump and Volodymyr Zelenskyy in Washington.

European Commission President Ursula von der Leyen said she will join the talk “at the request of President Zelenskyy”, adding that she “and other European leaders” will be meeting at the White House on Monday.

Also set to join in are Sir Keir Starmer, German Chancellor Friedrich Merz, France’s Emmanuel Macron, Italy’s Prime Minister Giorgia Meloni, NATO Secretary General Mark Rutte and Finnish President Alexander Stubb.

Mr Stubb’s friendship with Mr Trump is said to have blossomed since the pair bonded over their love of golf during a tournament at Mar-a-Lago in March.

Follow the latest developments on the Ukraine war

Donald Trump and Finland's President Alexander Stubb during a golf tournament at Mar-a-Lago. Pic: Finnish Presidential Office/Reuters
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Donald Trump and Finland’s President Alexander Stubb during a golf tournament at Mar-a-Lago. Pic: Finnish Presidential Office/Reuters


Mr Stubb previously said that Mr Trump is “the only person who can broker a peace” deal, saying the US president was “the only one that Putin is afraid of”.

Bringing a gang of leaders along could be an attempt by Mr Zelenskyy to prevent a repeat of the infamous Oval Office showdown with Mr Trump and the vice-president, JD Vance, in February.

Zelenskyy and Trump during their exchange in the Oval Office. Pic: Reuters
Image:
Zelenskyy and Trump during their exchange in the Oval Office. Pic: Reuters

They were set to discuss a potential ceasefire with Russia and a mineral deal between Ukraine and the US, but their meeting descended into chaos when Mr Vance berated Ukraine’s leader for being insufficiently grateful for US help – in front of the media.

He completed his ambush of Mr Zelenskyy by mocking him for not wearing a suit, with Mr Trump adding that the Ukrainian didn’t “have the cards right now with us”.

The disastrous meeting ended with Mr Zelenskyy prematurely leaving the White House. He later said the bust-up was “not good for both sides”.

Analysis: Zelenskyy knows he risks another ambush

Volodymyr Zelenskyy and Donald Trump argued in the White House. Pic: Reuters
Image:
Volodymyr Zelenskyy and Donald Trump argued in the White House. Pic: Reuters

At the US-Russia summit on Friday, Mr Trump (quite literally) rolled out the red carpet for Mr Putin and even let the Russian leader take a ride with him in the presidential limousine dubbed The Beast.

Mr Zelenskyy is set for a less warm welcome, with no red carpet or fly past, no round of applause, according to Sky News’ US correspondent Martha Kelner.

The atmosphere may be more businesslike with European leaders like Mr Stubb in Mr Zelenskyy’s corner, and their inclusion as mediators could help prevent a repeat of the Oval Office clash.

Mr Putin and Mr Trump greet each other on the red carpet in Alaska. Pic: Gavriil Grigorov/Sputnik/Pool/EPA/Shutterstock
Image:
Mr Putin and Mr Trump greet each other on the red carpet in Alaska. Pic: Gavriil Grigorov/Sputnik/Pool/EPA/Shutterstock

Mr Stubb has repeatedly voiced support for Ukraine, and Finland, along with other Nordic countries and the three Baltic states, has been among the country’s staunchest supporters.

The 2022 invasion prompted Finland, which shares a 1,340-km (833-mile) border with Russia, to join NATO two years ago, upending decades of non-alignment.

Read more from Sky News:
Putin ‘demands key regions of Ukraine’
Body language expert unpacks summit

Two days before the Alaska summit, Mr Zelenskyy, Mr Trump and European leaders, including Mr Stubb, were on a conference call, after which the Finnish leader wrote on X: “Excellent meeting with @Potus and European leaders, including @ZelenskyyUA. Aligned views and unity.

“We are working together for a ceasefire and a sustainable peace. We are there for Ukraine every step of the way. The next few days and weeks can be decisive.”

Whether any other European leaders will accompany Mr Zelenskyy will likely be confirmed late Sunday following a conference call between members of the “coalition of the willing”.

Retired French General Dominique Trinquand, a former head of France’s military mission at the United Nations, said European leaders were “very afraid of the Oval Office scene being repeated and so they want to support Mr Zelenskyy to the hilt”.

“It’s a power struggle and a position of strength that might work with Trump,” he added.

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Politics

Sir Keir Starmer will be accompanying Ukrainian president Volodymyr Zelenskyy to Washington

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Sir Keir Starmer will be accompanying Ukrainian president Volodymyr Zelenskyy to Washington

Sir Keir Starmer will be accompanying Ukrainian president Volodymyr Zelenskyy to Washington tomorrow for his crunch meeting with Donald Trump.

He will join European leaders including France’s president Emmanuel Macron, Italy’s PM Giorgia Meloni and Germany’s Chancellor Friedrich Merz.

Also set to attend the talk at the White House are NATO Secretary General Mark Rutte and Ursula von der Leyen, the president of the European Commission.

This comes after the US president reportedly extended an invitation to them.

European leaders who make up the “coalition of the willing” are set to hold a conference call today ahead of the crunch talks between Mr Trump and Mr Zelenskyy, which some coalition members are set to attend.

This breaking news story is being updated and more details will be published shortly.

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Science

SpaceX Launches 24 More Starlink Satellites, Expands Global Internet Network

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SpaceX successfully launched 24 new Starlink satellites on Aug. 14, lifting off at 1:05 a.m. EDT from Vandenberg Space Force Base in California aboard a Falcon 9 rocket. The first-stage booster, B1093, completed its fifth flight and landed smoothly on the drone ship Of Course I Still Love You in the Pacific Ocean. This mission marked SpaceX’s 98th Falcon 9 flight of…

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