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Andrew Bosworth, Chief Technology Officer of Facebook, speaks during Meta Connect event at Meta headquarters in Menlo Park, California on September 27, 2023.

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At Meta’s annual Connect conference this week focused on virtual reality and the metaverse, one word was on everyone’s lips: Apple.

Meta CEO Mark Zuckerberg was enthusiastic in debuting his company’s Quest 3 VR headset, which starts at $499 and will begin shipping in October. His company touted the growth of its VR app store — Quest Store — which has generated $2 billion in sales since its debut in 2019, up from the $1.5 billion the company announced last year during the conference.

The big difference this year from the event in 2022 is that attendees have a much clearer picture of Apple’s upcoming entry into the VR market.

The iPhone maker in June announced its Vision Pro mixed-reality headset at an eyepopping price of $3,499 when it goes on sale next year. While it’s Apple’s first major foray into VR, the company’s longtime dominance in premium consumer devices and its winning reputation in hardware has created a buzz that was missing from Meta’s prior industry events.

VR and mixed reality are expected to remain niche markets for years to come, but conversations with nearly a dozen attendees who gathered at Meta’s Menlo Park, California, headquarters this week show the tone is changing for developers and VR companies regarding the potential for an expanding industry.

“There’s curiosity for sure with Apple entering the market,” said Tom Symonds, CEO of the UK-based VR firm Immerse. “Apple has always been able to marry the hardware and the software in a seamless way.”

Prior to Apple’s Vision Pro announcement, the VR industry was going through a bit of an identity crisis, with venture capitalists pulling back their investments alongside the drop-off in Web3 and related crypto projects. Meanwhile, Meta has been losing billions of dollars a quarter building its vision of a metaverse, and Zuckerberg has shown no interest in slowing down, frustrating many Wall Street investors who see only mounting costs.

Apple CEO Tim Cook stands next to the new Apple Vision Pro headset.

Justin Sullivan | Getty Images News | Getty Images

Even though Apple’s product won’t go on sale for months and it’s unclear how many people will want it or be able to buy it, the company’s entry has given a sense of legitimacy to some of Meta’s efforts.

In addition to showing off its latest headset this week, Meta debuted the newest version of its Ray-Ban smart glasses, developed with EssilorLuxottica. The new glasses, which will cost $299 when they’re available to purchase on Oct. 17, use Meta’s artificial intelligence software via a smartphone so people can identify landmarks or translate signs when looking at various objects.

‘Pushing the bar’

It would have been a “big loss of confidence” if Meta stopped investing heavily to push the VR market forward, said Aneesh Kulkarni, chief technology officer of the VR training firm Strivr.

“Meta is pushing the bar, and who has the money to push the bar?” Kulkarni said.

He added that while $2 billion of app store sales “may not sound like a lot compared to the Apple store,” it’s a big and important number. Apple has a giant marketplace — $1.1 trillion in developer billings and sales in 2022 — because of the popularity of iPhone and iPad apps.

Josette Seitz, a mixed-reality developer for the social impact company Baltu Technologies, said Apple could have an advantage courting businesses that already use its products, like those that employ iPads to help conduct maintenance and other related services. A company that currently supplies field workers with iPads for inspections or similar tasks could conceivably make the easy transition to the more immersive Vision Pro because of the devices’ interoperability, she said.

At its high price point, the Vision Pro will likely be more of a product for businesses, Seitz said. Regardless, it’s important to have more entrants in the market.

“There shouldn’t just be one company,” she said. “We can’t have this be a monopoly system.”

Gaspar Ferreiro, a developer with the VR firm Coal Car Studios, called the Vision Pro’s price “insane” and said Apple is taking a “big gamble.”

“Enterprises will absolutely take the gamble,” Ferreiro said, noting some businesses will splurge on Apple devices because of the company’s reputation and prestige.

Meta still faces its own challenges. The company has struggled to bring VR into the mainstream despite a yearslong head start, and Ferreiro isn’t sure that the Quest 3’s improvements over the Quest 2, which is $200 cheaper, will be enough to win new customers who aren’t industry insiders or developers.

“The general consumer is probably going to be faced with a conundrum, do I spend another $200 on this other device?” Ferreiro said.

One of the Quest 3’s biggest improvements over the previous version is its so-called “passthrough” feature, which converts a person’s field of vision into a digital format, thus allowing computer visuals to be overlaid on to the physical world. Looking at physical surroundings using the Quest 2 proved to be a blurry experience that lacked color, but with the Quest 3 it’s much clearer and should be more enjoyable to use.

For developers, Ferreiro said, that translates into the ability to create more compelling content and visually attractive experiences that integrate the physical and digital worlds.

Apple event laid the foundation for Vision Pro demand, says Deepwater's Gene Munster

Jeffrey Morin, CEO of the Litesport VR fitness service, said the Quest 3 is priced “just outside of my comfort zone for, like, me buying my kid a Christmas gift.”

But he agrees that improved passthrough is very valuable and was crucial for the company’s upcoming mixed-reality app it created for Xponential Fitness that will let users work out with real personal trainers who can be virtually beamed into their living rooms.

As far as working with Apple, Morin said Litesport will look for ways to develop for the Vision Pro as it evolves and the price potentially drops to between $1,000 to $1,500 in the future. Initially, the price is too high and the Vision Pro will require users to wear a battery pack, creating an added nuisance during a workout.

The advantage Apple offers is a base of customers who “are going to be way more likely to pay for a subscription,” providing a recurring source of revenue, he said. Based on Morin’s experience thus far, most current Quest users are gamers who are more accustomed to making one-time app purchases.

Morin said that even though Apple’s product isn’t out yet, he noticed an increase in the number of people using Litesports’ VR fitness apps once it was announced, underscoring the VR community’s overall excitement.

“They fired up their headsets and they’re, like, let me see what’s out there again,” Morin said.

Ultimately, Apple’s move into VR is proof that it’s not just an ambitious Facebook side project.

“It’s not like Mark’s little toy anymore,” Morin said. “Now it’s everyone’s.”

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Nvidia’s new software could help trace where its AI chips end up

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Nvidia’s new software could help trace where its AI chips end up

Cfoto | Future Publishing | Getty Images

Nvidia is developing software that could provide location verification for its AI graphics processing units (GPUs), a move that comes as Washington ramps up efforts to prevent restricted chips from being used in countries like China.

The opt-in service uses a client software agent that Nvidia chip customers can install to monitor the health of their AI GPUs, the company said in a blog post on Wednesday

Nvidia also said that customers “will be able to visualize their GPU fleet utilization in a dashboard, globally or by compute zones — groups of nodes enrolled in the same physical or cloud locations.”

However, Nvidia told CNBC in a statement that the latest software does not give the company or outside actors the ability to disable its chips.

“There is no kill switch,” it added. “For GPU health, there are no features that allow NVIDIA to remotely control or take action on registered systems. It is readonly telemetry sent to NVIDIA.”

Telemetry is the automated process of collecting and transmitting data from remote or inaccessible sources to a central location for monitoring, analysis and optimization.

The ability to locate a device depends on the type of sensor data collected and transmitted, such as IP-based network information, timestamps, or other system-level signals that can be mapped to physical or cloud locations.

A screenshot of the software posted on Nvidia’s blog showed details such as the machine’s IP address and location.

A screenshot of the software posted on Nvidia’s blog showed details such as the machine’s IP address and location.

Nvidia blog screenshot | Opt-In NVIDIA Software Enables Data Center Fleet Management

Lukasz Olejnik, a senior research fellow at the Department of War Studies, King’s College London, said that while Nvidia indicated that its GPUs do not have hardware tracking technology, the blog did not specify if the data “uses customer input, network data, cloud provider metadata, or other methods.”

“In principle, also, the sent data contains metadata like network address, which may enable location in practice,” Olejnik, who is also an independent consultant, told CNBC.

The software could also detect any unexpected usage patterns that differ from what was declared, he added.

The latest features from Nvidia follow calls by lawmakers in Washington for the company to outfit its chips with tracking software that could help enforce export controls. 

Those rules bar Nvidia from selling its more advanced AI chips to companies in China and other prohibited locations without a special license. While Trump has recently said he plans to roll back some of these export restrictions, those on Nvidia’s cutting-edge chips will remain in place.  

In May, Senator Tom Cotton and a bipartisan group of eight lawmakers introduced the Chip Security Act, which, if passed, would mandate security mechanisms and location verification in advanced AI chips. 

“Firms affected by U.S. export controls or China-related restrictions could use the system to verify and prove their GPU fleets remain in approved locations and state, and demonstrate compliant usage to regulators,” Olejn noted.

“That could actually help in compliance and indirectly on investment outlook positively.”

Pressure on Nvidia has intensified after Justice Department investigations into alleged smuggling rings that moved over $160 million in Nvidia chips to China.

However, Chinese officials have pushed back, warning Nvidia against equipping its chips with tracking features, as well as “potential backdoors and vulnerabilities.” 

Following a national security investigation into some of Nvidia’s chips to check for these backdoors, Chinese officials have prevented local tech companies from purchasing products from the American chip designer. 

Despite a green light from U.S. President Donald Trump for Nvidia to ship its previously restricted H200 chips to China, Beijing is reportedly undecided about whether to permit the imports.

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Oracle shares plummet 11% in premarket, dragging down AI stocks

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Oracle shares plummet 11% in premarket, dragging down AI stocks

Oracle shares plummeted 11% in premarket trading on Thursday, extending yesterday’s losses after the firm reported disappointing results.

The cloud computing and database software maker reported lower-than-expected quarterly revenue on Wednesday, despite booming demand for its artificial intelligence infrastructure. Its revenue came in at $16.06 billion, compared with $16.21 billion expected by analysts, according to data compiled by LSEG.

It dragged other AI-related names down with it. Chip darling Nvidia was last seen down 1.5% in premarket trading, memory and storage firm Micron was 1.4% lower, tech heavyweight Microsoft dipped 0.9%, cloud company Coreweave slid 3% and AMD was 1.3% in negative territory.

Oracle shares drop sharply on mixed results

Oracle has been the subject of much market chatter since raising $18 billion in a jumbo bond sale in September, marking one of the largest debt issuances for the tech industry on record. The name shot onto investor agendas when it inked a $300 billion deal with OpenAI in the same month. Oracle made further moves into cloud infrastructure, where it battles Big Tech names such as AmazonMicrosoft and Google for AI contracts.

Global investors have questioned Oracle’s aggressive AI infrastructure build-out plans and whether it needs such a colossal amount of debt to execute, though other tech firms have also recently issued corporate bonds.

Oracle specifically has secured billions of dollars of construction loans through a consortium of banks tied to data centers in New Mexico and Wisconsin. The firm will raise roughly $20 billion to $30 billion in debt every year for the next three years, according to estimates by Citi analyst Tyler Radke.

Its share price has moved 34% higher year-to-date despite recent losses.

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Google’s AI unit DeepMind announces its first ‘automated research lab’ in the UK

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Google’s AI unit DeepMind announces its first 'automated research lab' in the UK

Google DeepMind, the tech giant’s AI unit, unveiled plans for its first “automated research lab” in the U.K. as it signs a partnership that could lead to the company deploying its latest models in the country. 

The AI company will open the lab, which will use AI and robotics to run experiments, in the U.K. next year. It will focus on developing new superconductor materials, which can be used to develop medical imaging tech, alongside new materials for semiconductors.

British scientists will gain “priority access” to some of the world’s most advanced AI tools under the partnership, the U.K. government said in its announcement.

Founded in London in 2010 by Nobel prize winner Demis Hassabis, DeepMind was acquired by Google in 2014, but has retained a large operational base in the U.K. The company has made several breakthroughs considered crucial to advancing AI technology.

The partnership could also lead to DeepMind working with the government on AI research in areas like nuclear fusion and deploying its Gemini models across government and education in the U.K, the government said.

“DeepMind serves as the perfect example of what UK-US tech collaboration can deliver – a firm with roots on both sides of the Atlantic backing British innovators to shape the curve of technological progress,” said U.K. Technology Secretary Liz Kendall in a statement.

“This agreement could help to unlock cleaner energy, smarter public services, and new opportunities which will benefit communities up and down the country,” she said.

Microsoft poaches more Google DeepMind AI talent as AI talent wars continue

“AI has incredible potential to drive a new era of scientific discovery and improve everyday life,” said Hassabis.

“We’re excited to deepen our collaboration with the UK government and build on the country’s rich heritage of innovation to advance science, strengthen security, and deliver tangible improvements for citizens.”

The U.K. has been racing to sign deals with major tech companies as it tries to build out its AI infrastructure and public deployment of the technology, since the publication of a national strategy for AI in January.

Microsoft, Nvidia, Google and OpenAI announced plans to funnel over $40 billion of investment into new AI infrastructure in the country in September, during a state visit by U.S. President Donald Trump.

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