Gen Z women take money tips from Kendall and Kylie Jenner, new study reveals

Published

2 years ago

October 6, 2023

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20-somethings are all about keeping up with the Kardashians especially when it comes to stacking cash.

Rather than heeding the counsel of avowed financial experts, money-making women between the ages of 18 and 24 are taking their economic cues from Kim Ks stinking rich little sisters, according to a buzzy new study.

“Financially-aware Gen Zers are 62% more influenced by people they follow on social media than the national average, with their highest affinities being gamers, reality show stars, and fictional characters,” reads an August 2023 report on the demographics financial behaviors and attitudes via marketing consultancy Sooth.“Yet, they are 61% less likely to be influenced by a financial expert on social media.

Gen Z tends not to engage with people who purport to be leaders in financial services, choosing instead to look to people they see as successful, self-made female role models,” the study continues.

The analysis applied AI-driven psychographic models to data across consumer surveys, social conversations, financial habits and media usage of more than 625,000 financially aware Gen Z adults.

Researchers found that young breadwinners prefer mimicking the financial opinions and behaviors of A-listers whove forked in a fortune.

They have the highest affinity for Kylie and Kendall Jenner above all other social influencers, noted the study, adding that their million- and billion-dollar older siblings, as well as Ariana Grande, Zendaya and Selena Gomez, also ranked among the top tycoons whom ladies in their teens and 20s revere.

And when it comes to well-to-do heroines, the Kardashians arent a bad choice.

In June, both the buxom Kylie and Kim earned enviable positions on Forbes Americas Richest Self-Made Women top 50 list.

Jenner, 25, who helms the ever-trending Kylie Cosmetics brand,snagged the 38th spot on the coveted countdown with a net worth of approximately $680 million. However, Kardashian, 42, the name in front of leisure apparel line Skims, scored the 21st slot on the chart with an impressive $1.2 billion.

And 7 Rings singer Ariana Grande, 30 who recently filed for divorce from husband Dalton Gomez is said to boast a bountiful bundle of around $240 million, making her a prime paragon for the working woman. Hollywood hotshots Selena Gomez, 31, and Zendaya, 27, are reportedly mega-millionaires worthy of praise, too.

Gen Z males, however, named Nintendo of America president Reggie Fils-Aim, 62, a native New Yorker with a reported net worth of $40 million, as their favorite investment influencer, per the poll.

Young guys valued Fils-Aim’s acumen six times more than that of multibillionaire business magnate Warren Buffet, 93, or any mainstream financial thought leader.

The study went on to note that 89% of the most financially aware Gen Z adults who prioritize savings and wealth creation are women.

Gen Z women are 15 times more likely to engage with online content about saving money than the national average, researchers determined. Social media is the predominant learning channel for this generation.

US

Donald Trump awarded FIFA peace prize at World Cup draw

Published

3 hours ago

December 5, 2025

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Donald Trump awarded FIFA peace prize at World Cup draw

US President Donald Trump has been awarded FIFA’s new peace prize at the draw for next year’s World Cup.

FIFA President Gianni Infantino presented Mr Trump with a large golden trophy – formed of hands holding the earth – and a gold medal, which he wore around his neck.

The certificate, which Mr Infantino handed over at Washington DC’s Kennedy Center on Friday, recognises the US president for his actions to “promote peace and unity around the world”.

World football’s governing body, which announced the annual award last month, said it would be given to “individuals who have taken exceptional and extraordinary actions for peace”.

World Cup draw latest: Home nations and Republic of Ireland await fate

Mr Trump said it was “truly one of the greatest honours of my life”.

He said: “We saved millions and millions of lives. The Congo is an example – over 10 million people killed. It was heading for another 10 million very quickly.”

He also pointed to India and Pakistan, saying, “so many wars that we were able to end, in some cases a little before they started”.

Ahead of the draw, Mr Trump told reporters he did not care about the prize, but noted that he had “settled eight wars” in nearly 11 months in office.

The United States, along with Canada and Mexico, will host the tournament in 2026.

Mr Infantino, who has built up a strong relationship with the US president, backed him for the Nobel Peace Prize earlier this year.

“This is what we want from a leader – a leader that cares about the people,” Mr Infantino said of Mr Trump.

The FIFA leader said to Mr Trump, “this is your prize, this is your peace prize”.

Mr Trump thanked his family, including his wife, first lady Melania Trump, and praised the leaders of the other two host nations – Canadian Prime Minister Mark Carney and Mexican President Claudia Sheinbaum – in his brief remarks.

Mr Infantino has often spoken about football as a unifier for the world, but the prize is a departure from the federation’s traditional focus on sport.

FIFA has described the prize as one that rewards “individuals who have taken exceptional and extraordinary actions for peace, and by doing so have united people across the world”.

The award comes during a week where Mr Trump’s administration has been under scrutiny for lethal strikes on alleged drug boats in the Caribbean and as Mr Trump hardens his rhetoric against immigrants.

The Nobel Peace Prize this year was eventually awarded to Venezuelan opposition leader Maria Corina Machado, who said shortly after receiving the prize that she was dedicating it in part to Mr Trump for “his decisive support of our cause”.

Technology

Amazon had a very big week that could shape where its stagnant stock goes next

Published

3 hours ago

December 5, 2025

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Amazon had a very big week that could shape where its stagnant stock goes next

Environment

Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

Published

3 hours ago

December 5, 2025

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Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla allowing texting and driving on FSD v14, Trump killing CAFE’s MPG standard, an Aptera update, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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