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SEATTLE — When coach Kalen DeBoer and offensive coordinator Ryan Grubb got to work at Washington in early December 2021, the facility was a bit of a ghost town. DeBoer planned to fill the bulk of his staff with several of his assistants from Fresno State, but five of them remained with the Bulldogs to see out their bowl game.

Only Grubb and cornerbacks coach/recruiting coordinator Julius Brown joined DeBoer immediately, leaving them to evaluate the roster to determine what to prioritize in recruiting and through the transfer portal. One thing that stood out to Grubb right away was how much talent there was at receiver. The production from Rome Odunze, Jalen McMillan and Ja’Lynn Polk wasn’t eye-popping in 2021, but Grubb saw their potential.

There was just one problem.

“Rome, J-Mac and J.P. all were in the transfer portal or talking about transferring basically in the first week I was here,” Grubb said. “It’s just me and Kalen. Nobody else is here yet [on the offensive staff]. So, my first 10 days, all I did was watch film with those three guys and try to convince them on the reasons to stay.”

The pitch boiled down to this: DeBoer and Grubb had been successful everywhere they had been. Several receivers had put up big numbers in their offense and they had a vision for how to use all three to maximize their potential in different ways. Grubb showed them film of the offense from previous stops and how each player would fit in. Here’s a concept from Eastern Michigan. This is what they did at Fresno State. And, of course, there was the season DeBoer spent as the OC at Indiana in 2019, when the Hoosiers — the Indiana Hoosiers — ranked third in the Big Ten in offense.

Grubb’s intent was to get the receivers excited about the offense and understand how they’d be used, but as he showed the cutups from Indiana, Odunze couldn’t help but notice a certain left-handed quarterback.

“I was like, ‘Oh my goodness,'” Odunze said. “He’s placing the ball wherever he wants to every play.”

At around the same time, quarterback Michael Penix Jr. finalized his own transfer decision. After four years at Indiana, each of which ended prematurely due to injury, it was time for a fresh start. For Washington, which was in the market for a veteran quarterback, the stars were aligning.

“I had a lot of people calling me, a lot of people [direct messaging] me and stuff like that about transferring,” Penix said. “But I never answered. Once I heard from DeBoer, I knew where I wanted to be.”

Penix’s move to Washington couldn’t have worked out much better. The receivers stayed and over the past two seasons, the Huskies have been among the most explosive offenses in college football. This year, Washington ranks No. 1 nationally in total offense (569.4 yards per game), No. 1 in passing yards (446.4 ypg) and No. 3 in scoring (46.0 points per game), turning Penix into ESPN.com’s leading Heisman Trophy candidate in the process.

Penix can take a major step toward the Heisman on Saturday, when the No. 7 Huskies (5-0, 2-0 Pac-12) host No. 8 Oregon (5-0, 2-0) in a matchup of the nation’s two top-ranked offenses.


PENIX SHOWED SIGNS early he had a bright future in football.

His father played running back at Tennessee Tech and his uncle played at South Florida, so when he was old enough — around 4 or 5 years old — his parents signed him up. It was one of many sports he played to stay busy, growing up in Tampa, Florida.

As a freshman in high school, he earned his first scholarship offer — from nearby Florida Atlantic — preceding a standout career at Tampa Bay Tech, where he was the county player of the year.

For most of that time, Penix thought he was headed to the SEC. He committed to Tennessee under then-coach Butch Jones prior to his junior year in the spring of 2017 and spent the next two seasons preparing to go to Rocky Top. Then came the coaching change. Jones was out; Jeremy Pruitt was in.

“It was crazy. The new coach comes in and you’re like, ‘OK, I’m about to sign in a couple weeks,’ and you don’t hear anything from the coaching staff,” Penix said. Eventually Penix learned, through his high school coach, that his offer had been pulled. Instead, Tennessee signed J.T. Shrout, who made eight appearances in four years at UT, played the 2022 season at Colorado and is now at Arkansas State.

Left without many options so late in the recruiting process, Penix ultimately decided between Indiana and Florida State, choosing the Hoosiers, in part, because former UT graduate assistant Nick Sheridan was the quarterbacks coach in Bloomington.

“It was certainly a rapid process,” said Sheridan, who is now the tight ends coach at Washington. “But it was nice because at least for me, I had known Mike and his family for a long time. I think he had braces when we first met. He was just a kid.”

A kid with star potential. Penix earned playing time as a true freshman, but his season ended in October, while playing in his third game, when he suffered a torn anterior crucial ligament in a close loss to Penn State.

“That was my first time ever getting injured in my life,” Penix said. “I never had a sprained ankle or anything, so when I got an ACL tear — to be honest, going into college, I had never heard of an ACL tear. I didn’t know what that was.”

The rehab went about as well as it could have and Penix returned in time to compete for the starting job with two-year starter Peyton Ramsey in front of DeBoer, who arrived from Fresno State months earlier as the new offensive coordinator. In what was considered a surprise at the time, Penix beat out Ramsey.

“It wasn’t what Peyton didn’t do,” then-Indiana coach Tom Allen said at the time. “It was more of what I believe Mike can be.”

And in six starts that year, Penix showed flashes of what he could be, helping the Hoosiers to a 5-1 record in those games before a shoulder injury again ended his season prematurely. At the time, Penix’s QBR (81.6) was comparable to Clemson‘s Trevor Lawrence (82.0), Oregon’s Justin Herbert (77.5) and Iowa State‘s Brock Purdy (73.9), all of whom have since developed into franchise quarterbacks in the NFL.

The next two years followed a similarly frustrating script: He began the season as the starter only to see the season end in injuries (another torn ACL in 2020; a shoulder injury in 2021). By the time the 2021 season was winding down, Penix had graduated and knew it was time to move on.

“[The injuries were] my first time really seeing true adversity and I just had to understand that not everything’s going to be perfect and I’m going to have to persevere through a lot of things throughout my career — and I was able to,” Penix said. “It allowed me to get to where I’m at today, but it just gave me a different perspective of the game and just not take any play for granted.”


PENIX WAS UP front with Washington about his plan. He knew he had the talent to get a shot in the NFL, he just needed to prove he could stay healthy enough to earn that opportunity.

“He told us, ‘Hey, it’s my intention that I’m going to play one year and do really good and hopefully get drafted and move on,”’ Grubb said. “Because for Mike prior to [the 2022 season] he was like, ‘If things go well. I don’t want to risk getting hurt again.'”

The staff understood his logic and was happy to welcome him under those circumstances.

But before that, he had to win the job and earn the trust of his teammates. There was widely-held assumption that he was the heavy favorite to win the job after arriving in December, but the dynamics of the quarterback competition were interesting considering the other two players were the two-year returning starter (Dylan Morris) and ESPN’s former No. 1-ranked high school pocket passer (Sam Huard).

For Morris, what stood out immediately was how quickly Penix, who was already familiar with the new system having played for DeBoer, processed the game.

“From Day 1, I saw he was really talented throwing the ball, but it was the field vision,” Morris said. “That’s the thing I’ve come to understand about him and I really try to learn from him — his field vision is just on another level.

“I’m going through reads and am like, ‘OK, I’m allowed to throw this or that,’ but he’s alerting something that’s really not necessarily part of the progression. He just sees it and it’s kind of funny you ask him, ‘How’d you see that?’ ‘He’s like, I don’t know, I just saw it.’ I’m like, ‘Man, that’s pretty elite.'”

Penix wasn’t officially named the starter until about a week and a half before the Huskies’ 2022 opener against Kent State, but by that time the writing was on the wall. Shortly after, he was voted a team captain in a nearly unanimous player vote.

“We all kind of rallied behind him,” Odunze said. “And I feel like that gave him more confidence as well. But he just stepped up his leadership to another level just understanding that, hey, he’s going to be the leader of this offense and this team.”

After Washington went 4-8 the year before, the Huskies were a revelation in 2022. They reached the 11-win mark for the fifth time in school history, went 3-0 against ranked teams and capped the season with a win against Texas in the Valero Alamo Bowl to finish ranked No. 8 in the AP poll.

Penix led the nation in passing, finished No. 8 in the Heisman voting and, perhaps most importantly, he stayed healthy for the entire season. Short of winning the Pac-12, the season followed the script he hoped it would. Then he rewrote the ending.

Instead of opting out of the bowl game and declaring for the NFL draft — a reasonable route considering recent trends and his own injury history — Penix announced he was returning for another season.

“I just felt like we had unfinished business and there were more things that I wanted to accomplish and the more things I felt like this team could accomplish,” Penix said. “I knew I had the opportunity to be a part of it again, and I knew that just with another opportunity, we can do something great.”

To some degree, Penix’s understanding that he could make some money through name, image and likeness rules factored into the decision, but that was only part of it.

“This is one thing I love telling people, I think it’s the epitome of Mike, which is very different from — and not a lot of people would say this or report it or even admit it — but Mike made his decision prior to having any NIL deals in place,” Grubb said. “I just think that’s such a critical point of who Mike is that he wanted to be here and had enough trust in what was going to happen here. The reality was we knew something would happen [with NIL], but there were no contracts in place or ‘this is what it’s going to be’ or anything like that.”

Last week, Penix and Odunze became the first college football players to sign NIL deals with Adidas and will participate in brand marketing campaigns, the company announced. Penix also has deals with Beats by Dre, trading card company Panini America and local apparel company Simply Seattle, along with other opportunities lined up by UW’s NIL collective, Montlake Futures.

Penix’s decision to return had a domino effect with the team’s other top players, with at least five others — Bralen Trice, Zion Tupuola-Fetui, Tuli Letuligasenoa, Odunze and McMillan — also making public announcements they would return to school.

“I was going over everything I could, calculating everything I could, talking with my family, with my dad, who is heavily involved in that as well,” Odunze said of his decision. “I was going over everything, but in the back of my mind was always, ‘I’ll be coming back with Penix.'”


GRUBB’S EARLY VISION for how to use Odunze, McMillan and Polk has largely played out as prophesized. They made a strong case for the best trio of receivers in college football last season with a combined 195 catches for 2,937 yards with 22 touchdowns, perhaps rivaled only by Ohio State‘s Marvin Harrison Jr., Emeka Egbuka and Julian Fleming (185/2,947/30).

“They reset the bar completely here at Washington in terms of what it looks like to play receiver here,” receivers coach JaMarcus Shephard said. “And they’re trying to hold each other, let alone the young guys in the room, accountable to not only upholding but uplifting that standard every single day at practice.”

This year, they’ve taken it to a new level.

“I knew the offense, a lot of the plays and different coverages and different schemes. So I understood where I wanted my guys and where we had to get to in different areas of the field to be able to make those plays,” Penix said. “But now being in Year 2 now, everybody understands it. Everybody understands why Coach Grubb is changing the play or why he’s calling a certain play and the look that we want. It just allows everybody to play much faster and more on the same page.”

In Odunze, the Huskies have a prototypical No. 1 option. He’s a threat to stretch the field, but equally adept in the screen game or on underneath routes. ESPN NFL draft analyst Mel Kiper Jr. ranks Odunze as the No. 2 receiver in college football.

“I say this to everyone. Rome is a 10-year pro,” Grubb said. “I just don’t mean he catches really well — he could probably run for president, too. Responsible, tough, smart, personable. He’s the guy.”

But one of the keys to Washington’s success is how well the receivers complement each other. McMillan controls the middle of the field from the slot. Polk might be the best route runner.

The group got deeper in the offseason with the arrival of one-time UW commit Germie Bernard, who spent his freshman season in 2022 at Michigan State. Bernard’s 17 catches rank just behind McMillan (20) for fourth on the team, but had a breakout performance against Arizona on Sept. 30, when he led the team with eight catches for 98 yards.

Penix is among the national leaders in every meaningful statistical category despite exiting early in four of the five games because the score was already out of hand. Washington would rank in the top half of the country in scoring just using its first half scoring average (30.2 ppg).


FEW GAMES IN college football history have ever featured two offenses as explosive as Saturday’s game between Oregon and Washington.

Countering with their own Heisman candidate in quarterback Bo Nix, the Ducks rank No. 2 nationally in total offense (556.8 ppg), No. 1 in scoring margin (39.8 ppg) and No. 2 in scoring (51.6 ppg).

The teams’ combined 97.6 ppg is the most between teams 5-0 or better since 2008, and the highest combined scoring average entering a Pac-12 game all-time, according to ESPN Stats & Information.

It also marks the final time the schools will play as members of the Pac-12, before moving to the Big Ten as a package deal next season.

Given what is set to be impacted — College Football Playoff positioning, two Heisman campaigns, the final Pac-12 title race — this might be the most anticipated Oregon-Washington game of all-time and a chance for Penix to further cement his legacy at Husky Stadium.

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FSU freshman shot, in critical but stable condition

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FSU freshman shot, in critical but stable condition

Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.

According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.

In its statement, Florida State said Pritchard was visiting family at the time he was shot.

“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.

Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.

The Associated Press contributed to this report.

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Army player rescues man from burning vehicle

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Army player rescues man from burning vehicle

Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.

Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.

The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.

Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.

The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.

Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”

Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.

“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”

Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.

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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick

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'It's made for television': How North Carolina has changed in nine months under Bill Belichick

CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.

This is the new normal for North Carolina.

“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”

The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.

One reporter asked what it was like sitting in living rooms with recruits during the spring.

“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”

For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.

“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”

It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.

When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.

“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”

That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.

Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.

“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”


IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.

In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.

“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”

Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.

“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”

Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.

One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.

“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”

In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”

“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”

Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.

“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”

By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.

Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.

“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”

To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.

“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”

While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.

“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”

After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.

Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.

Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.

“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”

Both brothers committed in June.

Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.

“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”

What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.

“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”

Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.

Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?

“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”


VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.

Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.

To his surprise, the event was friendly.

“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”

A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.

“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”

If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.

Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.

“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”

By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.

Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.

Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”

UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.

Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.

A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”

Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.

“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”


A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.

In the Belichick era, there are insiders and there are outsiders.

North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.

Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.

On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.

“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”

This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.

Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.

“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”

Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.

“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”

Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.

“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”

Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.

In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”

Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.

“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”

If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.

Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.

“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”

Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.

Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.

“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”


UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.

“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.

Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”

Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.

“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.

Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”

“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”

Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.

“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”

In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.

In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.

“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”

North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.

“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”

For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.

“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”

What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.

The new era of North Carolina football is here.

Michael Rothstein and Eli Lederman contributed to this story.

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