EV sales surged past 300,000 for the first time in the third quarter, a nearly 50% increase over last year. As automakers like Volvo, Mercedes-Benz, Nissan, and Hyundai ramp production, Tesla’s market share is slipping.
The latest quarterly EV sales estimates from Cox Automotive dropped Thursday, showing a record 313,086 electric cars sold from July to September. EV sales have now expanded for 13 straight quarters.
Electric vehicles accounted for 7.9% of total US auto sales in Q3, up from 6.1% a year ago and 7.2% in Q2.
EV sales surged 49.8% compared to last year, increasing 5% from the 298,039 sold in Q2. The data shows most automakers have picked up the pace significantly over the past year.
Volvo, Nissan, Mercedes-Benz, and Hyundai posted notable progress, with sales growing over 200%. The growth comes as new electric models hit the market. Over the past year, 14 new EVs have been introduced.
Higher inventory, more availability, and lower prices have also contributed to the growth. According to Cox Automotive, EV prices are down 22% over the last year, with a $50,683 average price paid in September.
The price cuts are led by Tesla, with prices down around 25% from last year. Last week, the Tesla Model 3 hit its lowest starting price ever at $38,880.
(Source: Tesla)
Tesla’s market share shrinks as US EV sales pick up
Although Tesla continues its dominant expansion, delivering over 435,000 cars in Q3 (+19.5% YOY versus industry average of 16.3%), the EV leader’s market share is slipping.
Tesla’s market share hit 50% in the third quarter, down from 62% in Q1 and its lowest so far. The highly anticipated Cybertruck could help turn things around, but the competition is still picking up.
Since Tesla pioneered the industry, losing market share as other automakers ramp up is inevitable. The gap is still massive at 50% of the market. (Check out these two charts for proof.)
Rivian R1S (Source: Rivian)
Rivian delivered 15,564 electric vehicles in the quarter, up 126% from last year. GM began delivering the Chevy Silverado EV (although they only delivered 18 units), and Ford expects F-150 Lightning production to pick up by the end of the year.
Meanwhile, overseas automakers are beginning to make their presence known. Mercedes-Benz EV sales climbed 284% to reach 10,423 in Q3.
Although Ford (20,962) and GM (20,092) sold more electric models in the quarter, Mercedes topped the American automakers as a percent of total sales. Mercedes’s EV sales in the US reached nearly 15%, while GM and Ford are around 3% to 4%.
Q3 2023 sales
Q3 2022
YOY
Q3 Market Share
Audi
7,538
3,891
93.7%
2.4%
BMW
13,079
4,365
199.6%
4.2%
BrightDrop
35
–
0%
0%
Cadillac
3,018
36
0%
1%
Chevrolet
15,872
14,709
7.9%
5.1%
Ford
20,962
18,257
14.8%
6.7%
Genesis
1,802
888
102.9%
0.6%
GMC
1,167
411
183.9%
0.4%
Fisker
997
–
0%
0.3%
Hyundai
19,630
5,824
237.1%
6.3%
Jaguar
86
22
290.9%
0%
Kia
9,325
5,583
67%
3%
Lexus
1,394
–
0%
0.4%
Lucid
1,618
654
147.4%
0.5%
Mazda
34
8
325%
0%
Mercedes
10,423
2,717
283.6%
3.3%
Mini
516
1,105
-53.3%
0.2%
Nissan
6,074
1,276
376%
1.9%
Polestar
3,710
2,852
30.1%
1.2%
Porsche
2,050
1,325
54.7%
0.7%
Rivian
15,564
6,884
126.1%
5%
Subaru
2,791
–
0%
0.9%
Tesla
156,621
131,024
19.5%
50%
Toyota
2,827
–
0%
0.9%
VinFast
1,159
–
0%
0.4%
Volvo
4,087
542
654.1%
1.3%
Volkswagen
10,707
6,657
60-.8%
3.4%
US electric vehicles sales Q3 (Source: Cox Automotive)
Hyundai has been on a hot streak as sales of its dedicated EV models continue gaining momentum. The South Korean automaker sold 19,630 EVs in Q3, a 237% increase from last year. Hyundai set a record by selling 11,665 IONIQ 5 electric SUVs in the quarter (+143% YOY).
Volvo was another legacy automaker that saw substantial growth, with EV sales climbing 650% over last year. The Swedish automaker expects the trend to continue with new models, including the EX30 (its smallest and cheapest EV) and the flagship EX90, its first electric seven-seater SUV.
Other German luxury automakers saw sales growth, with BMW’s EV sales climbing nearly 200% and Audi’s up 94%.
EV share of brand sales Q3 (Source: Cox Automotive and KBB)
BMW, Audi, Volvo, Volkswagen, Mercedes-Benz, and Porsche all posted double-digit EV sales share. Meanwhile, Toyota, GMC, Subaru, and Lexus were below the 2% mark.
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Robyn Denholm, Tesla’s chairwoman, made five times more money than the next best-paid board chair, a role Tesla’s CEO Elon Musk said was useless.
In 2018, Musk settled with the SEC for falsely claiming he had secured funding to take Tesla private at $420 a share, he was forced to resign as chair of Tesla’s board.
Musk basically handpicked Robyn Denholm to become the new chair, which he then called a useless “honorific” titled:
“Chairman’ is an honorific, not executive role, which means it’s not needed to run Tesla. Will retire that title at Tesla in 3 years.”
Denholm made a lot of money in this useless honorific role.
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She has made over $530 million, almost entirely through stock option compensation, since becoming Tesla’s chairperson.
Most of her stock sales happened over the last year:
The New York Times released a new report looking into Denholm’s compensation and found that she was paid about 5 times more than the next best-paid nonexecutive chair.
Tesla paid its chair about 5 times more than UnitedHealth’s:
The nonexecutive chair with the next-highest profit from selling shares in the company he oversees was Stephen Hemsley of UnitedHealth Group. Mr. Hemsley has earned more than $100 million from the sale of UnitedHealth shares since November 2018, though he received all of that stock while he was chief executive of the health care company.
To Musk’s point about the role being honorific, it’s not clear what Denholm accomplished during her time as chair.
She and the rest of Tesla’s board oversee Tesla’s executive management, led by Musk, but Musk has been allowed to do whatever he wants for years.
Most recently, they have not addressed the protests at Tesla stores and product boycotts, which are attributed to Musk’s involvement in politics, angering a significant portion of the population and Tesla’s consumer base.
Only recently was there a report suggesting the board floated the idea of replacing Musk to gain leverage in forcing him to spend more time at Tesla. Even then, the board quickly denied the report, which only claimed that they were doing their jobs in planning the CEO succession.
Electrek’s Take
Based on Musk’s comment, Denholm was paid half a billion dollars to do nothing. That’s literally all that was required of her after replacing Musk as chair of the board: nothing.
Musk is in charge. She is just an “honorific” figurehead that is required to back his every move.
Just as Tesla’s then-third-largest individual shareholder, after Musk, Leo KoGuan, told Electrek last year, when he couldn’t get his concerns about Musk heard by the board, Tesla is “a family business masquerading as a public company.”
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Less than a year after announcing an order for 27 electric seaglider planes from REGENT Craft, advanced air mobility (AAM) specialist UrbanLink has nearly doubled that order size to support plans for high-frequency commercial flights around the southeastern United States.
While advanced air mobility may be a nascent industry, companies around the globe are continuously gearing up to establish commercial networks that support air taxi travel and other sustainable commercial operations. In the US, particularly Southern Florida, UrbanLink has been making tons of moves to establish itself as a major player in that space when it happens.
UrbanLink has already been working for years to enable zero-emission, end-to-end travel within a 500-mile range by 2028 before expanding that range to 1,000 miles by 2030, beginning with its hub cities of Miami, Los Angeles, and San Juan, Puerto Rico.
The company believes its actions have adequately positioned it to become the first airline in the US to integrate electric vertical takeoff and landing (eVTOL) aircraft into its fleet. Fellow eVTOL network Archer Aviation is also in the race, so it’s exciting times for commercial air taxi development.
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UrbanLink has committed to purchasing from several eVTOL and electric plane developers, including Artemis Sea Crafts, Eviation Aircraft, and Lilium, as we reported back in June 2024. Last fall, the AAM operator announced it was adding more vessels to its growing fleet in South Florida, committing to purchase 27 electric seagliders from REGENT Craft.
Today, UrbanLink and REGENT announced an expansion of their existing partnership in which the former has upped its purchase order to 47 electric seagliders.
Source: UrbanLink
UrbanLink ups seaglider order to support FL, Puerto Rico
REGENT Craft and UrbanLink shared details of the expanded partnership this morning, in hopes of establishing Florida as the bona fide leader in sustainable coastal aerial mobility.
Per the company, the nearly doubling of the existing order for REGENT’s Viceroy electric seagliders will support a more rapid rollout of UrbanLink’s aerial operations between the southern Florida and Puerto Rico regions. REGENT co-founder and CEO Billy Thalheimer spoke about the expanded seaglider order:
UrbanLink’s expanded order is a clear vote of confidence in REGENT’s seaglider technology and is testament to our continued timely execution certification and product development milestones. Together, we’re building a more convenient and connected future for coastal communities.
As the map above shows, electric sea glider travel can cut the travel time from Miami to West Palm Beach by nearly 75%. This single route represents a growing demand for convenient and more sustainable alternatives for short-haul travel in the US, and UrbanLink hopes to provide that to Florida visitors and beyond.
For example, the company shared that it anticipates that its seaglider operations in Miami alone could provide more sustainable travel options to up to 4.3 million passengers per year when commercial operations begin. UrbanLink founder and chairman Ed Wegel also spoke:
We’re proud to expand our partnership with REGENT and bring this revolutionary technology to more passengers traveling high-demand routes across Florida and Puerto Rico. This partnership propels Florida to the forefront of global innovation in advanced, all-electric mobility.
REGENT’s full-scale Viceroy electric seaglider prototype is currently in the process of successful sea trials en route to certification from the US Coast Guard. These 12-passenger vessels can reach up to 180 mph and travel up to 180 miles on a single charge.
First deliveries of the Viceroy seagliders to UrbanLink are expected to begin sometime in 2027.
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It’s official. Toyota is finally launching a new EV in the US. The C-HR will return in what’s expected to be an affordable electric SUV. Here’s our first look at the 2026 Toyota C-HR, a surprisingly stylish EV with nearly 300 miles of range.
Meet the 2026 Toyota C-HR electric SUV for the US
Who could forget the original Toyota C-HR? The funky-looking compact SUV was priced under $25,000 but was discontinued in 2022 to make way for the more efficient Corolla Cross hybrid.
The C-HR will make a comeback in the US as a fully electric SUV with nearly 300 miles of range. After revealing the electric SUV in Europe earlier this year, Toyota confirmed on Wednesday that the C-HR will, in fact, arrive in the US.
Outside of a “+” added at the end of the name (C-HR+), the US and European versions look nearly identical. The electric version is a drastic upgrade over the retired gas-powered model.
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Toyota gave it a stylish new look with an updated design closer to its new Corolla and Crown. The smaller SUV features Toyota’s “hammerhead front end” with slim LED headlights and distinct character lines.
2026 Toyota C-HR electric SUV (Source: Toyota)
The C-HR EV is 177.9″ long, 73.6″ wide, and 63.8″ tall, or about the size of the Kia Niro EV (174″ long, 72″ wide, and 62″ tall). It’s also a bit smaller than the bZ4X SUV, Toyota’s first EV, at 185″ long, 73″ wide, and 65″ tall.
Powered by a 74.7 kWh battery, Toyota expects the 2026 C-HR will get up to 290 miles of driving range. It will also be equipped with an NACS port to access Tesla’s Supercharger network. Using DC fast charging, the electric SUV can recharge from 10% to 80% in about 30 minutes.
2026 Toyota C-HR electric SUV (Source: Toyota)
The 2026 C-HR will come with standard AWD with up to 338 hp. Toyota said the added power is good for a 0 to 60 mph sprint in around 5 seconds.
Stylish new design inside and out
Toyota’s new EV will be available in SE and XSE trim with “great interior features.” These include a 14″ touchscreen infotainment system with Toyota Audio Multimedia system (with Wireless Apple CarPlay and Android Auto support), a digital driver display, wireless phone chargers, and the Toyota Safety Sense 3.0 system.
2026 Toyota C-HR electric SUV interior (Source: Toyota)
Other standard features include a power liftgate, low-profile roof rails, and rain-sensing wipers. You can also choose from 18″ or 20″ wheels and several different paint colors.
The XSE model gains 20″ gun metal finished wheels, SofTex and synthetic suede-trimmed seats, a Digital Rearview Mirror with HomeLink, a Panoramic view Monitor, and more.
2026 Toyota C-HR electric SUV interior (Source: Toyota)
Toyota will offer the 2026 C-HR in fully electric (EV), Hybrid, Plug-in Hybrid (PHEV), and Fuel Cell powertrain options. The new electric SUV is expected to arrive at dealerships across the US in 2026.
The new C-HR debut comes just a day after Toyota revealed its new bZ electric SUV for the US. Toyota is dropping the “bZ4X” name and giving it some significant upgrades, including more range (now up to 314 miles), a built-in NACS port, and more.
Although Toyota has yet to reveal prices, since the C-HR is smaller than the bZ4X, it’s expected to start at around $35,000.
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