Trader Joe’s grocery store files trademark lawsuit against Trader Joe DEX
Lawyers representing United States supermarket chain Trader Joe’s have filed a complaint in California against decentralized exchange Trader Joe.
In an Oct. 5 filing in the U.S. District Court for the Central District of California, Trader Joe’s sued Trader Joe and its co-founder Cheng Chieh Liu over federal trademark infringement and dilution claims. According to the lawsuit, Trader Joe and Liu used many of the supermarket’s ideas, from “donning a red cap” — red features prominently in the store’s branding — to its narrative for one of the platform’s fictionalized characters.
“Defendants committed fraud to obscure that origin story and to prevail in international legal proceedings with Trader Joe’s over the domain name, recognizing that the true story would doom their case and any plausible claim of right to use the traderjoexyz.com domain,” reads the lawsuit.
“Trader Joe’s sent Defendants cease-and-desist letters demanding that they stop using the ‘Trader Joe’ name,” says the lawsuit. “Well after Trader Joe’s demanded that they stop, Defendants continued capitalizing on Trader Joe’s name, goodwill, and brand recognition — built up through Trader Joe’s investment across more than half a century — to peddle their own goods and services.”
The store’s lawyers point to Trader Joe using “confusingly similar” names on the exchange’s website, YouTube page, Reddit, GitHub, LinkedIn, Substack, CoinMarketCap, Telegram and Discord. Within the content of some of these accounts, according to the lawsuit, Trader Joe using the possessive form of its name — i.e. “Trader Joe’s” — matched the supermarket chain’s “exact word mark” registered as a trademark.
“Most courts use like seven or eight different factors to assess and make a determination as to whether there’s infringement in a given case,” trademark and copyright lawyer Michael Keyes told Cointelegraph. “The relatedness of the goods is just one of the factors. […] One is the similarity of the marks. Here you’ve got Trader Joe’s and Trader Joe. For all intents and purposes, they’re identical, at least in terms of how they sound.”
Keyes added that he believes Trader Joe’s had a stronger case, as the business had a recognizable brand in the U.S., which could result in an injunction against Trader Joe forcing the platform to stop using its name. According to the attorney, the dilution claim in the case could also be something to watch out for, as it tends to focus on protecting famous recognizable brands.
“I think both claims are pretty strong. I think dilution is probably stronger. […] For dilution, you don’t have to show that the goods are related. The caveat being that in order to have a claim for dilution, you need to show that your trademark is truly famous, which means widespread recognition among U.S. consumers.”
Related: Trader Joe joins top 5 DEX list as Liquidity Book model thrives on Arbitrum
Lawsuits involving trademark infringement between crypto firms and companies operating in a completely different sector do arise from time to time. In 2021, major U.S. fast food chain Jack in the Box sued crypto exchange FTX US — currently in the middle of bankruptcy proceedings — over alleged similarities between its “Moon Man” character and the firm’s “Jack” mascot.
Trader Joe’s opened its first store in California in 1967 and has more than 500 locations around the United States. In contrast, Trader Joe is one of the top-ranked decentralized exchanges in the crypto space, allowing liquidity providers to add liquidity in designated “price bins” to improve capital efficiency. Cointelegraph reached out to Trader Joe for comment but did not receive a response at the time of publication.
Magazine: Get your money back: The weird world of crypto litigation
Politics
US ambassador to Israel calls cabinet minister ‘delusional’ for claim UK played key role in Gaza peace deal
The US ambassador to Israel has called cabinet minister Bridget Phillipson “delusional” after she told Sky News the UK played a key role in the Gaza peace deal.
The education secretary told Sunday Morning With Trevor Phillips that Sir Keir Starmer’s presence at a signing ceremony for the ceasefire deal in Egypt on Monday “demonstrates the key role that we have played”.
Politics latest: Phillipson announces crackdown on antisemitism at UK universities
She did not say exactly what the UK’s role in the ceasefire, largely attributed to Donald Trump, is or was.
But she added: “We have played a key role behind the scenes in shaping this.
“It’s right that we do so because it’s in all of our interest, including our own national interest, that we move to a lasting peace in the region.
“These are complex matters of diplomacy that we are involved in. But we do welcome and recognise the critical role that the American government played in moving us to this point.”
However, the US ambassador to Israel, Mike Huckabee, reposted the Sky News clip of Ms Phillipson’s comments and said: “I assure you she’s delusional.
“She can thank Donald Trump anytime just to set the record straight.”
Mr Huckabee was part of the negotiating team for the peace deal, with Mr Trump calling the former Arkansas governor “AMAZING” as he said he “worked so hard, and did so much, to bring about peace in the Middle East”.
In August, Mr Huckabee said the UK and other European nations who said they would declare a Palestinian state were “having the counterproductive effect that they probably think that they want”.
Israel: UK did not play key role in peace deal
Israel’s deputy foreign affairs minister, Sharren Haskell, told Sky News the UK played “the opposite” of a key role in the peace deal after the Palestinian state declaration, which eventually happened in September.
She accused the PM’s initial threat “at a very sensitive time” in July of having “pushed Hamas to embolden their position and to refuse a ceasefire two months ago”.
“I think that right now, the quiet that was given during the negotiation, and to President Trump, had probably played a bigger role than what the government had done two months ago,” she said.
“The message that the UK government has sent Hamas was the message that: the longer they continue this war, they will be rewarded.
“I mean, you must understand that when a terrorist organisation is thanking you. You are on the wrong side of history.”
Read more:
Gaza latest: Hostages Square boos Netanyahu
Hamas official thanks Donald Trump for ceasefire deal
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Final preparations for hostages in Israeli hospital
Ms Phillipson stood by the decision to declare a Palestinian state, saying it was “the right thing to do”.
Husam Zomlot, the Palestinian ambassador to the UK, told Sky News it was a “moment of leadership” for the UK to declare a Palestinian state, and a “responsibility to begin to correct a century of the gravest historic injustices committed against our people”.
He added: “That moment three weeks ago, when the UK did recognise, is a moment when we can say that the wheels of history are turning in a different direction.”
No plans for British troops on the ground
The education secretary also told Sky News the government has “no plans” to put British troops into Israel or Gaza as part of a stabilisation force after the ceasefire.
The US military will help establish a multinational force in Israel, known as a civil-military coordination centre, which is likely to include troops from Egypt, Qatar, Turkey and the UAE.
Tens of thousands of Palestinians have walked back to Khan Younis in southern Gaza. Pic: AP
On Friday, US officials said up to 200 US troops already based in the Middle East will be moved to Israel to help monitor the ceasefire in Gaza.
The day before, President Trump announced Israel and Hamas had “signed off on the first phase” of a peace plan he unveiled last week.
Pic: Reuters
Aid trucks have been gathering in Egypt to cross into Gaza after months of warnings by aid groups of famine in parts of the territory.
In Israel, the remaining hostages are due to be returned from Gaza by Hamas on Monday under the first phase of the peace plan. Twenty are believed to still be alive, 26 have been declared dead, while the fate of two is unknown.
The ceasefire agreement has been made two years after Hamas stormed Israel on 7 October 2023, killing 1,200 people and taking 251 hostages.
Israel’s military offensive has killed more than 67,000 Palestinians in Gaza, according to the Hamas-run health ministry, which the UN deems reliable.
Equity lending’s outdated batch settlements and manual reconciliations are failing markets. Onchain infrastructure offers real-time, programmable solutions.
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