False videos, pictures and information have sprung up on social media since Hamas’s deadly attack on Israel last weekend which sparked retaliation strikes on the Gaza Strip.
Fireworks displays, excerpts from video games and clips posted months ago are among the false material seen and shared by millions of people on sites like X, formerly Twitter, and TikTok, purporting to show scenes from the conflict.
Social media platforms are under pressure from the UK and EU governments to combat misinformation and violent content on their platforms following the Hamas raid in Israel on Saturday.
But countless false videos purporting to show events in Israel and Gaza remain easily accessible across TikTok, X, Facebook, Instagram and YouTube, with some clocking up tens of millions of views.
“It’s unlike anything we’ve ever seen before,” said Achiya Schatz, executive director of the Israeli fact-checking NGO Fake Reporter.
One of the most prolific videos we’ve seen falsely claiming to show events from the past few days is pictured below, showing fireworks in an urban area.
At the time of writing, a compilation of footage that uses this clip was the top liked video on TikTok when searching for the word “Gaza”.
The video has garnered 2.9 million likes and over 59 million views altogether.
It’s also been shared on other platforms. On X, multiple users posted the video falsely claiming it shows Israel bombing Gaza with phosphorus. Taken together, these posts have been viewed over a million times.
A reverse image search of the footage’s key frames, however, reveal that it had been shared on the internet before Saturday’s events unfolded.
One user posted it on TikTok on 2 October and another shared it on YouTube on 28 September – meaning the footage existed well before the conflict between Israel and Hamas started.
A series of very similar videos posted to X in June show celebrations in Algiers, Algeria after the win of the football team CR Belouzidad.
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The clip was removed from TikTok after Sky News reported it to them.
But not all of the widely-shared false clips require as many steps to reveal them as unrelated to the situation in Israel and Gaza.
Another video shared on X by the American-Israeli lawyer and Republican representative Marc Zell claimed to show a Hamas militant with a Jewish girl he said had been kidnapped and taken to Gaza.
The clip he shared had been viewed over 1.1 million times, while two other posts that repeated the claims also garnered over one million views each.
The video comes with a TikTok watermark which states the name of the account the video was posted by. A brief search on the short form video app shows the video was posted by the user back in September – rendering the claim that it shows a kidnapped child in Gaza impossible.
The clip has since been deleted by its original poster, but it continues to be reshared elsewhere with the false context attached.
X has issued a “community note” on some of the most widely-shared iterations of the video on its platform, which is a comment underneath certain posts outlining further context.
If enough users add notes with additional information underneath a particular post, the note will appear visible to all who read it.
Image: The ‘Community Note’ shared under Marc Zell’s post. Pic: X
In this case, users were advised that the clip posted by Mr Zell is unrelated to the conflict in Israel and Gaza. However, other posts using the video and false information remain on X without this additional context.
X today said that its community notes team had been bolstered after the EU issued a warning regarding the spread of misinformation on its platform.
Computer-generated material taken from video games has also proliferated online in the days since the latest fighting in Israel and Gaza broke out.
Sky News found one clip – originally from the combat game Arma 3 – shared on X, TikTok, Facebook, Instagram and YouTube all claiming to show Hamas militants shooting down Israeli helicopters.
A close look at the video displays clear signs that it is computer generated. The objects lack shadows, and appear cartoonish.
A reverse image search of one of the video’s keyframes alongside the word “video game” reveals images of similar scenes from a game called Arma 3.
A search for the terms “Arma 3 helicopter shot down” reveal a series of clips, including one posted on YouTube February 2023 that matches the clip claimed to be from Gaza.
Image: The same clip from the video game Arma 3 was posted on YouTube shorts in February of this year. Pic: YouTube
On X, the most-viewed posts that use the video carry a community note explaining that the video is not from Israel or Gaza.
However, they’ve still amassed millions of views on the platform. One post has garnered over 2.6 million, while another clip also from Arma 3 but purporting to show Gaza has clocked up over 10.9 million views.
‘It’s like nothing we’ve ever seen before’
Achiya Schatz is the executive director of the NGO Fake Reporter, a disinformation watchdog in Israel that asks users to report online falsehoods to them.
He says the amount of misinformation and hateful material surfacing online in the days since the attacks is remarkable.
“It’s like nothing we’ve ever seen before,” he told Sky News.
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Debunking myths of misinformation online
Schatz says that the lack of communication from the Israeli government during the Hamas attack’s initial stages created an information void that, combined with the shock of the attack, became filled with false information and conspiracy theories.
“In terms of the reports we receive from the public, X is definitely at the top,” he told Sky News.
Many of the most widely-shared posts we encountered in our research were made by accounts subscribed to X Premium, the paid-for service that offers users perks including content promotion and financial compensation for posts that perform well.
Using the social listening platform TalkWalker, Sky News analysed the top posts across X, TikTok and YouTube that used the Arabic hashtag “Al Aqsa Flood” – the name given by Hamas to Saturday’s attack.
The post using the hashtag with the highest engagement was from an X Premium user making the unsubstantiated claim that the Emir of Qatar had threatened to halt global gas supplies if the bombing of Gaza did not cease.
Image: This unsubstantiated claim received the highest engagement of any post under the Arabic hashtag for ‘Al Aqsa Flood’. Pic: X
“It was claimed that the Premium option would reduce malicious content. But the truth is, we see paid services that are carrying conspiracies and messages promoting violence. It seems like the structure of content moderation is not sufficiently built and capable to serve the users,” he said.
Meta and X have responded to pressure from the UK and EU regarding the proliferation of misinformation on their platforms, with both companies saying they are putting additional resources towards addressing the situation.
Meta, which owns Facebook and Instagram, says it is investigating the material found by Sky News.
X did not respond to a request for comment.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
The owner of the fashion brand LK Bennett is this weekend racing to find a saviour amid concerns that it could be heading for collapse for the second time in six years.
Sky News has learnt that the clothing chain, which was founded by Linda Bennett in 1990, is working with advisers at Alvarez & Marsal (A&M) on an accelerated sale process.
Industry sources said on Saturday that A&M had begun sounding out potential buyers and investors in the last few days.
At one stage, LK Bennett was among the most recognisable brands on the high street, expanding to 200 branded outlets in the UK and overseas markets including China, Russia and the US.
In its home market it now trades from just nine standalone stores, with a further 13 listed as concessions on its website.
It was unclear whether a sale of the loss-making brand was likely or whether LK Bennett’s existing backers might be prepared to inject more funding into the business.
Contingency plans for an insolvency are frequently drawn up by advisers drafted in to run accelerated sale processes.
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The brand is owned by Byland UK, a company established in 2019 for the purpose of rescuing LK Bennett from a previous brush with insolvency.
Byland UK was formed by Rebecca Feng, who ran LK Bennett’s Chinese franchises.
At the time of that deal, Ms Feng said: “Under our plan, the business will continue to operate out of the UK, looking to maintain the long-standing and undoubted heritage of the brand.
“This will be achieved through a combination of working with quality British design, and the business’s existing supply chain.”
Accounts for LK Bennett Fashion for the period ended January 27, 2024 show the company made a post-tax loss of £3.5m on turnover of £42.1m.
The figures showed a steep loss in sales from £48.8m in 2023.
According to the accounts, LK Bennett paid a dividend of £229,000 “at the start of the year when performance was doing well”.
“Given the decline in revenue, the directors do not recommend the payment of any further dividends.”
Ms Bennett founded the eponymous chain by opening a store in Wimbledon, southwest London, in 1990, and promised to “bring a bit of Bond Street to the high street”.
Her eye for design earned her the nickname ‘queen of the kitten heel’ and saw her products worn by the Princess of Wales and Theresa May, the former prime minister.
In 2008, Ms Bennett sold the business for an estimated £100m to a consortium led by the private equity firm Phoenix Equity Partners.
She retained a stake, and then bought back the remaining equity in 2017.
The company’s administration in 2019 resulted in the closure of 15 stores.
It was unclear how many people are now employed by LK Bennett.
LK Bennett has been contacted for comment, while A&M declined to comment.
Black Friday sales do not appear to have provided much cheer for retailers amid continued consumer caution, according to official figures.
The Office for National Statistics (ONS) reported a 0.1% decline in sales volumes during November, compared to the previous month, when the data is adjusted for seasonal effects due to the pre-Christmas shopping bonanza falling in December last year.
Economists polled by the Reuters news agency had expected growth of 0.4%. The dip was worse when the effects of fuel sales were excluded.
Rolling three-month data showed positive sales volumes were only propped up by strength in September.
ONS senior statistician Hannah Finselbach said: “Retail continued to grow in the three months to November, helped by a strong performance from clothing and tech shops.
“This year November’s Black Friday discounts did not boost sales as much as in some recent years, meaning that once we adjust for usual seasonality, our headline figures fell a little on the month.
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“Meanwhile, our separate household survey showed that although some people said they were planning to do more shopping… this Black Friday than last, almost twice as many said they were planning to do less.”
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The data was released against a backdrop of widespread consumer and business caution in the run-up to the budget on 26 November – held just two days before Black Friday – although promotional activity was already well underway before Rachel Reeves’s speech.
That period was dominated by on-off signals over income tax hikes and black holes in the public finances, but the budget itself largely backdated many of the most painful measures towards the end of the parliament.
While the ONS data does little to boost retailers’ expectations for the Christmas season, there was a crumb of comfort to take from a closely-watched survey released just beforehand.
GfK’s consumer confidence index nudged up to its joint-highest level this year – though it remained deep in negative territory.
Why isn’t Britain working?
The biggest upwards contribution came from a willingness to make major purchases, despite perceptions for personal finances weighing amid continuing cost-of-living pressures in the economy.
Neil Bellamy, GfK’s consumer insights director, said: “Consumers resemble a family on a festive winter hike, crossing a boggy field – plodding along stoically, getting stuck in the mud and hoping that easier conditions are not far off.”
We have had better economic news since the survey was completed.
Has the Bank of England really vanquished inflation?
It promises a boost to spending power as borrowing costs come down further, with wage growth still rising above that pace for price growth.
It is now hoped that the end of the budget circus will spark some life into the economy following two consecutive monthly contractions for output and a surge in the unemployment rate.
Much of the increase has been attributed to the retail and hospitality sectors reacting to sharp rises in employment costs under the Labour government.
Consumer spending accounts for around 60% of the UK economy.
Richard Carter, head of fixed interest research at Quilter Cheviot, said of the outlook: “Markets do not believe growth is coming to the UK anytime soon.
“Indeed, the UK is likely to slip into recession if the latest GDP figures are anything to go by, and there is little sign of positive momentum being generated.”
WH Smith is being investigated by the City watchdog after the company revealed accounting failures in its US operations.
The Financial Conduct Authority (FCA) said: “The investigation concerns potential breaches of UK Listing Principles and Rules and Disclosure and Transparency Rules in relation to the matters announced by WH Smith PLC on 19 November 2025.”
On that day WH Smith revealed that Carl Cowling, its chief executive of six years who had presided over the sale of the company’s UK high street business earlier in the year, had resigned after an independent review into an overstatement of earnings.
Experts from Deloitte found WH Smith’s North America division – its key area for growth – had been recognising supplier income incorrectly.
Profit forecasts were revised sharply lower as a result – its second such move during a year that has seen shares tumble by more than 40%.
The company said on Friday that it expected profitability next year to be static on 2025 financial year levels – reported at £108m – as it reviews some of its North American businesses in the wake of the accounting problems.
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Its annual results were delayed twice as it got to grips with the issues.
WH Smith plans to recover overpaid bonuses from its former senior executives following previous profit restatements.
The company’s North American review includes its InMotion business, which sells electronic and digital accessories primarily in airports.
Interim boss Andrew Harrison told investors: “The Board and I are acutely aware that we have much to do to rebuild confidence in WH Smith and deliver stronger returns as we move forward.
The stock was a further 6% down at the market open but that decline later petered out.