It’s no secret that Generation Z grew up surrounded by technology, but the way these youngsters use certain features and gadgets may surprise you.
Generation Z, commonly referred to as Gen Z or Zoomers, is made up of people born after 1997, according to the Pew Research Center. They have already witnessed the rise of smartphones, social media and, more recently, artificial intelligence in their lifetimes, but that doesn’t mean they’ve counted out the ghosts-of-devices-past.
For instance, they have embraced old-school digital cameras. The hashtag #digitalcamera has more than 1 billion views on TikTok after the devices were popularized by Gen Z’s desire to strike a more casual, nostalgic tone with their photos.
But make no mistake, the members of this generation will also school you with their unspoken rules for emoji use, auto capitalization and more.
Here are some secrets to how the youngest generation in the workforce uses technology:
Voice notes
Most Zoomers hate talking on the phone, but sometimes it’s easier to convey tone with your voice instead of through a text message. Enter the voice memo.
Voice memos, also called voice notes or voice messages, are a feature on messaging apps like iMessage and WhatsApp that allow you to record a message in audio form.
It’s become a popular way to send notes to friends without having to type long messages, especially among Gen Z. Last year, WhatsApp said its users sent an average of 7 billion voice messages every day.
Zoomers love the voice memo feature mostly because it’s easy to use without having to speak with someone on the other end simultaneously. Whether you have a story to share that would take a while to type out or you just don’t want your tone to get lost in translation, voice memos are a simple alternative to a text.
Proper emoji usage
A group of emojis
If you thought you had emojis figured out, think again.
Emojis are the expressive characters that smartphone users can add to their text messages and social media posts for a little extra umph and pizzazz. The total number of emojis available around the globe was expected to climb to nearly 3,500 this year, according to a report from Statista.
But as the old saying goes, a picture is worth a thousand words, and with Gen Z, there’s often more to emojis than meets the eye.
For instance, Gen Z tends not to use the traditional laughing emoji to express joy or laughter. Instead, these users will often use the loudly crying face emoji, which features thick streams of tears, or the skull emoji when they find something funny. When someone shares a joke, a popular response among members of Gen Z is the phrase “I’m dead,” hence the skull.
Gen Z users will also use the clown face emoji to signify when they think someone is behaving foolishly, or like a clown. The eyes emoji is often used to signify sly or cheeky intrigue in something, and the upside-down face tends to signify that things are not going according to plan.
Emojis tend to come in and out of fashion among this generation, so it’s very possible that new trends will also emerge down the line.
No autocapitalization
Gen Z often chooses not to use capital letters.
Jake Piazza | CNBC
Much of Gen Z has decided it is out with the capital letters, and in with the lowercase.
For years, Zoomers have avoided using capital letters in texts, social media posts and other forms of digital communication. Many deactivate the autocapitalization feature that comes as the default setting in smartphones.
Discourse on X, formerly known as Twitter, over Gen Z’s lack of punctuation has occurred for years. It’s filled with playful banter calling out Zoomers for improper grammar and asking why Gen Z decided to “murder” the capital letter.
The answer to that is murky. There was never a secret virtual meeting to conspire against conventional English punctuation, and there are still plenty of Zoomers who stick to the auto-capitalization feature.
Some say they like the look of the lower-case letters and the care-free aesthetic that accompanies it. Other internet theories say the lack of capital usage is Gen Z’s dig at capitalism and the establishment. However serious the reasoning, Gen Z’s elimination of the capital letter is one of the more long-standing trends of the generation.
Group chat names
Gen Z names many of its group chats.
Jake Piazza | CNBC
If you find yourself in a text group chat with people from Gen Z, there’s a good chance they’ll assign it a name.
Gen Z labels many of its group chats. Sometimes it’s for practical reasons, like the name of a group project for a high school or college class. Other times it’s for fun, such as coming up with a quirky name for your chat with all your friends or family.
In many messaging services like Apple’s iMessage, any member of the group can change the chat’s name to whatever they please.The only things preventing a name change are whatever unspoken agreements the chat members made, and, of course, the fear that a separate group chat could be started without you.
There is also some practicality to the naming. It allows for easier searching when trying to find the conversation if it is not one of your more recent ones.
Anyone who would like to name a group chat in iMessage on an iPhone can do so by tapping on the icons in the top center of the conversation, then pressing “Change Name and Photo.” From there, you can type whatever name you would like. No pressure.
Digital cameras
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From wide-leg jeans to claw clips, Gen Z is known for bringing back popular early 2000s trends. When it comes to tech, nothing says Y2K more than a digital camera.
More than 60% of Gen Z used or owned a digital camera in 2019, according to Statista. The digital camera market is also expected to grow about 2% annually through 2028, and it’s likely Gen Z has a hand in it.
Zoomers love to take photos and value a good Instagram aesthetic, so digital cameras are a great way to accomplish both. Not only is using a digital camera nostalgic, they have sharper flash and crisper image quality than a smartphone. Because cameras have more physical space for sensors than smartphones, they have larger sensors and in turn better image quality.
Part of the allure of using a digital camera is also the experience. Since the photos are not instantly available on your phone, most Zoomers who use digital cameras appreciate the delayed gratification in having to upload the photos onto a desktop. This means you can take photos with your friends and then forget about them until you have time to sit in front of a computer later, which is a great way to be in the moment.
Using a digital camera is a creative alternative to iPhone pictures, and the process of taking them is a lot more fun. The photos they take are a great way to elevate your Instagram feed or just an exciting way to make your life feel like a big editorial shoot.
Photo filter apps
If you don’t want to take the time to upload your photos to your computer or spend money on a digital camera, photo filter apps are a great alternative.
There are tons of filter apps available to download on your smartphone, and they entail uploading a photo and adjusting the visual properties like brightness, white balance or contrast. Many apps that are popular with Gen Z, like VSCO, have presets that add the filter right to your photo.
A lot of Zoomers like to use filter apps to make their photos sharper, brighter or more colorful. However, in recent years, Gen Z has revitalized filter apps that create photos with film-camera vibes.
For example, apps like Dispo or Huji Cam force a waiting period before the photos are available to view, which is meant to emulate the experience of using a film camera. Other apps, like Dazz Cam, have the option for users to upload their own smartphone image and instantly add a film-esque filter to it.
The reason why these filter apps are so popular among Gen Z is similar to the resurgence of digital cameras: nostalgia and creativity. Film cameras produce grainy and blurry photos, creating a distinct aesthetic that can make your social media stand out. However, Gen Z values convenience, so these filter apps make it easy to achieve the film camera vibe without the work.
Flip phones
Medioimages | Photodisc | Getty Images
Gen Z has also popularized the return of the flip phone – yes, the flip phone.
Make no mistake, these tech-savvy youngsters aren’t trading in their smartphones completely, but many members of Gen Z have invested in a second phone as a way to stay present at social gatherings. A recent report from Common Sense Media found that teens can receive anywhere from hundreds to thousands of notifications per day, and escaping from the constant barrage of pings can be a challenge.
As a result, some members of Gen Z are turning to flip phones. These devices can be found for under $40 at retailers like Walmart and Amazon, and their relative simplicity means they can provide some reprieve from frequent Instagram, Snapchat, TikTok and text notifications.
On TikTok, the hashtag #flipphone has more than 830 million views, and users rave about the devices’ old-school cameras, how they are less distracting and how they can serve as good conversation starters.
In other words, flip phones are helping Gen Z unplug without going entirely off the grid.
Dark mode
Gen Z uses dark mode instead of light mode.
Jake Piazza | CNBC
Gen Z loves to tinker with the factory settings of their smartphones, and one way they do so is by switching their screen display from light mode to dark mode.
In iPhones and Androids, dark mode means that instead of defaulting to bright, white backgrounds, much of the screen backgrounds are black or other dark shades. It doesn’t make anything more than cosmetic changes, so you won’t have to worry about learning new phone commands.
This is another example of a Gen Z trend that has been around for years.
According to posts on X, some members of Gen Z say it’s easier on their eyes, and others like that the setting extends their battery life. Zoomers spend an average of 7 hours and 18 minutes on a screen per day, according to data from Zippia.
It’s not difficult to switch your iPhone to if you’d like to try. Just go to Settings, click on “Display & Brightness” and then you will see the light and dark mode options.
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2022 Tim Cook waves the chequered flag to the race winner Red Bull’s Max Verstappen
Mike Segar | Reuters
Apple had two major launches last month. They couldn’t have been more different.
First, Apple revealed some of the artificial intelligence advancements it had been working on in the past year when it released developer versions of its operating systems to muted applause at its annual developer’s conference, WWDC. Then, at the end of the month, Apple hit the red carpet as its first true blockbuster movie, “F1,” debuted to over $155 million — and glowing reviews — in its first weekend.
While “F1” was a victory lap for Apple, highlighting the strength of its long-term outlook, the growth of its services business and its ability to tap into culture, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some trouble underneath the hood.
“F1” showed Apple at its best — in particular, its ability to invest in new, long-term projects. When Apple TV+ launched in 2019, it had only a handful of original shows and one movie, a film festival darling called “Hala” that didn’t even share its box office revenue.
Despite Apple TV+being written off as a costly side-project, Apple stuck with its plan over the years, expanding its staff and operation in Culver City, California. That allowed the company to build up Hollywood connections, especially for TV shows, and build an entertainment track record. Now, an Apple Original can lead the box office on a summer weekend, the prime season for blockbuster films.
The success of “F1” also highlights Apple’s significant marketing machine and ability to get big-name talent to appear with its leadership. Apple pulled out all the stops to market the movie, including using its Wallet app to send a push notification with a discount for tickets to the film. To promote “F1,” Cook appeared with movie star Brad Pitt at an Apple store in New York and posted a video with actual F1 racer Lewis Hamilton, who was one of the film’s producers.
(L-R) Brad Pitt, Lewis Hamilton, Tim Cook, and Damson Idris attend the World Premiere of “F1: The Movie” in Times Square on June 16, 2025 in New York City.
Jamie Mccarthy | Getty Images Entertainment | Getty Images
Although Apple services chief Eddy Cue said in a recent interview that Apple needs the its film business to be profitable to “continue to do great things,” “F1” isn’t just about the bottom line for the company.
Apple’s Hollywood productions are perhaps the most prominent face of the company’s services business, a profit engine that has been an investor favorite since the iPhone maker started highlighting the division in 2016.
Films will only ever be a small fraction of the services unit, which also includes payments, iCloud subscriptions, magazine bundles, Apple Music, game bundles, warranties, fees related to digital payments and ad sales. Plus, even the biggest box office smashes would be small on Apple’s scale — the company does over $1 billion in sales on average every day.
But movies are the only services component that can get celebrities like Pitt or George Clooney to appear next to an Apple logo — and the success of “F1” means that Apple could do more big popcorn films in the future.
“Nothing breeds success or inspires future investment like a current success,” said Comscore senior media analyst Paul Dergarabedian.
But if “F1” is a sign that Apple’s services business is in full throttle, the company’s AI struggles are a “check engine” light that won’t turn off.
Replacing Siri’s engine
At WWDC last month, Wall Street was eager to hear about the company’s plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company’s hardware products, had a rollout marred by delays and underwhelming features.
Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini, the expectation of AI assistants among consumers is growing beyond “Siri, how’s the weather?”
The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn’t offer any updates about the improved Siri beyond that the company was “continuing its work to deliver” the features in the “coming year.” Some observers reduced their expectations for Apple’s AI after the conference.
“Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view,” wrote Jefferies analysts this week.
Siri should be an example of how Apple’s ability to improve products and projects over the long-term makes it tough to compete with.
It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation.
Apple’s strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn’t have the same reflex against collecting data and cloud processing as privacy-obsessed Apple.
Some analysts have said they believe Apple has a few years before the company’s lack of competitive AI features will start to show up in device sales, given the company’s large installed base and high customer loyalty. But Apple can’t get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino.
“The three-year problem, which is within an investment time frame, is that Android is racing ahead,” Needham senior internet analyst Laura Martin said on CNBC this week.
Apple’s services success with projects like “F1” is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames.
Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley.
Wall Street’s anxiety over Apple’s AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri’s engine with Anthropic or OpenAI’s technology, as opposed to its own foundation models.
The move, if it were to happen, would contradict one of Apple’s most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers.
Using external technology would be an admission that Apple Foundation Models aren’t good enough yet for what the company wants to do with Siri.
“They’ve fallen farther and farther behind, and they need to supercharge their generative AI efforts” Martin said. “They can’t do that internally.”
Apple might even pay billions for the use of Anthropic’s AI software, according to the Bloombergreport. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search.
The company didn’t confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose.
In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman.
“I can’t see Apple doing that,” Martin said.
Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google’s DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal.
Meta’s not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster.
Apple, on the other hand, hasn’t announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
Kevin Dietsch | Getty Images
Tesla CEO Elon Musk, who bombarded President Donald Trump‘s signature spending bill for weeks, on Friday made his first comments since the legislation passed.
Musk backed a post on X by Sen. Rand Paul, R-Ky., who said the bill’s budget “explodes the deficit” and continues a pattern of “short-term politicking over long-term sustainability.”
The House of Representatives narrowly passed the One Big Beautiful Bill Act on Thursday, sending it to Trump to sign into law.
Paul and Musk have been vocal opponents of Trump’s tax and spending bill, and repeatedly called out the potential for the spending package to increase the national debt.
The independent Congressional Budget Office has said the bill could add $3.4 trillion to the $36.2 trillion of U.S. debt over the next decade. The White House has labeled the agency as “partisan” and continuously refuted the CBO’s estimates.
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The bill includes trillions of dollars in tax cuts, increased spending for immigration enforcement and large cuts to funding for Medicaid and other programs.
It also cuts tax credits and support for solar and wind energy and electric vehicles, a particularly sore spot for Musk, who has several companies that benefit from the programs.
“I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!” Trump wrote in a social media post in early June as the pair traded insults and threats.
Shares of Tesla plummeted as the feud intensified, with the company losing $152 billion in market cap on June 5 and putting the company below $1 trillion in value. The stock has largely rebounded since, but is still below where it was trading before the ruckus with Trump.
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Tesla one-month stock chart.
— CNBC’s Kevin Breuninger and Erin Doherty contributed to this article.
Microsoft CEO Satya Nadella speaks at the Axel Springer building in Berlin on Oct. 17, 2023. He received the annual Axel Springer Award.
Ben Kriemann | Getty Images
Among the thousands of Microsoft employees who lost their jobs in the cutbacks announced this week were 830 staffers in the company’s home state of Washington.
Nearly a dozen game design workers in the state were part of the layoffs, along with three audio designers, two mechanical engineers, one optical engineer and one lab technician, according to a document Microsoft submitted to Washington employment officials.
There were also five individual contributors and one manager at the Microsoft Research division in the cuts, as well as 10 lawyers and six hardware engineers, the document shows.
Microsoft announced plans on Wednesday to eliminate 9,000 jobs, as part of an effort to eliminate redundancy and to encourage employees to focus on more meaningful work by adopting new technologies, a person familiar with the matter told CNBC. The person asked not to be named while discussing private matters.
Scores of Microsoft salespeople and video game developers have since come forward on social media to announce their departure. In April, Microsoft said revenue from Xbox content and services grew 8%, trailing overall growth of 13%.
In sales, the company parted ways with 16 customer success account management staff members based in Washington, 28 in sales strategy enablement and another five in sales compensation. One Washington-based government affairs worker was also laid off.
Microsoft eliminated 17 jobs in cloud solution architecture in the state, according to the document. The company’s fastest revenue growth comes from Azure and other cloud services that customers buy based on usage.
CEO Satya Nadella has not publicly commented on the layoffs, and Microsoft didn’t immediately provide a comment about the cuts in Washington. On a conference call with analysts in April, Microsoft CFO Amy Hood said the company had a “focus on cost efficiencies” during the March quarter.