Toyota showed off an electric Ford Maverick-sized truck concept at the Japan Mobility Show this week. Is the Toyota EPU, or Electric PickUp, the midsize electric pickup we’ve been waiting for?
For over three years, Toyota has been “secretly” developing the midsize EPU electric truck. Toyota built the model as an in-house design study, and executives “liked it enough that they wanted to put it in the Tokyo Show,” according to Kevin Hunter.
Hunter is president of Toyota’s design research center in California. He told Automotive News at the event that the company wanted to ensure the concept didn’t “look like a toy.”
Hunter said Toyota wanted it to “look like a robust product.” He added the concept is “capable,” despite no mention of powertrain or battery specs.
Although other concepts like the Land Cruiser Se stole the show, Toyota’s EPU could find a market as an electric alternative to Ford’s popular Maverick in North America.
Toyota EPU is 200 inches long, 75 inches wide, and 67 inches tall, nearly identical to Ford’s Maverick (200” L, 72” W, 69” H). Like the Maverick, the EV features a low center of gravity to improve handling.
Toyota EPU electric truck concept (Source: Toyota Motor)
Will Toyota take on Ford’s Maverick with the EPU?
The rugged style is almost reminiscent of Ram’s first EV, the 1500 REV. It includes an extra deep 4.5-foot long bed that can extend to 6 feet with an innovative tailgate design.
For additional space, the second-row seating and front of the bed can be folded forward to provide up to 8 feet of hauling space.
Like Ram’s concept, the EPU includes a passthrough beneath the center console to haul long items (like lumber) up to 12 feet long.
Hunter said, based on the reaction from event attendees, “it’s a different kind of buyer” than the Tacoma. However, he added, “It’s just super, super functional, and it’s not intended to overlap [the Tacoma] at all.” It’s designed for those looking for the utility of a pickup without the extreme off-road features.
Electrek’s Take
Although the Toyota EPU could provide a viable electric alternative to the Ford Maverick, the concept will likely never see the light of day. And if it does, it would be several years before we see it hit the market.
Toyota has been teasing electric concepts for years that would make sense to go into production but have had little to no mention since.
It’s more likely in that time frame that Ford will introduce its own electric Maverick. However, Ford is also pushing back around $12 billion in EV manufacturing investments.
Perhaps we will hope for Rivian’s second-gen models to fill the gap. Rivian’s R2 EVs are expected to start around $40,000, with production slated for 2026.
Although Toyota’s North American leadership is pulling for the model, it has yet to be approved by Toyota in Japan. An executive from Toyota North America told Automotive News that there were still several issues that needed to be worked out, including cost. The executive said, “We’re fighting for it.”
Meanwhile, Toyota’s first electric truck prototype to hit the streets, the HiLux BEV, was put through the paces in Australia earlier this month as part of development.
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Credit where credit is due: in a massive, 32-car multinational independent test, Tesla’s Autopilot ADAS came out on top, the new affordable Tesla turns out to be a corner-cutting Model Y, and one of the company’s original founders compares the Cybertruck to a dumpster. All this and more on today’s episode of Quick Charge!
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Tesla is again teasing the new Roadster, which is now five years late, as “the last driver’s car” before self-driving takes over.
The chicken or the egg. Is Tesla delaying the Roadster to match the development of self-driving technology, or is it delaying the development of self-driving technology to match the delayed release of the Roadster?
The prototype for the next-generation Tesla Roadster was first unveiled in 2017, and it was initially scheduled to enter production in 2020; however, it has been delayed every year since then.
It was supposed to achieve a range of 620 miles (1,000 km) and accelerate from 0 to 60 mph in 1.9 seconds.
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It has become a sort of running joke, and there are doubts that it will ever come to market despite Tesla’s promise of dozens of free new Roadsters to Tesla owners who participated in its referral program years ago.
Tesla used the promise of free Roadsters to help generate billions of dollars worth of sales, which Tesla owners delivered; however, the automaker never delivered on its part of the agreement.
Furthermore, many people placed deposits ranging from $50,000 to $250,000 to reserve the vehicle, which was initially scheduled to hit the market five years ago.
When unveiling the vehicle, CEO Elon Musk described it as a “halo car” that would deliver a “smack down” to gasoline vehicles.
That was almost eight years ago, and many electric hypercars have since launched and delivered this smackdown.
Tesla has partly blamed the delays on improving the next-gen Roadsters and added features like the “SpaceX package,” which is supposed to include cold air thrusters to enable the vehicle to fly – Musk has hinted.
Many people don’t believe any of it, as Tesla has said that it would launch the new Roadster every year for the last 5 years and never did.
Now, Lars Moravy, Tesla’s head of vehicle engineering, made a rare new comment about the next-generation Roadster during an interview at the X Takeover event, an annual gathering of Elon Musk cultists, last weekend.
He referred to Tesla’s next-gen Roadster as the “last best driver’s car” and said that the automaker did “some cool demos” for Musk last week:
We spent a lot of time in the last few years rethinking what we did, and why we did it, and what would make an awesome and exciting last best driver’s car. We’ve been making it better and better, and it is even a little bit more than a car. We showed Elon some cool demos last week and tech we’ve been working on, and he got a little excited.
We suspected that the comment might be about the Tesla Roadster, as the CEO made the exact same comment about Roadster demos in 2019 and 2024. You will not be shocked to hear that these demos never happen.
Electrek’s Take
The “last best driver’s car” before computers are going to drive us everywhere. It’s a self-fulfilling prophecy if you continue to delay the car. It might literally be the last car ever made that way. How would we ever know?
The truth is that the Roadster was cool when it was unveiled in 2017, but that was a long time ago. Tesla would need to update the car quite a bit to make it cool in 2025, and I don’t know that cold air clusters are it. You will have extreme limitations using those.
The Roadster is almost entirely in the “put up or shut up” category for me at Tesla. They need to stop talking about it and make it happen; otherwise, I can’t believe a word.
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The PV5 is already available in several markets, but will Kia launch it in the US? After Kia’s electric van was spotted testing in the US again, a US debut could be in the works.
Is Kia’s electric van coming to the US?
Kia launched the PV5, the first dedicated electric van from its new Platform Beyond vehicle (PBV) business, in South Korea and Europe earlier this year, promising it will roll out in “other global markets” in 2026.
Will that include the US? Earlier this year, Kia’s electric van was caught charging at a station in Indiana. Photos and a video sent to Electrek by Alex Nguyen confirmed it was, in fact, the PV5.
Kia has yet to say if it will sell the PV5 in the US, likely due to the Trump Administration’s new auto tariffs. All electric vans, or PBVs, including the PV5, will be built at Kia’s Hwaseong plant in South Korea, which means they will face a stiff 25% tariff as imports.
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Following another sighting, a US debut cannot be ruled out. The PV5 Passenger model was spotted by Automotive Validation Engineer Chris Higa (@Chrisediting) while testing in Arizona.
There’s no denying that’s Kia’s electric van, but it doesn’t necessarily confirm it will launch in the US. But it could make sense.
Despite record first-half sales in the US, Kia’s EV sales have fallen significantly. Sales of the EV9 and EV6 are nearly 50% less than in the first half of 2024.
To be fair, part of it is due to the new model year changeover, but Kia is also doubling down on the US market by boosting local production. Earlier this year, Kia said the EV6 and EV9 are now in full-scale production at its West Point, GA, facility.
The PV5 Passenger (shown above) is available in Europe with two battery pack options: 51.5 kWh or 71.2 kWh, rated with WLTP ranges of 179 miles and 249 miles, respectively. The Cargo variant has the same battery options but offers a WLTP range of either 181 miles or 247 miles.
During its PV5 Tech Day event last week, Kia revealed plans for seven PV5 body types, including an Open Bed (similar to a pickup), a Light Camper, and even a luxury “Prime” passenger model.
Kia PV5 tech day (Source: Kia)
Kia is set to begin deliveries of the PV5 Passenger and Cargo Long variants in South Korea next month, followed by Europe and other global markets, starting in Q4 2025. As for a US launch, we will have to wait for the official word from Kia.
Do you want Kia to bring its electric van to the US? Drop us a comment below and let us know your thoughts.