Ahead of the all-important holiday shopping season, the new chips will refresh Apple’s Mac lineup, which saw sales fall 7% in the June quarter in the face of a global PC sales slowdown.
The new computers, including MacBook Pro and iMac models, go on sale next week, and have the same designs as last year’s models only with new chips. Apple’s iMac hadn’t been refreshed since April 2021, and its MacBook Pro models got a chip upgrade back in January. Apple also released a 15-inch MacBook Air laptop in June.
Apple said at its Halloween-themed launch event that the new chips are a significant upgrade, providing faster speeds, long battery life, and, on the high-end, the horsepower needed to develop artificial intelligence applications. Apple executives at the launch event on Monday emphasized that the machines are significantly faster and more efficient than Intel-based Macs, which started being phased out in 2020.
Apple also cut the price of its entry-level 14-inch MacBook Pro, from at least $1999 to $1599, although it gets a less powerful M3 chip, instead of the “Pro”-level chip on last year’s model.
Here’s what Apple announced on Monday:
Three new chips:
Apple Inc.
Apple announced three new chips, all under the broader M3 product banner. The current generation of chips is the M2.
There is an entry-level M3, a 40% faster M3 Pro, and a 250% faster M3 Max chip for AI developers and 3D artists.
Apple says all M3 chips can get up to 22 hours of battery life on a laptop.
The M3 has a 8 core central processing unit and up to a 10 core graphics processing unit.
The M3 Pro has a 12 core CPU and an 18 core GPU.
The M3 Max has a 16 core CPU and as many as 40 cores on its GPU. Apple says it can be used for developing artificial intelligence software.
Apple says that its current-generation GPUs are 1.8 times as fast as the GPUs on the M2 chips.
Apple says its CPU cores on the M3 are 15% faster than M2 CPU performance cores for heavy workloads. The M3 processor is 60% faster than its M1 processor, Apple said.
The new chips are built on a 3 nanometer process, which is currently the most advanced semiconductor manufacturing technology from Taiwan Semiconductor Manufacturing Company.
Machines with the M3 Max won’t ship until later in November.
New MacBook Pro and iMac models:
Apple Inc.
An updated 14-inch MacBook Pro. Apple added a new entry-level model that starts at $1599 with an M3 processor. Last year’s model started at $1999 but had a faster “Pro” level processor.
The 14-inch MacBook Pro with M3 Pro starts at $1999, or can be upgraded to an M3 Max for more money.
An updated 16-inch MacBook Pro. It’s the company’s biggest and most powerful laptop. It starts at $2499 with an M3 Pro or can be upgraded to an M3 Max for an additional cost.
Apple’s MacBook Pros have an HDMI port and an SD card slot in addition to USB-C ports, versus Apple’s MacBook Air models which only have USB-C ports.
Apple’s 13-inch MacBook Pro — with the touchscreen Touch Bar keyboard — didn’t get an update with new chips.
The higher-end MacBook Pros with the Pro and Max chips also come in a new dark aluminum color Apple calls “Space Black.” Apple says that the aluminum used for the laptops is anodized in a way to reduce fingerprint smudges.
An updated 24-inch iMac desktop computer, which starts at $1299. The previous model used an M1 chip and this one uses an M3 chip.
Jensen Huang, co-founder and CEO of Nvidia Corp., speaks during a news conference in Taipei on May 21, 2025.
I-hwa Cheng | Afp | Getty Images
Replacing Nvidia is a tall order. While Chinese competitors are years behind the company’s cutting-edge technology, many analysts and insiders warn they are catching up, thanks to U.S. export restrictions.
U.S. chip restrictions on the sale of advanced semiconductor technology, especially those used in artificial intelligence, have been rolled out over several years, with the initial aim of curbing China’s military advancement and protecting US dominance in the AI industry.
However, according to Nvidia CEO Jensen Huang, U.S. semiconductor export controls on China have been “a failure,” causing more harm to American businesses than to China.
While the goals of cutting back the Chinese military’s access to advanced U.S. technology and maintaining U.S. leadership in AI appear to have had some success on paper, loopholes and existing semiconductor stockpiles in China have complicated these aims, said Ray Wang, an independent tech and chip analyst with a focus on U.S.-China competition.
“That’s partly why we are seeing a closing of the gap between Chinese and U.S. AI capabilities,” added Wang.
A self-inflicted wound?
Leaders of Nvidia and other American chip designers have long lobbied against chip controls as they worry about losing lucrative business deals. Huang said at the annual Computex technology trade show in Taipei that Nvidia’s GPU market share in China fell to 50% from 95% over the past four years.
Indeed, chip experts say that the curbs create more harm than good for the U.S.
“The effects of the controls are twofold. They have the impact of reducing the ability of U.S. companies to access the China market and, in turn, have accelerated the efforts of the domestic industry to pursue greater innovation,” said Paul Triolo, Partner and Senior VP for China at DGA Group.
“You create competitors to your leading companies at the same time you’re cutting them off from a massive market in China,” he added.
While Washington’s most comprehensive export controls were passed during former U.S. President Joe Biden’s term in the White House, curbs on Huawei and SMIC, China’s largest chipmaker, go back to Donald Trump’s first term in office.
On April 15, Nvidia disclosed that new controls, which restricted sales of its H20 graphics processing units to China, had led to a $5.5 billion charge against its revenue.
Counter-intuitive curbs
The restrictions are expected to be a boon for the demand and development of local Nvidia alternatives like Huawei, which is working on its own AI chips. They also come against the background of Beijing mobilizing billions as part of its chip self-sufficiency campaign.
“The bottom line is, the controls have incentivized China to become self-sufficient across these supply chains in a way they never would have contemplated before,” Triolo said.
Chinese AI-related achievements, such as DeepSeek’s R1 model and news of Huawei chip progress, have led observers to question the effectiveness of chip controls.
According Wang, the independent analyst, China’s semiconductor and AI space has seen an acceleration of startups, market opportunities, and AI talent alongside the restrictions, which has clearly resulted in domestic innovations.
“I think the arguments that export controls accelerate innovation is quite valid,” Wang said.
Nivida’s Haung also noted these trends in April, telling lawmakers in Washington that the country has made enormous progress in the last several years and is right behind the U.S.
Moving goal posts?
Nvidia’s H20 chip was designed specifically to comply with existing chip controls prior to the clampdown on exports.
“We are not just talking about one export control, we are talking about a series of export controls that originate from all the way back in 2019,” said Wang, noting that the evolving policies have had a couple of different objectives.
Meanwhile, in what DGA’s Paul Trilio calls a “moving of the goalposts,” it seems that the aims of the restrictions have shifted to an intention to slow down and contain Chinese AI and semiconductor developments.
“The continued expansion of the controls, and the lack of an articulation of what the clear end game here is, has really created a lot of issues, and created a lot of collateral damage,” Trilio said, adding that it has led more people to question the policy.
In a statement earlier this month, the Information Technology & Innovation Foundation, a U.S. think tank which has received funding from various technology companies, said in a post that “the Biden administration’s export control policy for AI chips has largely been a failure since day one. Yet, year after year, it has doubled down, attempting to plug various loopholes.”
“While [the U.S. government] is certainly right to prevent U.S. companies from selling advanced AI technology to the Chinese military, cutting U.S. companies off from the entire commercial Chinese market is a cure worse than the disease,” Stephen Ezell of ITIF told CNBC in an email.
“U.S. export controls have cost NVIDIA at least $15 billion in sales, and those are revenues the company needs to be able to earn to invest in future generations of innovation.”
Bitcoin continued its rally on Thursday, hitting a brand new record high above $111,000.
Bitcoin hit $111,886.41 in early trading hours in London, according to Coin Metrics, before paring some of those gains to trade at around $111,012.00 at 07:03 a.m. London.
Bitcoin’s move has been “driven by a mix of positive momentum, growing optimism around U.S. crypto regulation, and continued interest from institutional buyers,” James Butterfill, head of research for crypto-focused asset manager CoinShares, told CNBC by email.
The price rise in world’s largest cryptocurrency is taking place despite a drop in U.S. stock markets on Wednesday.
Bitcoin has typically correlated with equity markets, particularly the tech-heavy Nasdaq.
The diverging movements of bitcoin and stocks could be the result of investors looking for alternative stores of value.
“The rally was also helped along by broader macro concerns, including Moody’s recent downgrade of U.S. sovereign debt, which added to the narrative of Bitcoin as a hedge against fiat instability,” Butterfill noted.
There have been some positive developments for the crypto space on the regulatory front in the U.S. too. The GENIUS Act — a bill to regulate stablecoins — cleared a key procedural vote in the Senate.
U.S. President Donald Trump and his AI and crypto czar David Sacks have pushed forward a pro-crypto agenda in the U.S., which has helped support the market.
The artificial intelligence boom has sent energy demand soaring. Some of the supercomputers sucking up all that power are helping to find new energy sources.
Fusion energy is the process of forcing two hydrogen atoms to combine and form one helium atom, which releases huge amounts of power. It uses a stellarator, a type of fusion reactor invented in the 1950’s that produces heat.
Until now, the technology was too difficult to deploy commercially.
But this old concept has brand new potential. Type One Energy, a startup based in Tennessee, claims to have proven that fusion energy will be able to produce electricity in the next decade.
“It’s going to create heat that’s going to boil water, make steam, run a turbine and put fusion electrons on the power grid on a 24/7 reliable basis,” said Type One Christofer Mowry.
AI has made it all practical.
“Things have really accelerated remarkably over the last five or six years,” Mowry said. “The supercomputers have allowed industry, academia and large institutions to develop now and actually test at large scale the science machines that demonstrate the process.”
Dozens of other companies are working on different approaches to fusion energy, but Mowry said Type One is so far the only one with the proven stellarator technology to implement at existing power plants. It will soon be tested with the Tennessee Valley Authority.
TDK Ventures is betting that Mowry is right.
“With Type One Energy solutions, we expect outsized return potential,” said Nicola Sauvage, president of TDK Ventures. “Fusion is no longer science fiction, and Type One Energy’s technology is catching up fast to the vision of this low-cost, continuous green energy.”
Type One is also backed by Breakthrough Energy Ventures, Centaurus Capital, GD1, Foxglove Capital, and SeaX Ventures, and has raised a total of $82.4 million.
Fusion energy is different from nuclear power, and there’s no risk of a nuclear accident. The power source has no long-term radioactive waste, and, according to Mowry, can’t be weaponized.
But for handling AI, it could be a critical solution. Fusion energy can be deployed anywhere, whether it’s next to a data center or near a large industrial park that needs clean, reliable energy.