Only one in 10 voters who supported the Tories in 2019 have switched to Labour, according to a major new poll for Sky News.
The exclusive YouGov survey of 5,621 voters found 11% of 2019 Tory voters would now vote for Labour while slightly more – 12% – have switched to Reform UK, a party to the right of the Conservatives.
The fact that Labour is attracting fewer former Tory votes than Reform shows the difficulty Sir Keir Starmer’s party is having in getting Tory switchers.
Less than half – 40% – of 2019 Tory voters say they are sticking with the Conservatives if there was an election tomorrow, while 23% don’t know and 7% would not vote.
Former Tory voters from the 2019 campaign are perhaps the most important battleground for Conservative strategists at the next election, and their messaging and policy is designed to target this group in particular.
Some 44% of voters chose the Conservatives in the 2019 election, and this has dropped to 24% now.
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So what happens to the ex-Tory voters – and whether they ultimately return to the party – is key.
The fact that only a small number have changed their allegiance to Labour gives the Tories a small ray of hope at a time when they are hugely behind in the polls – although even if they perform as well as possible in this group, they would still struggle to win.
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The YouGov polling drills down into the views of 2019 Tory voters who now call themselves undecided. Here there are positive signs for the Conservatives.
Rishi Sunak gets a net positive rating, scoring +7 percentage points, which is much more positive than the public at large. However, Keir Starmer gets a very negative rating, which is much worse than the population as a whole.
For the average voter, the most important subjects are the economy, health and asylum.
However, among undecided voters who supported the Tories in 2019, immigration is the top issue, even marginally higher than the economy.
This is why the Tories are targeting immigration as one of their biggest issues.
Patrick English, who conducted the poll for YouGov, said these were a “crucial set of voters”.
“When you really drill down into what type of voters these are, who they are, what they think about issues, there do seem to be some encouraging numbers for the Conservatives,” he said.
“They rate Rishi Sunak higher than they rate Keir Starmer.”
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The pollster added: “They rate the Conservative Party higher than they do the Labour Party.
“They care about the issues the Conservatives want to talk about, such as immigration, to a much greater extent than those who are ready to make the jump to Labour.
“And that’s why at the moment we think only around one in 10 of them are telling us that they’re seriously considering voting Labour at the next election.”
Climate change, the crisis in the Middle East, the continuing war in Ukraine, combating global poverty.
All of these are critical issues for Britain and beyond; all of them up for discussions at the G20 summit in Rio de Janeiro this week, and all of them very much in limbo as the world awaits the arrival of president-elect Donald Trump to the White House.
Because while US President Joe Biden used Nato, the G7 and the G20, as forums to try to find consensus on some of the most pressing issues facing the West, his successor is likely to take a rather different approach. And that begs the question going into Rio 2024 about what can really be achieved in Mr Biden’s final act before the new show rolls into town.
On the flight over to Rio de Janeiro, our prime minister acted as a leader all too aware of it as he implored fellow leaders to “shore up support for Ukraine” even as the consensus around standing united against Vladimir Putin appears to be fracturing and the Russian president looks emboldened.
“We need to double down on shoring up our support for Ukraine and that’s top of my agenda for the G20,” he told us in the huddle on the plane. “There’s got to be full support for as long as it takes.”
But the election of Mr Trump to the White House is already shifting that narrative, with the incoming president clear he’s going to end the war. His new secretary of state previously voted against pouring more military aid into the embattled country.
Mr Trump has yet to say how he intends to end this war, but allies are already blinking. In recent days, German Chancellor Olaf Scholz has spoken with Mr Putin for the first time in two years to the dismay of the Ukrainian president Volodymyr Zelenskyy, who described the call as “opening Pandora’s Box”.
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Ukraine anger over Putin-Scholz call
Sir Keir for his part says he has “no plans’ to speak to Putin as the 1,000th day of this conflict comes into view. But as unity amongst allies in isolating Mr Putin appears to be fracturing, the Russian leader is emboldened: on Saturday night Moscow launched one of the largest air attacks on Ukraine yet.
All of this is a reminder of the massive implications, be it on trade or global conflicts, that a Trump White House will have, and the world will be watching to see how much ‘Trump proofing’ allies look to embark upon in the coming days in Rio, be that trying to strike up economic ties with countries such as China or offering more practical help for Ukraine.
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Both Sir Keir Starmer and French President Emmanuel Macron want to use this summit to persuade Mr Biden to allow Mr Zelenskyy to fire Storm Shadow missiles deep into Russian territory, having failed to win this argument with the president during their meeting at the White House in mid-September. Starmer has previously said it should be up to Ukraine how it uses weapons supplied by allies, as long as it remains within international law and for the purposes of defence.
“I am going to make shoring up support for Ukraine top of my agenda as we go into the G20,” said Sir Keir when asked about pressing for the use of such weaponry.
“I think it’s important we double down and give Ukraine the support that it needs for as long as it needs it. Obviously, I’m not going to get into discussing capabilities. You wouldn’t expect me to do that.”
But even as allies try to persuade the outgoing president on one issue where consensus is breaking down, the prospect of the newcomer is creating other waves on climate change and taxation too. Argentine President Javier Milei, a close ally of Trump, is threatening to block a joint communique set to be endorsed by G20 leaders over opposition to the taxation of the super-rich, while consensus on climate finance is also struggling to find common ground, according to the Financial Times.
Where the prime minister has found common ground with Mr Trump is on their respective domestic priorities: economic growth and border control.
So you will be hearing a lot from the prime minister over the next couple of days about tie-ups and talks with big economic partners – be that China, Brazil or Indonesia – as Starmer pursues his growth agenda, and tackling small boats, with the government drawing up plans for a series of “Italian-style” deals with several countries in an attempt to stop 1000s of illegal migrants from making the journey to the UK.
Italy’s Prime Minister Giorgia Meloni has struck financial deals with Tunisia and Libya to get them to do more to stop small-boat crossings, with some success and now the UK is in talks with Kurdistan, semi-autonomous region in Iraq, Turkey and Vietnam over “cooperation and security deals” which No 10 hope to sign next year.
The prime minister refused on Sunday to comment on specific deals as he stressed that tackling the small boats crisis would come from a combination of going after the smuggling gangs, trying to “stop people leaving in the first place” and returning illegal migrants where possible.
“I don’t think this is an area where we should just do one thing. We have got to do everything that we can,” he said, stressing that the government had returned 9,400 people since coming into office.
But with the British economy’s rebound from recession slowing down sharply in the third quarter of the year, and small boat crossings already at a record 32,947, the Prime Minister has a hugely difficult task.
Add the incoming Trump presidency into the mix and his challenges are likely to be greater still when it comes to crucial issues from Ukraine to climate change, and global trade. But what Trump has given him at least is greater clarity on what he needs to do to try to buck the political headwinds from the US to the continent, and win another term as a centre left incumbent.