White people are 36% more likely to receive a positive response when applying to rent on SpareRoom than black people
White people are 36% more likely to receive a positive response when applying to rent a home than black people, Sky News has learned.
Exclusive figures provided by Generation Rent show apparent racism currently in the rental market.
The campaign organisation used artificial intelligence to set up two fake profiles, a black and a white one, on the rental website SpareRoom. The only differences in their details were their names and skin colour.
Enquiries were sent out by both profiles to property adverts randomly selected across the UK, within minutes of each other, with different responses.
Analysis of more than 210 adverts found that the white facing profile was 36% more likely to receive a positive response than the black facing profile.
The white profile was also 17% more likely than the black profile to receive any response at all.
Generation Rent made applications to the same properties with two AI-generated accounts: One with a white woman and one with a black woman.
In one example the same message was sent by both profiles enquiring about a room in a townhouse.
“Hi there, I’m interested in the property, could I arrange a viewing please?” it read.
The white profile, named Lizzie, received this response: “Hi Lizzie, can you tell me a little about how long you would be looking for the room, do you work local etc. Many Thanks.”
The black profile, called Zuri, received a different message stating simply: “Hello, sorry it’s just been let.”
Paris Williams, 25, has been living in a HMO (house of multiple occupancy) in London for the past two years and describes racism as a barrier to finding somewhere better to rent.
“I’ve had my passport inspected,” she says, “(they asked) ‘is it really a British passport? You can’t be British’, but why can’t I be British?
“And then when you’re going house searching [they] ask ‘do you smoke weed? Because I have black tenants who smoke weed’.
“So you’re stuck. You know that you’ve got bad conditions here but you can’t move.”
Paris says the situation she is living in is “hell”.
Paris believes racism has been a barrier to her finding somewhere better to rent
The policy adviser sleeps with an alarm under her room door because she feels unsafe as the front door to the HMO is often left open by other tenants.
She has previously found a stranger in her hallway and once discovered an unknown man taking a shower in her shared bathroom.
“He was clearly visibly homeless,” she says. “He was wet, he didn’t use a towel, he had no socks on. [He said] ‘well your door was open so i just thought I could’.”
In the last two years she has applied for multiple rentals, even changing her clothes, “stripping back” her makeup, and tying her hair back for viewings.
She says she can afford to rent somewhere better because the feeling of being unsafe in her own home is “gut wrenching”.
“I describe it as fight or flight, you’re never really calm, you’re tense, you’re always waiting for something to happen.
“Every little noise – is that something? is it not?”
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‘Wild west hostile marketplace’
Tilly Smith, campaigns and partnerships officer from Generation Rent, helped carry out the AI profile research after suspecting discrimination in the rental market.
She describes the knock-on effect it is having, in a broader sense, on ethnic minority groups looking for somewhere to live.
“They’ve been forced into this sort of wild west hostile marketplace where they may or may not be able to find a property,” she said.
“So people become very placid and they feel they have to put up with poor quality housing with poor standards, with mould-ridden properties, with disrepair.
“There is the devastating issue of stress and worry of finding somewhere to live.
“There is also the more long-term enduring issue of people who are black, Asian, or minority ethnic who feel they have to put up with terrible conditions.”
In a statement SpareRoom said their “discrimination policy states nobody can discriminate against or reject someone due to their race.
“We look into every single report of discrimination we receive and investigate thoroughly – if we find that racial discrimination has occurred we’ll remove the user permanently.”
While racism in renting is not a new issue it is believed that it may be getting worse due to the low supply of private rentals available verses demand.
Read more: London ‘the only region with unaffordable rent’, says ONS
‘The current crisis will carry on’
Jabeer Butt OBE, chief executive of the Race Equality Foundation, says competition for “a smaller and smaller resource” may be making things worse.
“You can imagine racism is going to be at the forefront of that sort of thing,” he said.
“But then the reality also is that we know what the solutions are, we know what we can do to make it better.
“We know a significant programme of building social housing will change the whole dynamic of the housing crisis that we face…we’re not even managing to build affordable housing to the scale that we’re meant to be doing.
“And until we do that, the current crisis will carry on or potentially get worse.”
Donald Trump has revealed a list of more nations set to face delayed ‘liberation day’ tariffs from 1 August.
He has threatened tariffs of 30% on Algeria, 25% on Brunei, 30% on Iraq, 30% on Libya, 25% on Moldova and 20% on the Philippines. Sri Lanka was later told it faced a 30% duty.
Letters setting out the planned rates – and warning against retaliation – are being sent to the leaders of each country.
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They were the latest to be informed of the president‘s plans after Japan and South Korea were among the first 14 nations to be told of the rates they must pay on their general exports to the US from 1 August.
The duties are on top of sectoral tariffs, covering areas such as steel and cars, already in place.
Mr Trump further warned, on Tuesday, that a 50% tariff rate on all copper imports to the US was looming.
He has also threatened a 200% rate on pharmaceuticals and is also expected to take aim at all imports of semiconductors too.
The European Union, America’s largest trading partner in combined trade, services and investment, is expected to get a letter within the next 48 hours unless further progress is made in continuing talks.
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Who will be positively impacted by the UK-US trade deal?
The bloc, which Mr Trump has previously claimed was created to “screw” the US, has been in negotiations with US officials for weeks and working to agree a UK-style truce by the end of the month.
The EU has retaliatory tariffs ready to deploy from 14 July but it is widely expected to delay them until such time that any heightened US duties are imposed.
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It remains hopeful of a deal in the coming days but European Commission president Ursula von der Leyen told the European Parliament: “We stick to our principles, we defend our interests, we continue to work in good faith, and we get ready for all scenarios.”
While the UK’s so-called deal with Mr Trump is now in force, it remains unclear whether steelmakers will have to pay a 50% tariff rate, deployed by the US against the rest of the world, as some final details on an exemption are yet to be worked out.
The rate is currently 25%.
Nvidia has become the first stock market-listed company to achieve a value of $4trn.
Its share price rose by more than 2% at the market open on Wall Street to reach the milestone moment.
It was achieved just over a year since Nvidia overcame the $3trn barrier and overtook Apple, in market cap terms, in the process.
The AI-focused chipmaker has been the darling of Wall Street for many years.
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The value of its shares has risen by 409,825% since its market debut in 1999.
Its status has been cemented thanks to the rush for AI technology – suffering several wobbles along the way – but nothing significant when you refer to the percentage rise of the past 26 years.
The most recent pressures have come from the emergence of the low-cost chatbot DeepSeek and concerns for global AI demand as a result of Donald Trump’s trade war hitting growth.
Financial markets have been taking a more risk-on approach to the trade war since the delays to “liberation day” tariffs in April.
It’s explained by a market trend that’s become known as the TACO trade: Trump always chickens out.
The milestone is reported by Sky’s US partner CNBC, seen on screens at the New York Stock Exchange. Pic: Reuters
It has helped US stock markets post new record highs in recent days.
The wave of optimism is down to the fact that the president is yet to follow through with the worst of his threatened tariffs on trading partners.
Corporations are also yet to report big hits to their earnings – a fact that is also propping up demand for shares.
If Mr Trump does go all-out in his trade war, as he has now threatened from 1 August, then that $4trn market value for Nvidia – and wider stock markets – could be short-lived, at least in the short term.
But market analysts believe Nvidia’s value has further to go.
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Matt Britzman, senior equity analyst at Hargreaves Lansdown, said of its meteoric rise: “Once known for powering video games, NVIDIA has transformed into a foundational player in AI infrastructure.
“Its high-performance chips now drive everything from natural language processing to robotics, making them essential to training and deploying advanced AI models.
“Beyond hardware, its full-stack ecosystem – including software platforms and developer tools – helps companies scale AI quickly and efficiently. This end-to-end approach has positioned Nvidia as a cornerstone in a market where speed, scalability, and efficiency are critical.”
He added: “The key question is where it goes from here, and while it might seem strange for a company that’s just passed the $4trn mark, Nvidia still looks attractive.
“Growth is expected to slow, and it’s likely to lose some market share as competition and custom solutions ramp up. But trading at a relatively modest 32 times expected earnings, and over 50% top-line growth forecast this year, there’s still an attractive opportunity ahead.
“For investors, it remains a compelling way to gain exposure to the AI boom – not just as a participant, but as one of its architects.”
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