John Lewis Christmas advert: Venus flytrap takes starring role in much-awaited campaign
John Lewis has released its much-awaited Christmas advert – with a Venus flytrap in a starring role.
The advert – called Snapper, The Perfect Tree – follows a young boy as he lovingly nurtures a seed bought at a local market, thinking he is growing a Christmas tree.
But the outcome is more Little Shop Of Horrors than evergreen fir.
The fast-growing plant is soon snapping at the dog and gobbling decorations – until his antics go too far and he is dragged out into the cold.
A traditional tree goes up in Snapper’s place as he watches through the window from the frosty garden.
Of course Snapper couldn’t stay cast out forever – and to the rousing soundtrack performed by opera star Andrea Bocelli, the family moves the celebrations outside, ending with the strapline “Let your traditions grow”.
The reaction to the advert was mixed, with a chorus of people on X, formerly Twitter, saying a Venus flytrap wasn’t “very Christmassy”.
“Nothing says ‘Merry Christmas’ like an alien man eating plant,” one viewer said.
But others said the uplifting message hit the right note. “It’s a bit of festive cheer at a time when things are a bit low for people,” one X user said.
Pic: John Lewis
John Lewis customer director Charlotte Lock said: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
“Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
M&S was one of the first supermarkets to reveal its ad campaign, following a similar theme of ditching unwanted traditions.
However it was forced into an apology after an outtake from the video was criticised for showing burning paper hats resembling the Palestinian flag.
Asda brought in Michael Bublé – the man whose voice is synonymous with Christmas – for an ad directed by Taika Waititi.
Sainsbury’s stayed away from high concept and instead focused on its product as a young girl asks over the tannoy what Santa has for Christmas dinner.
And Lidl tied the ad into the launch of its Toy Bank, donating gifts to children, with a cute tale of a raccoon returning a lost toy.
John Lewis has not revealed its budget for its campaign, which is its first with agency Saatchi and Saatchi after a partnership with adam&eveDDB stretching back to 2009. That one created ads featuring Monty The Penguin, The Bear And The Hare and Excitable Edgar.
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Excitable Edgar stars in the 2019 John Lewis Christmas ad
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The ad’s soundtrack is an original song called Festa – which means celebration – composed for the campaign by Italian electro-pop duo Le Feste Antonacci.
Bocelli said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.”
The soundtrack will be released in longer form as a charity single, with a proportion of the proceeds going to the John Lewis Partnership’s Building Happier Futures charities, which help young people with experience of the care system and families in need.
Angelina Jolie says although she appreciates being an artist, she would prefer for her legacy to be “a good mother” and to be known for her “belief in equality and human rights”.
The Oscar-winning actress stars as Maria Callas in the new Pablo Larrain film about the opera singer’s life.
Pic: StudioCanal
She has called Maria “the hardest” and “most challenging” role she has had in her career and put months of preparation into immersing herself into the world of opera.
Jolie, who recently reached a divorce settlement with actor Brad Pitt, told Sky News: “To be very candid, it was the therapy I didn’t realise I needed. I had no idea how much I was holding in and not letting out.
“So, the challenge wasn’t the technical [side of opera], it was an emotional experience to find my voice, to be in my body, to express. You have to give every single part of yourself.”
The biopic combines the voice of the Maleficent actress with recordings of Maria Callas.
Jolie believes it “would be a crime to not have [Callas’] voice through this because, in many ways, she is very present in this film”.
Who was Maria Callas?
Born in New York in 1923, Maria Callas was the daughter of Greek immigrants who moved back to Athens at the age of 13 with her mother and sister.
After enrolling at the Athens Conservatory, she made her professional debut at 17 and went on to become one of the most famous faces of opera, travelling around the world and performing at Covent Garden in London, The Met in New York and La Scala in Milan.
Callas’s final operatic performance took place at Covent Garden in 1965 when she was 41 but she continued to work conducting master classes at Juilliard School, doing concert tours and starring in the 1969 film Medea.
Written by Peaky Blinders creator Steven Knight, Maria focuses on the artist’s final years in the 1970s when she moved to Paris and disappeared from public view.
She died on 16 September 1977 at the age of 53.
Pic: StudioCanal
Jolie on changing motivations as an actor
Maria follows the life of an artist fully consumed by the art she creates and even remarks that “happiness never developed a beautiful melody”.
Reflecting on her own life in the spotlight, Jolie said she noticed her own career motivations change over the years.
“There’s this kind of study of being human that we do when we create, and we communicate with an audience because our work is not in isolation – it’s a connection.
“I think when I was younger, I had different questions about being human and different feelings and now as I’ve gotten older, I understand some things and now I have different questions.
“It’s a matter of life, right? And so maybe that’s interesting that this now is a character really contemplating death and really contemplating the toll of certain things in life that I, of course, couldn’t have understood in my 20s”.
Jolie at the New York Film Festival in September with three of her children (L-R) Pax, Zahara and Maddox. Pic: AP
A family affair
Two of Jolie’s children, Maddox and Pax, took on production assistant roles during the filming of Maria and witnessed their mother perform opera for the first time in public.
She says the film allowed them to create new experiences together and for her children to see her approach to playing a difficult role.
“Everyone in my home, we all give each other space to be who we are and we’re all different.
“I’m the mom, but I’m also an artist and a person and so my family has been very kind and gives me their understanding. They make fun of me, and they support me and just as you’d hope it would be.”
She adds: “When you play somebody who is dealing with so much pain, it’s very important to come home to some kindness.”
Maria is in cinemas now.
Tom Holland’s dad has confirmed his son’s engagement to Zendaya – revealing how the 28-year-old meticulously planned the proposal.
Zendaya, also 28, sparked engagement rumours when she attended last Sunday’s Golden Globes wearing a sparkling diamond on her ring finger.
Neither star has publicly addressed the rumours but Tom’s comedian father, Dominic Holland, has now confirmed the pair are set to wed.
He wrote in a post on his Patreon account: “Tom, as you know by now was very incredibly well prepared. He had purchased a ring.
“He had spoken with her father and gained permission to propose to his daughter.”
“Tom had everything planned out… When, where, how, what to say, what to wear,” he added.
Zendaya arrived at the Golden Globes with a noticeable piece of new jewellery. Pic: Invision/AP
Dominic also noted that while most men worry about being able to afford an engagement ring, he suspects his actor son was “more concerned with the stone, its size and clarity, its housing, which jeweller”.
Tom and Zendaya met on the set of Spider-Man: Homecoming in 2016, when they played the titular hero and his love interest MJ, respectively. Their romance was confirmed in 2021.
In his post, Tom’s father admitted fears over whether being in the spotlight could put a strain on the couple’s relationship.
He wrote: “I do fret that their combined stardom will amplify their spotlight and the commensurate demands on them and yet they continually confound me by handling everything with aplomb.”
“And even though show business is a messy place for relationships and particularly so for famous couples as they crash and burn in public and are too numerous to mention […] yet somehow right at the same time, I am completely confident they will make a successful union.”
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Zendaya rose to fame after landing a role in Disney sitcom Shake It Up, and became a household name after starring in Euphoria.
Holland – who has starred in three Spider-Man films opposite his now-fiancée – made his stage debut in Billy Elliot the Musical in 2008.
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