EV startup Rivian is racing past many rivals with its all-electric adventure vehicles. Yet, what many may not know is that the technology inside a Rivian is just as alluring as the design. Rivian is using software to gain an advantage over the competition.
Rivian took a page from Tesla in designing and building its electric vehicles from the ground up, with a focus on software.
Although it’s a costly strategy, it has given Rivian an advantage as it scales production. “It’s a fantastic advantage because starting from a clean slate allows us to learn from the successes but also the mistakes of others,” explained Wassym Bensaid, Rivian’s VP of software development.
Bensaid said in an interview with MotorTrend that “having the ability to configure every piece of hardware in the entire vehicle through software was one of the main considerations” from day one.
Rivian consistently pushes updates to its vehicles, adding new features like camp mode and snow mode, navigation improvements, added range, improved ride quality, and more.
As Bensaid explains, building Rivian vehicles as a “fully integrated end-to-end” device is helping it overcome one of the biggest challenges in the industry.
Legacy automakers, including Volkswagen, have learned developing and managing software is critical in the digital era. He said the biggest disruptions in the industry “rely heavily on software, and this requires a fundamental approach” to development.
Software is helping Rivian scale past EV rivals
“It’s a new reality where software is the center of the vehicle experience,” Bernsaid said in the interview.
In the new connected, digital era, “The auto industry has struggled to cope with multiple hardware configurations,” he added.
Meanwhile, Rivian has focused on scalability since day one. Its software has been a “key differentiator” as it expands, according to Bensaid.
For example, all three Rivian EVs run on the same software, the R1T, R1S, and EDV. By running different configurations rather than an entirely new stack, Rivian is streamlining the process.
The EV maker delivered 15,564 vehicles in the third quarter, up 24% from Q2 and easily beating expectations. Production also rose 17% quarter-over-quarter to 16,304 units. Following the strong performance, Rivian raised its 2023 production goal to 54,000, up 2,000 from its previous target.
The growth comes amid several automakers, including Ford and GM, delaying EV investments. Lucid also cut its 2023 production target after deliveries and production failed to gain traction.
With most of its software built in-house, Rivian has an advantage. The EV maker can push updates to its vehicles quickly. It also enables Rivian to focus on what matters most to drivers.
“Our vehicle knows the best EV range based on the habits of the driver, the suspension and ride-height position, the driving mode, weather, temperature, and the battery health” that’s continuously calibrated through software, Bensaid said.
Electrek’s Take
Scaringe said on the company’s earnings call earlier this week that vertically integrating its in-house computers, software stack, and propulsion system is a “substantial competitive advantage.”
While legacy automakers like Volkswagen have delayed important EVs, including the electric Porsche Macan and Audi Q6 e-tron, over software, Rivian is using it to its advantage.
The company will take what it’s learned in ramping the R1 platform to make its second-gen models even more efficient. Rivian will reveal its R2 platform next year, which will be built at its new facility in Georgia. Rivian will be a company to watch over the next few quarters as it expands the brand.
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GreenPower Motor Company says it’s received three orders for 11 of its BEAST electric Type D school buses for western state school districts in Arizona, California, and Oregon.
GreenPower hasn’t made the sort of headline-grabbing promises or big-money commitments that companies like Nikola and Lion Electric have, but while those companies are floundering GPM seems to be plugging away, taking orders where it can and actually delivering buses to schools. Late last year, the company scored 11 more orders for its flagship BEAST electric school bus.
As far as these latest orders go, the breakdown is:
seven to Los Banos Unified School District in Los Banos, California
two for the Hood River County School District in Hood River, Oregon
two for the Casa Grande Elementary School District in Casa Grande, Arizona
Those two BEAST electric school buses for Arizona will join another 90-passenger BEAST that was delivered to Phoenix Elementary School District #1, which operates 15 schools in the center of Phoenix, late last year.
“As school districts continue to make the change from NOx emitting diesel school buses to a cleaner, healthier means of transporting students, school district transportation departments are pursuing the gold standard of the industry – the GreenPower all-electric, purpose-built (BEAST) school buses,” said Paul Start, GreenPower’s Vice President of Sales, School Bus Group. “(The) GreenPower school bus order pipeline and production schedule are both at record levels with sales projections for (2025) set to eclipse the 2024 calendar year.”
GreenPower moved into an 80,000-square-foot production facility in South Charleston, West Virigina in August 2022, and delivered its first buses to that state the following year.
Electrek’s Take
Since the first horseless carriage companies started operating 100 years ago (give or take), at least 1,900 different companies have been formed in the US, producing over 3,000 brands of American automobiles. By the mid 1980s, that had distilled down to “the big 3.”
All of which is to say: don’t let the recent round of bankruptcies fool you – startups in the car and truck industry is business as usual, but some of these companies will stick around. If you’re wondering which ones, look to the ones that are making units, not promises.
While some recent high-profile bankruptcies have cast doubt on the EV startup space recently, medium-duty electric truck maker Harbinger got a shot of credibility this week with a massive $100 million Series B funding round co-led by Capricorn’s Technology Impact Fund.
It’s been a rough couple of weeks for fledgling EV brands like Lion Electric and Canoo, but box van builder Harbinger is bucking the trend, fueling its latest funding round with an order book of 4,690 vehicles that’s valued at nearly $500 million. Some of the company’s more notable customers including Bimbo Bakeries (which owns brands like Sara Lee, Thomas’, and Entenmann’s) and THOR Industries (Airstream, Jayco, Thor), which is also one of the investors in the Series B.
The company plans to use the funds to ramp up to higher-volume production capacity and deliver on existing orders, as well as build-out of the company’s sales, customer support, and service operations.
“Harbinger is entering a rapid growth phase where we are focused on scaling production of our customer-ready platform,” said John Harris, co-founder and CEO. “These funds catalyze significant revenue generation. We’ve developed a vehicle for a segment that is ripe for electrification, and there is a strong product/market fit that will help fuel our upward trajectory through 2025 and beyond.”
The company has raised $200 million since its inception in 2021.
There is no state more associated with cars and car culture than Michigan – and the state that’s home to the Motor City has just taken a huge step into the future with the deployment of its first-ever all electric police vehicle.
The 2024 Ford Mustang Mach-E patrol vehicle is assigned to the Michigan State Police State Security Operations Section, and will be to be used by armed, uniformed members of the MSP specializing in general law enforcement and security services at state-owned facilities in the Lansing, MI area.
“This is an exciting opportunity for us to research, in real time, how a battery electric vehicle performs on patrol,” says Col. James F. Grady II, director of the MSP. “Our state properties security officers patrol a substantially smaller number of miles per day than our troopers and motor carrier officers, within city limits and at lower speeds, coupled with the availability of charging infrastructure in downtown Lansing, making this the ideal environment to test the capabilities of a police-package battery electric vehicle.”
In those tests, the EVs have impressed – but the MSP has been hesitant to commit to a BEV until now. “We began testing battery electric vehicles in 2022, but up until now hybrids were the only alternative fuel vehicle in our fleet,” said Lt. Nicholas Darlington, commander of the Precision Driving Unit. “Adding this battery electric vehicle to our patrol fleet will allow us to study the vehicle’s performance long-term to determine if there is a potential for cost savings and broader applicability within our fleet.”