
College football 2025: How much does each position cost?
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Max OlsonAug 24, 2025, 08:25 AM ET
Close- Covers the Big 12
- Joined ESPN in 2012
- Graduate of the University of Nebraska
The price tag for top college football talent has never been higher — but how high is it, really?
Schools had more money to spend this offseason entering the first year of revenue sharing with athletes. Power 4 programs ponied up to re-sign their returning players and combined to acquire more than 1,400 transfers via the portal. Players increasingly turned to agents to negotiate massive raises and maximize their value.
And yet, we still know too little about what college football players are actually earning. Agents share exaggerated sums in the interest of signing more clients. General managers downplay the numbers to avoid locker room issues. In the NFL, salary and contract data are easy to access. In this sport, without transparency, it’s an inefficient market with an incredibly wide spectrum of underpaid to overpaid players.
How much does a Power 4 starter cost at each position? To answer that question, ESPN surveyed more than 20 college general managers and agents. The goal was to better define the price ranges for each spot based on the deals completed for 2025 and what each side considers fair positional and market value.
To be clear, these price ranges do not reflect what everybody is making at the Power 4 level. There are million-dollar outliers with the elite players at most positions, and there are still good, young players earning less than $100,000. Talent retention is still more affordable than acquisition, so it’s the transfers who tend to reset the floor and ceiling. Agents say SEC and Big Ten programs continue to consistently outspend the ACC and Big 12, regardless of the revenue share cap.
After an unprecedented offseason of inflated spending raised the bar at every position, here’s what Power 4 players are now earning to start and compete at the highest level.
Jump to a position:
QB | RB | WR | TE | OL
Edge | DT | LB | DB
Quarterback: $1 million-$2 million
The going rate for good quarterback play quickly surpassed $1 million by the end of November as Power 4 programs re-negotiated deals with their starters to ensure they’d return for 2025 and stay out of the transfer portal. Coaches and GMs anticipated that if they didn’t lock in a seven-figure deal with their QB1, signing a replacement in the portal would be even more expensive. They were right about that.
Several Power 4 schools paid $1.5 million for their transfer quarterbacks this offseason, sources told ESPN, and the highest-paid QBs in the sport will make well over $2 million this year. The top end of the market includes highly coveted transfers such as Miami’s Carson Beck, Duke’s Darian Mensah and Oklahoma’s John Mateer, as well as rising former five-star recruits such as Michigan’s Bryce Underwood and Nebraska’s Dylan Raiola.
Keep in mind, though, that the elite young quarterbacks such as Texas’ Arch Manning and Florida’s DJ Lagway are still earning millions from major brand deals and don’t have to dip into their school’s revenue share or collective funds as much.
“The great ones are like $3 million,” one SEC GM said. “And if you don’t have one, it’s at least $1 million.” As one ACC director of player personnel (DPP) summed it up: “These dudes are getting paid paid.”
The coaching staffs who didn’t anticipate that or who suddenly needed a QB after theirs departed certainly experienced some sticker shock when the portal window opened in December.
“The numbers that were being thrown out there, I thought they were fake at first,” another ACC DPP said. “I was like, for that guy, $1.5 million to $2 million? What? And then I quickly found out that was just the market, that’s what was happening. So we had to step up to the plate and put our big-boy pants on and make a decision. It was certainly a real thing. Those are all real numbers, real money being paid out at that position.”
But when you combine a high number of departing seniors and heavy attrition at the position with programs having more to spend than ever before, it’s no wonder quarterback pay jumped to a seven-figure standard. Only 28 of the 68 programs in the Power 4 have a returning starter at QB entering Week 1.
Agents surveyed by ESPN agreed that Power 4 starters should be making between $1.5 and $2 million and that elite passers could be worth upward of $3 million to $4 million, though they noted there were a few instances this offseason where Power 4 programs managed to get their guy for closer to $800,000.
While Beck was able to leverage his NFL draft decision to maximize his value in the transfer portal, reps generally view the quarterback market as different from the rest. From their perspective, a QB is better off locking in the best situation and fit quickly during the portal window. Nico Iamaleava‘s post-spring exit from Tennessee also clearly demonstrated that the destinations and dollar figures on the table aren’t the same in April as they would’ve been back in January.
Running back: $300,000-$700,000
Good quarterbacks cost what they cost. Running back value is a totally different discussion, one that has been raging in the NFL in recent years. At the college level, staff opinions vary depending on where they are, what they run and who they have. As for the agents?
“I think anything below $750,000 for a starting running back at a serious program would be disrespectful, basically,” one agent argued.
Another agent pointed to Quinshon Judkins as proof that some teams will be willing to go up to seven figures for a top-tier No. 1 back. But Judkins’ move from Ole Miss to Ohio State last year looks more like a rare exception to the rule than a deal that resets the market at the position.
The opinions from recruiting staffers, including those at programs that shopped for portal running backs this offseason, were all over the place. One SEC GM said they’d expect a good Power 4 starting back to cost a minimum of $250,000. A DPP in the Big 12 said his program wouldn’t spend more than $300,000 on one. Others suspect the range is somewhere between $300,000 and $500,000. Most surveyed struggled with the idea of paying a back $500,000 or more unless he’s special.
“Anything more than that, I think you’re overvaluing the position, honestly,” an ACC DPP said.
A few top transfers such as Oklahoma’s Jaydn Ott and Texas Tech’s Quinten Joyner (who just went down with a season-ending knee injury) were able to maximize their value thanks to highly competitive portal recruitments. But other prized backs agreed to deals for less than $500,000, and several more who could’ve earned top dollar preferred to stay put.
“A lot of guys didn’t move,” one agent said. “The running back market, it was kind of weird.”
At Power 4 programs that had good supplies of returning rushers, the imminent revenue share cap forced some to make tough offseason decisions about who needed to get paid and who was expendable. The programs with major needs that had to sign two or more transfers were hunting for bargains this offseason.
Solid rotational backs aren’t cheap, either, with most agreeing they’re looking to be paid around $200,000. It’s no surprise we saw close to 50 Group of 5 and FCS running backs transfer this offseason to P4 schools hoping to get more affordable production.
Wide receiver: $400,000-$800,000
Personnel staffers and agents were fairly aligned when it came to how they perceived the wide receiver market. A true No. 1 receiver costs $700,000 or more and could be worth up to $1 million in some cases. Ohio State’s Jeremiah Smith is an extreme outlier, a generational talent worth so much more than $1 million.
“If you want a guy with any production, it started at $700,000 to $800,000,” one SEC GM said.
The next tier of wideouts, quality No. 2 and No. 3 receivers and starters, were typically valued at closer to the $300,000 to $500,000 range depending on their experience and production.
Year after year, more FBS wide receivers and defensive backs transfer than any other position group. There’s more than enough volume every offseason that programs can live out of the portal in recruiting and, therefore, don’t feel like they need to overspend on skill players.
This offseason, more than 500 FBS scholarship wide receivers entered their names in the transfer portal. Fewer than 200 of them were able to land at Power 4 programs.
“Receiver in the portal is such a saturated market,” one Big Ten GM argued. “Receivers are going to go in every year; that’s just the nature of the position. We always felt like you didn’t need to overpay. You can get an equal player who’s going to take $200,000 less.”
One ACC DPP acknowledged that he probably misjudged wide receiver value going into the December portal period after watching wideouts who made $150,000 to $175,000 last season earn so much more in the portal, including one who got away for more than $500,000.
Another Big Ten staffer said he believed starting wideouts who aren’t No. 1 receivers should be in the $250,000 to $400,000 range. But he paused to point out that blue-chip receiver recruits are now seeking serious paydays as well.
“Some of these freshmen are coming in and making more than your No. 2 receiver,” he said, “because the high school market is so inflated.”
Tight end: $200,000-$400,000
Some Power 4 programs were willing to go as high as $800,000 for all-conference caliber tight ends in the portal this offseason, sources told ESPN, but most aren’t spending anywhere close to that even on proven multi-year starters.
“I think $800,000 is insane,” an SEC GM argued. “That’s nuts.”
Several staffers surveyed said they were able to secure their top portal target for around $300,000 to $400,000. Others still believe that’s overvaluing the position and struggle to justify even going to $200,000. One agent said he was able to secure a $400,000 deal for a primarily blocking tight end whose previous school wouldn’t go any higher than $140,000.
“Tight end is so unique,” a Big 12 DPP said. “There’s just not a ton of them, and it’s very dependent on what they do. There are very few well-rounded tight ends out there.”
There is one player out there whom several GMs pointed to as the ultimate rare exception: Mark Bowman. The No. 26 overall recruit in the 2026 ESPN 300 from Mater Dei High School in California is committed to USC and is already evoking comparisons to Brock Bowers.
Bowman is expected to become one of the highest-paid tight ends in the country as a freshman next year with a seven-figure deal, sources told ESPN. Recruiting staffers see elite potential in the 6-foot-5, 225-pound pass catcher but were still blown away by his number, with one Big Ten staffer describing it as “astronomical.”
Bowman’s deal might not substantially raise the bar for his peers if coaches remain skeptical about spending on tight ends. But if he’s as impactful as Bowers was for Georgia as a Day 1 starter and the Trojans become CFP contenders, perhaps he’s worth every penny.
Offensive tackle: $500,000-$1 million
Offensive guard/center: $300,000-$700,000
Several GMs and DPPs acknowledged that the highest-paid position group on their roster for 2025 is their offensive line. If you had to reload with a bunch of new starters via the portal, the big men took up a big chunk of your roster budget.
Agents say recruiting battles for quality offensive tackles easily get up to $800,000 or $900,000 and can go all the way to $1.2 million or more for left tackles. GMs were more than willing to extend seven-figure offers for the best available tackles and quickly learned the starting point in conversations for starting tackles was no less than $500,000.
Nobody was more coveted than Nevada transfer Isaiah World, a projected first-round pick in ESPN’s early mock drafts for 2026. Sources told ESPN that World turned down a more than $2 million offer to sign with Oregon. Tackles with that kind of early-round potential rarely hit the open market, and it’s worth noting the highest bid might not always win out for pro prospects who are determined to maximize their potential and play for a title contender.
Interior offensive linemen were a little more affordable this offseason, and some staffers had success finding good bargains with guards and centers who had solid starting experience, but the highly competitive recruitments still crossed into the $600,000 to $700,000 range.
One fascinating element about offensive line recruiting in the transfer portal: Timing is everything. Teams that were able to lock up offensive linemen in early December likely got a good discount.
“No school that got the kid to sign early has ever overpaid,” one representative said. “The numbers only go up. The biggest mistake schools make is they wait on a kid they could’ve had for $300,000 and end up getting him for $600,000 — or they offer $600,000 and don’t get him.”
Once coveted targets start going off the board, desperation sets in for teams still dealing with serious needs. One agent said he’s seen Group of 5 linemen who might’ve been making $30,000 last year get offered close to $1 million to move up to the Power 4 level.
Notre Dame’s Rocco Spindler and Pat Coogan waiting until after the national championship game to enter the portal made them highly coveted as proven veteran starters. In one far more extreme instance, sources say a Power 4 team shelled out $1.5 million for an inexperienced tackle late in the winter portal window.
“Folks were desperate,” an ACC DPP said. “They thought the spring portal was going to be super dry.”
They’ve had to step up the pay for more than just their starting five. Multiple staffers said top reserves along the offense line are now expecting to make at least $200,000. All these factors drive home the point that programs ideally need to have success developing and retaining high school linemen if they hope to keep costs somewhat under control in this new era.
“The offensive line room is going to be the most expensive one everywhere,” one SEC GM reasoned, “because you have the most humans there and the acquisition cost is so high on every single one.”
Edge rushers: $500,000-$1 million
Much like in the NFL, college front offices view left tackles and pass rushers as the next-most-valuable positions behind quarterback.
“If it’s the right fit and a program that’s got some money,” an agent said, “they’ll pay $1 million for an edge.”
Texas Tech had an awful lot of money and was willing to make big-time spends here with Stanford’s David Bailey becoming one of the highest-paid defenders in college football at more than $2 million and Georgia Tech’s Romello Height earning more than $1 million this year, sources told ESPN.
For GMs and DPPs with portal needs, it quickly became clear that proven starters weren’t going for less than $500,000. A few staffers did tell ESPN they don’t have any edge defenders on their rosters making more than $500,000, and not everyone is willing to go as high as $1 million for a great one. But plenty were willing to cut big checks to get their guy.
One SEC GM said his school got turned down by an FCS transfer whom they’d offered $650,000. An agent said one of his defensive end clients had an ACC program come in late and triple his best offer to more than $700,000. Another GM said his program had to get up to $800,000 for the Group of 5 transfer they coveted.
“If you need a starter in the portal, good luck,” the SEC GM said.
Defensive tackles: $300,000-$800,000
Texas Tech was a big spender here, too, in its quest to assemble one of the best defensive lines in college football and made serious investments to land their top two targets, UCF’s Lee Hunter and Northern Illinois’ Skyler Gill-Howard.
The Red Raiders had a strategy with their December portal battles that proved incredibly effective: If they could get the right players on campus for an official visit, they’d pay whatever it took to shut down the recruitment. As one Big Ten GM politely put it, the sums Texas Tech was willing to spend “fudged up the market” at a few positions. Still, talented linemen with starting experience are rarely going to come cheap.
“The big guys are demanding the big premiums,” Texas Tech billionaire booster Cody Campbell told ESPN in February.
One agent who repped a top defensive tackle transfer said he fielded multiple $1 million offers, but the best long-term fit for his client ended up being a program that paid $800,000. Highly competitive recruitments could drive the price for a great defensive tackle up to $1 million, but several staffers surveyed agreed that a low-end Power 4 starter is probably worth closer to the $300,000 to $500,000 and were able to sign solid players in that price range.
“I’ve heard sometimes it can be even more expensive for defensive tackles than edges,” the Big Ten GM said, “because, just like the NFL, there are only so many humans that size that can move like that walking on planet Earth.”
Linebackers: $200,000-$500,000
This might be the position group with the greatest disparity in perception between agents and GMs. Multiple agents told ESPN they believed a good linebacker can fetch $500,000 to $700,000 with elite players going for as much as $1 million.
Front office staffers surveyed generally agreed that $300,000 to $500,000 was a more reasonable price range for quality starters. The easiest explanation for that gap might be the offseason portal cycle and the reality that few all-conference caliber linebackers hit the open market. In fact, only four linebackers made ESPN’s top 100 transfer rankings.
There weren’t many $500,000-plus linebackers in the portal, and some staffs intentionally spent less at this position by focusing their efforts on G5 or FCS transfers. One Big 12 school was able to land the top linebacker on its board, a veteran multi-year starter, for a mere $225,000.
“They were not going for an exorbitant amount of money,” an ACC GM said.
Schools might’ve been a little more willing to pay up to retain their returning starters, but bottom line, it comes down to how a staff values the position and how closely they’re trying to stick to a roster budget influenced by NFL standards.
“There are some linebackers starting at P4 schools who are on $200K deals and some who are making $600K, and I don’t think their talent is that big of a difference,” an agent said.
Cornerbacks: $300,000-$800,000
Safeties: $300,000-$700,000
Defensive back is always a high-volume position in the portal, with more than 650 FBS scholarship players transferring over the past year, and everybody plays a bunch of them. For those reasons, there’s plenty of room for debate around the cost of DBs.
Top-tier cornerbacks are still considered more valuable than safeties and are making at least $500,000 at the highest level. “There are so few really good ones,” an SEC GM argued. ACC and Big 12 programs have still been able to land starter corners on deals closer to the $300,000 to $400,000 range, but experience is expensive.
At safety, there were a few rare instances this offseason where all-conference-caliber players secured deals around $800,000, and some staffers suspect the top of the safety market actually ended up being just as expensive as the top of the corner market. One DPP at a program that paid more than $800,000 to re-sign their top safety justified it by pointing to the fact that there were several SEC programs interested in paying him even more.
“A couple guys were being shopped around for crazy amounts of money,” an ACC DPP said, “but I thought it was easier to find bargains at safety.”
This DPP’s coaching staff had a lot of work to do in the December portal window, and he had to quickly adjust to the rapid price inflation. As another staffer summed it up, everybody was suddenly a $200,000 to $300,000 player at every position.
“It didn’t matter what position you were talking to, if you came in at under $150,000 or $175,000, oh man, people take offense to that,” the ACC recruiter said. “They’d say, ‘All right, so you see me as a second- or third-team guy.’ Word was getting out. Agents were hip to the game. If they hear a number that starts with a one, that means depth chart.”
So they spent like they’ve never spent before. They did what they had to do to keep their returning players in the building and secure the recruits they coveted. We’re about to find out how many of these frenzied offseason spending sprees actually paid off and which players were truly worth every penny.
“You make some decisions you look back on like, ‘F— yeah,'” one Big Ten GM said. “You make some decisions you look back on where you’re like, ‘Damn it.’ That was the market, the market was telling me to pay him that much. But was he worth that? You’re going to have those. Every school in the country is looking at the same thing.”
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Sports
‘Appreciate you, Coach’: Lee Corso’s impact felt far beyond ‘GameDay’ audience
Published
3 hours agoon
August 30, 2025By
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Ryan McGeeAug 28, 2025, 07:00 AM ET
Close- Senior writer for ESPN The Magazine and ESPN.com
- 2-time Sports Emmy winner
- 2010, 2014 NMPA Writer of the Year
“Appreciate you, young man.”
With all due respect to “Not so fast, my friend,” those aren’t the words that first come to my mind when I think of Lee Corso, who will be making his final “College GameDay” appearance Saturday at Ohio State. Instead, it’s that first sentence. Because those are the first words I ever heard from Coach. Well, the first I heard in person.
By the time he said that to me, on Saturday, Oct. 1, 1994, I had already heard him say so many words, but always through a television speaker. I had been watching him on ESPN for seven years. When “College GameDay” debuted Sept. 5, 1987, I was a high school student living in a college-football-crazed house in Greenville, South Carolina. My father was an ACC football official, and my role at the house was to get up Saturday mornings and make sure the VCR was rolling on Dad’s game that day so he could break down the film when we got home from church on Sunday.
Then, what to my wondering eyes did appear but a new ESPN studio show, previewing all of the day’s college football games, including wherever Pops might be with his whistle. It was called “College GameDay,” and that night in the same studio, the crew was back with highlights of all those games. It was hosted by Tim Brando, whom we knew from “SportsCenter,” with analysis provided by human college football computer Beano Cook and … wait … was that the guy who used to coach at Indiana? The last time we saw him, wasn’t he coaching the Orlando Renegades to a 5-13 record during the dying days of the USFL?
Brando tells the story of Corso’s ESPN audition, how the then-52-year-old looked at his would-be broadcast partner and said, “Sweetheart, I’m here for the duration. This show is going to be the trigger for your career and my career. I’m going to be the Dick Vitale of college football. Football doesn’t have one. And this show is going to be my vehicle.”
That vehicle shifted into drive and stayed there, even as “College GameDay” remained parked in Bristol, Connecticut. Eventually, Brando moved on and wunderkind Chris Fowler took over as host. They were joined by former running back Craig James, who was nicknamed the “Pony Patriot” because of his college tenure at SMU and his NFL stint in New England. But that’s not what Coach called him. He addressed James as “Mustang Breath.”
That was the formative years “GameDay” lineup I consumed so hungrily during my college days in Knoxville, Tennessee. My roommates and I rose groggily on Saturday mornings to see whether Corso picked our Vols to win that day before stumbling out the dorm doors to grab a cheeseburger and head to the Neyland Stadium student section. If he said Tennessee was going to win, we declared him a genius. If he said the Vols were going to lose, we would scream, “What the hell do you know?! You only lasted one year at Northern Illinois!” That night, pizza in hand, we would watch him on the scoreboard show and again shout at the television. It was either “Spot on, Coach!” or “Hey, Coach, not so fast, my friend!”
Those were the autumns of the early 1990s. Just as Coach had predicted, “College GameDay” had indeed been a trigger. And he indeed was becoming the face of the sport he loved so much. At home, we could feel that love because we recognized it. We loved college football, too. Whether Corso picked your team or not, his passion for the sport was indisputable. That created a connection. Like seeing the same friends every Saturday, the ones whose season tickets have always been next to yours. Or the tailgater who has always parked in the spot next to you, offering up a beer and a rack of ribs. Or the guy you happen to meet as you are both bellied up to a sports bar on Saturday to watch college football games. All of them.
In a business full of phony, Lee Corso has always been the genuine article. And in a world full of awful, Lee Corso has always been fun. All at once so irresistibly relatable but also larger than life.
So, now, imagine my through-the-looking-glass moment of that first time I heard him speak to me directly. That October Saturday in 1994. I was an entry-level ESPN production assistant, barely one year out from those dorm days at Tennessee. I was also barely five years from bowls of cereal back in our Greenville family room, labeling a VHS tape for my father while watching Corso break down what he thought might happen in Dad’s game.
“Appreciate you, young man.”
My assignment that day was to cut and script a highlight of my alma mater as the Vols hosted No. 19 Washington State. The headliner play was a long touchdown run by wideout Nilo Silvan on a reverse pitch from some kid named Peyton Manning. But the quiet play that really handed the Vols the upset was a fourth-down conversion early in the fourth quarter, when a 1-yard Manning run earned the first down by barely an inch, all while still in Tennessee territory. That set up a field goal that ended up sealing the 10-9 win.
Back then, every ESPN highlight was produced in a converted basement room crammed with tape machines and filled with the noise of 20-somethings like me, scrambling in and out of the edit rooms that lined what we called “screening.” When you were done piecing together your one-minute tape and scribbling out a handwritten script, you ran out of that edit room and down the hallway to the tape room and TV studio to deliver it all.
As we were about to pop my Tennessee-Wazzu tape for the delivery dash, the door to our edit suite opened. It was Lee Corso. Without us knowing it, he had been watching through the window to see what plays we had included in our highlight. Without saying a word, he pointed at my script — called a “shot sheet” — and motioned for me to hand it to him. He read it, flipped it around so it was facing me and used his finger to tap the box describing that decidedly nonsexy fourth-quarter fourth-down conversion.
“Appreciate you, young man.”
Then he continued.
“I came down here to make sure you had this play in there. That was the play of the game. If we hadn’t had that play in this highlight for me to talk about, then I would have looked like a dummy. And I don’t need any help in that department, do I?”
He squeezed the shoulders of my editor, the guy at the wheel of the machinery.
“I appreciate you, too.”
Then he walked out into the furious racket of screening and shouted through the aroma cloud of sweat and pizza, “How we doing, troops!”
Someone shouted back, “How was Nebraska, Coach?” A reminder that this was the first year that “College GameDay” had hit the road. They went out once in 1993, to Notre Dame, as a test. It went well, so they were headed out six times in 1994. Just two weeks earlier, they had gone to Lincoln, the show’s third-ever road trip.
He replied: “Lot of corn and big corn-fed dudes!”
Another shout: “You excited about going to Florida State-Miami next week, Coach?”
“Let’s hope it goes better than when I played there!” A reminder that the Florida State defensive back they called the “Sunshine Scooter,” who held the FSU record for career interceptions (14) for decades, was a career 0-2 against the Hurricanes in Miami.
Before Coach scooted back down the hall to the studio, he said it again. This time to the entire room of kids desperately trying to find their way in the TV sports business.
“I appreciate y’all!”
That was more than three decades ago. And whenever I recall that story, it is echoed back to me by every single person who was in that screening room with me back in the day. And the people who first went out on the road with “College GameDay” in the mid-1990s. And the people who are out there with the show today.
In so many cases, it’s the same people. Jim Gaiero, the current producer of “GameDay,” was also down in screening back in the day. The group that produced the incredible “Not So Fast, My Friend” ESPN documentary was led by a handful of Emmy Award-winning feature producers who also were down in the pit, and also were recipients of so many “appreciate you”s.
It is impossible to measure the impact of someone like Corso, the face of his sport, taking those moments to encourage, to mentor, and to, yes, coach. That’s not common. But neither is he.
On the morning of the 2024 Rose Bowl, the College Football Playoff semifinal between Alabama and Michigan, I was sitting with Coach just before he headed out to the “GameDay” set. I shared with him that story from 1994 and told him how much it had always meant to me. He replied: “Winning games is great. But any real coach will tell you that isn’t the best part of the job. It’s watching those that you coached up as kids, seeing them grow into adults, have great jobs and raise great families. That’s why you do it.”
Lee Corso spends every Saturday surrounded by those he has coached. And that’s why it has been and will be so hard to say goodbye. It’s why there was never an icicle’s chance in Phoenix that Corso was going to be off the show after he suffered a stroke. It’s why he was still part of the show in 2020, when COVID-19 had him stuck at home in Florida as the rest of the crew was back on the road. It’s why he has been on the show ever since it was born, even as it has grown from a few guys in a studio to a few dozen fans behind the stage on the road to the rock concert circus caravan that it is today. Exactly what Coach believed it could be when he showed up for that first audition 38 years ago.
Love. That’s why.
You see it in the eyes of those who work on the show. The way they look out for him. The way they still hang on every word he says. We all see it very publicly when we watch Kirk Herbstreit. It’s hard to remember when we see the current Herbie, the father-of-four statesman of the sport, but when he first joined “College GameDay” in 1996, he had just turned 27, less than four years out of Ohio State. When Kirk posts those early Saturday morning videos of Coach sharing a story or Coach pulling a prank or Coach cracking himself up as he tries to figure out how to navigate an overly complicated escalator, we all feel that. Just as we have felt that since the first countdown to the first “College GameDay” on Sept. 5, 1987.
Not so fast? It has gone by too fast. But what a friend.
Appreciate you, Coach.
Sports
Deion healthy in return, says Buffs ‘fine’ after loss
Published
11 hours agoon
August 30, 2025By
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Adam RittenbergAug 30, 2025, 01:25 AM ET
Close- College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
BOULDER, Colo. — Deion Sanders ran onto the field with his Colorado team Friday night, just months removed from having surgery to replace and reconstruct his bladder after a tumor was found this spring.
Sanders, 58, jogged past a portable toilet placed next to Colorado’s bench area for him to use during the game, which was sponsored by Depend, the adult incontinence undergarment company. He slowed near the South end zone and gently tapped his players who were kneeling in prayer.
After the most serious health issue in a series of them the past five years, Sanders said he “felt good,” adding, “I don’t feel good right now, but I felt darn good during the game.”
Sanders was miffed that his team didn’t capitalize on early takeaways, convert several big-play opportunities on offense or make nearly enough run stops against Georgia Tech, falling 27-20 in the season opener at Folsom Field.
Sanders coached his first game for Colorado since undergoing surgery in May. He was away from the team for much of late spring and early summer before rejoining the squad for preseason camp. Dr. Janet Kukreja, director of urological oncology at the University of Colorado Cancer Center, said in a news conference in July that Sanders is cured of cancer.
Upon returning, Sanders focused on getting his third Colorado team, and the first without his sons Shedeur and Shilo and 2024 Heisman Trophy winner Travis Hunter, to employ a different play style, based on being more physical at the line of scrimmage. Colorado made some strides Friday, as a rushing offense that had been last in the FBS during Sanders’ tenure generated 146 yards on 31 attempts.
But Colorado allowed 320 rushing yards and three touchdowns to Georgia Tech, including the tiebreaking, game-winning 45-yard dash by quarterback Haynes King with 1:07 left.
“Defensively, no, there’s no way you can say you’re physical when you got your butt kicked like that,” Sanders said. “But offensively, you probably were sitting out there saying, ‘Dang, they should keep running the ball’ because you saw the physicality we’ve been talking about.”
Although Georgia Tech committed turnovers on its first three possessions — becoming the first team to do so in a season opener since Florida International in 2010 — and didn’t reach the end zone until late in the first half, Sanders said, “It’s hard to applaud the defense right now.”
After the three early turnovers, Georgia Tech had three drives of 75 yards or more and a 61-yarder in the closing minutes. Colorado linebacker Reginald Hughes said Georgia Tech’s gap scheme “messed with our eyes a little bit” and caused the Buffaloes not to properly fill several holes in the run game.
“We’re at a good pace, inclining to be the defense that we want,” Hughes said. “We’re not quite there yet. It’s really more so execution with us. We play fast, we get after it. It’s just executing situations. Stuff like that, it shows up later in the game.”
Quarterback Kaidon Salter, a transfer from Liberty making his first start for Colorado and replacing the record-setting Shedeur Sanders, had an early passing touchdown and finished with 159 passing yards and 43 rushing yards on 13 attempts. Deion Sanders noted that Salter could have run even more and been more of a true dual threat.
“Most definitely, I feel like I had those opportunities,” Salter said, “but me being a dual-threat quarterback, keeping my eyes down the field, I felt like I had chances to throw the ball downfield and make some plays.”
Despite Colorado’s significant personnel losses at quarterback and wide receiver, Sanders said the offense doesn’t need time to come together, adding, “We’ve got to go get it and do it right now.”
He said he saw enough good things overall to still expect a strong season.
“We’re definitely going to be fine, I’m not concerned about that,” Sanders said. “We could have won that game. It’s not like we got our butts kicked. They ran the heck out of the ball, they did that, but we had opportunities.”
Sports
‘Split’ title 35 years ago? Don’t tell Colorado and Georgia Tech that
Published
20 hours agoon
August 29, 2025By
admin
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Andrea AdelsonAug 29, 2025, 07:30 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
CHAD BROWN AND his Colorado teammates have gold rings. On each of them is a big number “1” filled with diamonds meant to commemorate their 1990 national title and the year they spent as the best team in the nation.
Across the country, Ken Swilling and his Georgia Tech teammates have their own gold rings, also with diamonds filling a big “1,” also meant to commemorate their 1990 national title.
Though their rings are nearly identical, members of those Colorado and Georgia Tech teams refuse to acknowledge that their seasons have a shared outcome. Players still won’t use the words “split” or “shared” when it comes to the 1990 season. Colorado points to its superior strength of schedule as the reason it is the rightful champ after going 11-1-1 and finishing No. 1 in the AP poll. Georgia Tech points to its unbeaten season as proof that it is the rightful champ after going 11-0-1 and finishing No. 1 in the coaches’ poll by one vote. Thirty-five years later, trash talk dies hard for two schools that played in the pre-BCS era and had no way to settle things on the field.
“Oh no. I would never say it was a split national championship,” Swilling said. “They can call us split, co- whatever they want to call it, but as far as Georgia Tech is concerned, we won the national championship in 1990. Heck, it took them five downs against Missouri to get the split anyway.”
“We were the best team in the nation. I have no doubts about that,” Brown says. “So people’s opinion about the Fifth-Down Game and people’s opinion about who should have won a national championship, it lands so poorly on me I don’t think about it. When someone says, ‘You won a national championship at Colorado?’ I say, ‘Yes, I did.’ ‘You don’t say you won a split national championship?’ No. Never once have I ever said I won a split national championship.”
Perhaps old scores will be settled when 1990 co- … er … national champs Colorado and Georgia Tech kick off the season in Boulder (8 p.m., ESPN), in the first meeting between the schools.
On second thought, maybe not.
IN 1989, COLORADO went undefeated in the regular season and faced Notre Dame in the Orange Bowl with the national title on the line. It lost 21-6, but their failure fueled their offseason workouts.
That, plus the memory of teammate Sal Aunese, who died of stomach cancer in 1989, drove Colorado as it headed into the 1990 season. But the first three games of the campaign did not go the way the Buffs had expected. Colorado was a surprising 1-1-1 headed into a game at Texas, having tied the season opener against No. 8 Tennessee and lost in Week 3 at No. 21 Illinois. No margin of error remained. Coach Bill McCartney had the team meet at a hotel where it usually stayed before home games. Players thought they would board buses for the airport.
Instead, McCartney called a meeting. He proceeded to lay into the entire team, calling players out by name for not playing up to their potential.
“Coach Mac usually did not make things personal,” Brown said. “This time, it was personal. He worked his way around the room, and I was the last one he got to. He turned to me and he said, ‘Chad, you’ve hurt me the most.’ He questioned my football character. For a guy who always prided himself on the way he played, that hurt.”
Brown dove into his playbook on the flight, and before leaving for the game, stared at himself in the mirror. He said to himself, “No one will ever question my football character again.”
Colorado trailed Texas 22-14 early in the fourth quarter, when running back Eric Bieniemy went into the defensive huddle and told his teammates, “Get us the ball back. We’re going to score. We’re going to win this game.”
Sure enough, Bieniemy scored a 4-yard touchdown with more than 10 minutes left to play, then ran it in from 2 yards out with 5:47 left for the winning touchdown. Brown finished with 20 tackles. Colorado players and coaches point to that game — and the speech McCartney gave his team — as the turning point in the season.
“Everybody likes to talk about the Texas turnaround, saying that I came out there and saved the game,” Bieniemy said. “No, it wasn’t anything special because there were times throughout the course of the year they had to uplift me as well.'”
Colorado dropped from its preseason position at No. 5 to No. 20, but by October, the Buffs were back to No. 12 in the AP poll. They’d still need some help to get back into the national championship race.
Players probably wouldn’t have guessed they’d need that help in Week 6 against unranked Missouri.
Before we discuss the infamous Fifth-Down Game, here’s what the Colorado players want you to know: Missouri tried to sabotage them from the start. In 1990, Missouri played on AstroTurf packed with sand. Colorado players said the school should have watered down the field before use.
That did not happen, so as play began, Colorado kept slipping and sliding all over the turf, slowing down its option game. (The Tigers, on the other hand, were familiar with the surface and knew which cleats to wear to minimize slipping.) Missouri led 31-27 with two minutes left in the fourth quarter. Then Colorado, behind backup quarterback Charles Johnson and Bieniemy, started driving. On first-and-goal from the 3-yard line with 28 seconds left, Johnson spiked the ball.
On second down, Bieniemy ran for a gain of 2 down to the 1-yard line. Colorado called timeout. The person working the down marker never changed the down. Colorado center Jay Leeuwenburg noticed and told McCartney, who insisted it was still second down. Meanwhile, a fan sitting behind the Colorado bench had a heart attack and was moved down to field level for medical attention, causing further distraction.
Colorado ran three more plays — and scored on its fifth down — as Johnson crossed over the goal line. The Missouri crowd chanted “fifth down,” and when the game ended, started throwing bottles and other objects onto the field. Starting quarterback Darian Hagan, who missed the game with an injury, said he took off his rib cage brace to shield quarterbacks coach Gary Barnett from getting hit.
“A lot of people say that we cheated and we should have given the game back and all this stuff,” Hagan said. “My response to that is, ‘Why did we cheat and what were Missouri’s coaches doing? Why didn’t they know what down it was? Everybody was out of it. The referees didn’t know. So they can blame a lot of people, but at the same time, we got a national championship out of it.
“It was human error. It wasn’t like we were trying to try to pull a fast one on anyone.”
Bieniemy said he legitimately had no idea that Colorado had used five downs until he saw highlights on ESPN. But he had to hear about the game constantly later in his career, when he became an assistant coach and worked 10 years for the Kansas City Chiefs and Andy Reid, who was the offensive line coach at Missouri in that game.
“Do you think I heard about it for 10 years?” Bieniemy says with a laugh. “I will say this, it was a great game. It’s one of those games that’ll be talked about for eons. But we’re not gonna give it back.”
ONE THOUSAND, FOUR hundred miles away in Atlanta, No. 18 Georgia Tech prepared to face No. 15 Clemson the week after the Fifth-Down Game. The Jackets began the year unranked, but players felt confident headed into the season after finishing 1989 with wins in seven of their final eight games.
Their defense began the season on a tear, giving up just 31 total points in the first four games. Once again, their defense came up big against Clemson, making a goal-line stand after the Tigers drove down to the 1-yard line. On eight trips inside Georgia Tech territory, Clemson scored just one touchdown. Still, the Tigers had a shot to win, down 21-19.
Chris Gardocki lined up for a 60-yard field goal attempt with a minute left.
“I was 10 feet away from him on the sideline, and I was telling everybody, ‘We’re done,'” Georgia Tech kicker Scott Sisson said.
But Gardocki missed, and Georgia Tech was off to its best start since 1966. That start got even better on the first weekend in November when the Yellow Jackets headed up to Charlottesville to play No. 1 Virginia.
Vandals had gotten into Scott Stadium the night before the game and burned a section of the turf, leaving questions about whether the game could be played. Georgia Tech quarterback Shawn Jones also said that same night, the fire alarm was pulled at 2 or 3 a.m. at the team hotel, forcing players to get up and evacuate.
“The atmosphere was like a championship playoff game,” Jones said.
But the game did not start out that way. Virginia led 28-14 at halftime, having flummoxed the staunch Georgia Tech defense.
“Some of our offensive players, they were asking us, ‘Hey, man, can y’all stop them? Just slow them down because we’re coming,” Swilling said. “And the look on our faces was like, ‘Man, I don’t know. This might be a long day.’ It just so happened that things began to turn offensively.”
Georgia Tech tied the game after two Virginia turnovers, and then it was back-and-forth until the end. Georgia Tech got the ball with 2:30 to go and the score tied at 38. Jones remembers feeling calm as the offense took the field.
He drove Georgia Tech 56 yards in five plays, setting Sisson up for a 37-yard field goal attempt with 7 seconds left. Sisson was affectionately called “Never Missin’ Sisson” by his teammates. Pressure never seemed to get to him. But as he was warming up on the sideline, he overheard punter Scott Aldridge asking the linemen, “How many diamonds do we want in our championship rings?”
“I kept hearing that, and I thought, ‘I don’t have a choice. I’ve got to make this kick,” Sisson says with a laugh. “These guys are designing the ring. So, like, no pressure, right?”
Sisson nailed the kick. The unbeaten season lived on for another weekend.
COLORADO ENTERED THE Orange Bowl No. 1 in both polls at 10-1-1. It was facing Notre Dame in a rematch. Georgia Tech entered the Citrus Bowl in Orlando, Florida, ranked No. 2 at 10-0-1 and facing Nebraska, which Colorado had beaten earlier in the season.
The Buffaloes thought a win over the Irish would seal their championship season in both polls. Georgia Tech, however, felt a win over Nebraska could possibly leap them ahead.
“I didn’t really think that Colorado was better than we were,” Jones said. “So when we went into the game, I thought, ‘If we handle our business, we should be No. 1.’ We didn’t know how it was going to turn out. We just believed it would.”
Georgia Tech handled Nebraska 45-21 to finish a remarkable season without a loss. The team returned to its hotel in Orlando to watch Colorado in the Orange Bowl later that night.
The Buffaloes told themselves they could not lose to the Irish again. Adversity hit early, when Hagan went down with a knee injury. Johnson entered the game and strained his hamstring, but played through it. The game turned into a defensive showcase. Colorado clung to a 10-9 lead with 1:05 remaining.
The Buffaloes were forced to punt. Notre Dame had Raghib “The Rocket” Ismail, the best returner in the nation, waiting deep. Swilling, watching with teammates, turned to them and said, ‘Watch this. Rocket is about ready to take it to the house.'”
Sure enough, Ismail took the punt and turned right, hit a crease and raced in for the touchdown. Georgia Tech players described their hotel vibrating and shaking in celebration.
“The crazy thing about that was, I remember Coach Mac telling our punter to kick it out of bounds,” Hagan says. “It was a bad snap, and he got rushed, so he just kicked it right down the middle. And everybody just looked at each other like, ‘Oh, no.’ When he scored everybody was like, ‘You’ve got to be kidding me. Here we go again.'”
But the wave of emotions tilted in another direction, for all three teams.
There was a flag down on the field.
“We knew it was against them,” Hagan said. “We went from frustrated and hurt to elated all in a matter of two seconds.”
Notre Dame safety Greg Davis was called for clipping. The touchdown came off the board. Colorado ended up holding on to win, capping what it believed would be a No. 1 finish in both polls.
“It was surreal,” Johnson said. “It was the end of a journey that started two years before, and the way it played out was a metaphor for life. There was never a linear path to our championship. There were all kinds of fits and starts, disappointments, high points. As a collective, we got it done. And the party was on.”
The final polls did not come out that night. Early the next morning, the phone rang in Sisson’s hotel room in Orlando. His roommate shoved the phone into his hand.
It was a radio station Sisson had never heard of. First question: Do you think that you deserve the national championship? What Sisson didn’t know when he answered, groggy and half asleep, was there was also a Colorado player on the line.
“I tried to take the middle of the road,” Sisson said. “I said, ‘I don’t know what else we could do. We were undefeated.’ I had no idea that they were setting me up. I don’t remember who it was, I don’t even think I got his name, but the Colorado player says, ‘Oh, we deserve it, and he started ripping into us, like our strength of schedule. I was like, ‘You’ve got to be kidding me. I am not awake. I am not up for this conversation right now.'”
The teams did not find out how the final polls had them ranked until they returned to their respective campuses. Colorado was the AP champion, with 39 first-place votes compared to 20 for Georgia Tech. But in a stunning reversal, Georgia Tech finished No. 1 in the UPI coaches’ poll — by one point. For the first time in UPI coaches’ poll history, the No. 1 team entering its final game did not finish No. 1 after a bowl victory.
Colorado players always suspected Nebraska coach Tom Osborne had changed his vote to Georgia Tech. Osborne admitted for the first time this week that he did in fact do that, telling USA Today he changed his vote for two reasons: the Fifth-Down Game, and the fact that Georgia Tech beat Nebraska more handily than Colorado.
“That was extremely disappointing, that our rival and our fellow conference member did that,” Johnson said. “We went into Lincoln under extremely hostile conditions to win that football game that propelled us to the national championship. I thought for someone who was, by all accounts, an extremely classy man, that was one of the most classless things I’ve experienced.”
Without a unanimous champion, the question over who was better that season rages on. Neither team visited the White House, but Swilling said he and his teammates secretly wished they could have settled the debate with a game in the Rose Garden.
After his college career, Bieniemy was drafted by the San Diego Chargers in 1991. The following year, the Chargers hired Georgia Tech coach Bobby Ross.
“I used to argue with him all the time,” Bieniemy says. “I’m going to say this out loud. I would say, ‘We would have kicked y’all’s ass.'”
Now 35 years later, the two teams finally get their long-anticipated meeting. And it is all thanks to Colorado athletic director Rick George, who was the assistant athletic director for football operations at Colorado in 1990. About a decade ago, George made a call to someone he knew at Georgia Tech and said simply: “We should play a game.”
The series was announced in 2016, and George specifically chose 2025 as the first game in the home-and-home, knowing it was the 35-year anniversary of their championship(s).
“I just thought it would be fun and good for both schools, and it would be a good game that people would have a lot of interest in,” George says. “It’s a great opportunity to showcase what we both accomplished in that year.”
Memories of their shared … uh … championship season are never far from the minds of the players and coaches who experienced it. After all, that was the last national championship each school has won.
But with renewed interest in Colorado and coach Deion Sanders, and rising expectations around Georgia Tech in Year 3 under Brent Key, their game Friday has turned into must-see TV. Their shared history is just a cherry on top.
“This is an opportunity for us to have a lot of get back, a lot of talk, a lot of pride and passion, winning that game,” Hagan said. “Over the years, they’ve said what they’ve said. We’ve said what we’ve said. Now someone’s going to be able to win the game.”
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