Schedule, playoff format, ‘the Jack Eichel issue’: What players are looking for in CBA talks
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Emily Kaplan, ESPNNov 4, 2024, 07:55 AM ET
Close- Emily Kaplan is ESPN’s national NHL reporter.
As the NHL and NHLPA enter the penultimate season under its collective bargaining agreement, there’s a new tone emanating from both sides: optimism.
For a league that has experienced three lockouts over the last 30 years, it’s a welcome change. The NHL and NHLPA last negotiated a CBA in 2020 — amid the COVID shutdown, when discussions were bundled with return-to-play protocols. Financials were bleak, especially for a sport quite dependent on gate revenue. In an unprecedented climate, both sides collaborated for solutions. Four years later, they all rebounded in a big way. Revenue hit a record $6.2 billion last season, as the league also set new marks in attendance and saw a spike in sponsorship revenue, thanks to evolving attitudes on sports betting, helmet decals and showcasing individual players’ personalities.
In Sportico’s recent valuations, the average NHL franchise is worth $1.79 billion — a 37 percent increase in just one year.
Last month at a Board of Governors’ meeting, NHL commissioner Gary Bettman said he’d like to start (and hopefully end) CBA negotiations early, saying “in terms of the relationship, we think we’re in a good place.”
The NHLPA’s new executive director, Marty Walsh, is equally positive these days. “Myself and Gary Bettman have had very open conversations about how this potentially could be laid out,” Walsh told ESPN in a recent interview. “Going in with an open mind, with open dialogue is how I’ve always approached collective bargaining.”
Both sides are motivated to continue momentum. And sources on both sides suggested that if a deal was reached as soon as this spring, there would likely be few changes to the overall structure, just tweaks. But from a player’s perspective, there’s only so often you can ask your boss to re-open your contract and hope to change the terms. So what exactly would they like to achieve?
Walsh agreed to an interview, but declined to speak on specific issues, saying it was premature. Walsh is currently on his annual fall tour – a series of individual union meetings with every team — to canvass players opinions. “Once we assess where we are at and what players feel, we will take next steps after that,” Walsh said.
In the interim, ESPN spoke with 21 veteran players around the NHL to get an early pulse on what issues are important to them. The players were granted anonymity to speak openly. Here is a primer of what topics are on the table and what might be feasible in a new CBA:
The biggest concern for players: Grow the pie
The one item that came up again and again with players was money. “It’s not overly complicated at this point, we need to grow revenue,” one player said. “It’s what all the other sports are doing. We don’t need to be squabbling over points; we need to make the pie larger so we can have a larger slice. This deal has been great for the owners.”
Players cited several examples on how the league’s value has ballooned. Jeff Vinik bought the Tampa Bay Lightning in 2010 for a reported $93 million. Vinik recently sold a majority stake of the team, which is now valued at $1.8 billion, per Sportico. Meanwhile players salaries have largely remained stagnant. Florida Panther star Matthew Tkachuk’s cap hit ($9.5 million) is roughly the same as what his father, Keith Tkachuk, was making in the 1999-2000 season for the St. Louis Blues ($10 million).
The NHL and NHLPA currently have a 50-50 split on hockey-related revenue. The salary cap, which is calculated based on HRR, remained largely stagnant through and directly following the pandemic to account for losses — though the league has hinted at bigger jumps the next several seasons. Players are hoping those jumps are sizable.
“Coming out of COVID was tough, and it felt like we took a lot of compromise to get to where we should be,” one player said. “Now it seems like the league has done well with HRR and hopefully that allows us to see the benefits.”
It’s unclear what economic proposals either side will bring to the table. Players uniformly felt they took a cut when the split went from 57-43 to 50-50 in the 2012 CBA. They have no appetite to decrease further, even if the league tries to argue that in other sports like the NBA or NFL, the players’ share is less than 50%. Several players wondered if the NHL could institute a luxury tax.
“We have some owners who would definitely be willing to spend over the cap,” one player said. “We should reward that. And then that money gets spread across all the owners, and for some of the smaller-market teams it puts money in their pocket.”
Players said they would like to receive a cut of future expansion fees as the league flirts with the idea of 34 teams. “We should fight for that, no doubt,” one player said. But, according to sources, that could be a sticking point for the league.
As usual, many players brought up escrow — in which the league withholds a portion of their salary until revenue is accounted at the end of the season – as something they were passionate about eliminating.
“I think a lot of guys get confused or caught up with escrow, but it’s just a mechanism for getting paid,” one player said. “We need to be focusing on the bigger picture. We want to get rid of escrow. I’m sure the owners want to get rid of guaranteed contracts. We all should be focused on how we can bring more attention and dollars to the sport.”
What could it be? The NHL should get another infusion of cash on the new Canadian TV deal, which will kick in for 2025-26. Players were optimistic about the presence of Amazon, which is dabbling with streaming games in Canada and produced an all-access show, Face Off, which got buy-in from players and the league.
Said one player: “I don’t think there’s a silver bullet, or one thing that will help revenue. But all of our energy should be focused on finding new ways to grow our sport.”
The possible tweaks
Throughout the course of the season, when matters are raised by players or at a general manager’s meeting, the answer can be a common refrain: That’s a CBA issue. So what topics since 2020 do the players feel passionately about revisiting?
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The schedule: One of the most intriguing topics expected to be discussed is the schedule. Anything could be on the table, from eliminating the three-day Christmas break to reconsidering the way out-of-division games are scheduled. Restructuring the preseason became a hot topic in September after a rash of high-profile injuries including to Drew Doughty, David Reinbacher and Patrik Laine. One idea that has been floated is trimming the preseason in favor of adding two games to the regular season (putting the total at 84). Players surveyed by ESPN had mixed opinions. “There are teams scheduling eight preseason games and that’s too many,” one player said. “Some of them become s—shows, especially when you see rosters some teams put out. Some teams are playing three [games] in three days.” Veteran players acknowledged that while they generally needed only two or three to feel game-ready, the preseason contests are valuable for prospects to get evaluated. “Our preseason is just too long,” one player said. “We’re almost done with camp. Media day in the NBA was two days ago and they finished earlier than us. It’s insane. I’d take 84 games if we could start earlier.” Others were wary of the expense of a longer regular season. “Hockey is a tough contact sport. Playing those two extra games could be the difference between having a guy in the playoffs or losing him,” one player said. “Also the wear and tear on your body. You may not notice it after two games, but it all adds up. I don’t think it’s a good idea.”
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Playoff format: A handful of players want to change the playoff format to a typical 1-8 seeding by conference. “A lot of guys would like to see that change, myself included,” one player said. But according to sources, there have never been substantive discussions about that at Board of Governor meetings. The league believes the format is strong and the Stanley Cup playoffs are the best postseason in sports. It would have to be a major sticking point for players to get addressed.
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“The Jack Eichel issue”: In 2021, Eichel was sidelined with a herniated disc in his neck. He wanted to get an artificial disc replacement, a procedure never performed on another NHL player before. The Sabres preferred a more proven alternative. Under the CBA, teams get final say over a player’s medical care. It caused a massive rift, resulting in Eichel’s trade to Vegas, and an issue many assumed would be brought up in the next CBA. Players uniformly said they should get final say over their medical rights. And while there are some that are super passionate, many view Eichel’s situation as a rare occurrence — and not necessarily an easy tweak. One player noted they’ve actually made big strides in this department. “When I first started [11 years ago], it was super taboo to get a second opinion, like you were disobeying your team,” the player said. “Now they’ve made it so much easier, much more common. We’re in a decent place.” At its core, this CBA clause about final say on medical decisions is really about guaranteed contracts, which players do not want to relent on. Several players advocated for full benefits post-retirement. In the CBA, eligible retired players can enroll in the NHL Health and Benefits Fund and, in certain circumstances, receive a subsidy towards the cost. There have been enhancements on this over the years. For example, the offering used to be a one size fits all policy. Now, it’s more scalable. Some players want further assurances, even if it would be a massive cost. “Healthcare is a huge thing,” one player said. “We have one of the best pensions in major sports but we need an answer for health care and get full benefits.”
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International events: In the past, participation in international events was atop players’ wish list. However with the upcoming 4 Nations Faceoff tournament, commitment (and progress) on scheduling a regular World Cup, and commitment to play in the 2026 Olympics in Milan, players feel they are in a good place. “Feels like the league finally met us on international play. It’s important to players and I think the league also understands its importance for the growth of the sport, even if owners are taking on the risk of a guy getting injured, and dealing with the IOC and IIHF on insurance,” one player said. But for the players it’s still important to get it in writing.
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Rules and equipment: General managers have given the league feedback at their recent meetings that they would like changes to the long-term injury reserve rules, which has allowed some teams to activate players just as the playoffs begin. While some players had mixed opinions here, none felt super passionately that it needed to be addressed — though they knew the league may bring it up. The NHL also will likely discuss equipment mandates, such as neck guards.
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Next-gen ideas: Some players said their agents have bugged them about ideas for the next generation, such as changing the draft age to 19, shortening the draft, or finding an out to the Canadian Hockey League and NHL agreement that stipulates teenagers must be returned to their junior clubs if they aren’t on the NHL roster. The NHL and CHL agreement is separate from the CBA. And with a massive sea change coming – the NCAA is considering changing eligibility rules regarding CHL players – it’s tough to predict what is feasible here. But many of the draft-related ideas have not received traction, according to sources.
What’s next in the process?
Walsh and his top lieutenant Ron Hainsey — a defenseman who retired from the league in 2021 — are continuing their fall tour, which is expected to stretch into December. Discussions on the tour will help shape points of emphasis for negotiations with the league. Walsh said he is in no rush.
“It’s really dictated by the players,” Walsh said. “It depends on where we are with the players, what the players want to do. I mean, this is their association. We’ll talk to the entire team and then we follow up with player reps and follow up individual players who are interested in this stuff. Players are everyday people. They’re busy with life and family and everything else. So some players want to get very engaged and some just want to support their teammates.”
If the sides come to a resolution by June, there is nothing that prevents a new CBA from going into effect before the prior one is completed. So if both parties agree, the new CBA could theoretically begin as soon as next season.
Walsh was hired in February, 2023 after an exhaustive search. He was the longtime mayor of Boston before serving as the U.S. Secretary of Labor. Players on the search committee said they liked Walsh’s political background — his ability to communicate, form relationships and garner support. He’s remained accessible, giving all 750-plus members of the union his cellphone number.
“I think guys are feeling really confident being led by Marty,” one player rep said. “He has good energy, a good feel for the CBA, the league and also how to develop relationships with Gary [Bettman] and work with the league. We know issues are going to come up, but we feel like he’ll get them resolved.”
One question several players wondered: Who will exercise their voice and help in the fight? The NHL’s new marketing campaign is all about Gen Z as Connor McDavid, Auston Matthews and Connor Bedard become the new faces of the league. In the past, Sidney Crosby has been very opinionated on league issues behind the scenes, then goes through proper channels.
“Other sports that are seeing a lot of success are driven by their stars, and that’s where we want to be,” one player said. “Patrick Mahomes, LeBron James, they’re at the forefront of league issues. That matters.”
Walsh said it was too early to identify which players might be the spokespeople for the union. “Depends on how negotiations are going,” he said.
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Grading coaching hires: Kiffin to LSU, Sumrall to Florida and more
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November 30, 2025By
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Adam RittenbergNov 30, 2025, 03:38 PM ET
Close- College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
The wildest college football coaching cycle — perhaps ever — has reached the hiring phase.
Schools around the Power 4 that fired their coaches in the first two months of the season — or, in Stanford’s case, way back in late March — are targeting candidates and finalizing deals. Interestingly enough, one of the first major coaches to lose his job, Penn State’s James Franklin, was the first noninterim coach to be hired, as he is headed to Virginia Tech.
New hires always come with hope and optimism, grand proclamations and the chance to get programs on the right track. But not all hiring processes are the same. The financial component with jobs is essential — what schools are willing to spend not just on their head coach, but the assistants and support staff and, perhaps most important, the team roster.
We will be reviewing all of the major coaching hires in the 2025-26 cycle, evaluating how each coach fits in the job, their major challenges and what it will take to be successful. We will also assign an initial letter grade for each hire.
Jump to: LSU | Ole Miss | Florida | Arkansas | Auburn
Stanford | Oklahoma State | Virginia Tech

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LSU hires Ole Miss’ Lane Kiffin
Why is this a good fit?
LSU got the coach it wanted ahead of other suitors, further confirming that its coaching job, despite the drama and dysfunction, remains one of the best in college football. Kiffin left a great situation at the height of his powers because he knows that LSU can consistently compete for national titles in ways that other programs simply cannot. In Kiffin, LSU gains a coach accustomed to the bright lights and the big stadiums, who can attract and develop talent and potentially restore the program to national powerhouse status. LSU can offer the big stage Kiffin lacked at Ole Miss, and wanted again.
Kiffin hasn’t worked at LSU but knows the SEC well after stops at Ole Miss, Alabama and Tennessee. Like Kiffin did at Ole Miss, he should put together an excellent staff that can scour Louisiana, Texas and the surrounding areas for top talent. He certainly will try to bring some of Ole Miss’ top players with him. Kiffin brings the offensive chops that LSU lacked at the end of Kelly’s tenure. He’s one of the nation’s best at identifying and developing quarterbacks, and the emergence of running back Kewan Lacy and others underscores that the Kiffin plan works on offense. — Adam Rittenberg
Biggest challenges Kiffin will face
LSU has a reputation as a place where it is possible to win championships, and that expectation will be placed on Kiffin immediately – especially with the money he is being paid. The Tigers pride themselves on this fact as Nick Saban, Les Miles, then Ed Orgeron all won national titles. Brian Kelly was an awkward fit from the start and never truly got the vibe down on the Bayou. Kiffin has his own unique way of running a program, but he has to find a way to work with all the different “cooks in the kitchen” so to speak. The entire state is heavily invested in LSU football, and though Kiffin has an extremely high profile, he is moving to an even bigger spotlight in Baton Rouge — the only Power 4 school in the state. Kiffin must embrace that, and everything that comes with it. As coveted as he was in this cycle, Kiffin has never won a conference title and finding a way to get over the hump at a school like LSU has to happen. This will be his best shot to get it done, and the clock will start ticking as soon as his first press conference ends. — Andrea Adelson
Grade: A-
The fixation around Kiffin the past few weeks would normally be attached to a multi-time national championship winner, or at least a coach who has won a Power 4 conference title. Kiffin did tremendous work at Ole Miss but still needs to show he can win the biggest games consistently. LSU is a national championship-or-bust type of program, and Kiffin will be judged at the very highest level, which he craves. He brings the right ingredients to get it done in Baton Rouge, especially his work with quarterbacks. — Rittenberg
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Ole Miss makes DC Pete Golding new head coach
Why is this a good fit?
Under normal circumstances, Ole Miss could run a complete coaching search, thoroughly assess candidates currently in head-coaching roles, and others who might help build on the historic success under Lane Kiffin. But these are the strangest of times in Oxford, as Kiffin exits for LSU, a College Football Playoff first-round game looms for the Rebels, and emotions are running extremely high. Kiffin certainly will try to poach the roster for top pieces, and Ole Miss must do what it can to protect as many players as possible. Golding was the lead recruiter for many of them. He’s well-liked by players and won’t need to familiarize himself with Oxford, the administration and how Ole Miss is set up to compete.
Golding, 41, might not have been on the wish list for other SEC jobs just yet, but Ole Miss found itself in a unique situation. He’s a Louisiana native who has spent his entire career in the region, first at his alma mater Delta State and other smaller programs, and then Southern Miss and UTSA before getting his big break with Nick Saban at Alabama in 2018. Golding spent five seasons as a coordinator under Saban, and helped the Crimson Tide to a national title in 2022, before joining Kiffin at Ole Miss. He gives Ole Miss a chance not only for success in this year’s CFP, but can minimize disruptions during a very bumpy coaching transition.
What will be Golding’s biggest challenge?
Golding should be able to handle the next few weeks, but his true readiness for the enormity of the job is unclear. Again, he didn’t emerge as a candidate for the other SEC openings in this cycle, which suggests some external concern about his ability to handle such a role. Any first-time coaching job brings its challenges and even though Golding knows Ole Miss, he hasn’t been the face of the program. He’s also replacing a coach who put together the team’s most successful run since John Vaught in the late 1950s and early 1960s.
Although Golding has shown his talents in recruiting and with schematics, how will he handle the media? How does he do in front of donors and other key stakeholders with the university? Perhaps he just needed the chance, which he now has, but assistant coaches that are shielded from the media often take some time to get fully comfortable.
Grade: B
Coaching hires can’t be evaluated in a vacuum, and Golding’s ultimate success or failure at Ole Miss will be judged by what he accomplishes beyond the 2025 season. But what happens in Ole Miss’ first CFP appearance, after losing Kiffin to a rival SEC school, absolutely does matter, too, and Golding gives Ole Miss a chance to prolong a really special season. There’s little doubt he will continue to compile strong rosters. He will need a strong supporting staff, especially a talented offensive coordinator hire, to ultimately sustain and even elevate the program. The key question here is whether other SEC programs missed out on a great candidate in Golding, or will Ole Miss suffer for making an in-the-moment decision that could backfire long-term? — Rittenberg
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Why is this a good fit?
Florida fans: Sumrall isn’t Billy Napier. Yes, he’s another promising Group of 5 coach from a program in Louisiana, just as Napier was when he came to Gainesville. But Sumrall is a different personality who comes from the opposite side of the ball and has more ties to the SEC, where he both played (Kentucky) and coached (Ole Miss, Kentucky). He’s more comfortable than Napier was in being the face of a major program and will delegate to his coordinators while compiling a strong staff. Although Auburn seemed like a more natural spot for Sumrall because of his connections to the state, Florida gives him an even bigger platform at the lone SEC program in one of the nation’s top talent-producing states.
The other thing Sumrall brings is wins. He won Sun Belt titles in both of his seasons at Troy and went to the American Conference title game in his first year at Tulane. Sumrall has succeeded in different ways and with different types of quarterbacks. He hasn’t won in the Power 4 or at a program like Florida, which is an understandable concern. But Sumrall is ready for the opportunity and should be able to foster the consistency Florida has lacked for far too long. Florida didn’t have a talent problem under Napier, and Sumrall should continue to excel in personnel while translating it better on the field. — Rittenberg
Biggest challenges Sumrall will face
Where do we start? First and foremost, Sumrall has to find a way to win over a fan base that thought it had a shot at landing Lane Kiffin. Whether that was a reality or not, Gators fans had their hopes up that Kiffin would choose them. With that, Sumrall has to convince fans he is not another version of Napier. Once Sumrall has done that, he has to find a way to win at what has proved to be one of the hardest jobs to crack in the SEC. Florida has not won an SEC title since 2008, and while there remains a belief it is one of the best jobs in the country, Florida goes through coaches at a fairly frequent clip. If past is precedent, Sumrall will be given a year or two to find success before the fan base starts to turn on him; four years max to compete for a championship. Expectations are sky high, and Sumrall will be given no leeway to learn on the job. — Adelson
Grade: B+
Sumrall has the ingredients to become the next great SEC coach. He’s an excellent communicator who connects with a range of people and should get Florida fans excited about the future, even if they might be skeptical at first because of his background. Florida isn’t where I initially saw him ending up in a wild coaching cycle, but if the school gives him some time, he should stabilize and elevate the Gators’ on-field performance and start getting more out of very talented rosters there. — Rittenberg
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Why is this a good fit?
Silverfield has quietly become a really successful coach in the region, and certainly seems ready for a Power 4 opportunity like Arkansas. Although he hasn’t generated as much buzz as Tulane’s Jon Sumrall and other American Conference coaches, he has beaten many of them in head-to-head matchups and boasts a 29-9 record since the start of the 2023 season, including an AP Top 25 finish last fall. Silverfield led Memphis to a win against Arkansas earlier this season and has beaten four consecutive Power 4 opponents, including West Virginia and Iowa State in bowl games the past two seasons.
He has led Memphis since late 2019 but been at the program since 2016, so he understands the recruiting landscape and where Arkansas must look for players. Arkansas’ location can be a challenge for acquiring talent, but Silverfield shouldn’t be intimidated by it. He also brings a strong background on offense to Fayetteville and should compile a staff that has similar knowledge to the area and possibly the SEC.
What are the biggest challenges for Silverfield?
The SEC is only getting tougher with the additions of Texas and Oklahoma, the emergence of Texas A&M, Ole Miss and Vanderbilt, and the pressure on a traditional heavyweight like Florida to start making the CFP. Where does Arkansas really fit in the SEC pecking order? Silverfield likely will have to do more with less initially and win games against programs that have been on steadier footing. His real challenge will be trying to energize and unite the financial hubs around the Arkansas program, which give the program a chance to accelerate but haven’t always been harnessed.
Athletic director Hunter Yurachek was blunt earlier this year about the increased resources needed to better compete in the SEC. Arkansas seemingly could access those individuals and corporations with the right coach and vision. That’s where Silverfield comes in, as Arkansas can use those relationships to overcome some of its baked-in obstacles. Silverfield will need a strong introductory period, as Arkansas fans might not know him that well and need to embrace his personality and leadership style. The first offseason will be critical to make sure the program doesn’t fall further behind.
Grade: B
Silverfield’s consistency and success tended to go under the radar at a program like Memphis, where people have grown accustomed to really strong seasons. But his steady leadership style, shown in 2023, 2024 and most of this year, should help an Arkansas program that needs clear direction. He hasn’t coached in the SEC, and there could be a learning curve, but he shouldn’t be surprised walking in the door at Arkansas after spending so much time with Memphis. — Rittenberg
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Why is this a good fit?
Every SEC school asks its head coaches to be engaged in recruiting, and Auburn is no exception. Although Auburn never got the results it wanted with Hugh Freeze, the school’s approach toward NIL and acquiring talent — a major draw when it tried to lure Lane Kiffin from Ole Miss — showed up on the roster. Golesh is the type of head coach who could harness Auburn’s established personnel apparatus and really maximize things going forward. He’s about as hands-on in the recruiting space as head coaches get. When Golesh was offensive coordinator at Tennessee, I remember sitting in his office and seeing him monitor all the recruiting transactions from social media on a giant screen. Golesh will get after it to upgrade Auburn’s roster and use all the resources available to him. He won’t be intimidated by the SEC recruiting scene and has ties to multiple states, including Florida and Ohio.
Golesh also brings an offensive background that should energize Auburn fans, especially after how poorly things went on that side of the ball under Freeze. He spent time with Matt Campbell early in his career, and then with Josh Heuepel at both UCF and Tennessee. South Florida ranks in the top five nationally in both scoring and total offense this season, and its defense shined in wins against Boise State and Florida.
What will be Golesh’s biggest challenge?
The challenge at Auburn is almost always the same. Can the head coach truly capitalize on the best parts of the place — an advantageous recruiting location, strong financial resources and a large and extremely devoted fan base — while navigating the big donors and other significant forces that have clashed too often over time and ultimately held back the program’s progress? Golesh is a strong communicator and brings a good mix of experience to the Plains, most notably his two seasons as an SEC coordinator at Tennessee.
He hasn’t been an SEC head coach, though, and he will need to show he won’t be pushed around or swayed by the forces that have doomed Auburn in the past. Golesh’s staff hires at Auburn will be especially important on defense, as South Florida made strides on that side this season but also struggled in key losses to Memphis and Navy. The other element worth watching is how Golesh balances the personnel element, undoubtedly his passion, with some of the other key responsibilities that come with managing an exciting but complicated program like Auburn.
Grade: B+
Despite no Power 4 head-coaching experience, Golesh checks a lot of boxes with his background, having worked in the Big Ten, Big 12 and SEC, and in the Midwest, South and Southeast. His time at Tennessee should really help him at a program like Auburn, which has a chance to move up in the SEC pecking order but will need a smart, aggressive approach. Golesh’s record of 23-15 doesn’t really jump off the page, and he hasn’t been part of a conference championship just yet. But his assertive vision as a recruiter gives Auburn a chance to quickly improve its roster and win more in an increasingly difficult SEC. — Rittenberg
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Why is this a good fit?
Pritchard understands Stanford — its advantages, limitations and possibilities — better than most. He played quarterback for the Cardinal from 2006 to 2009, ahead of Andrew Luck’s run, and then spent the first 13 years of his coaching career with his alma mater, until joining the Washington Commanders‘ staff in 2023. He won’t be blindsided by what he’s walking into at Stanford. He also has a very close relationship with Luck, who is truly directing the program. There will be no feeling-out period between head coach and general manager.
Pritchard, 38, was part of Stanford’s seismic shift under Jim Harbaugh, quarterbacking the team to a signature win against USC in 2007. He then witnessed Stanford’s rise to a consistent contender and, more importantly, saw how things went downhill so quickly after COVID and in the portal/NIL era. His ability to learn from those difficult times and ensure Stanford avoids them will be important. But again, he’s not doing this alone, as he comes in immediately aligned with Luck. — Rittenberg
What will be Pritchard’s biggest challenge?
Generating momentum. Few people share as close an association with some of the biggest moments in Stanford history as Pritchard, but during those heights, the Cardinal never truly resonated broadly within a competitive San Francisco Bay Area sports market. With the collapse of the Pac-12 and six losing seasons in the past seven years, Stanford football has essentially become irrelevant locally. Building a program under those circumstances is difficult.
The academic side of things will always be a draw and should, in theory, help the program limit excessive outgoing transfers, but there also needs to be a robust NIL program. At Stanford that doesn’t have to be a problem. The university’s alumni base is notably wealthy, but it also has not proved to be a group eager to part with large sums of money to help field a better football team. That’s perhaps more of an issue that Luck will be responsible for dealing with, but it is very much part of the hand Pritchard has been dealt.
Beyond the structural challenges, this is just a team that needs a talent upgrade. They don’t have the players right now to compete at a high level. — Kyle Bonagura
Grade: C+
Luck didn’t make the most imaginative hire here. He went with a close friend who needs no introduction to Stanford and the vision for success there. But Pritchard hasn’t been a head coach before and wasn’t mentioned as being on the radar for many other college or NFL jobs. Stanford is really betting on potential here. He only really knows Stanford, which might work out in this case, but he also must learn from what happened toward the end of David Shaw’s tenure and chart out a new path. — Rittenberg
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Why is this a good fit?
Oklahoma State needed a coach who knew the Big 12 and the region, and someone who could bring a clear vision, especially on offense. Quarterback play was central to Oklahoma State’s identity under Mike Gundy, and Morris has become one of the best talent identifiers in recent years. Oklahoma State needs to accelerate its recruiting, but likely won’t have the first choice for players, and Morris has repeatedly shown the ability to find and develop under-the-radar players. Ideally, he can bring quarterback Drew Mestemaker and others to Stillwater, and perhaps more importantly, make Oklahoma State an attractive destination for top offensive performers again.
Morris played and coached in the Big 12 at Texas Tech and spent time at Houston early in his career, so he won’t be unfamiliar with the key characteristics of a program like Oklahoma State. He’s not a Gundy disciple, but he can respect what Gundy did to elevate the program, while implementing his own vision, which worked both at Incarnate Word and at North Texas. — Rittenberg
What will be Morris’ biggest challenge?
The answer here is twofold: 1) Morris must live up to the unprecedented levels of consistent success his predecessor brought Oklahoma State; 2) Morris will also have to figure out exactly how to take the Cowboys’ football program to the future.
On the first point, whomever Oklahoma State chose to hire this cycle was going to be replacing a coach who won more — and more consistently — than any other figure in program history. Before 2023, the Cowboys made 18 consecutive bowl appearances under Gundy, winning eight or more games in 13 of those seasons. Past leading Oklahoma State to the very top of the sport and turning the program into a national brand, Gundy’s greatest achievement was transforming a school that had registered back-to-back 10-win seasons only once before he took over in 2005 into a perennial winner. Morris, who made two playoff appearances at Incarnate Word and has North Texas contending for the American this fall, has a history of producing quick turnarounds. Getting Oklahoma State upright — which will likely require a massive roster and staff overhaul — should be his first objective. From there, Morris will be judged on the expectations set by Gundy before him.
How does Morris take Oklahoma State into the future? Gundy’s initial, outspoken reluctance, then too-little, too-late embrace of college football’s NIL/transfer portal era hurt the Cowboys on the field and laid the groundwork for his unceremonious departure earlier this fall. Oklahoma State has fallen behind in terms of roster budgeting compared to its Big 12 counterparts, and industry sources suggested that the Cowboys’ ability to present improved resources would be a key piece of the hiring process. Morris has built a career on making more out of less, and that will serve him well in Stillwater. He has also proven capable of navigating the transfer portal and the current complexities of the sport. With help from Oklahoma State (and its boosters), Morris must take steps to modernize the program. If he can, a Big 12 conference landscape that remains wide open outside of Texas Tech could once again be Oklahoma State’s for the taking. — Eli Lederman
Grade: A-
Morris is only 40 (cue the Gundy memes), hasn’t been a Power 4 head coach, and before this season had only middling results with North Texas. His quarterback track record is his superpower, though, and Oklahoma State needs a renaissance at the position after things fell off too sharply. Morris can recruit Texas and build up the roster. Time will tell if he has the expertise to win one-score games in a league where programs are extremely similar. — Rittenberg
0:32
Paul Finebaum: Is Virginia Tech an upgrade for James Franklin?
Paul Finebaum weighs in on James Franklin reportedly being hired as Virginia Tech’s next coach.
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Why is this a good fit?
When Franklin was fired and almost immediately announced his intentions to coach in 2026, Virginia Tech emerged as a natural landing spot for the 53-year-old. He has spent most of his career near the mid-Atlantic region, twice serving as a Maryland assistant, leading programs in Vanderbilt and Penn State and even working within the state at James Madison in 1997.
He understands the key recruiting areas extremely well. Franklin ultimately was fired for not winning the biggest games at Penn State, but he still won a lot of them (104) and understands how to build a consistently successful program. Virginia Tech ultimately had to do more of the selling here and convince a veteran coach that it was financially serious enough to contend in the ACC. Franklin isn’t shy about asking for what he needs, and he wouldn’t take the job if he didn’t feel that Virginia Tech’s investments are sufficient to compete for ACC championships. — Rittenberg
What will be Franklin’s biggest challenge?
This hire would not have happened without the financial investment Virginia Tech is about to make in football. The Hokies have languished behind their ACC counterparts in nearly every area — from staffing to salaries to NIL — and some of that has to do with an outdated way of thinking. The one through line has been the thought that the Hokies could win the way Frank Beamer won. That is a big reason why they hired Brent Pry, who served as Franklin’s defensive coordinator, as head coach in November 2021. That clearly did not work, as Pry never won more than seven games in a season. Virginia Tech pledged to add $229 million to its overall athletics budget over the next four years — a huge concession that the old model no longer works in this new era of college football.
But Franklin has to get the entire athletic department to believe the old Beamer days truly are over and things must be done his way. That is challenge No. 1. The second challenge is to restore Virginia Tech’s prowess in recruiting its home state. Franklin had success taking players out of Virginia Tech’s backyard and turning them into stars at Penn State. Will he be able to do the same now at Virginia Tech, which has lost an enormous amount of ground to powers outside the state? The high school players being recruited now were toddlers the last time Virginia Tech was a nationally respected program playing in BCS games. They don’t remember the Hokies being elite. Convincing players to stay in state will be a challenge, but one that Franklin can achieve given his track record. — Adelson
Grade: A
Virginia Tech’s two post-Frank Beamer hires were a coach who had not led a Power 4 program (Justin Fuente) and a first-time head coach (Brent Pry). In Franklin, Virginia Tech gets a proven winner from the Big Ten and SEC, who knows the region extremely well and will be extremely motivated to compete for league titles and CFP appearances.
Franklin’s big-stage shortcomings are a concern but perhaps not as much for a program like Virginia Tech, which is seeking to become a consistent conference title contender again. — Rittenberg
Sports
Kiffin takes LSU job, won’t finish year with Rebels
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1 hour agoon
November 30, 2025By
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Mark Schlabach
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Mark Schlabach
ESPN Senior Writer
- Senior college football writer
- Author of seven books on college football
- Graduate of the University of Georgia
Nov 30, 2025, 03:23 PM ET
LSU‘s courtship of Lane Kiffin has come to an end, as he’s leaving the school to take the job in Baton Rouge and will not coach Ole Miss in the College Football Playoff.
He announced both things Sunday afternoon, the culmination of a weeks-long saga that hung over the sport, prompted viscous debate and puts Kiffin in the unprecedented position of a head coach leaving his team and not coaching them in the College Football Playoff.
“After a lot of prayer and time spent with family, I made the difficult decision to accept the head coaching position at LSU,” Kiffin said in a statement Sunday.
His deal with LSU is for seven years and is worth approximately $12 million annually, with the potential for bonuses, a source told ESPN’s Pete Thamel. That would make him one of the highest-paid coaches in the sport.
Kiffin, 50, and the Rebels just wrapped up an 11-1 regular season with a 38-19 win over rival Mississippi State, all but assuring them a berth in the 12-team College Football Playoff.
After saying he would decide Saturday whether he’ll coach at Ole Miss or LSU in 2026, Kiffin met with Rebels athletics director Keith Carter and chancellor Glenn Boyce for a couple of hours at the chancellor’s home in Oxford.
He also sought the advice of former Alabama coach Nick Saban and Las Vegas Raiders coach Pete Carroll, his former boss at USC, over the past few weeks.
Kiffin expressed his appreciation for his time at Ole Miss in a statement released on social media. He also took issue with Ole Miss athletic director Keith Carter, who Kiffin said “denied” his request to coach in the College Football Playoff.
“I was hoping to complete a historic six season run with this year’s team by leading Ole Miss through the playoffs, capitalizing on the team’s incredible success and their commitment to finish strong, and investing everything into a playoff run with guardrails in place to protect the program in any areas of concern,” Kiffin said in his statement.
“My request to do so was denied by Keith Carter despite the team also asking him to allow me to keep coaching them so they could better maintain their high level of performance. Unfortunately, that means Friday’s Egg Bowl was my last game coaching the Rebels.”
Ole Miss responded quickly, as sources told ESPN that they’d promoted defensive coordinator Pete Golding to the school’s full-time coach soon after Kiffin left the football building for LSU.
Kiffin’s decision was supposed to come Saturday, and there was a delay in part because the result of the Iron Bowl late Saturday impacted whether or not Ole Miss would have played this week. He met with Rebels athletics director Keith Carter and chancellor Glenn Boyce for a couple of hours at the chancellor’s home in Oxford on Saturday.
Kiffin also met with some players in the football building on Sunday, and he pointed out in his statement that the players wanted him to coach in the CFP.
Part of the drama unfolding Saturday revolved around Ole Miss staff members and who would end up going with Kiffin. The Rebels’ brass wanted to protect their staff to keep things as normal as possible for the postseason. Kiffin would obviously take some of his staff with him, and the timing of those departures came into focus as discussions went on during the day.
Ole Miss officials are being aggressive with staff salaries, as there’s a high focus on retention, sources told ESPN.
On the offensive side for Ole Miss, quarterback coach Joe Judge, a longtime NFL coordinator and head coach, has agreed to stay on staff, sources told ESPN. Judge’s role hasn’t been formalized yet, but Ole Miss officials and Golding made clear early on he was a priority staff member to stay in Oxford. He coached Trinidad Chambliss and Jaxson Dart while in Oxford.
The naming of Golding as the head coach will lead to continuity at Ole Miss in 2026 and beyond, especially on the defensive side of the ball.
A former Ole Miss player himself, Golding is in his third season on the Rebels’ staff after serving five years as a top defensive assistant at Alabama under Saban.
Kiffin’s decision included an only-in-the-SEC drama that ensnared three prominent schools, as Florida had expressed interest in Kiffin earlier in their search. When that wasn’t reciprocated, they hired Tulane coach Jon Sumrall.
Kiffin has guided the Rebels to a 55-19 record in his six seasons — only Alabama (67-12) and Georgia (71-8) have more wins in the SEC since the start of the 2020 season. The Rebels have the eighth-most wins among power-conference teams during that stretch.
LSU has a championship brand in multiple sports; state-of-the-art facilities; a rabid, regional fan following; and a legendary, historic home football venue in Tiger Stadium (nicknamed Death Valley), which towers over the banks of the Mississippi River and holds 102,000 spectators — 38,000 more than Vaught-Hemingway Stadium.
The lone football coach of LSU’s past four who did not win a national championship was Kelly. He was fired in late October during his fourth season — a seismic development that also led then-athletic director Scott Woodward to resign under pressure from Louisiana Gov. Jeff Landry.
The Associated Press contributed to this report.
Sports
Iowa’s Black Friday-themed troll tops best jabs from Week 14 of college football
Published
2 hours agoon
November 30, 2025By
admin

There aren’t many givens in a sport as chaotic as college football, but rivalry week coming with a wide array of trolls was probably as assured of a bet as you’d find this week.
Per tradition, the final week of the college football regular season paired a number of local and long-distance rivals alike, with trophies and bragging rights being bestowed to the winner. One additional — if admittedly minor — benefit of claiming a rivalry week victory? The ability to troll your opponent on social media afterward.
Take Iowa for instance.
The Hawkeyes earned a win over their rivals to the west, Nebraska, on Friday, and had a simple but timely jab at the ready. Playing into the Black Friday game-day theme, Iowa posted a photo of a receipt between a Hawkeyes football helmet and the Heroes Trophy, with the text “the trophy’s not moving — again” just above Iowa head coach Kirk Ferentz’s signature. The Hawkeyes have now won three straight, and 10 of the past 11, in the rivalry on the gridiron.
Iowa also added a post asserting the superiority of Iowa’s corn to Nebraska’s corn.
Black Friday Special. pic.twitter.com/oMEBna6uJE
โ Hawkeye Football (@HawkeyeFootball) November 28, 2025
Iowa wasn’t the only team with jokes this week, though. Here are all the top trolls from around the college football world in Week 14.

Texas A&M entered Austin for its rivalry week matchup with Texas undefeated in its first 11 games and with a No. 3 national ranking. The Longhorns survived a slow first half to come out on top at home, winning their third consecutive Lone Star Showdown, and their second straight edition of the rivalry since it was brought back to the gridiron.
Unsurprisingly, Texas had a barrage of trolls for its in-state rivals — sending out posts that included a series of thumbs down emojis (flipping Texas A&M’s ‘gig em’ thumbs up gesture) as well as one with an Aggie-themed line from “Texas Fight” (“and it’s goodbye to A&M”). And as the final seconds ticked away, the Darrell K. Royal-Texas Memorial Stadium took the opportunity to play an edited video — opening with a clip of Aggies head coach Mike Elko asserting that his squad represents the state’s flagship program.
AND IT’S GOODBYE TO A&M ๐ค pic.twitter.com/TWda02NAZn
โ Texas Football (@TexasFootball) November 29, 2025
Air Force‘s offense was stellar in the Falcons’ dominant rivalry win over Colorado State, posting 420 total yards and scoring at least one touchdown in every quarter to pull away from the Rams. Conference re-alignment played a central role in Air Force’s troll of their rivals, which featured a pair of suitcases set to either side of a ram next to a Pac-12 road sign, captioned “Sent them packing.” Colorado State will officially join the Pac-12 in 2026.
Sent them packing. pic.twitter.com/OqLBSLHuRn
โ Air Force Football (@AF_Football) November 28, 2025
This season marked Northern Illinois‘ final campaign in the MAC, a fact that Kent State was happy to recall as the Golden Flashes tallied a season-ending victory. With the Huskies heading to the Mountain West next season, Kent State’s social media team also took a realignment-themed approach, noting that its final game in its soon-to-be former football conference came with a loss.
๐ฆ๐ฒ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐๐๐ธ๐ถ๐ฒ๐ ๐ผ๐๐ ๐๐ต๐ฒ ๐ ๐๐ ๐๐ถ๐๐ต ๐ฎ๐ป ๐#GoFlashesโก๏ธ | #HAB1TS pic.twitter.com/95RJHtqsLh
โ Kent State Football (@KentStFootball) November 28, 2025
For the second straight year Navy will finish its regular season with at least nine wins, dispatching Memphis in a Thanksgiving matchup. The Midshipmen held the Tigers scoreless in the second half after trailing 17-14 at halftime, with a pair of rushing touchdowns by Alex Tecza and Blake Horvath making the difference for Navy in the final 30 minutes.
The Midshipmen took to social media after the game to opt for a mascot-oriented troll, posting an image of Navy’s goal symbol proudly standing atop a vanquished tiger.
Goats went big game hunting#GoNavy | #RollGoats pic.twitter.com/n6VFJ8T2hI
โ Navy Football (@NavyFB) November 28, 2025
The Falcons and Minutemen aren’t exactly traditional rivals — their Tuesday meeting was the first time the two schools faced off on the gridiron in a decade — but Bowling Green made sure to offer its opponents a solid ribbing after its midweek triumph.
A detailed graphic did the trick for the Falcons’ troll with a number of elements taking aim at Massachusetts‘ colonial nickname. A pocket watch featuring Bowling Green’s unofficial Pudge the Cat mascot sits below an old wooden rifle, with the caption “time’s up” completing the jab.
Time’s up โ๏ธ#AyZiggy pic.twitter.com/QZndf13StN
โ BGSU Football (@BG_Football) November 26, 2025
This was one of those games that was a lot closer than it looked — USC only had a four-point lead over UCLA going into the fourth quarter. The Trojans bore down, however, scoring twice in the final frame, capped off by a 41-yard King Miller score.
After the game, USC kept it simple, reminding UCLA that it would be ringing the rivalry’s Victory Bell this time around.
RING THAT BELL ๐@WellsFargo pic.twitter.com/SoE4EMJNgN
โ USC Football โ๏ธ (@uscfb) November 30, 2025
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