Grand Theft Auto owner enters Web3 via mobile gaming arm
Fun fact: mobile gaming giant Zynga is owned by Take-Two Interactive, the same company that also owns Rockstar Games, which is behind ultra-popular video game series like Grand Theft Auto, Red Dead Redemption and NBA 2K.
Now Zynga is making its Web3 debut with a new franchise.
Best known for its FarmVille series, Zynga has created an offshoot studio called Zynga Web3 (or ZW3) and announced Sugartown. It’s a cross-media world that will be more like a Web3 gaming platform than a single title. The cute cartoonish animals featured in the teaser video give clues that there might be more than video games in the works.
It looks like a scene from a new Netflix series, so I won’t be surprised to see a cartoon featuring the Sugartown characters.
For now, though, the only thing that’s confirmed is that Sugartown will launch an NFT collection called Oras, and they will be required to participate in upcoming games within the universe. ZW3 said the franchise is working with different communities to allocate allowlists for the NFTs.
If this platform becomes successful, perhaps it could give the green light for some of those big titles from the same company to jump into Web3?
More play needed in Play-to-Earn — Istanbul Blockchain Week
Why aren’t Web3 games adopted as much as traditional games? That was one of the subjects talked about during a Web3 gaming panel at Istanbul Blockchain Week 2023. The panel mainly focused on Web3 gaming adoption, the problems of Web3 gaming and the developer side of things.
Curator Studios co-founder Uluç Yuca’s answer stood out in particular as I sincerely believe it expressed the thoughts of many traditional gamers – including myself – toward the big problem with Web3 gaming.
He started his speech by asking the audience how many Web3 gamers there were. There were a few hands raised. “And this is a blockchain event!” he commented, then asked how many traditional gamers there were. There was a significant increase in the number of hands raised. He pointed out there are 3 billion traditional gamers in the world and only 15 million Web3 gamers.
15 million was not the (number of) active users in Roblox back in 2015. So what we have right now is just a little private party. That means we did something wrong.”
Here’s what we did wrong, according to Yuca: The Web3 community is always talking about features like third-party trading, ownership, making money and interoperability. But these features have existed since games were around, including in-game items in World of Warcraft, rare items in Dota, auctions in Diablo and those occasions RuneScape’s in-game currency was used as the local market currency when Venezuela’s money was depreciating.
The in-game player economy was present in Diablo III, launched in 2012. (Diablo Wiki)
So, we focused on features that already exist in various forms and combined them with games that aren’t fun:
We talk about all these value propositions and monetization models. Play-to-Earn, Play-and-Earn, Play-and-Own, Play-and-Have-Coffee, Play-and-Get-Married. It doesn’t really matter because there is no play. There is no product.”
He stressed that he has yet to see a game like Minecraft, or one that does “What Angry Birds did to mobile gaming back in the day.”
Despite the potential brought by Web3 elements, the real question was, “Do we have a game like Roblox (in Web3)?” Unfortunately, we do not.
Bitcoin casino works exactly like what you’d expect
Not many people know this but Satoshi Nakamoto may have been a poker player, with the original 0.1.0 Bitcoin code in 2008 containing scraps of code for an online poker game.
With the introduction of Ordinals, it looks like we might be headed back in that direction. Ordinals has enabled the Bitcoin base layer to become home to numerous images, videos and even some basic games, and also laid the groundwork for “DeFi on Bitcoin” protocols such as Trustless Computer (TC) and the related New Bitcoin City (NBC).
Launched in early August, the gaming platform utilizes TC and transitions gameplay to NOS, a layer-2 on Bitcoin, according to core member Punk3700, who says it enhances speed and efficiency, ensuring complex interactions occur off the Bitcoin mainnet.
NOS brings an Ethereum Virtual Machine (EVM) to the Bitcoin network, allowing smart contract functionality without taking space on the main Bitcoin chain. Hence, data from games won’t crowd the valuable Bitcoin blockchain real estate.”
As for the gaming platform itself, don’t expect a 3D metaverse with high-fidelity graphics. The website is designed as a pixelated amusement park, with each tent representing a game offering very basic casino games like jackpot and slot.
New Bitcoin City has a bunch of casino-like minigames. (New Bitcoin City)
There’s also a graffiti tent where everyone can chip in to add a pixel and then get royalty if someone buys the finished canvas.
The overall experience felt like what I had with my online poker adventures back in the early 2000s, but that’s apparently not the focus of the devs. “Bitcoin is expanding beyond just a currency and getting a lot of attention,” explained Punk3700, adding: “We want to make Bitcoin as generalized as possible — usable for far more than just a currency.”
The league is said to promote the win-to-earn trend where gamers earn based on their skills (and maybe luck, considering it’s a casino), and developers promise more to come, with an upcoming “Mega Whales” expected to launch on Sept. 26.
Hot Take: Sunflower Land
Sunflower Land is an online farming game built on Polygon and played via a browser. Gamers are welcomed with some strict rules: one account per player, no bots or automation. It also makes clear that Sunflower Land is a game, not a financial product — although only time will tell which one will be prioritized by players
The core gameplay sees users plant seeds, wait for them to grow, harvest the plants, buy more seeds and so on – similar to old Facebook games such as FarmVille and CityVille. All in-game resources, such as seeds, cooked food and equipment, are NFTs that can be transferred and traded on OpenSea.
Seeds and plants have different in-game values corresponding with the time it takes for them to grow. For example, sunflower seeds grow in 30 seconds and can be sold for 125 coins (equal to 7,500 for 30 minutes), while pumpkin seeds grow in 30 minutes and can be sold for 25,000 coins.
Gameplay from Sunflower Land (Sunflower Land)
Sunflower Land features a skill tree that allows the player to work faster and get more yields from each produce as they level up. As the player levels up, the waiting time gets longer (up to 36 hours for a single seed), but they also get more space to plant their seeds. The game currently offers two minigames if you’d like to do something in-game while you wait. They are called Greedy Goblin, a minigame where you catch falling gold coins while avoiding the skulls as a goblin, and Chicken Fight, a two-player fighting game where you control chickens.
Crops section of the skill tree from Sunflower Land. (Sunflower Land)
Sunflower Land launched its new season called Witches Eve on Aug. 1, which introduced a massive multiplayer online (MMO) world for players to socialize called Pumpkin Plaza. The game also welcomed the addition of Community Islands – where players are provided with tools to build their own games inside Sunflower Land – with the ambition of “becoming the Roblox of Web3 gaming.”
The flood gates opened at the Pumpkin Plaza today.
Over 700 players jumped in once the clock ticked midnight!
The game works smoothly without any problems – a rare quality for Web3 games these days. The graphics look pretty, though the background music sounded really cheap. I don’t know if it’s going to become the Roblox of Web3, but Sunflower Land definitely has potential with its addictive gameplay loop. I’ll surely be coming back to check my island every once in a while.
More from Web3 gaming space:
– Turn-based RPG Champions Arena has launched on Gala Games.
– Zillion Whales’ mobile RTS game Wild Forest has been announced for Ronin blockchain.
– Mobile NFT game NFL Rivals has launched an in-game marketplace.
– French DJ Agoria and The Sandbox are collaborating to launch an avatar collection.
– Netmarble’s Marblex partnered with Aptos to expand its multichain gaming universe.
– Nexon’s MapleStory Universe tapped Chainlink as its Web3 infrastructure provider.
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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.
Crypto exchange KuCoin said that it may reenter South Korea after its platform was blocked in the country.
On March 21, South Korean regulators ordered Google Play to block access to exchanges that were not compliant with the requirements needed to operate in the country. On April 11, South Korea’s Financial Services Commission (FSC) ordered the Apple Store to block unregistered crypto exchanges.
KuCoin was among those affected by the country’s crackdown on unregistered platforms that were previously available. While the platform is now unavailable to South Koreans, it has not fully abandoned the jurisdiction.
In an exclusive interview with Cointelegraph, KuCoin’s newly appointed CEO, BC Wong, said that the crypto exchange has plans to reenter the country.
Wong (left), KuCoin EU CEO Oliver Stauber (middle) and Cointelegraph reporter Ezra Reguerra (right) at the Token2049 event in Dubai. Source: Market Across
Regulators drive global players away from local markets
Wong told Cointelegraph that before the exchange can reenter South Korea, it plans to secure compliance with major jurisdictions first. He said:
“The resource is there. We need to go one by one. Our strategy will always be that major jurisdictions come first, which means the United States, EU, China, India, and maybe after that, Australia.”
Wong confirmed to Cointelegraph that KuCoin representatives had started speaking with regulators. The executive said that operating in crypto is very similar to traditional financial markets, where there’s a need for a clear background in each jurisdiction.
The KuCoin CEO also said that regulators are stricter compared to three years ago. He said that this could be a move to drive global players away from local crypto markets.
“I’m not so sure that if the regulators’ intention is to regulate the global market or just simply, they want to pave the way to get all the global kind of players to be out from their market, and pave the road for their domestic exchange,” Wong added.
KuCoin’s EU CEO shares regulatory challenges in Europe
Oliver Stauber, who joined KuCoin as its European Union CEO, told Cointelegraph that there are also difficulties operating in the EU, even with the bloc’s Markets in Crypto-Assets Regulation (MiCA) in place.
Stauber, who previously worked as the chief legal officer of Bitpanda, told Cointelegraph that while MiCA licenses have a passporting feature, which should allow license holders to provide services across the EU, the executive said that some jurisdictions interpret the laws differently.
Stauber said that some jurisdictions may say that licenses were “wrongly assessed,” which gets in the way of operating in some jurisdictions.
“MiCA was said to have a level playing field in crypto all over Europe. However, as long as there are players who are not playing by the books, you know it’s getting quite messy and difficult,” Stauber told Cointelegraph.
The European Union is set to impose sweeping Anti-Money Laundering (AML) rules that will ban privacy-preserving tokens and anonymous cryptocurrency accounts from 2027.
Under the new Anti-Money Laundering Regulation (AMLR), credit institutions, financial institutions and crypto asset service providers (CASPs) will be prohibited from maintaining anonymous accounts or handling privacy-preserving cryptocurrencies.
“Article 79 of the AMLR establishes strict prohibitions on anonymous accounts […]. Credit institutions, financial institutions, and crypto-asset service providers are prohibited from maintaining anonymous accounts,” according to the AML Handbook, published by European Crypto Initiative (EUCI).
The AML Handbook. Source: EUCI
The regulation is part of a broader AML framework that includes bank and payment accounts, passbooks and safe-deposit boxes, “crypto-asset accounts allowing anonymisation of transactions,” and “accounts using anonymity-enhancing coins.”
“The regulations (the AMLR, AMLD and AMLAR) are final, and what remains is the ‘fine print’ — aka the interpretation of some of the requirements through the so-called implementing and delegated acts,” according to Vyara Savova, senior policy lead at the EUCI.
She added that much of the implementation will come through so-called implementing and delegated acts, which are mostly handled by the European Banking Authority:
“This means that the EUCI is still actively working on these level two acts by providing feedback to the public consultations, as some of the implementation details are yet to be finalized.”
“However, the broader framework is final, so centralized crypto projects (CASPs under MiCA) need to keep it in mind when determining their internal processes and policies,” Savova said.
EU to increase oversight of crypto service providers
Under the new regulatory framework, CASPs operating in at least six member states will be under direct AML supervision.
In the initial stage, AMLA plans to select 40 entities, with at least one entity per member state, according to EUCI’s AML Handbook. The selection process is set to start on July 1, 2027.
AMLA will use “materiality thresholds” to ensure that only firms with “substantial operations presence in multiple jurisdictions are considered for direct supervision.”
The thresholds include a “minimum of 20,000 customers residing in the host member state,” or a total transaction volume of over 50 million euros ($56 million).
Other notable measures include mandatory customer due diligence on transactions above 1,000 euros ($1,100).
These updates come as the EU ramps up its regulatory oversight of the crypto industry, building on previous measures such as the Markets in Crypto-Assets Regulation (MiCA).
Lately, stablecoins are everywhere — this time around, headed by “traditional” financial institutions. Bank of America and Standard Chartered are considering launching their own stablecoin, joining JPMorgan, which launched its stablecoin, JPM Coin — rebranded as Kinexys Digital Payments — to facilitate transactions with their institutional clients on their blockchain platform, Kinexys (formerly Onyx).
Mastercard plans to bring stablecoins to the mainstream, joining Bleap Finance, a crypto startup. The aim is to enable stablecoins to be spent directly onchain — without conversions or intermediaries — seamlessly integrating blockchain assets with Mastercard’s global payment rails.
In early April 2025, Visa joined the Global Dollar Network (USDG) stablecoin consortium. The company will become the first traditional finance player to join the consortium. In late March 2025, NYSE parent Intercontinental Exchange (ICE) announced that it is investigating applications for using USDC (USDC) stablecoin and US Yield Coin within its derivatives exchanges, clearinghouses, data services and other markets.
Why the renewed interest in stablecoins?
Regulatory clarity and acceptance
Recent moves by regulatory bodies in the United States and Europe have created more straightforward guidelines for cryptocurrency use. In the US, Congress is considering legislation to establish formal standards for stablecoins, bolstering confidence among banks and fintech companies.
The European Union’s Markets in Crypto-Assets regulation requires that stablecoin issuers operating within the EU adhere to specific financial standards, including special reserve requirements and risk mitigation. In the UK, financial authorities plan to conduct consultations to draft rules governing stablecoin use, further facilitating their acceptance and adoption.
The Trump administration executive order 14067, “Strengthening American Leadership in Digital Financial Technology,” supports and “promotes the development and growth of lawful and legitimate dollar-backed stablecoins worldwide” while “prohibiting the establishment, issuance, circulation, and use of a CBDC within the jurisdiction of the United States.”
This executive order, followed by Trump’s World Liberty Financial company launching a stablecoin called USD1, signals that this is the era of stablecoins, particularly those pegged to the USD.
Do we need more stablecoins?
The stablecoin landscape
There are over 200 stablecoins, most pegged to the US dollar. Two established stablecoins dominate the stablecoin landscape. Tether’s USDt (USDT), the oldest stablecoin, launched in 2014 and USDC, launched in 2018, capturing 65% and 28% of stablecoins market cap, respectively — both are centralized fiat collateralized.
In third place, a relatively new one, USDe, launched in February 2024, holds about 2% of the stablecoin market cap and has an unconventional mechanism based on derivatives in the crypto market. Although it runs on a DeFi protocol on Ethereum, it incorporates centralized features since centralized exchanges hold the derivatives positions.
There are three primary mechanisms of stablecoins:
Centralized, fiat-collateralized: A centralized company maintains reserves of the assets in a bank or trust (e.g., for currency) or a vault (e.g., for gold) and issues tokens (i.e., stablecoins) that represent a claim on the underlying asset.
Decentralized, cryptocurrency-collateralized: A stablecoin is backed by other decentralized crypto assets. One example can be found in the MakerDAO stablecoin Dai (DAI), which is pegged to the US dollar and encapsulates the features of decentralization. While a central organization controls centralized stablecoins, no one entity controls the issuance of DAI.
Decentralized, uncollateralized: This mechanism ensures the stability of the coin’s value by controlling its supply through an algorithm executed by a smart contract. In some ways, this is no different from central banks, which also don’t rely on reserve assets to keep the value of their currency stable. The difference is that central banks, like the Federal Reserve, set a monetary policy publicly based on well-understood parameters, and its status as the issuer of legal tender provides the credibility of that policy.
Depegging, risk and fraudsters
Stablecoins are supposed to be stable. They were created to overcome the inherent volatility of cryptocurrencies. To maintain their stability, stablecoins should (1) be pegged to a stable asset and (2) follow a mechanism that sustains the peg.
If stablecoins are pegged to gold or electricity, they will reflect the volatility of these assets and thus may not be the best choice if you are seeking a no-risk (or close to no-risk) asset.
USDe maintains a peg to the USD through delta hedging. It uses short and long positions in futures, which generates a 27% yield annually — significantly higher than the 12% annual yield of other stablecoins pegged to the USD. Derivative positions are considered risky — the higher the risk, the higher the return. Therefore, it encapsulates an inherited risk due to its reliance on derivatives, which runs counter to the purpose of stablecoins.
Stablecoins have been around for more than a decade. During this time, there were no major depegging fiascos other than the case of Terra. The collapse of Terra was not the result of a reserve problem or mechanism but rather the act of fraudsters and manipulators.
TerraUSD (UST) had a built-in arbitrage mechanism between UST and the Terra blockchain native coin, LUNA. To create UST, you needed to burn LUNA.
To entice traders to burn LUNA and create UST, the creators of the Terra blockchain offered a 19.5% yield on staking, which is crypto terminology for earning 19.5% interest on a deposit, through what they called the Anchor protocol.
Such a high interest rate is simply not sustainable. Someone has to borrow at such a rate or above for the lender to receive 19.5% interest. This is how banks make their profit — they charge high interest on borrowing (such as mortgages or loans) and provide low interest on savings (such as a traditional savings account or a certificate of deposit account). Analysis of the Anchor protocol in January 2022 showed it was at a loss.
One of the allegations in the lawsuits against Terraform Labs’ founders is that the Anchor protocol was a Ponzi scheme.
In March 2025, Galaxy Digital reached a $200-million settlement with the New York Attorney General over claims the crypto investing company promoted the LUNA digital asset without disclosing its interest in the token.
In January 2025, Do Kwon, founder of Terra, was found liable for securities fraud and is facing multiple charges in the US, including fraud, wire fraud and commodities fraud. If regulators are interested in preventing future cases like Terra, they should focus on how to deter fraudsters and manipulators from issuing or engaging with stablecoins.
Decentralization: Rekindling the premise of Bitcoin
Most stablecoins are centralized assets collateralized. They are controlled by a company that could conduct unauthorized use of customers’ funds or falsely claim that reserves fully back a stablecoin.
To prevent companies’ misconduct, regulators should closely monitor these companies and set rules similar to securities laws.
Centralized stablecoins run counter to the notion of blockchain and the premise of Bitcoin. When Bitcoin was launched, it was supposed to be a payment platform free of intermediaries, not controlled by any company, bank or government — a decentralized mechanism — run by the people for the people.
If a stablecoin is centralized, it should follow the regulations of any other centralized asset.
Maybe it’s time to rekindle the premise of Bitcoin but in a more “stable” fashion. Developing an algorithmic, decentralized stablecoin that is free of any control of a company, bank or government and reviving the core notion of blockchain.
Opinion by: Merav Ozair, PhD.
This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.