The HMD Barbie phone is a co-branded product with Mattel, the toymaking giant behind the franchise.
HMD
HMD, the company behind Nokia-branded phones, launched a Barbie-branded phone Wednesday that comes with calls, texts, and a classic “flip” design — but no internet or social media apps.
The HMD Barbie Phone is a hot pink device that flips open and shut and sports a bold “Barbie” logo on the back, harking back to the iconic fashion doll collection.
It is the result of a partnership with Mattel, the toymaking giant behind the Barbie franchise, which has produced and sold Barbie toys and accessories since 1959.
The phone is available for purchase in the U.K. starting Wednesday, retailing at £99 ($130.74). A U.S. launch is planned “soon,” according to HMD, which added that it will reveal exact details of the U.S. launch on social media.
Unlike the internet-connected smartphones of today, which are the most widely-adopted form factor when it comes to mobile devices, HMD’s Barbie phone won’t be connected to the internet.
The firm is seeking to capitalize on an emerging trend in recent years among mainly Gen Z consumers embracing so-called “dumb phones,” which lack internet and offer only basic text, call and camera features.
The concept of taking a “digital detox” has become more popular over the last few years as consumers have sought to limit harmful effects of social media on their daily lives.
“In our fast-paced digital world, it can often feel like the online buzz never stops,” Lars Silberbauer, chief marketing officer for HMD, said in a statement Wednesday.
“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie.”
The Barbie phone comes equipped with a 0.3 megapixel camera, along with a flash torch for taking “Y2K style” images, HMD said. When taking a photo, users can add a Barbie camera frame to go around their pictures.
The device will also sell with a hot pink Barbie cover, as well as two interchangeable back covers, including one with colored swirls and another with a shooting heart design. It also comes with Barbie-themed stickers and a pastel beaded phone strap.
HMD and Mattel are hoping to tap into the hype that swirled the Barbie franchise last year off the back of 2023’s “Barbie” movie.
The blockbuster film, which featured stars Margot Robbie, Ryan Gosling, and Will Ferrell, grossed $1.4 billion at the box office, making it the highest-grossing film of 2023.
For some, there might be a sense that the phone’s launch is arriving a little too late after the film’s release last July.
Despite the phone’s launch arriving more than a year after the film’s release, research firm CCS Insight is forecasting promising sales for the device. It estimates HMD will sell 400,000 units of its Barbie phone in the U.K. this year.
“The Barbie phone taps into the current digital detox trend with a fun design that could have broad appeal,” said Ben Wood, chief analyst of CCS Insight, in emailed comments.
“I’d imagine quite a few people will be tempted to buy it as a bit of fun, but in reality, everyone is so dependent on their smartphones that anything more than the odd day of detox will be a stretch.”
HMD has held the rights to sell Nokia-branded mobile products since 2016 after striking a deal to acquire the Nokia mobile brand from Microsoft in 2016 with electronics industry supplier Foxconn Technology.
The company, which was then known as HMD Global, rebranded earlier this year as Human Mobile Devices. Nokia earns royalty payments on sales of devices with its brand by HMD.
The founder of the company behind the IRL social media app was charged with defrauding investors of $170 million in the company’s 2021 funding round, the Department of Justice said Wednesday.
A federal grand jury in Oakland federal court indicted Abraham Shafi, 38 of Hawaii, with wire fraud, securities fraud and obstruction in connection with the scheme, the DOJ said.
Shafi was the CEO of Get Together, the parent company of IRL. The company was valued at $1 billion after its 2021 Series C funding round. IRL, which shuttered in June 2023, was a platform for users to organize events and offline activities. It found some traction in 2018, ranking among Apple’s top social apps.
Shafi allegedly spent millions on incentive advertising to boost installs of the app leading up to the Series C while maintaining to investors that the company spent “very little” on getting new users, the DOJ said.
He then concealed the expense by invoicing it to another firm, the DOJ said.
The indictment also alleges that the CEO and his fiancée used investor funds for “luxury hotel stays, luxury clothing, purchases from home furnishing retailers, thousands of dollars for art classes, and hundreds of thousands of dollars for SHAFI’s wedding, including payments for wedding guests’ airfare and luxury hotels.”
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Shafi told CNBC in February 2018 that investors backed the company on its potential to compete with Facebook and Snapchat. Investors in IRL included Peter Thiel’s Founders Fund and the venture firm Floodgate.
Shafi’s co-founders at IRL included Scott Banister, the first board member of PayPal and an early investor in Facebook, among others.
Only Shafi was named in the DOJ indictment. He faces a max of 20 years in prison on each count, the DOJ said.
“Shafi took advantage of investors’ appetite for investments in the pre-IPO technology space and fraudulently raised approximately $170 million by lying about IRL’s business practices,” Monique Winkler, director of the SEC’s San Francisco Regional Office, said in a release at the time.
A news ticker outside Fox News headquarters reads: Grand jury votes to indict former President Donald Trump, at the News Corporation building in New York City, U.S., March 31, 2023.
Brendan Mcdermid | Reuters
In less than three days, college football will be showcasing one of its most-highly anticipated week one matchups ever, with top-ranked Texas heading on the road to play reigning national champion and third-ranked Ohio State.
Fox is airing the much-hyped game. YouTube TV subscribers may be out of luck.
Google‘s YouTube said on Monday it may remove channels like Fox Broadcast Network, Fox News and Fox Sports if the company is unable to reach a new agreement with Fox Corp. by 5 p.m. ET on Wednesday. The two sides are still in a standoff, putting YouTube TV customers at risk of missing out on major sporting events and hefty ad dollars in limbo.
For Google, the issue is how much Fox is charging for its content.
“Fox is asking for payments that are far higher than what partners with comparable content offerings receive,” YouTube wrote in its Monday blog post.
YouTube TV has roughly 9.4 million subscribers. Most notably for sports fans, Fox is the home for many upcoming football games, both college and pro. The NFL season begins next week, with Fox set to air games starting on Sunday, Sept. 7
YouTube pays broadcasters like Fox to carry their channels.
In addition to football, Fox shows Major League Baseball games, and the MLB regular season is entering its final stretch. Fox will be airing some playoff games that follow, as well as the World Series, which is scheduled to start in late October.
Brendan Carr, chair of the Federal Communications Commission, weighed in on Tuesday.
“Google removing Fox channels from YouTube TV would be a terrible outcome,” he said on X. “Millions of Americans are relying on YouTube to resolve this dispute so they can keep watching the news and sports they want — including this week’s Big Game: Texas @ Ohio State. Get a deal done Google!”
The Texas – Ohio State game has added intrigue as its Arch Manning’s first marquee start as quarterback for the top-ranked Longhorns.
The hefty roster of Fox programs may be enough for sports fans to turn off YouTube TV in favor of other options. One place subscribers could turn to is Fox One, Fox’s standalone streaming service, which just launched last week, ahead of the NFL season. Fox One costs $19.99 per month or $199.99 annually.
The base plan for YouTube TV costs $82.99 per month and includes over 100 live channels and unlimited cloud DVR. If Fox does go offline for an extended period of time, YouTube will give members a $10 credit, the Google company said.
YouTube recently overtook Netflix, which has a market cap of $518 billion, as the top streaming platform in terms of audience engagement.
While YouTube and Fox have set a deadline of Wednesday to reach a deal, it’s common for carriage disputes to result in a deadline extension that would give the parties more time to negotiate.
Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.
David Paul Morris | Bloomberg | Getty Images
Google has eliminated more than one-third of its managers overseeing small teams, an executive told employees last week, as the company continues its focus on efficiencies across the organization.
“Right now, we have 35% fewer managers, with fewer direct reports” than at this time a year ago, said Brian Welle, vice president of people analytics and performance, according to audio of an all-hands meeting reviewed by CNBC. “So a lot of fast progress there.”
At the meeting, employees asked Welle and other executives about job security, “internal barriers” and Google’s culture after several recent rounds of layoffs, buyouts and reorganizations.
Welle said the idea is to reduce bureaucracy and run the company more efficiently.
“When we look across our entire leadership population, that’s mangers, directors and VPs, we want them to be a smaller percentage of our overall workforce over time,” he said.
The 35% reduction refers to the number of managers who oversee fewer than three people, according to a person familiar with the matter. Many of those managers stayed with the company as individual contributors, said the person, who asked not to be named because the details are private.
Google CEO Sundar Pichai weighed in at the meeting, reiterating the need for the company “to be more efficient as we scale up so we don’t solve everything with headcount.”
Google eliminated about 6% of its workforce in 2023, and has implemented cuts in various divisions since then. Alphabet finance chief Anat Ashkenazi, who joined the company last year, said in October that she would push cost cuts “a little further.” Google has offered buyouts to employees since January, and the company has slowed hiring, asking employees to do more with less.
Regarding the buyouts, executives at the town hall said that a total of 10 product areas have presented “Voluntary Exit Program” offers. They’ve applied to U.S.-based employees in search, marketing, hardware and people operations teams this year.
Fiona Cicconi, Google’s chief people officer, said at last week’s meeting that between 3% and 5% of employees on those teams have accepted the buyouts.
“This has been actually quite successful,” she said, adding “I think we can continue it.”
Pichai said the company executed the voluntary buyouts after listening to employees, who said they preferred that route to blanket layoffs.
“It’s a lot of work that’s gone into implementing the VEP program, and I’m glad we’ve done it,” Pichai said. “It gives people agency, and I’m glad to see it’s worked out well.”
‘Wanting a career break’
Cicconi said one of the main reasons employees are taking the buyouts is because they want to take time off from work.
“It’s actually quite interesting to see who’s taking a VEP, and it’s people sort of wanting a career break, sometimes to take care of family members,” she said.
CNBC previously reported that the layoffs hurt morale as the company was downsizing while at the same time issuing blowout earnings and seeing its stock price jump. Alphabet’s shares are up 10% this year after climbing 36% in 2024 and 58% the year prior.
At another point in the town hall, employees asked if Google would consider a policy similar to Meta’s “recharge,” a month-long sabbatical that employees earn after five years at the company.
“We have a lot of leaves, not least our vacation, which is there for exactly that — resting and recharging,” said Alexandra Maddison, Google’s senior director of benefits.
She said the company is not going to offer paid sabbatical.
“We’re very confident that our current offering is competitive,” Maddison said.
Meta didn’t immediately respond to a request for comment.
Other executives jumped in to compare the two companies’ benefits.
“I don’t think they have a VEP at Meta by the way,” Cicconi said.
Pichai then asked, to some laughs from the audience, “Should we incorporate all policies of Meta while we’re at it? Or should we only pick and choose the few policies we like?”
“Maybe I should try running the company with all of Meta’s policies,” he continued. “No, probably not.”