Yasuhide Mizuno, the chairman and CEO of Sony Honda Mobility Inc., speaks during a news conference in Tokyo, Japan, on Oct. 13, 2022.
Kiyoshi Ota | Bloomberg | Getty Images
The Sony-Honda joint venture focused on electric vehicles plans to begin deliveries to the United States and Japan in 2026.
Sony Honda Mobility, as it’s known, aims to start taking pre-orders for its vehicle in the first half of 2025, and hopes to start sales before the end of that year. “For sales, SHM plans to focus on online sales,” a statement released Thursday said.
U.S. deliveries are slated to start in the spring of 2026, with deliveries to the Japanese market happening in the latter half of the same year.
SHM said it was aiming to develop a “Level 3 automated drive under limited conditions and to enable Level 2+ driver assistance in even more situations such as urban driving.”
Five levels of driving automation have been defined by SAE International, an association made up of technical experts and engineers. On its website, the SAE refers to Level 2 as providing “Partial Driving Automation.”
If asked to do so, drivers must take control of Level 3 vehicles. The SAE says one example of Level 3 driving would be a “traffic jam chauffer.”
SHM said it would also look to explore “new entertainment possibilities through digital innovations such as the metaverse.”
Thursday’s announcement, which confirmed that SHM had now been established, did not contain information related to the vehicle’s range or cost, but did state it would be built at a Honda factory in North America.
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This week’s news builds on previous communications about the joint venture.
In March 2022, the two firms signed a memorandum of understanding centered around a “strategic alliance” in the field of mobility. In June, a joint venture agreement to set up Sony Honda Mobility was signed.
In April, Honda said it planned to roll out 30 electric vehicle models worldwide by 2030. The automotive powerhouse said it would be allocating roughly 5 trillion Japanese yen (around $33.9 billion) to electrification and what it called “software technologies.”
Honda’s electric vehicle plans put it in competition with firms such as Elon Musk’s Tesla as well as companies like Volkswagen, Ford and Stellantis. In 2020, Sony showcased a prototype electric car at a press event during CES 2020 in Las Vegas.
Nuclear energy is set for a “renaissance” that will be accelerated by backing from U.S. President Donald Trump’s administration.
That’s according to Yuri Khodjamirian, chief information officer at Tema ETFs, who noted that the Trump administration is “very, very interested in backing this technology.’ However, he also warned investors that developing this energy source is “going to take time.”
New nuclear technology approvals take “10 years to get done,” Khodjamirian said, but added that the nuclear re-emergence will likely be accelerated under the new Trump administration.
Speaking to CNBC’s Silvia Amaro on Tuesday’s “Squawk Box Europe,” Khodjamirian said his investment fund has its eyes on firms with a history of developing nuclear technology, such as U.S.-based BWX Technologies, which builds nuclear reactors for military carriers and submarines.
Khodjamirian said Tema is being “very selective in a new technology called small scale modular reactors.”
Small scale modular reactors (SMRs) are advanced nuclear reactors with the ability to provide around one-third of the generating capacity of traditional nuclear power reactors, according to the International Atomic Energy Agency.
SMRs take up less physical space compared to conventional reactors and produce a large amount of low-carbon electricity.
“There’s a lot of excitement there, and equally, a lot of loss-making companies that have unproven technologies, and we’re going for companies that have projects that are approved,” Khodjamirian said.
The nuclear energy renaissance is partly driven by a wave of people that are “realizing that it’s a stable, clean source of energy,” the chief investment officer said, adding that he believes that “there is a need for extra investment” in nuclear, alongside green energy sources that are variable in their electricity production.
“Renewables are good. They can be put up to speed quickly, but they require battery storage,” he said.
Wright is a known nuclear energy supporter, having previously served on the board of advanced reactor company Oklo, as well as having held the position of chief executive at Liberty Energy. The energy firm has since appointed a new CEO following Wright’s confirmation as U.S. secretary of energy.
Khodjamirian is also closely monitoring artificial intelligence volatility, after the emergence of China’s Open AI model DeepSeek sparked concerns over how much money big tech companies will invest in AI.
European nations have voiced security concerns over DeepSeek.
Italy was the first country to block DeepSeek on data protection concerns. France‘s privacy watchdog has expressed concerns and South Korea’s industry ministry has temporarily restricted employee access to the Chinese startup’s AI model.
Taiwan, meanwhile, banned state departments from using the Beijing-based chatbot, wary of potential security threats from Beijing.
The international pushback shows that “no one really knows exactly how to defend digital borders,” according to Khodjamirian.
Global concern will “limit the growth of this model, because it’s coming out of China, but it’s clearly showing you that the West needs to be aware that there’s a lot of technical development,” he said.
“[But] I do think it redraws some of the lines, and it’ll be interesting to see how the U.S. in particular reacts,” he added.
We are finally getting a look at Volkswagen’s answer to BYD and other low-cost Chinese electric cars. Volkswagen previewed its cheapest EV for the first time on Wednesday. It will kick off a new series of entry-level electric vehicles, with starting prices at €20,000, or just over $20,000.
Volkswagen teases its cheapest EV for the first time
At a meeting at its Wolfsburg plant on Wednesday, Volkswagen gave employees a sneak peek at the new model. The auto giant confirmed it will be a part of a new small electric car lineup.
Volkswagen said the new entry-level EV, with a base price of €20,000 ($20,000), “will be attractive for a wide variety” of buyers.
The first model in the new series will be the production version of the ID.2all, which was unveiled in March 2022. Volkswagen said the first ID.2 models will arrive at dealerships in 2026 with a base price of less than €25,000 ($26,000).
CEO Thomas Shafer said at the meeting, “With the conclusion of negotiations in December, we set the largest future plan in Volkswagen’s history in motion.”
The ID.2 and new entry-level EV (likely the ID.1) will be key to Volkswagen’s plans to catch up with EV leaders like BYD and Tesla.
Based on the MEB Entry Platform, the ID.2 is expected to have a range of up to 279 miles (450 km). Volkswagen also teased an SUV version, which will follow in its upcoming entry-level EV lineup.
Volkswagen will introduce the show car for its new entry-level EV. The company plans to reveal the production model in 2027.
Volkswagen is preparing its Wolfsburg plant for the upcoming entry-level models. Shafer stressed that the plant would “remain the heart of the Volkswagen brand in the electric age.” It will also produce the next-gen electric Golf on Volkswagen’s new SSP platform alongside the new T-Roc EV.
For those in the US, don’t get too excited. The new entry-level EV likely won’t make the trip overseas. Shafer described the model as ” an affordable, high-quality, and profitable electric Volkswagen from Europe for Europe.”
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Mercedes-Benz had a rough EV sales year in 2024 in the US, so it’s hitting the reset button this year. To lure buyers back in, the automaker is already rolling out sweet discounts on its 2025 EVs.
Sales of the EQB (36%), EQE (39%), and EQS (52%) decreased by sizeable margins in 2024, so Mercedes is taking action. Online vehicle research firm CarsDirect reports that Mercedes sent a bulletin to dealerships on February 3 outlining discounts on its 2025 EVs.
Some of the automaker’s largest discounts are on its most expensive EV models, such as the EQS AMG sedan, AMG EQE sedan, and AMG EQE SUV, so if you’re in the market for one of these models, now’s your chance.
The AMG EQS Sedan is available with a discount of $15,000. With the AMG EQS Sedan starting at $148,700, the $15,000 discount amounts to a 10% reduction in the EV’s price tag.
The AMG EQE Sedan is available at a $10,000 discount, and the AMG EQE SUV can be had with an $8,000 discount.
Mercedes is also offering the Maybach EQS 680 SUV – the automaker’s flagship EV – with a discount of $10,500. The Maybach EQS 680 SUV’s MSRP starts at $179,900, so the discount knocks around 6% off the SUV’s price tag. The EQS 580 SUV is also reduced by $10,500, which results in 8% off its price tag.
Mercedes-Benz is also slashing $13,500 off the EQS 450 Sedan and EQS 580 Sedan. The EQS 450 Sedan starts at $108,550 (12% discount), and the EQS 580 Sedan MSRP is $128,500 (11% discount).
CarsDirect says the discounts are offered as the Mercedes Incentive Bonus and are unadvertised dealer cash incentives on select models. These aren’t the only 2025 Mercedes EVs that have discounts, so ask the dealer about other models, but these are the largest discounts CarsDirect found.
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