Influencers who have repeatedly broken advertising rules singled out on regulator’s website
Four social media influencers have been rebuked by regulators for repeatedly failing to disclose advertising on their accounts.
Chloe Ferry, Chloe Khan, Jodie Marsh and Lucy Mecklenburgh are the first to be named by the Advertising Standards Agency on a dedicated webpage.
The ASA contacted each of them with a request for assurances that clear and upfront ad labels would be used on advertising posts in future.
Lucy Mecklenburgh was formerly on The Only Way Is Essex
But all four either failed to give such assurances or gave them but then reneged.
ASA chief executive Guy Parker said: “We prefer to work with influencers and brands to help them stick to the rules, but the first influencers to be named on this list have been given every opportunity to treat people fairly about their ads.
“It’s not difficult: be upfront and clear when posts and stories are ads.
“If this doesn’t bring about the changes we expect, we won’t hesitate to consider further sanctions.”
The four will remain on the list for three months and be subject to extra spot checks by the ASA.
In the meantime, other influencers could join them on the list if they too are unable to follow the rules.
Chloe Khan broke advertising rules while her account was being watched by the ASA
If the new webpage fails to act as a deterrent, the ASA can take out its own adverts naming the influencers or it can work with social media platforms to have the offending content removed.
The influencers could also be referred to statutory bodies for possible fines.
In March, the ASA said it was watching the Instagram accounts of 122 UK-based influencers and said ad disclosure rules were being followed just 35% of the time.
Marsh has previously posted unauthorised health claims about food supplements
Last month, Geordie Shore’s Ferry, 25, was one of three reality TV stars reprimanded by the ASA for promoting debt advice service Debt Slayers without revealing that she was being paid.
In May, the ASA banned posts on TV personality Marsh’s Instagram account which included unauthorised health claims about food supplements which were not being clearly marked as ads.
Former Celebrity Big Brother star Khan and former Towie star Mecklenburgh were found to have broken advertising rules during monitoring.
Eddie Murphy has told Sky News he doesn’t ever expect to win awards – but will happily accept an honorary Oscar when he’s 90.
Murphy is one of the biggest stars in comedy after starting out on Saturday Night Live (SNL) in 1980 and starring in a number of big franchises from Beverly Hills Cop to Shrek.
His latest project is heist comedy The Pickup, centred on two security van drivers. Keke Palmer and Pete Davidson star alongside him.
Pete Davidson, Eddie Murphy and Keke Palmer in The Pickup. Pic: Amazon MGM Studios
Murphy says award recognition was never something that shaped the projects he chose.
“The movies are timeless, and they’re special, so for years and years those movies play and the movies have commercial success.
“So you make a lot of money and people love it, so you don’t even think about ‘I didn’t win a trophy!’ The response from the people and that the movie has legs, that’s the trophy.
“You know what I’ve earned over these years? One day, they’ll give me one of those honorary Oscars. When I’m really old. And I’ll say thank you so much for this wonderful honour. I’ll be old like that and I’ll have no teeth. I’m cool with getting my honorary Oscar when I’m 90.”
Murphy, 64, has only been nominated once – for Dreamgirls in 2007, when Alan Arkin won the best supporting actor Oscar for Little Miss Sunshine.
Murphy’s co-star Palmer says she considers Murphy an icon in the industry, and The Nutty Professor was a true display of his artistry.
Eddie Murphy as Sherman Klump in The Nutty Professor. Pic: Reuters
“I feel like recognition and [being] underrated and all this stuff, it annoys me a little bit because I think impact is really the greatest thing, like how people were moved by your work, which can’t really be measured by an award or really anything,” Palmer says.
“It’s very hard to make people laugh, and so when I think about it like The Nutty Professor, Eddie was doing everything, and I swear that the family members were real people.
“He didn’t camp it to the point where they weren’t realistic. His roles had integrity, even when he was in full costume. And I do think that’s something that should change in our industry. Comedy, it should be looked at just as prestigious as when you see somebody cry, because it’s that hard to make somebody laugh.”
Eddie Murphy and Pete Davidson in The Pickup. Pic: Amazon MGM Studios
Recalling his time on the 90s comedy, Murphy says he’s still in disbelief of what they achieved in making the film with him playing seven characters – Professor Sherman Klump, Buddy Love, Lance Perkins, Young Papa Klump, Granny Klump, Ernie Klump and Mama Klump.
“You can only shoot one character a day. And the rest of the time you’re shooting, I’m talking to tennis balls where the people were sitting.
“So to this day when I watch it, I’m like, wow, that’s a trip. But we were able to mix all that stuff up and different voices and make it feel so that you don’t even feel like when you’re watching it, someone have to tell you, hey, you know, those are all one person.”
The film won best makeup at the 1997 Academy Awards.
Security guards buddy comedy
Palmer says their new project, The Pickup, is responsible for one of the most memorable moments of her life when she mistook Murphy’s acting for real praise.
“First of all, Eddie gives me this big speech before I do the monologue, where he’s like, ‘this is not playing around. This is a pivotal point in the movie’.
“I’m crying in the scene, and then it comes to the end, and Eddie’s [clapping] like, and I’m literally like, ‘oh my gosh, thank you so much’. And he’s like, ‘I’m acting’. When I tell you, it was so crazy, yeah. That’s like one of my most memorable moments in life.”
Keke Palmer and Pete Davidson star in The Pickup
Davidson is excited to see how the UK puts its own stamp on SNL, the show where both he and Murphy got their start on-screen.
“It’s a smart idea to have SNL over there because it’s not that it’s a different brand of comedy, but it is a little bit. A lot of the biggest stuff that’s in the States is stuff that we stole from you guys, like The Office or literally anything Ricky Gervais does.
“This is the first time I’ve ever heard anything American going to the UK, so I think it’s great. I think it’s great to have two opposite sorts of takes on things, but both be funny. That just shows you how broad comedy can be, you know?
The Pickup is out on Prime Video now.
Dean Cain has been branded the “worst superman ever” as he announced he will join the US Immigration and Customs Enforcement (ICE) “ASAP”.
The 59-year-old, who was cast as Superman in the TV series Lois & Clark: The New Adventures of Superman, announced he had joined the team amid the federal agency’s unprecedented immigration raids.
He told Fox News on Wednesday his recruitment video on Instagram had gone viral and since then, “I have spoken with some of the officials over at ICE and I will be sworn in as an ICE agent ASAP”.
“You can defend your homeland and get great benefits,” he said in the Instagram post where he appealed for his followers to join ICE.
Speaking with the Superman theme song in the background, he said “hundreds of thousands of criminals” had been arrested since US President Donald Trump took office.
He then told his followers they would get a series of benefits if they joined ICE, including a $50,000 (£37,407) signing bonus and student loan repayment.
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“If you want to help save America ICE is arresting the worst of the worst and removing them from America’s streets,” he said, before adding: “I voted for that.”
ICE agents are under pressure from the White House to boost their deportation numbers in line with Mr Trump’s campaign promise to crack down on illegal immigration.
Cain’s post on Instagram received some backlash, with one user commenting: “Worst superman ever”.
Another said: “Shame on you Dean – that’s the most un-Superman thing you could possibly advocate.”
One fan turned against him and said: “Until I saw this I was such a fan. What a sad human being you must be.”
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