As well as the football being played, you may have noticed that Euro 2020 is also host to a secondary, but nonetheless entertaining tactical contest in the media room.
It began a few days ago when Cristiano Ronaldo took umbrage at sharing his news conference with two bottles of Coca-Cola. The Portugal captain removed the soft drinks from the desk in front of him and replaced them with a bottle of water.
He may have publicly slighted one of Euro 2020’s main corporate sponsors, but Ronaldo’s act of defiance soon inspired a group of copycats.
France‘s Paul Pogba upset another tournament benefactor by removing a bottle of Heineken that had been placed in front of him.
Paul Pogba mirrors Cristiano Ronaldo’s Coca-Cola snub by removing a Heineken bottle from his Euro 2020 press conference.
It’s thought that the midfielder may have removed the bottle due to his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.
It’s certainly not the first time a partnership deal has backfired, with football witnessing more than its fair share of corporate hiccups over the years. Here’s a few:
1. Chevrolet’s Man United and Liverpool mashup
Chevrolet made a hash of things in 2013 when they attempted to bring fans of Manchester United and Liverpool together in the name of brand unity.
The company had multi-million pound deals with both clubs at the time and thus created an advert that spliced together players from either side of the divide, all reciting a message about how special their respective teams are.
As you might expect, the advert was immediately denounced by both sets of rival fans, with Chevy forced to beat a rather hasty retreat to the drawing board.
Newcastle United made a similar mess of their kit launch in 2015 when they somehow managed to unveil their latest shirt with the wrong brand logo on the front.
The problem stemmed from the fact that sponsors Wonga had rebranded mere hours before the kit was launched, leaving Newcastle with a shirt that was out-of-date right from the off.
3. Dulux paint Tottenham in a bad light
Tottenham were at their Spursy best when they broke news of a major new commercial development toward the tail end of the 2020-21 season.
Spurs revealed Dulux had become their official paint supplier only for the company to kick off their new partnership by openly mocking them on Twitter.
It’s the perfect match – Dulux has become the first ever Official Paint Supplier to football giant Tottenham Hotspur!
— Dulux UK | Colour & Inspiration (@duluxuk) April 15, 2021
First Dulux began by sharing a meme of Spurs’ empty trophy room, then followed up by suggesting their famous dog mascot could do a better job in defense than any of the current back-four.
Less than an hour into Tottenham’s partnership with Dulux and it’s fair to assume they haven’t let the social media team know about it. pic.twitter.com/VuEXnvkw1Y
Unsurprisingly, a contrite apology followed soon thereafter as they tweeted: “We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial .These do not reflect how proud we are to be the Official paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”
The deal saw Fati presented with his very own top-of-the-line sports car, with the only hitch being that the 18-year-old winger didn’t have a driving license after injury issues prevented him from taking his test.
5. A ‘Boiler Man’ mascot
West Brom fans were faced with a stark reminder of their plight after starting the 2018-19 season in the Championship following their relegation from the top flight the previous campaign.
As if to really ram it home, the Baggies introduced their new mascot to fans before the first game of the season — a man dressed as a boiler, named “Boiler Man.”
Colin the Combi (to give him his official name) received a vociferous reception at the Hawthorns, which was not very cordial.
6. Don’t bet on Antonio
West Ham forward Michail Antonio bore the brunt when the club’s shirt sponsors got ideas above their station back in 2016.
After losing against Chelsea, the Hammers’ partners at Betway decided to criticise Antonio’s performance, singling out the utility man as “an accident waiting to happen” on social media.
Betway formally apologised to Antonio after the game for their “inappropriate” comment but the tweet in question is still up on their official account.
7. Man United get tapped up
Manchester United command a vast, bulging portfolio of corporate affiliations all around the world, boasting everything from snack noodle partners to official club tractors.
However, it was United’s collaboration with Kohler that raised eyebrows in 2019 when the American plumbing supply company decided to pay homage on the anniversary of the 1999 treble in the only way they knew how.
As a historic mark of respect for one of United’s greatest-ever triumphs, Kohler released a special set of taps, engraved with various references to that balmy night in Barcelona against Bayern Munich.
Sales must have been through the roof, or down the sink — as the case may be.
8. Delays on the line
Preston North End marked their progression to the 2014-15 League One playoff final at Wembley by allowing Virgin Trains to sponsor their shirts.
Preston fans face issues getting to Wembley by rail for the play-off final, despite being sponsored by Virgin Trains http://t.co/XTfsXbjh2M
Sadly, due to planned maintenance work on the line, Virgin were not able to operate any trains from Preston to London ahead of the game. This left thousands of North End fans having to traipse to the national stadium by coach to watch what was ironically dubbed “The Replacement Bus Final” by those in attendance.
Preston ended up beating Swindon 4-0 on the day to seal promotion in style, so at least it wasn’t a total wash-out.
9. Oh Lord…
When it comes to naming rights, one of the most amusing side effects of such a deal came at Burnley in 2015.
One of the stands at Turf Moor is named after the Clarets’ greatest-ever chairman, Bob Lord — a revered character who oversaw the most successful period in the club’s history, winning the First Division championship in 1960 and reaching the FA Cup final the year after.
However, a partnership with an unfortunately upbeat e-cigarette brand somewhat served to undermine the reverence with which Lord’s name is spoken around the place.
Lord was many things, but “Totally Wicked” almost definitely isn’t one of them.
Denmark striker Nicklas Bendtner revealed a pair of bookmaker-branded underpants when he scored in a 3-2 defeat to Portugal at Euro 2012.
Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.
UEFA didn’t see the funny side and the 24-year-old Arsenal forward was banned for one match and fined €100,000.
“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” he said, possibly with tongue firmly in cheek. “I didn’t know I was breaking any rules but I am aware of that now.”
11. The wrong drink can cost you…
Euro 2020 players, beware. Coca-Cola has history here. Ronaldinho once forfeited a huge sponsorship deal with the brand after he conducted his introductory unveiling news conference at Atletico Mineiro in 2012 from behind two cans of rival drink Pepsi.
Coke pulled the plug on a deal worth around $750,000-a-year after watching Ronaldinho sip a Pepsi (who sponsored Mineiro) in front of the watching world.
Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho. However due to recent developments it has become impossible to continue the partnership.”
Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”
With the first-pitch temperature of 103 degrees matching the hottest in Dodger Stadium history, Ohtani hit a 450-foot solo shot down the right-field line off Tanner Bibee in the fifth inning that was reviewed to see if it was fair.
Ohtani has 22 450-foot home runs for his career, all coming since 2021. That’s five more than any other player over that span.
Ohtani also hit 46 home runs in 2021 for the Los Angeles Angels in his unanimous AL MVP season. The Japanese star has 46 stolen bases in a bid to become the first major league player with a 50-50 season.
He’s also one home run shy of tying Cody Bellinger in 2019 for the third-most homers in a season in Dodgers history.
Ohtani finished the day 2-for-4. He was picked off first base in the third inning.
As far as the scorching temperature, it also was 103 for the first pitch of Game 1 of the 2017 World Series against Houston. On Sunday, the Dodgers made a voucher available to all fans for a free bottle of water.
Jack Flaherty went 7⅓ innings, striking out six and allowing four hits. The Southern California native is 5-1 since coming over in a trade with Detroit.
Max Muncy homered for the Dodgers in the eighth, his 12th of an injury-shortened season.
In Dodgers injury news, pitcher Gavin Stone (right shoulder inflammation) will not throw for 10 days and then build back up and see where he’s at, according to manager Dave Roberts. His status for the postseason is certainly in question with 19 games remaining.
ESPN Research and The Associated Press contributed to this report.
Baseball Hall of Fame member Wade Boggs has prostate cancer.
The former third baseman made the announcement Saturday night on social media and sounded optimistic, saying he will be ready to take part in the ritual cancer patients have of ringing a bell when they have concluded their treatment.
“With the strength and support of my family and my faith in God I’m going to ring that damn bell,” Boggs wrote, adding a photo of a prostate cancer patient guide.
A five-time batting champion and 12-time All-Star, Boggs was elected to the Hall of Fame in 2005 on the first ballot, garnering votes on 91.9% of ballots.
The Hall of Fame sent good wishes, posting to social media, “We’re with you every step of the way, Wade!”
In his career, Boggs hit .328 and joined the 3,000-hit club, finishing with 3,010 to go with 1,513 runs, 118 homers and 1,014 RBIs.
Boggs’ contemporary and fellow 2005 enshrinee Ryne Sandberg said in mid-August that he was cancer-free following treatment for metastatic prostate cancer.
“Rang the Bell this morning!” Sandberg wrote. “WE did it, WE won! What a Dream Team, family, doctors, friends, nurses, fans who supported myself and [wife] Margaret through the last 8 months! We feel so blessed from all the love, prayers and thoughts and positive words that have come our way!”
The energy in the clubhouses for Friday night’s game between the Tampa Bay Rays and Baltimore Orioles at Camden Yards was unmistakable.
It was the same intensity that existed in every baseball clubhouse in the major leagues that day — at Fenway, Wrigley, Dodger Stadium. Yes, it’s September, it’s the stretch run, with great pennant races, but this excitement was different because Thursday night, the NFL season opened with the Kansas City Chiefs‘ 27-20 win over the Baltimore Ravens. That means fantasy football is back.
“Guys came in the clubhouse today and they were already running their mouths about last night … and there was only one game — one game,” Orioles catcher James McCann said. “After the first weekend of fantasy, every baseball clubhouse will be bedlam.”
“Monday will be unreal,” said Orioles pitcher Zach Eflin. “Unreal.”
Rays infielder Taylor Walls, who Eflin, a former teammate, lovingly calls “a lunatic” about fantasy football, says it is “an event. I love it because it allows me to — sorry for my language — to talk s—, which I love to do. It allows you to look at a teammate and say, ‘How can you be such an idiot?’ Motor [Rays hitting coach Chad Mottola] had three playmakers from the Ravens on his team last night, and we were all over him today, like, ‘How could you play a running back, wide receiver and a tight end on the same team?’ But fantasy football is all about camaraderie, it’s about bringing a spark to the end of the season. It’s an escape. It’s about staying in the loop with guys even after the season ends.”
This goes on in most clubhouses around the major leagues. The Arizona Diamondbacks determined the order of their fantasy draft by placing each team’s fantasy league name on 12 different baseballs: Whichever manager Torey Lovullo hit the farthest in batting practice got the No. 1 pick, second farthest got No. 2, etc. The Oakland A’s put baseballs with team names on the top of the Coliseum, and players from each fantasy team threw the balls from the roof to targets on the field — closest to the target got the No. 1 pick. The Boston Red Sox hit golf balls off the top of the Green Monster: closest to the pin picked first.
“We just picked out of the hat,” Walls said. “And it was still so much fun.”
Every major league team holds its fantasy league draft as a group, which they note is great for team building approaching a stretch run.
“Ours was so good,” Eflin said. “Pizza, beer and lots of trash talk. Lots of ‘What a reach!'”
The Rays held their 12-team draft when they were in Los Angeles at the end of August.
“It was very relaxed; I spent most of the time looking quietly at my phone,” Rays outfielder Josh Lowe said. “Then there was Motor. He had his pen and paper out, he had his spreadsheets laid out on all the tables as he prepared to take players who were five or six years past their prime.”
“We had 20 guys at ours, it was so good for team chemistry,” Orioles pitcher Danny Coulombe said. “We had guys trying to talk trades as soon as the draft finished. I looked at a few of them and said, ‘I guess you’re not happy with who you drafted, I’m happy with mine.'”
Rays pitcher Ryan Pepiot, during his rookie season with the Dodgers last year, didn’t have a fantasy team but still played a role on draft day.
“I didn’t participate, but they had me read the first-round picks, but they said I took too long, so they replaced me,” he said. “They had me start the proceedings by singing the national anthem. I can’t sing at all. It was more like I just spoke the national anthem. But I participated this year. My teammate is one of our clubhouse guys. I gave him the reins. He was up at 11 o’clock in the East on his computer while we were out West. He put in more effort than me.”
No one puts in more effort than Walls, say his teammates.
“He is a lunatic in a good way; he carries around a fantasy football notebook with him, and I’m sure he has a big white board at his house to track transactions,” said Rays second baseman Brandon Lowe. “He’s really good at his because he really does his homework.”
“That’s not true!” Walls said, laughing. “Guys came to the draft with notebooks and IPads. I winged it!”
Walls was Josh Lowe’s fantasy teammate last year, but each forgot to make a key transaction late during the playoffs, and they lost in the semifinals. So they went out on their own this year. Lowe got the No. 1 pick this year; Walls had it but traded down to No. 3.
“I had inside information on what he was going to do,” Walls said, smiling. “I fleeced him a little bit.”
Lowe said: “When we were general manager and assistant general manager last year, we fleeced a lot of guys. There were times that I had to talk him off the ledge from making another trade. Finally, I told him, ‘Dude, just let the players play.'”
This year, the Orioles also paired up players, instead of each player having his own team.
“I am the owner of the team this year because the last few years haven’t gone very well,” Eflin said, smiling. “I’m with Mitch [Plassmeyer, a pitching instructor] and [pitching coach Drew French]. They make all the player decisions. We have a club president and general manager. I am now just a special assistant.”
According to Coulombe, teammate and fellow reliever Craig Kimbrel has more of a hands-off approach to fantasy.
“Craig said he doesn’t know the players, he’ll just be a silent partner who offers moral support,” Coulombe said. “I asked [Orioles general manager] Mike Elias if he wanted to be our GM, and he said he had a real major league team to run.”
“With the Mets, Mark Canha and I won our fantasy league,” McCann said. “But last year didn’t go well. I drafted the All-Injured Team.”
Among the top names of fantasy teams among the Rays and Orioles this year:
“We wanted to play off the [clear] mask that I wear when I catch,” McCann said. “So we’re The Masked Bandits. But if we lose for a couple of weeks, I’m sure we will change.”
“We are The Ef Shack,” Eflin said. “I don’t know what that means.”
“I am ‘The Real Slim Shady’ because I have Joe Burrow, and he has gray hair,” Walls said.
“I am JLowe,” Lowe said. “If I start to lose, I’m sure I will change it.”
“Our team is Love Thy Nabers because we drafted [Giants wide receiver Malik Nabers],” Pepiot said.
Each MLB team has a commissioner; the Rays’ is pitcher Kevin Kelly.
“[Teammate] Pete Fairbanks gave me the job last year because I was a rookie, he just gave me some pens and paper and asked me to go around the room and see who wants to play,” Kelly said, smiling. “I don’t do much. I just collect the money. Technically, all transactions have to go through me. I don’t have a team in the league. That would be a conflict of interest. That’s another reason they made me commissioner.”
The Orioles’ commissioner is Ryan Klimek, a statistical analyst.
“His team won last year,” Coulombe said, adding with a laugh: “We’re not happy that he is still the commissioner.”
And though a lot of players monitor fantasy football very closely — “a lot of the guys come to me during a game and say, ‘Go check the score, go check the score,'” said Pepiot of days when he’s not playing — the fantasy football craze is all for fun.
“We play 162 games in 180-some days, sometimes you have to get outside of the game and enjoy something else,” Lowe said.
“It really brings the clubhouse together,” McCann said. “We are heading toward playoff time, we need to take our minds off the things that are really important. I know it sounds crazy, but sometimes, you have to make it about something different. It’s like binge watching a new show, sometimes you have to just open a new head space. That’s what it does.”
Though the Rays have money at stake — between $200 and $1,000 — Walls said, “It’s not about the money, it’s about the competition, it’s about bragging rights.”
The competition in baseball clubhouses just got more intense. Football is here.
“I had dinner with my mom the other night and I told her right now is the best time of year,” McCann said. “It’s September baseball. The playoffs are ahead. And football has started.”