Connect with us

Published

on

As well as the football being played, you may have noticed that Euro 2020 is also host to a secondary, but nonetheless entertaining tactical contest in the media room.

It began a few days ago when Cristiano Ronaldo took umbrage at sharing his news conference with two bottles of Coca-Cola. The Portugal captain removed the soft drinks from the desk in front of him and replaced them with a bottle of water.

He may have publicly slighted one of Euro 2020’s main corporate sponsors, but Ronaldo’s act of defiance soon inspired a group of copycats.

France‘s Paul Pogba upset another tournament benefactor by removing a bottle of Heineken that had been placed in front of him.

play

0:20

Paul Pogba mirrors Cristiano Ronaldo’s Coca-Cola snub by removing a Heineken bottle from his Euro 2020 press conference.

It’s thought that the midfielder may have removed the bottle due to his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.

Andriy Yarmolenko was next up, with the Ukraine winger swapping bottles around while cheekily attempting to forge a few new sponsorship deals of his own.

On the back of his two-goal heroics against Switzerland the previous day, Italy midfielder Manuel Locatelli took a leaf directly out of Ronaldo’s book by exchanging Cokes for mineral water. Even Russia‘s head coach Stanislav Cherchesov had a little fun during his media conference by helping himself to a complimentary swig of Coke.

The ongoing “bottle battle” at Euro 2020 hasn’t done Coca-Cola many favours either, with a dramatic $4 billion fall in share price ensuing in the aftermath of Ronaldo’s high-profile snub.

It’s certainly not the first time a partnership deal has backfired, with football witnessing more than its fair share of corporate hiccups over the years. Here’s a few:

1. Chevrolet’s Man United and Liverpool mashup

Chevrolet made a hash of things in 2013 when they attempted to bring fans of Manchester United and Liverpool together in the name of brand unity.

The company had multi-million pound deals with both clubs at the time and thus created an advert that spliced together players from either side of the divide, all reciting a message about how special their respective teams are.

As you might expect, the advert was immediately denounced by both sets of rival fans, with Chevy forced to beat a rather hasty retreat to the drawing board.

2. The wrong Wonga logo for Newcastle

Newcastle United made a similar mess of their kit launch in 2015 when they somehow managed to unveil their latest shirt with the wrong brand logo on the front.

The problem stemmed from the fact that sponsors Wonga had rebranded mere hours before the kit was launched, leaving Newcastle with a shirt that was out-of-date right from the off.

3. Dulux paint Tottenham in a bad light

Tottenham were at their Spursy best when they broke news of a major new commercial development toward the tail end of the 2020-21 season.

Spurs revealed Dulux had become their official paint supplier only for the company to kick off their new partnership by openly mocking them on Twitter.

First Dulux began by sharing a meme of Spurs’ empty trophy room, then followed up by suggesting their famous dog mascot could do a better job in defense than any of the current back-four.

Unsurprisingly, a contrite apology followed soon thereafter as they tweeted: “We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial .These do not reflect how proud we are to be the Official paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”

4. Ansu Fati can’t drive yet

Barcelona starlet Ansu Fati made a stuttering start to his commercial endeavours after signing up to become an ambassador for Cupra, the Spanish motor company.

The deal saw Fati presented with his very own top-of-the-line sports car, with the only hitch being that the 18-year-old winger didn’t have a driving license after injury issues prevented him from taking his test.

5. A ‘Boiler Man’ mascot

West Brom fans were faced with a stark reminder of their plight after starting the 2018-19 season in the Championship following their relegation from the top flight the previous campaign.

As if to really ram it home, the Baggies introduced their new mascot to fans before the first game of the season — a man dressed as a boiler, named “Boiler Man.”

Colin the Combi (to give him his official name) received a vociferous reception at the Hawthorns, which was not very cordial.

6. Don’t bet on Antonio

West Ham forward Michail Antonio bore the brunt when the club’s shirt sponsors got ideas above their station back in 2016.

After losing against Chelsea, the Hammers’ partners at Betway decided to criticise Antonio’s performance, singling out the utility man as “an accident waiting to happen” on social media.

Betway formally apologised to Antonio after the game for their “inappropriate” comment but the tweet in question is still up on their official account.

7. Man United get tapped up

Manchester United command a vast, bulging portfolio of corporate affiliations all around the world, boasting everything from snack noodle partners to official club tractors.

However, it was United’s collaboration with Kohler that raised eyebrows in 2019 when the American plumbing supply company decided to pay homage on the anniversary of the 1999 treble in the only way they knew how.

As a historic mark of respect for one of United’s greatest-ever triumphs, Kohler released a special set of taps, engraved with various references to that balmy night in Barcelona against Bayern Munich.

Sales must have been through the roof, or down the sink — as the case may be.

8. Delays on the line

Preston North End marked their progression to the 2014-15 League One playoff final at Wembley by allowing Virgin Trains to sponsor their shirts.

Sadly, due to planned maintenance work on the line, Virgin were not able to operate any trains from Preston to London ahead of the game. This left thousands of North End fans having to traipse to the national stadium by coach to watch what was ironically dubbed “The Replacement Bus Final” by those in attendance.

Preston ended up beating Swindon 4-0 on the day to seal promotion in style, so at least it wasn’t a total wash-out.

9. Oh Lord…

When it comes to naming rights, one of the most amusing side effects of such a deal came at Burnley in 2015.

One of the stands at Turf Moor is named after the Clarets’ greatest-ever chairman, Bob Lord — a revered character who oversaw the most successful period in the club’s history, winning the First Division championship in 1960 and reaching the FA Cup final the year after.

However, a partnership with an unfortunately upbeat e-cigarette brand somewhat served to undermine the reverence with which Lord’s name is spoken around the place.

Lord was many things, but “Totally Wicked” almost definitely isn’t one of them.

10. Nicklas Bendtner’s pants

Denmark striker Nicklas Bendtner revealed a pair of bookmaker-branded underpants when he scored in a 3-2 defeat to Portugal at Euro 2012.

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.

UEFA didn’t see the funny side and the 24-year-old Arsenal forward was banned for one match and fined €100,000.

“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” he said, possibly with tongue firmly in cheek. “I didn’t know I was breaking any rules but I am aware of that now.”

11. The wrong drink can cost you…

Euro 2020 players, beware. Coca-Cola has history here. Ronaldinho once forfeited a huge sponsorship deal with the brand after he conducted his introductory unveiling news conference at Atletico Mineiro in 2012 from behind two cans of rival drink Pepsi.

Coke pulled the plug on a deal worth around $750,000-a-year after watching Ronaldinho sip a Pepsi (who sponsored Mineiro) in front of the watching world.

Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho. However due to recent developments it has become impossible to continue the partnership.”

Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”

Continue Reading

Sports

Isles goalie change backfires as Canes go up 3-0

Published

on

By

Isles goalie change backfires as Canes go up 3-0

ELMONT, N.Y. — The New York IslandersIlya Sorokin got the start in Game 3 as a rested goalie seeking to give his team a fresh start after trailing the Carolina Hurricanes 2-0 in their opening-round series.

But things turned rotten quickly for Sorokin. He gave up three goals on 14 shots before he was pulled 7:14 into the second period. Semyon Varlamov, who started the first two games of the series, stopped all eight shots he faced in relief, but it wasn’t enough: The Hurricanes defeated the Islanders 3-2 on Thursday, and New York now faces elimination Saturday afternoon at UBS Arena.

Coach Patrick Roy, who made the decision to start Sorokin, refused to directly address his goalie’s performance in Game 3.

“I’m going to say this: We win and we lose as a team. So I’m not going to go there. But what I’m going to say is sometimes we make changes as a coach because we feel we just want to change the momentum in the game. I’ll leave it at that,” said Roy, who had a Hall of Fame career as an NHL goaltender.

When asked how getting pulled could impact Sorokin’s confidence, Roy deflected again.

“Right now I’m focusing more on the team than focusing on our goalie,” he said.

Varlamov started the Islanders’ first two playoff games in Raleigh, posting a .905 save percentage and a 3.03 goals-against average. He gave up six goals on 63 shots. That included two goals in the span of nine seconds in Game 2, as the Hurricanes tied it and took the lead in shocking fashion during the third period.

Roy justified making the goalie change Thursday because Varlamov had faced 39 shots in Game 2 and the Islanders intended to use both goalies in the postseason.

Varlamov said he respected Roy’s decision to bench him for Game 3, even after he was called back into action following Sorokin’s removal.

“I trust Patrick on the decisions he makes,” Varlamov said. “He’s a head coach. We have to respect any decisions they make as a coaching staff.”

Sorokin, 28, got the majority of starts this season, appearing in 56 games to Varlamov’s 28. But Varlamov, 35, won seven of his last eight starts to lead the Islanders to a playoff berth in April, and earned the crease to begin the playoffs.

Carolina scored against Sorokin just 4:46 into Game 3 as a Brent Burns shot deflected off an Islanders defender’s stick. Defenseman Dmitry Orlov made it 2-0 at 10:25 on a shot that Sorokin couldn’t get over to fast enough to stop.

After Peter Engvall cut the lead to 2-1 at 2:48 of the second period, Carolina’s Sebastian Aho beat Sorokin on another stoppable shot to make it 3-1 at 7:14 of the second period. Roy signaled to Varlamov that he was replacing Sorokin.

After being pulled, Sorokin stood in the hallway to the dressing room, hunched over with his mask still on, looking devastated.

“It’s the game. Anything could happen. It’s not the first time,” Varlamov said of his friend and teammate. “I mean, what are you going to do? You have to move on and then forget about it and then just get ready for the next game.”

After finishing second in the Vezina Trophy voting for the NHL’s best goaltender last season, Sorokin posted his worst save percentage (.908) and goals-against average (3.01) of his four-season career. He begins an eight year, $66 million contract extension next season for the Islanders, who did not make him available for postgame comments.

Before Game 3, Roy recalled how his goaltending coach with the Montreal Canadiens described him and backup goalie Brian Hayward as different kinds of automobiles.

“Hayward was a Cadillac. He was comfortable. I was the Ferrari. I could be a little more bumpy,” said Roy, who then applied the analogy to the Islanders. “We had the Cadillac in the first two games, and now we’re going with the Ferrari.”

Unfortunately for the Islanders, they experienced engine failure in Game 3 and the Hurricanes took control of the series.

Continue Reading

Sports

Ovechkin won’t press to get self, Caps on track

Published

on

By

Ovechkin won't press to get self, Caps on track

ARLINGTON, Va. — Alex Ovechkin has just one shot on goal through the first two games of the Washington Capitals‘ first-round playoff series against the New York Rangers, which they trail 2-0.

Coach Spencer Carbery said after the Game 2 loss Tuesday that Ovechkin is “struggling” and looks a bit off. The Capitals need production out of the No. 2 goal-scorer in NHL history, among other things, to get back in the series against the league’s best team from the regular season. Game 3 is at home Friday night.

“I think it’s just settle down a little bit,” Ovechkin said Thursday. “Not good, but sometimes you just have to do what you can do out there: play physical, try to create open space for your linemates. But we’re all in the same boat. We all have to play better if we want to get success.”

Ovechkin’s lowest shot totals through the first two games of a series before now was four (2012 vs. Boston) and five in the 2018 Stanley Cup Final against Vegas. Washington went on to win each series.

The 38-year-old longtime captain and face of the franchise said patience is the key to getting more pucks on net against fellow Russian Igor Shesterkin, who has stopped 42 of the 46 shots he has faced in the series.

“Try to find the lane,” Ovechkin said. “We play against a good hockey team. They’re going to sacrifice their body. They’re going to play hard against our top lines, blocking shots, [be] physical, and we just have to play simple, and if we have the puck on our stick, don’t throw it right away.”

Carbery said he and Ovechkin have had some good discussions about how to get through defenders and be closer to the net for higher-quality opportunities and “attacking as much as he can.”

“That’s not necessarily from the perimeter — getting to the inside, taking a couple extra steps, threaten, change your shot angle,” Carbery said. “And now you’ve changed your shot angle, and now there’s no longer shin pads and a stick in your lane.”

Getting Ovechkin the puck in better positions to shoot is also on the Capitals’ to-do list. It can pay dividends, after he scored just eight goals in his first 43 games this season and finished with 31 after a torrid second half.

Teammates and coaches aren’t worried about Ovechkin and expect him to be able to turn it on. He has 853 goals in the regular season, trailing just Wayne Gretzky, and 72 in the playoffs, one shy of Dallas Stars forward Joe Pavelski for the most among active players.

“He’ll be good,” Carbery said. “He’s been through so many situations like this. I expect him to step up big time in Game 3.”

Continue Reading

Sports

Bruins coach thinks Swayman in Leafs’ heads

Published

on

By

Bruins coach thinks Swayman in Leafs' heads

TORONTO — Boston Bruins coach Jim Montgomery thinks goaltender Jeremy Swayman‘s dominance against the Toronto Maple Leafs — before and during their current first-round Stanley Cup playoff series — has started to rattle some players.

Montgomery made that suggestion in reference to an incident late in Boston’s 4-2 victory over the Leafs in Game 3 on Wednesday, when Toronto forward Max Domi appeared to seek out Swayman — owner of a 5-0-0 record versus the Leafs this season — during a TV timeout.

“Normally, I don’t think that [a goalie has one team’s number],” Montgomery said Thursday. “But when Domi goes off the bench and bumps [Swayman] on purpose, makes me think that maybe he’s in their head a little bit.”

Boston forward Trent Frederic — who got the Bruins on the board with a first-period goal in Game 3 — saw the interaction between Domi and Swayman, too. He agreed with Montgomery it might have revealed some mounting exasperation from the Leafs over Swayman’s recent success.

“Maybe Sway is getting in their head; he’s making a lot of saves,” Frederic said. “So, bump our goalies. I don’t know, didn’t work [for them] last night.”

That was ultimately true. Despite any on-ice antics, Swayman downed Toronto once again with a 28-save performance in Game 3 to give Boston a 2-1 series lead. Swayman previously made 35 stops in the Bruins’ 5-1 victory in Game 1, and then was replaced by Linus Ullmark in Game 2 (a 3-2 Bruins loss).

Toronto had better results against Ullmark, but the Leafs still haven’t managed more than three goals in a game so far this postseason. It’s a troubling trend that pre-dates facing Swayman and the Bruins (Toronto’s actually gone 10 consecutive playoff games scoring three or fewer goals) and those struggles have been magnified this time around by their lifeless power play (1-for-11) failing to fire in this series either.

Leafs coach Sheldon Keefe refuted the Bruins’ narrative though that their goaltender was somehow throwing Toronto off its game. In Keefe’s mind, the Domi bump was just part and parcel of this time of year.

“It’s playoff hockey, and things are happening all over the ice,” said Keefe. “With that logic [from Montgomery] you would say every time they bump into one of our guys maybe we’re in their heads”

Keefe also said he sensed “zero frustration” from his team over the low scoring output. The Leafs have generated their chances against Boston, averaging the third-most shots on goal per game in the postseason (33), but they’re also tied for the fewest goals per game (two).

Toronto’s offensive prospects would be helped by the return of forward William Nylander. The Leafs’ 40-goal scorer in the regular season has missed the first three games of their series due to an undisclosed injury. Keefe was asked again on Thursday about Nylander’s mystery ailment and would not confirm reports that the winger is dealing with migraines. Keefe did say the extra day of rest before Game 4 on Saturday does benefit Nylander though, who’s been classified as a game-time decision twice already in the playoffs.

“We’ve been working with Willy to give him the time that he needs to be ready to play,” said Keefe. “And the medical team works with him on a daily basis to see where he’s at and continue to assess that.”

As for who Toronto can expect to see in Boston’s crease for Game 4, that’s another mind game of its own. The Bruins have religiously rotated Swayman and Ullmark for nearly 30 games, dating back to February. Swayman said after Wednesday’s win that for him, “I don’t want rest; I just want to keep playing.”

The final decision will fall to Montgomery, who wasn’t saying whether Boston would stick with Swayman.

“Both goalies have been so good for us,” said Montgomery. “It’s a hard decision.”

Continue Reading

Trending