Op-ed: The Utility Companies Have Been Duped
For nearly a decade, utility companies have been targeted by companies and individuals selling a particular kind of snake oil. Don’t get me wrong, I don’t think a lot of these people are acting maliciously (I’ll get to that in a minute). In fact, I think a lot of these people have the best of intentions at heart — there’s just a problem in the way they look at the world, and that’s this: they’re wrong about what the utility companies’ role in the transition to EVs needs to be, and there is a whole lot of incentive for them to stay wrong.
How We Got Here
Before we talk about how we got here, we need to talk about what “here” is. Basically, we exist in a world that is still very much influenced by pressures that started way back in 2008 and 2009 when the housing market collapsed, fuel prices soared, and carmakers were desperate to sell new cars and trucks to just about anyone who could still buy them. The flex-fuel Dodge Ram pickups (Ram was still part of Dodge back then) had “Runs on Corn!” written in broad strokes across the windshield while they baked in the Napleton Northlake Dodge parking lot.
It was a wild time, for sure, but it was the first real shake to the ever-growing US car market that many of us had lived through, and it was very much the dawn of the EV startup. There was Tesla, there was Fisker, there was Aptera, heck, there was even Paul Elio and his goofy tadpole thing. Everyone was pushing for 40 MPG or 50 MPG cars, hybrids were in the limelight, and nobody back then really knew if it would be biofuels or hydrogen or battery-electric vehicles (BEVs) that would win the day.
Now, as I type this, it’s obvious that BEVs won. It wasn’t so much that BEVs won, though. It was Tesla that won, and every other carmaker has been forced to participate in the electric future that Tesla created. And, to their credit, just about every one of them — with a few notable holdouts, like Toyota and Mazda — have jumped into the BEV race with both feet, committing to a majority electric future by 2030, if not a fully electric one … and the environmentalists are pushing this as a huge win.
The EV Future Is Not An Environmentalist Victory
No to Climate Death! Used under CC License.
Read that heading again, carefully. This isn’t an article that’s claiming EVs are worse for the environment than internal combustion (those articles are complete and utter bullshit, anyway). What this is is an article that hopes to explain that Tesla — and, by extension, all EVs — didn’t win because they are better for the environment. The EVs won because they are better cars.
That’s it. That’s the reason. Electric cars are better cars. Electric cars are succeeding as a product, in other words, not as an ideology.
It’s not the planet. It’s a sad fact, but almost no one cares about the planet. Even in a liberal Utopia like Portland, Oregon, headlines about record heat waves hover over pictures of JetSkis leaping over the waves and scantily-clad women on motor yachts enjoying mojitos. Hardly the picture of doom and gloom that you’d expect from a burning planet facing record heat waves, record droughts, and a global pandemic that’s still churning out thousands of newly-stuffed body bags every day, you know?
You know.
The Consultants Get Paid
Screencap from Breaking Bad.
The success of Tesla has given the internal-combustion stakeholders a bloody nose, and the environmentalists and activists — even the most well-meaning among them — have done everything they can to draw attention to that fact. As such, the sharkiest sharks have had no choice but to smell the blood in the water, and find a way to cash in. Who are they? Consultants.
While the environmental activists are working hard to change the way that people think about cars with talk about “average commutes” and “savings calculators” and “cradle to grave emissions” and “educating the public about the benefits of EVs” to anyone who will listen, the consultants have found someone who is not just willing to listen, but who is willing to reach into some very, very deep pockets when they’re done listening. That someone is the utility companies.
Utility companies, almost without exception, have millions of captive customers who must pay them every month or risk their health, their jobs, or more. That also means they have millions of dollars to play with. Combine that huge budget with pressure from policy makers and those very same, well-meaning environmentalists, and you end up with a large company that has a large PR incentive to spend large amounts of money on large projects — projects like getting people to buy more EVs! (Maybe even large ones!)
The first problem is that even the most well-meaning and sincere among the policy makers and activists typically have no idea how the car business works. Like, none. Not even a little bit. They don’t know about floorplans or co-ops or CSI scores or allocations — and they certainly, as a group, have no idea how those things can conspire against a dealer or salesperson who might very much want to sell you an electric car, but who literally cannot, through no fault of their own.
The second problem is that very few people at the utility companies understand how the car business works, either, but they at least know enough to know that they don’t know enough, and that’s where the consultants swoop in and convince the utilities that it’s their job — no, their mission — to convince people to buy electric cars.
To aid in that mission, the consultants have created a cottage industry of certificate programs, expensive training seminars, and online buyers’ guides that are terrible at convincing people to choose a perfectly reasonable EV instead of a loud and emotional Hemi-powered monster, terrible at their stated mission of helping dealers to sell cars, and terrible at showing people how an electric car can fit into the lives, today, but that are very good at convincing utility companies to transfer money from their bank accounts to the consultant’s.
They got it wrong, and that was the elephant in the room right now that everyone was afraid to talk about at that “big” EV web conference took part in last month. The environmentalists and activists who wanted the utility companies and policy-makers to engage in conversations with John Q. Public about “wheel to well emissions” and change the way people make decisions about cars got it 100% wrong. EVs aren’t succeeding because people are changing the way they think, they’re succeeding because they’re meeting new car buyers where they’re at today with body styles, performance figures, and capabilities that are more in line with what mainstream Americans are already buying, which also includes easily knowing how and where to fill up. The EV evangelists got it wrong, and the consultants took advantage of their political clout in order to siphon money out of the utilities. Full stop.
TL;DR: environmentalists and activists lobbied utility companies to become more visibly “green,” and the consultants took advantage of that by convincing the utility companies that it’s their job to sell cars, when it’s actually their job to sell electricity.
Selling Electric Fuel
Image courtesy Western Electric Co., circa 1915.
Utility companies sell electricity, plain and simple. But, they’ve had such a captive market and such a strong natural monopoly on their primary product that almost no one involved in a utility company’s day-to-day even thinks about selling electricity.
Want to see someone flounder? Ask someone at a utility company why you should buy electricity from them.
It seems like an asinine question, doesn’t it? A given, even, that you must buy electricity — but that wasn’t always the case. At the turn of the last century, though, it was a legitimate question. My own home outside of Chicago still has gas fixtures in it, for gas lights. There are pictures of lamplighters on the streets right outside, and the reason those gas lamps aren’t lit tonight is that, once upon a time, someone sold electricity to the people of this neighborhood.
Electricity is a superior product, and it succeeded because it was cleaner than gas and oil, sure, but I’d weigh that at about 10% of the reason why. The reasons that weighed heavier were many. The electric lights burned brighter, the smell of burning fuel oil was gone, the hassle of refilling oil lamps was eliminated, there was no smoke to stain the walls or ceilings, either.
That was it. That was the reason: electric fuel was better fuel. It succeeded as a product and not an ideology.
Image courtesy Chicago Edison Co.
Fast forward a hundred-odd years, and electric fuel is still better fuel. The electricity pushes cars to highway speeds faster than gasoline can, that gasoline smell that sticks to your hands is gone, the hassle of pumping gas into the car every few days is eliminated by at-home charging, and there are no harmful tailpipe emissions, either.
What’s more, electricity is cheap, it’s familiar, and it is absolutely everywhere. Sure, there may not be a 20 minutes-to-200 miles fast charger on every street corner (yet), but there very much is a power outlet that will, given time, charge your electric car, and every new electric car sold is a new car that needs electric fuel.
That’s it. That’s the difference. An electric car is just a regular car that you fill up with different stuff, and the utility companies, environmentalists — and every other stakeholder, come to think of it — would be better served by understanding that they’ll never “advance” or “accelerate” EV adoption by getting people to change the way they think about cars, but they may have a chance by getting people to change the way they think about the fuel that they’re putting in their cars.
Not dirty. Clean!
Not hard to find. Everywhere!
Not an expensive luxury. Affordable!
Not for hippies and tree-huggers. For everyone!
Not a sacrifice for a better tomorrow. Better for me, now!
Once the utility companies understand their role, they can start affecting real change, and let the dealers do what they know how to do best: sell cars that people want to buy to the people that want to buy them. And if that means that one or two of these opportunistic “consultants” has to find a different 9-5? So much the better.
Original content from CleanTechnica.
Rivian and VW have recently opened a partnership, despite the brands have very similar upcoming electric adventure vehicles with the Rivian R2 and VW Scout. But at a roundtable discussion with Rivian’s CEO RJ Scaringe, he said there’s more than enough room for the brands to coexist with each other.
Recent news about Rivian and VW’s software partnership, with VW investing over $5 billion into Rivian and forming a joint venture to adopt Rivian’s zonal architecture for the underpinnings of VW’s vehicle communications, has led to some interesting questions about how the details of the partnership would work out.
At the top of many people’s minds has been: isn’t it a little weird that the Rivian-like Scout brand will now essentially be competing with itself for the adventure EV market?
The question has been answered before – or perhaps more specifically non-answered – in press conferences around the official opening of the joint venture last week.
Generally, comments ran along the line of Rivian working to bring its software expertise to bear across VW’s brands, though the two companies have been a little shy to confirm whether Scout specifically would use Rivian’s software. After all, Scout is a bit of a spinoff from VW, and seems interested in showing some independence on that front, so it could be possible that they work on their own.
But in comments at a roundtable which Electrek attended today ahead of the LA Auto Show, it certainly seemed that Rivian will be working on Scout vehicles. Scaringe said that “we’re going to be supporting their full portfolio of brands – Porsche, Audi, Volkswagen, Scout.”
However, more importantly, Scaringe said that he’s “amused” by the focus that many have had on Scout, or those who consider it a potential threat to Rivian.
Scaringe estimates that there are “less than five” compelling EVs available for under $50k in the market today – and that’s perhaps being charitable. Meanwhile, if you go over to the gas world, there are gobs of choices out there for consumers, and yet they all manage to coexist without issue.
So Rivian has worked hard to distinguish itself from Tesla, for example, and thinks that even if Scout is inspired by Rivian, there’s still room for similar vehicles to coexist.
After all, there are many competing vehicles in many categories – some of which do indeed share underpinnings from separate companies. Just in the EV space, the Kia EV6 and Hyundai Ioniq 5 share a platform, and the Subaru Solterra and Toyota bZ4X are basically identical vehicles. So there has been plenty of history of companies working together to come out with similar or near-identical (rebadged) cars.
That’s not the case here, as Scout and Rivian will be very different in terms of platform and manufacturing. But sharing software shouldn’t be much of an issue – and even if we assume that Scout could cannibalize a segment of the market that Rivian otherwise had a good hold on, Rivian can still benefit from the partnership regardlessl.
Rivian’s main focus in recent years has been getting costs down. The story is that Rivian began scaling production in an extremely difficult time – trying to organize supply contracts at the historical peak of the auto industry (~2018), trying to start a manufacturing program during a global pandemic (2020/2021), and having little clout available to get on the better side of those contracts.
Now, Scaringe said, the situation is better: not only can Rivian show that it has a dominant position in its class – selling more premium SUVs than other EV and even gas brands – but it can also tout that it has support from one of the most established auto manufacturers in the world, Volkswagen. If VW – the second-largest automaker in the world – has enough faith in Rivian to invest $5.8 billion, then surely a supplier can trust that Rivian will stick around long enough to buy more than one set of parts.
Not only that, but the companies could potentially leverage their combined size for larger supply contracts. Say a certain microcontroller is needed for vehicle architecture across Rivian and also VW’s brands, then perhaps the joint venture could recognize much larger economies of scale.
The question also came up over whether Rivian might try to see if VW’s global sales network could help them to sell Rivians, but Scaringe shut that down, saying there is “no interest” in doing so. Rivian would rather stick to its plans of setting up its own stores and doing direct sales.
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Hyundai has officially debuted its Ioniq 9 in advance of the LA Auto Show, with a concept car-like interior that lets you swivel the 2nd row seats and turn your car into a living room.
We’ve been hearing about the Ioniq 9 for some time now, and the time has finally come for its release.
In an event in advance of the LA Auto Show, starting this Friday and with a media preview day tomorrow (which Electrek will be in attendance for), Hyundai showed off the Ioniq 9 which will officially be unveiled at the Auto Show (you can watch via livestream) on the morning of Nov 21st.
The car is what we expected – a large, 3-row SUV, much like the EV9, the Ioniq 9’s cousin that is built on the same platform by Hyundai’s sister company, Kia.
But it also has some features we didn’t expect – like a little more clarity on that “lounge-like” interior we heard about, which turns out not to just be marketing fluff at all. It actually is like a lounge, complete with la-z-boy style footrests and swiveling seats so you can face your friends. More on that in a bit.
The Ioniq 9 comes with a perhaps excessively-large 110.3kWh battery (that extra 300Wh makes a big difference), offering up to 335 miles of range on the Long-Range RWD model with 19-inch wheels. 20- and 21-inch wheels are also available, we imagine with lower ranges.
The large battery will retain the E-GMP platform’s excellent DC charging performance, with the ability to charge from 10-80% in 24 minutes, assuming you’re connected to a capable charger (Hyundai says 350kW “under optimal conditions”).
The Long-Range model will have a 160kW (215hp) rear motor, and an additional 70kW (94hp) front motor if you get the AWD model. Performance AWD will be available with 160kW motors on both axles.
The long range RWD model will do 0-100km/h (0-62mph) in 9.4 seconds, AWD in 6.7 seconds, and Performance AWD in 5.2 seconds (or, if you prefer 0-60, the Performance model can do it in 4.9).
The vehicle is large, as you’d expect out of a 3-row SUV, at 5,060mm (199.2in) long, 1,980mm (78in) wide and 1,790mm (70.5in) high. This is 2 inches longer than its sister car the EV9, and 1 inch less long than the Rivian R1S.
Exterior design keeps some of the design language of the (excellent) Ioniq 5, but larger and more rounded-off. In particular, it keeps some of the dot-matrix/pixel aesthetic of the lights.
I have to say I don’t love the roundedness of it – the design of the Ioniq 5 feels extremely consistent with a lot of straight lines throughout, whereas the rounded hood and extended rear end of the 9 spoil that consistency to some extent (and speaking of the rear… it almost seems a little hearse-like, to me).
Incidentally, with the Ioniq 5 and EV6, one is more boxy and the other is more rounded – and the same thing has happened with the Ioniq 9 and EV9, only in reverse. The Ioniq 9 is more rounded and the EV9 is more boxy. So, once again, these two similar vehicles have differentiated themselves enough that we expect the market will be split, with many customers liking one and disliking the other, meaning little cannibalization between the two.
The interior seems incredibly spacious, though so far we haven’t had a chance to experience it ourselves. Most 3-row SUVs in this size class do have somewhat cramped third rows, so we’re curious if Hyundai has managed to do some sort of magic in that respect.
And in addition to rear and frunk storage (with a frunk capable of holding 88L in RWD and 52L in AWD models), the center console offers a large amount of storage inside (18.2L, split between an upper and lower tray), and can be slid back and forth to allow easier movement between front or rear seats.
And speaking of magic, Hyundai has actually done something new here – an interior with swiveling middle seats, to turn the car into a lounge.
We’ve seen similar interiors on countless concept cars, but understandably they never make it to production. It’s definitely an attention-grabbing feature, but who really uses their vehicles like that?
Well, Hyundai thinks that people will, so it’s offered swiveling 2nd-row seats to allow for this. However, it says that these seats will be available “in selected markets only,” and it has declined to say exactly which markets those are yet. We also imagine this will only apply to the 6-seat configuration, rather than 7-seat.
The seats don’t just swivel though, they also recline and have a leg rest. Hyundai is calling these its “Relaxation Seats,” and the first and second row seats will both be capable of this feat. It says this will be particularly useful for people who want to get comfortable during vehicle charging (though, on an optimal 350kW charger, 24 minutes is hardly much time for a nap).
And that charging will be accomplished via a NACS port – making this, we think, the first non-Tesla vehicle to debut and be sold with only a NACS port at any time in the model’s existence. Other E-GMP vehicles are switching over to NACS, but the Ioniq 5 for example has been out for many years now, so there are lots of CCS Ioniq 5s out there, but that won’t be the case for the Ioniq 9.
Like other E-GMP vehicles, it will be able to discharge the battery via vehicle-to-load (V2L) to power devices, though we didn’t get clarity on how much total output it will have. Other E-GMP cars usually top out around 1.8kW, so enough to run some regular outlets, but not enough to power a house.
The Hyundai Ioniq 9 will be available in Korea and the US in the first half of 2025, and then will come to Europe and other markets later. The US version will be built at Hyundai’s plant in Georgia – another example of a car brought to the US by the domestic sourcing provisions of President Biden’s EV push (and which could be put into Jeopardy if Dumb & Dumber get their way in attempting to kill this boon for US manufacturing).
We don’t have pricing or all tech specs yet, so stay tuned as there’s still more to come.
Also, you can watch the official debut livestream over at Hyundai’s website, starting at 9:10am PST November 21st. And Electrek will be at the LA Auto Show to ask around and see if we can get any lingering questions answered.
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Honda has been promising to unlock the power of all-solid-state EV batteries for several years. Today, we are getting our first look at the progress. Honda unveiled a demonstration production line as it continues to advance promising new battery technology.
By 2050, Honda wants all its products and corporate activities to be carbon neutral. Although electric vehicles are essential to this mission, Honda believes improvements are needed.
Since the battery is such a critical component for EVs, the company aims to unlock more driving range at a lower cost with new chemistries.
Honda is developing all-solid-state EV batteries in-house to power up its next-gen vehicles. It’s not “merely trying to establish a lab-level technology,” Honda is eyeing mass production in the coming years.
On Wednesday, Honda unveiled its demonstration production line for all-solid-state EV batteries, giving us our first look at the progress.
The line is located at Honda’s R&D facility in Sakura City, Tochigi Prefecture, Japan. Honda will use the demo line as a preface for mass production while determining the basic specifications of the battery cells.
Honda is launching EVs with all-solid-state batteries
Honda plans to launch electric models with the new all-solid-state battery tech in the “second half of the 2020s.”
The new demo line replicates the processes required for mass production. It covers around 295,000 ft2 (27,400 m2) and is already equipped with the tools to verify each production process, including weighing and mixing electrode materials, coating, and roll pressing electrode assemblies. The line also supports the formation of cells and the assembly of the module.
After the new facility was completed this spring, all the equipment needed for verification is now in place.
Honda plans to begin production on the new demo line in January 2025. With a highly efficient production process and a wide range of use cases, including automobiles, motorcycles, and aircraft, Honda aims to slash battery costs.
To speed up development, Honda is conducting “speedy research” in two main areas: material specifications and manufacturing methods.
The company plans to start mass producing all-solid-state EV batteries in the second half of the 2020s.
Ahead of its 2050 carbon neutrality target, Honda aims for 100% of global vehicle sales to be EV or FCEV by 2040. Honda believes the new battery tech will be its differentiator.
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