Connect with us

Published

on

For nearly a decade, utility companies have been targeted by companies and individuals selling a particular kind of snake oil. Don’t get me wrong, I don’t think a lot of these people are acting maliciously (I’ll get to that in a minute). In fact, I think a lot of these people have the best of intentions at heart — there’s just a problem in the way they look at the world, and that’s this: they’re wrong about what the utility companies’ role in the transition to EVs needs to be, and there is a whole lot of incentive for them to stay wrong.

How We Got Here

Before we talk about how we got here, we need to talk about what “here” is. Basically, we exist in a world that is still very much influenced by pressures that started way back in 2008 and 2009 when the housing market collapsed, fuel prices soared, and carmakers were desperate to sell new cars and trucks to just about anyone who could still buy them. The flex-fuel Dodge Ram pickups (Ram was still part of Dodge back then) had “Runs on Corn!” written in broad strokes across the windshield while they baked in the Napleton Northlake Dodge parking lot.

It was a wild time, for sure, but it was the first real shake to the ever-growing US car market that many of us had lived through, and it was very much the dawn of the EV startup. There was Tesla, there was Fisker, there was Aptera, heck, there was even Paul Elio and his goofy tadpole thing. Everyone was pushing for 40 MPG or 50 MPG cars, hybrids were in the limelight, and nobody back then really knew if it would be biofuels or hydrogen or battery-electric vehicles (BEVs) that would win the day.

Now, as I type this, it’s obvious that BEVs won. It wasn’t so much that BEVs won, though. It was Tesla that won, and every other carmaker has been forced to participate in the electric future that Tesla created. And, to their credit, just about every one of them — with a few notable holdouts, like Toyota and Mazda — have jumped into the BEV race with both feet, committing to a majority electric future by 2030, if not a fully electric one … and the environmentalists are pushing this as a huge win.

The EV Future Is Not An Environmentalist Victory

No to Climate Death! Used under CC License.

Read that heading again, carefully. This isn’t an article that’s claiming EVs are worse for the environment than internal combustion (those articles are complete and utter bullshit, anyway). What this is is an article that hopes to explain that Tesla — and, by extension, all EVs — didn’t win because they are better for the environment. The EVs won because they are better cars.

That’s it. That’s the reason. Electric cars are better cars. Electric cars are succeeding as a product, in other words, not as an ideology.

It’s not the planet. It’s a sad fact, but almost no one cares about the planet. Even in a liberal Utopia like Portland, Oregon, headlines about record heat waves hover over pictures of JetSkis leaping over the waves and scantily-clad women on motor yachts enjoying mojitos. Hardly the picture of doom and gloom that you’d expect from a burning planet facing record heat waves, record droughts, and a global pandemic that’s still churning out thousands of newly-stuffed body bags every day, you know?

You know.

The Consultants Get Paid

Screencap from Breaking Bad.

The success of Tesla has given the internal-combustion stakeholders a bloody nose, and the environmentalists and activists — even the most well-meaning among them — have done everything they can to draw attention to that fact. As such, the sharkiest sharks have had no choice but to smell the blood in the water, and find a way to cash in. Who are they? Consultants.

While the environmental activists are working hard to change the way that people think about cars with talk about “average commutes” and “savings calculators” and “cradle to grave emissions” and “educating the public about the benefits of EVs” to anyone who will listen, the consultants have found someone who is not just willing to listen, but who is willing to reach into some very, very deep pockets when they’re done listening. That someone is the utility companies.

Utility companies, almost without exception, have millions of captive customers who must pay them every month or risk their health, their jobs, or more. That also means they have millions of dollars to play with. Combine that huge budget with pressure from policy makers and those very same, well-meaning environmentalists, and you end up with a large company that has a large PR incentive to spend large amounts of money on large projects — projects like getting people to buy more EVs! (Maybe even large ones!)

The first problem is that even the most well-meaning and sincere among the policy makers and activists typically have no idea how the car business works. Like, none. Not even a little bit. They don’t know about floorplans or co-ops or CSI scores or allocations — and they certainly, as a group, have no idea how those things can conspire against a dealer or salesperson who might very much want to sell you an electric car, but who literally cannot, through no fault of their own.

The second problem is that very few people at the utility companies understand how the car business works, either, but they at least know enough to know that they don’t know enough, and that’s where the consultants swoop in and convince the utilities that it’s their job — no, their mission — to convince people to buy electric cars.

To aid in that mission, the consultants have created a cottage industry of certificate programs, expensive training seminars, and online buyers’ guides that are terrible at convincing people to choose a perfectly reasonable EV instead of a loud and emotional Hemi-powered monster, terrible at their stated mission of helping dealers to sell cars, and terrible at showing people how an electric car can fit into the lives, today, but that are very good at convincing utility companies to transfer money from their bank accounts to the consultant’s.

They got it wrong, and that was the elephant in the room right now that everyone was afraid to talk about at that “big” EV web conference took part in last month. The environmentalists and activists who wanted the utility companies and policy-makers to engage in conversations with John Q. Public about “wheel to well emissions” and change the way people make decisions about cars got it 100% wrong. EVs aren’t succeeding because people are changing the way they think, they’re succeeding because they’re meeting new car buyers where they’re at today with body styles, performance figures, and capabilities that are more in line with what mainstream Americans are already buying, which also includes easily knowing how and where to fill up. The EV evangelists got it wrong, and the consultants took advantage of their political clout in order to siphon money out of the utilities. Full stop.

TL;DR: environmentalists and activists lobbied utility companies to become more visibly “green,” and the consultants took advantage of that by convincing the utility companies that it’s their job to sell cars, when it’s actually their job to sell electricity.

Selling Electric Fuel

Image courtesy Western Electric Co., circa 1915.

Utility companies sell electricity, plain and simple. But, they’ve had such a captive market and such a strong natural monopoly on their primary product that almost no one involved in a utility company’s day-to-day even thinks about selling electricity.

Want to see someone flounder? Ask someone at a utility company why you should buy electricity from them.

It seems like an asinine question, doesn’t it? A given, even, that you must buy electricity — but that wasn’t always the case. At the turn of the last century, though, it was a legitimate question. My own home outside of Chicago still has gas fixtures in it, for gas lights. There are pictures of lamplighters on the streets right outside, and the reason those gas lamps aren’t lit tonight is that, once upon a time, someone sold electricity to the people of this neighborhood.

Electricity is a superior product, and it succeeded because it was cleaner than gas and oil, sure, but I’d weigh that at about 10% of the reason why. The reasons that weighed heavier were many. The electric lights burned brighter, the smell of burning fuel oil was gone, the hassle of refilling oil lamps was eliminated, there was no smoke to stain the walls or ceilings, either.

That was it. That was the reason: electric fuel was better fuel. It succeeded as a product and not an ideology.

Image courtesy Chicago Edison Co.

Fast forward a hundred-odd years, and electric fuel is still better fuel. The electricity pushes cars to highway speeds faster than gasoline can, that gasoline smell that sticks to your hands is gone, the hassle of pumping gas into the car every few days is eliminated by at-home charging, and there are no harmful tailpipe emissions, either.

What’s more, electricity is cheap, it’s familiar, and it is absolutely everywhere. Sure, there may not be a 20 minutes-to-200 miles fast charger on every street corner (yet), but there very much is a power outlet that will, given time, charge your electric car, and every new electric car sold is a new car that needs electric fuel.

That’s it. That’s the difference. An electric car is just a regular car that you fill up with different stuff, and the utility companies, environmentalists — and every other stakeholder, come to think of it — would be better served by understanding that they’ll never “advance” or “accelerate” EV adoption by getting people to change the way they think about cars, but they may have a chance by getting people to change the way they think about the fuel that they’re putting in their cars.

Not dirty. Clean!
Not hard to find. Everywhere!
Not an expensive luxury. Affordable!
Not for hippies and tree-huggers. For everyone!
Not a sacrifice for a better tomorrow. Better for me, now!

Once the utility companies understand their role, they can start affecting real change, and let the dealers do what they know how to do best: sell cars that people want to buy to the people that want to buy them. And if that means that one or two of these opportunistic “consultants” has to find a different 9-5? So much the better.

Original content from CleanTechnica.


Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.


 



 


Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Continue Reading

Environment

Oil prices fall more than 4% after Trump says China can continue buying oil from Iran

Published

on

By

Oil prices fall more than 4% after Trump says China can continue buying oil from Iran

President Trump: ‘Not happy with Israel,' warns against dropping more bombs on Iran

Oil prices fell sharply Tuesday after President Donald Trump said China can keep buying oil from Iran, a sign that the U.S. is easing its maximum pressure campaign on the Islamic Republic in the wake of a ceasefire with Israel.

Global benchmark Brent fell $3.33, or 4.66%, to $68.15 per barrel by 10:18 a.m. ET. U.S. crude oil was last down $3.18, or 4.64%, to $65.33 a barrel. Prices closed 7% lower on Monday as the oil market bet that the conflict in the Middle East was winding down.

“China can now continue to purchase Oil from Iran,” Trump said in a post on his social media platform Truth Social. “Hopefully, they will be purchasing plenty from the U.S., also. It was my Great Honor to make this happen!”

Trump threatened in May to bar any country buying Iranian oil from doing business with the U.S. China purchases the vast majority of the 1.7 million barrels per day that Iran typically exports, according to data from Kpler.

Oil prices have tumbled to levels last seen before Israel started bombing Iran on June 13, as investors now believe the risk is low that a major supply disruption will occur the Middle East.

The U.S. decision to join Israel’s campaign and bomb three key nuclear sites in Iran over the weekend initially triggered fears that Tehran might try to choke off oil exports from the Persian Gulf in retaliation.

Iran 'oil shock' could be a month away, says BCA Research's Matt Gertken

Instead, Tehran launched a missile attack on a U.S. airbase in Qatar that left no casualties, providing an offramp from further escalation. Trump announced a ceasefire agreement between Israel and Iran shortly afterward.

The ceasefire teetered on the brink of collapse early Tuesday as Trump accused both Iran and Israel of violating the agreement shortly after it went into effect. The president demanded that Jerusalem and Tehran adhere to the ceasefire, reserving unusually harsh words for Israel.

“I’m not happy with Israel,” Trump told reporters en route to a NATO summit in the Netherlands. “I’m not happy with Iran either but I’m really unhappy if Israel” continues its bombing campaign Tuesday.

Throughout the conflict, traders feared that Israel might target the 3.3 million bpd of crude oil that Iran produces, or that the Islamic Republic might lash out by targeting energy infrastructure in the Gulf nations, including Iraq.

Investors also watched if Iran would try to close the Strait of Hormuz linking the Persian Gulf and the Gulf of Oman. The strait, used to transport 20% of the world’s crude, is a key route for Iranian and other Middle Eastern shipments, including Saudi Arabia, the world’s largest oil exporter, the United Arab Emirates, Iraq, Kuwait and Bahrain.

Continue Reading

Environment

Toyota is tweaking EV plans in the US again with two new 3-row electric SUVs en route

Published

on

By

Toyota is tweaking EV plans in the US again with two new 3-row electric SUVs en route

Toyota is still planning to build a three-row electric SUV in the US, but it won’t be in Indiana as planned. In a sudden shift of plans, Toyota will build it alongside a second electric three-row SUV as it consolidates EV production in the US.

Toyota to build two new three-row EV SUVs in the US

It has been over two years now since Toyota first unveiled the three-row electric SUV, which was expected to be a key part of its comeback efforts in the US EV market.

After funneling another $1.4 billion into its Princeton, Indiana, manufacturing plant last April, Toyota said it was preparing to assemble the larger SUV at the facility. The investment was also expected to go toward an assembly line for lithium-ion batteries, supplied from its new EV battery plant in North Carolina.

As part of its efforts to streamline production in the US, Toyota now plans to build the new EV in Kentucky, alongside a new Subaru three-row electric SUV.

Advertisement – scroll for more content

According to AutoNews, Toyota said the move is designed to “improve manufacturing efficiencies and better serve customers based on market demand.”

Toyota-three-row-EV-SUV
Toyota’s larger bZ electric SUV concept (Source: Toyota)

“As previously announced, Toyota plans to produce two all-new, three-row battery electric SUVs in the US. Toyota will now assemble both vehicles at Toyota Kentucky,” the company explained in a statement.

Toyota plans to ramp up Grand Highlander production in Indiana with a new assembly line dedicated to the larger SUV.

Last year, Grand Highlander sales increased by nearly 50% in the US, as demand for the smaller Highlander fell by 47%. The trend has continued this year, with Grand Highlander sales up 2% through March, while Highlander sales have declined 62.5%.

Toyota-three-row-EV-SUV
2026 Toyota bZ electric SUV (Source: Toyota)

Despite consolidating production, Toyota still has several new EVs set to launch in the US soon. Its updated bZ electric SUV (previously named the bZ4X) is arriving at US dealerships later this year.

Toyota upgraded it with an increased driving range, a much better style, and an added NACS port, allowing you to recharge at Tesla Superchargers.

Toyota-C-HR-EV-US
2026 Toyota C-HR electric SUV (Source: Toyota)

Next year, the smaller Toyota C-HR and off-road bZ Woodland electric SUVs will arrive. By mid-2027, Toyota plans to have seven EVs at US dealerships, including under the Lexus brand. Subaru is set to introduce three new EVs by 2026, including the new Trailseeker SUV.

Toyota also announced plans to raise vehicle prices in the US this week. The price hikes will impact Toyota and Lexus brand models built after July 1.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

This new ultra-compact hub motor could change urban e-bikes forever

Published

on

By

This new ultra-compact hub motor could change urban e-bikes forever

A new electric hub motor just dropped at Eurobike 2025, and it’s a big deal – mainly because it’s so small. Developed through a partnership between Moving Magnet Technologies (MMT), Swiss mechatronics firm Sonceboz, and French e-bike software company eBikeLabs, the new motor aims to set a new benchmark for premium urban e-bikes.

And based on the specs alone, it just might.

The motor delivers up to 70 Nm of torque, allows for regenerative braking, and has an impressive 22:1 gear ratio. It also includes a built-in torque sensor, allowing e-bikes employing the motor to take advantage of a more natural, responsive pedaling response.

Despite the high torque rating and built-in tech, the motor weighs under 2.5 kg (5.5 lbs), which is incredibly light for a high-torque hub motor, especially one designed for urban performance and connected tech features.

Advertisement – scroll for more content

Designed for single-speed e-bikes and fully integrated with eBikeLabs’ eBikeOS software platform, this is the kind of system that manufacturers building the next wave of sleek, minimalist city e-bikes are likey to seek. And with regenerative braking, anti-theft immobilization, and smart ride customization all built in, it’s a feature-rich package in a surprisingly compact form factor.

Sonceboz, known for zero-defect manufacturing in the automotive world, is leading the industrialization process at its automated Swiss production facilities. According to the team, the motor is currently in B-sample testing with a yet-unnamed premium urban bike brand, with commercial availability targeted for early 2027.

“With this hub motor, Sonceboz, MMT, and eBikeLabs aim to set a new benchmark for premium urban bikes,” said Damien Wittwer, Division Director at Sonceboz. “Our mechatronics expertise ensures high-quality, reliable production ready for the most demanding brands. We don’t just build motors—we empower you to stand out in a market that demands smarter, quieter, more integrated urban mobility.”

The collaboration makes sense. MMT brings the motor design and electromagnetic magic, Sonceboz brings the industrial firepower, and eBikeLabs provides the software layer, eBikeOS, which adds real-time diagnostics, theft alerts, ride tracking, and personalized performance tuning. The system also includes a modular SP Connect mount for phones, allowing full app integration during rides.

On a personal note, I previously tested eBikeOS from eBikeLabs on a sample bike at Micromobility Europe and came away quite impressed with the performance.

This isn’t the first time eBikeLabs has pushed into the high-end e-bike space. Their software already powers the Virvolt 2000 motor used by Shwette’s cargo e-bikes, and their partnership network includes brands like Cowboy and Vefaa. But the new motor signals a tighter integration of motor hardware and software, engineered together from day one, a rarity in the increasingly fragmented e-bike market.

If the specs hold up and the industrial ramp goes smoothly, this could be one of the most important new components in the premium city e-bike world over the next few years. With anti-theft tech baked in, seamless app integration, and impressive torque in a tiny package, it’s exactly the kind of invisible innovation that makes a good e-bike feel like magic.

And if you’re at Eurobike this week, it’s on display in two locations, both in Hall 8, Booth I21 (with Sonceboz) and Hall 12.1, Booth A21 (with eBikeLabs). Definitely worth a closer look.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Trending