Op-ed: The Utility Companies Have Been Duped
For nearly a decade, utility companies have been targeted by companies and individuals selling a particular kind of snake oil. Don’t get me wrong, I don’t think a lot of these people are acting maliciously (I’ll get to that in a minute). In fact, I think a lot of these people have the best of intentions at heart — there’s just a problem in the way they look at the world, and that’s this: they’re wrong about what the utility companies’ role in the transition to EVs needs to be, and there is a whole lot of incentive for them to stay wrong.
How We Got Here
Before we talk about how we got here, we need to talk about what “here” is. Basically, we exist in a world that is still very much influenced by pressures that started way back in 2008 and 2009 when the housing market collapsed, fuel prices soared, and carmakers were desperate to sell new cars and trucks to just about anyone who could still buy them. The flex-fuel Dodge Ram pickups (Ram was still part of Dodge back then) had “Runs on Corn!” written in broad strokes across the windshield while they baked in the Napleton Northlake Dodge parking lot.
It was a wild time, for sure, but it was the first real shake to the ever-growing US car market that many of us had lived through, and it was very much the dawn of the EV startup. There was Tesla, there was Fisker, there was Aptera, heck, there was even Paul Elio and his goofy tadpole thing. Everyone was pushing for 40 MPG or 50 MPG cars, hybrids were in the limelight, and nobody back then really knew if it would be biofuels or hydrogen or battery-electric vehicles (BEVs) that would win the day.
Now, as I type this, it’s obvious that BEVs won. It wasn’t so much that BEVs won, though. It was Tesla that won, and every other carmaker has been forced to participate in the electric future that Tesla created. And, to their credit, just about every one of them — with a few notable holdouts, like Toyota and Mazda — have jumped into the BEV race with both feet, committing to a majority electric future by 2030, if not a fully electric one … and the environmentalists are pushing this as a huge win.
The EV Future Is Not An Environmentalist Victory
No to Climate Death! Used under CC License.
Read that heading again, carefully. This isn’t an article that’s claiming EVs are worse for the environment than internal combustion (those articles are complete and utter bullshit, anyway). What this is is an article that hopes to explain that Tesla — and, by extension, all EVs — didn’t win because they are better for the environment. The EVs won because they are better cars.
That’s it. That’s the reason. Electric cars are better cars. Electric cars are succeeding as a product, in other words, not as an ideology.
It’s not the planet. It’s a sad fact, but almost no one cares about the planet. Even in a liberal Utopia like Portland, Oregon, headlines about record heat waves hover over pictures of JetSkis leaping over the waves and scantily-clad women on motor yachts enjoying mojitos. Hardly the picture of doom and gloom that you’d expect from a burning planet facing record heat waves, record droughts, and a global pandemic that’s still churning out thousands of newly-stuffed body bags every day, you know?
You know.
The Consultants Get Paid
Screencap from Breaking Bad.
The success of Tesla has given the internal-combustion stakeholders a bloody nose, and the environmentalists and activists — even the most well-meaning among them — have done everything they can to draw attention to that fact. As such, the sharkiest sharks have had no choice but to smell the blood in the water, and find a way to cash in. Who are they? Consultants.
While the environmental activists are working hard to change the way that people think about cars with talk about “average commutes” and “savings calculators” and “cradle to grave emissions” and “educating the public about the benefits of EVs” to anyone who will listen, the consultants have found someone who is not just willing to listen, but who is willing to reach into some very, very deep pockets when they’re done listening. That someone is the utility companies.
Utility companies, almost without exception, have millions of captive customers who must pay them every month or risk their health, their jobs, or more. That also means they have millions of dollars to play with. Combine that huge budget with pressure from policy makers and those very same, well-meaning environmentalists, and you end up with a large company that has a large PR incentive to spend large amounts of money on large projects — projects like getting people to buy more EVs! (Maybe even large ones!)
The first problem is that even the most well-meaning and sincere among the policy makers and activists typically have no idea how the car business works. Like, none. Not even a little bit. They don’t know about floorplans or co-ops or CSI scores or allocations — and they certainly, as a group, have no idea how those things can conspire against a dealer or salesperson who might very much want to sell you an electric car, but who literally cannot, through no fault of their own.
The second problem is that very few people at the utility companies understand how the car business works, either, but they at least know enough to know that they don’t know enough, and that’s where the consultants swoop in and convince the utilities that it’s their job — no, their mission — to convince people to buy electric cars.
To aid in that mission, the consultants have created a cottage industry of certificate programs, expensive training seminars, and online buyers’ guides that are terrible at convincing people to choose a perfectly reasonable EV instead of a loud and emotional Hemi-powered monster, terrible at their stated mission of helping dealers to sell cars, and terrible at showing people how an electric car can fit into the lives, today, but that are very good at convincing utility companies to transfer money from their bank accounts to the consultant’s.
They got it wrong, and that was the elephant in the room right now that everyone was afraid to talk about at that “big” EV web conference took part in last month. The environmentalists and activists who wanted the utility companies and policy-makers to engage in conversations with John Q. Public about “wheel to well emissions” and change the way people make decisions about cars got it 100% wrong. EVs aren’t succeeding because people are changing the way they think, they’re succeeding because they’re meeting new car buyers where they’re at today with body styles, performance figures, and capabilities that are more in line with what mainstream Americans are already buying, which also includes easily knowing how and where to fill up. The EV evangelists got it wrong, and the consultants took advantage of their political clout in order to siphon money out of the utilities. Full stop.
TL;DR: environmentalists and activists lobbied utility companies to become more visibly “green,” and the consultants took advantage of that by convincing the utility companies that it’s their job to sell cars, when it’s actually their job to sell electricity.
Selling Electric Fuel
Image courtesy Western Electric Co., circa 1915.
Utility companies sell electricity, plain and simple. But, they’ve had such a captive market and such a strong natural monopoly on their primary product that almost no one involved in a utility company’s day-to-day even thinks about selling electricity.
Want to see someone flounder? Ask someone at a utility company why you should buy electricity from them.
It seems like an asinine question, doesn’t it? A given, even, that you must buy electricity — but that wasn’t always the case. At the turn of the last century, though, it was a legitimate question. My own home outside of Chicago still has gas fixtures in it, for gas lights. There are pictures of lamplighters on the streets right outside, and the reason those gas lamps aren’t lit tonight is that, once upon a time, someone sold electricity to the people of this neighborhood.
Electricity is a superior product, and it succeeded because it was cleaner than gas and oil, sure, but I’d weigh that at about 10% of the reason why. The reasons that weighed heavier were many. The electric lights burned brighter, the smell of burning fuel oil was gone, the hassle of refilling oil lamps was eliminated, there was no smoke to stain the walls or ceilings, either.
That was it. That was the reason: electric fuel was better fuel. It succeeded as a product and not an ideology.
Image courtesy Chicago Edison Co.
Fast forward a hundred-odd years, and electric fuel is still better fuel. The electricity pushes cars to highway speeds faster than gasoline can, that gasoline smell that sticks to your hands is gone, the hassle of pumping gas into the car every few days is eliminated by at-home charging, and there are no harmful tailpipe emissions, either.
What’s more, electricity is cheap, it’s familiar, and it is absolutely everywhere. Sure, there may not be a 20 minutes-to-200 miles fast charger on every street corner (yet), but there very much is a power outlet that will, given time, charge your electric car, and every new electric car sold is a new car that needs electric fuel.
That’s it. That’s the difference. An electric car is just a regular car that you fill up with different stuff, and the utility companies, environmentalists — and every other stakeholder, come to think of it — would be better served by understanding that they’ll never “advance” or “accelerate” EV adoption by getting people to change the way they think about cars, but they may have a chance by getting people to change the way they think about the fuel that they’re putting in their cars.
Not dirty. Clean!
Not hard to find. Everywhere!
Not an expensive luxury. Affordable!
Not for hippies and tree-huggers. For everyone!
Not a sacrifice for a better tomorrow. Better for me, now!
Once the utility companies understand their role, they can start affecting real change, and let the dealers do what they know how to do best: sell cars that people want to buy to the people that want to buy them. And if that means that one or two of these opportunistic “consultants” has to find a different 9-5? So much the better.
Original content from CleanTechnica.
The 2025 Can-Am Origin electric motorcycle is the pinnacle of fun, just as long as your good time can fit into 69 miles of riding between charges. What it lacks in long-distance range, it makes up for in versatility, rugged style, and instant torque that’s ready for the road and trail. Each twist of the throttle delivers immediate electric propulsion. Its futuristic design and stealthy motor hum make the Origin a dual-sport machine pulled from tomorrow that wonderfully celebrates Can-Am’s two-wheeled heritage of decades past. I also spent some time on the road with the more approachable Can-Am Pulse, a standard street bike with a slight range advantage.
Can-Am style and comfort through technology
The Can-Am Origin is unlike any electric motorbike that has entered my garage. Its tall stance, 21-inch front and 18-inch rear wheels, and high ground clearance practically beg to be taken off your routine street routes. Can-Am simultaneously delivers an infotainment system on a dual-sport bike that, respectfully, makes much more expensive electric motorcycles look like tech dinosaurs in comparison.
The Origin’s dashboard has specs that every electric motorcycle company should copy. Equipping this system to an electric dual-sport feels like a total luxury. The Origin features a giant 10.25-inch color touchscreen with BRP Connect and a clean user interface that automatically switches between light and dark mode and adjusts brightness. In addition to a digital speedometer, you can quickly switch between ride modes, view battery status, check estimated range, and more.
Ride modes include Normal, Sport, Rain, Eco, two different Off-Road modes. You can toggle traction control and fine-tune front and rear regenerative braking independently, each with Off, Mid, and Max settings. Controls are accessible via the touchscreen when parked or through handlebar-mounted thumb controls while riding.
The UI adapts to show either large gauges or a split between speedometer and infotainment applets. Bluetooth connects the bike and your phone, and Can-Am has included built-in wifi for over-the-air software updates. These are the kinds of features you’d expect on a premium electric motorcycle in 2025, but they’re not guaranteed.
For iPhone users, there’s Apple CarPlay integration. Two caveats: first, the system uses USB-A instead of USB-C, so newer iPhones will require an adapter or a USB-A to USB-C cable that supports data, not just charging. Second, it only supports wired CarPlay, not wireless, despite the bike having both wifi and Bluetooth radios onboard.
Those two complaints aside, the CarPlay integration is next-level. The touchscreen is responsive when parked, and everything remains fully controllable through the handlebar controls while riding. Access to apps like Maps, Music, Messages, and Phone while on the move is a real convenience. There are also motorcycle- and EV-specific apps with CarPlay are right at home on the Can-Am system.
There are no built-in speakers, so Can-Am relies on Bluetooth audio outputs. The setup is clever, supporting two output channels: one for the rider and one for the passenger helmet comms systems. I experimented by tossing a Bluetooth speaker onto the handlebars and was surprised to find it worked well in sub 50 mph environments as an open-air audio solution.
My only real hardware gripe on a bike that otherwise outshines much of its competition is the lack of self-canceling turn signals. Not every bike has them, but every bike that lacks them is missing out. There’s nothing less cool than riding around with your blinker still flashing. Fortunately, the dash clearly displays active signals. Still, I initially thought the right indicator light on the dash wasn’t working until I realized a single cable runs directly in front of it from my seated position. It’s a small, oddly specific problem that may be specific to my loaner bike, but I can’t quite position the cable differently.
Overall, I give the look and tech a 9.75 out of 10 for delivering both style and features that I actually want and use.
How the Origin feels to ride
At 5’10” with a 30-inch inseam, I find the Origin’s seat height tall yet correct for a dual-sport bike. Throwing a leg over feels a bit like saddling up on a horse, and once I’m on, it’s immediately comfortable. I can straddle the bike confidently, with my left foot planted on the ground and the other hovering around the rear brake. Any taller, and it might feel like a stretch; any shorter, and the ride position wouldn’t feel as commanding. The elevated stance provides a clear, confident view of the road or trail ahead, and the headlight system works adequately. It sets the Origin apart from the lower, more compact feel of traditional street bikes.
With this bike, Can-Am delivers an awesome mix of rugged reality and futuristic aesthetic. The Origin’s angular black-and-white bodywork and tall riding position regularly invokes the feeling of a stormtrooper hovering through the moon forest of Endor on a speeder bike. That particular vibe is especially strong at speed, where the elevated stance and electric torque make it feel like you’re gliding just above the terrain. At lower speeds, the illusion shifts. The stealthy motor hum fades behind the subtle roll of tires on pavement, creating a sensation much like quietly cruising up on a skateboard. It’s stealthy, smooth, and serene.
In terms of performance, the Origin tops out at 79 mph for me, providing plenty of speed for highway rides. Can-Am rates the 0-60 mph acceleration at 4.3 seconds, but frankly this bike feels like it might toss you overboard if you push it that quickly. Can-Am estimates range of up to 90 city miles and 71 mixed environment miles. On one test ride, I ran the battery from 100 percent to 1 percent over the course of 2.3 hours, covering 58.7 miles at an average speed of 24 mph, according to the bike stats.
According to my stats, it was many more hours of fun in the sun with a break for lunch at the park by the water in between riding sessions. That ride was done entirely in Sport mode with regenerative braking turned off, and it returned an average energy consumption of 9 miles per kilowatt-hour. It’s a solid showing for an electric dual-sport, especially considering the aggressive mode and lack of regen for the most reactive and relaxed ride.
Sometimes I love the feel of regenerative braking on electric cars and motorcycles. It can add to the feeling of responsiveness. I found regen on this bike to feel a bit more tight and underpowered for my liking, but it’s there as an option for extending range. With regen turned off entirely, the Origin felt significantly more loose and natural to ride. On the Origin I consistently opted to leave both front and rear regen off. We’ll see how the Pulse feels when I test that model next.
I must have logged over 500 miles across four weeks with the Origin. The lasting impression is that when you gain muscle memory for how the bike responds to throttle spin and body movement, riding the Can-Am Origin feels like playing an amplified electric guitar. Every incremental finger and palm positioning has a result, and when you find your rhythm, suddenly you’re creating music.
The other piece of the Can-Am Origin experience that I didn’t anticipate is the conversational aspect. Electric vehicles are still novel to many, and electric motorcycles are an absolute enigma to most. “Can it get wet?” is still the classic question that many ask. But from day one to day 28 of test riding the Can-Am Origin, it was the brand itself that got people asking me about the bike.
My takeaway is that people have a real affinity for the Can-Am brand as well as a nostalgia for the days of two-wheeled Can-Am motorbikes. When they learn that Can-Am is back on two wheels in the form of a bad-ass looking electric dual-sport motorcycle, people react like they just met a the much younger version of a celebrity in their home town. It’s a fun thing to experience.
Can-Am has earned its place as an electric motorcycle brand to consider
The Can-Am Origin is an incredibly thoughtful and fun take on what an electric dual-sport can be. It pairs rugged styling with a high-tech, feature-rich interface, offers plenty of real-world performance, and never stops turning heads while doing it without trying. From its futuristic design and surprisingly refined touchscreen to the tall, confident riding position and intuitive handling, the Origin is a complete package, so long as your expectations around electric motorcycle range are in check.
Priced starting at $14,999, the Origin slots in competitively against other premium electric motorcycles, though it leans more toward adventure and off-road versatility than urban street performance. It doesn’t quite reach the power or fast-charging capability of more premium priced machines, yet it undercuts in price and adds very useful touches like Apple CarPlay, OTA updates, and dual regen tuning.
If money were no object, I’d gladly keep one in the garage. It’s just flat-out fun to ride. From quick errands and joyrides to weekend backroad escapes, the Origin is a thrill machine that leaves you smiling between rides. Can-Am has a huge selection of first-party accessories to customize your bike as well. This configuration above makes me drool.
Range will be the limiter on machines like this for a while, and while around 70 miles between charges is enough for plenty of use cases, it still has to be a part of the conversation when talking recommendations. But here’s the thing: despite that limitation, electric motorcycles are a ton of fun right now. And if you’ve got either a high pain tolerance for early adoption or healthy access to good charging infrastructure, you can absolutely push them further.
The Origin is compatible with both Level 1 (standard wall outlet) and Level 2 (240V) charging, but not Level 3 DC fast charging. Can-Am rates Level 2 charging at 0 to 80% in 1.5 hours and 0 to 100% in 3.5 hours. In practice, that translates to plugging in and waiting a few hours between fun sessions. For some riders, that’s no big deal, especially if spending time at your destination is part of the trip.
I certainly don’t live along the great electric freeway of California, but my coastal stretch of highway in South Mississippi is populated with electric charging stops.
In my testing, I used the Can-Am Origin for a roundtrip airport commute from home in Ocean Springs, MS to Gulfport, MS, and back. The airport was outside of the travel-there-and-back-without-charging range, but free charging infrastructure at the airport parking garage made it no problem. I rode there, parked, charged during my trip, and returned from the other side of the country to a full battery. So yes, it’s capable of handling local duties. But if long range is central to your riding lifestyle, it’s something to plan around. I think lower speeds and paid charging solutions along the way would allow me to reach New Orleans and return home, but I haven’t set out on that path with this bike.
The Origin isn’t perfect, but it’s arguably best in its category, well-executed, and just damn cool to experience. Can-Am absolutely executed on creating a great electric motorcycle experience despite not being solely focused on EVs or two-wheeled machines.
Can-Am Pulse experience
After 600+ miles on the Can-Am Origin, I had the chance to put some miles on a 2025 Can-Am Pulse electric motorcycle. My key takeaways? Both are excellent electric motorcycles with equally great CarPlay integration. The Pulse is more approachable with a low riding position and slightly more range. The larger storage capacity is also appreciated compared to the somewhat tight space on the Origin.
If I were choosing which to purchase without extensive riding experience, the Can-Am Pulse is absolutely the bike I would gravitate toward. It’s just a great standard street bike with awesome technology at a competitive price.
Above is a look at the redesigned CarPlay experience coming in September 2025 to iPhone in iOS 26, as seen on the Can-Am Pulse display. The new design flexibility makes CarPlay look more at home next to Can-Am’s UI that always appears on a third of the display. Since Can-Am supports CarPlay, the infotainment system will receive free upgrades as Apple enhances the iPhone-powered feature.
Can-Am also supports free over-the-air software updates to the bike itself. Updates are downloaded over wifi and installed using the built-in system on the bike. No visits to the dealership or firmware updates over USB drives required.
Here’s how both bikes compare on paper:
| Feature | Can‑Am Origin | Can‑Am Pulse |
|---|---|---|
| Starting MSRP | $14,499 | $13,999 |
| 0–60 mph | 4.3 sec | 3.8 sec |
| City range | 90 miles | 100 miles |
| Combined range (WMTC) | 71 miles | 80 miles |
| Charging (20→80 %) | 50 min (Level 2) | 50 min (Level 2) |
| Peak power | 47 hp (35 kW) | 47 hp (35 kW) |
| Continuous power | 27 hp (20 kW) | 27 hp (20 kW) |
| Torque | 53 lb‑ft (72 Nm) | 53 lb‑ft (72 Nm) |
| Dry weight | 412 lb (187 kg) | 390 lb (177 kg) |
| Seat height | 34 in (865 mm) | 30.86 in (784 mm) |
| Suspension travel | Front/rear 10 in (255 mm) | Front/rear 5.5 in (140 mm) |
| Drive modes | 6 modes (Normal, ECO, Rain, Sport, Off‑Road, Off‑Road+) | 4 modes (Normal, ECO, Rain, Sport+) |
Find more about Can-Am Origin and Pulse electric motorcycles here.
Electrek’s Take
I still think the Can-Am Pulse is the easier recommendation for most people, and you can kit it out as much as the Origin. Yet after around a month with each bike, I can’t help but think more about the Pulse. Can-Am really built a fun machine with that bike, especially with its commanding riding position and rugged style.
I would love to see a version with Level 3 charging speeds and greater range to expand the road trip potential, but both machines are super if your commute or leisure route works with the specs.
For now, Can-Am has delivered more than any other electric motorcycle maker when it comes to a giant display with CarPlay integration, attention-grabbing style, and options for two different riding preferences.
Want to learn more about the world of electric motorcycles and other two-wheeled EVs? Catch up on expert Micah Toll’s constant coverage, and subscribe to Electrek’s Wheel-E podcast for weekly updates.
FTC: We use income earning auto affiliate links. More.
There’s something about the joy of playing around with Tonka trucks in a sandbox that men really never grow out of. Sure, we grow up, get real jobs, and most of us never take the toys back out of the dusty, long-forgotten box. But the desire is still there. And if you gave just about any former boy and reluctant adult the option, I’d be dollars to donuts they’d gladly play around with the life-sized version of their childhood construction toys in a heartbeat.
If that sounds like fun, then I’ve got good news for you. I just found the coolest grown-up toy construction vehicle and it’s unlike anything you’ve seen before. I’d argue that it slots in nicely as a perfect example of some of the coolest and weirdest things you can find from China’s endless supply of innovative EVs. So, for your viewing pleasure, I submit this week’s Awesomely Weird Alibaba Electric Vehicle of the Week: the Octo-dumper!
I really don’t know how to describe this vehicle. I’ve been at a loss for words before in this column, but at least there’s usually a general class of vehicle that these things fit into.
In this case, I’m hesitant to call it a dump truck – partly because it appears to be all dump and no truck.
It’s remote-controlled, so you could call it an RC vehicle, but the fact that I’ve seen cars smaller than this rig makes me hesitant to lump it in with the remote-controlled toys.
Then there’s the 8×8 setup here. The last time I saw an eight-wheeled vehicle like this was, ironically, it was a mobile crane that was unloading one of my containers full of fun Alibaba construction equipment. Wow, I didn’t expect to come full circle there so quickly.
But despite being unable to quite classify this dumper, I still love everything about it, and I kind of want one.
Measuring around six feet long (197 cm), it seems capable of carrying a fairly large load. They rate it for 2,200 lb (1,000 kg) of cargo, and it looks every bit ready for it.
The top speed of 9 mph (15 km/h) might not hold up when fully laden, but this isn’t exactly a vehicle built for speed. Or comfort, for that matter. It’s built for by-god gettin’ stuff done! And with a claimed 5.4 kWh of battery capacity, it’s going to be quietly hauling your junk around for a good long time before it needs a recharge.
The cargo bed appears to have the classic pickup truck tailgate in the rear, though it also adds a pair of side gates like an old Corvair 95 Rampside pickup, except that the side gates run the full length. Finally, the front also has a tailgate–err, frontgate? Basically, it’s gates all around to turn this thing into a rolling flatbed capable of carrying just about any oversized junk you can think of!
Just don’t start tipping it up while you’ve got all those gates down or you might lose your load. That’s right, don’t forget that this is also a dumper! Not just a transporter around a job site, you can unload your dirt, mulch, gravel, friends, or whatever you carry in here with the push of a button.
Now I’m not exactly sure what I’d do with one of these if I owned one, but I’m sure I could find plenty of uses. You never realize what you can do with an octo-dumper until you own one, and then it’s suddenly like, “How did I ever manage without this thing!?”
Now it will set you back more than a Tonka truck. But I’d argue that the sticker price of $2,482 is a small price to pay in order to have the coolest vehicle in the neighborhood! Just try not to think yet about the thousands and thousands of dollars in fees, import charges, shipping, and other expenses of actually receiving one of these in the West. Instead, think of the fun hayrides you could give the neighborhood kids, at least assuming their parents signed the extensive liability waiver that this thing would probably require.
Speaking of liability though, before any of you get the bright idea to try one of these, please be warned that I’m telling you that’s a bad idea. As I always try to remind my readers during these fun tongue-in-cheek Alibaba articles: don’t actually try to buy one of these things. Seriously. These wild-looking Chinese EVs may be fun to look at, but this is just a lighthearted weekend column where I dig through Alibaba’s bizarre and fascinating collection of electric vehicles. While I’ve had a few successful (and fun) purchases from the site, I’ve also been burned more than once – so it’s definitely not for the faint of heart or anyone on a tight budget.
That’s not to say some brave (or stubborn) readers haven’t taken the plunge anyway, ignoring my caution and venturing into the unknown. But please don’t be the one who gambles and ends up with empty hands and a lighter wallet. Consider this your official heads-up – I’ve warned you!
For now, let’s enjoy how awesome it is that something like this octo-dumper exists, and leave it at that. Until next time, and until the next weird Alibaba EV, this is Micah signing off.
FTC: We use income earning auto affiliate links. More.
Italian electric motorcycle manufacturer Energica has just been handed a lifeline. Previously owned by US company Ideanomics, the famed motorcycle brand entered insolvency late last year after a period of financial duress prevented it from making payroll and continuing production.
Now, a new group of investors from Singapore has stepped in to take over.
The news was shared on Energica’s YouTube channel, and the company confirmed on LinkedIn that “The judicial process undergoing the sale of Energica has received an offer with a significant deposit from investors based in Singapore.” Energica says that the investors, who so far remain unnamed, “are enthusiasts that believe in, and share the common values of Energica.”
While it’s not certain how the buyout and revival will unfold, it appears that Energica is planning on getting the band back together. “If the process comes through successfully,” the company explained, “the same team behind Energica will be entrusted to run the operations, and we will continue creating cutting-edge technologies for our customers.”
With many of Energica’s impressive electric motorcycles already in circulation from years of sales leading up to the 2024 bankruptcy, the company seems focused on starting by supporting those riders. ” Our first order of business is to support the customers and community. The judicial process will be completed in 60 days, and we will continue to share updates during the time.”
Energica rose to fame by building high-performance electric motorcycles in Modena, Italy, and was one of the early pioneers in the premium electric two-wheeler space. Its lineup includes models like the Experia electric touring bike and the Ego sportbike. The company previously supplied race bikes for the MotoE World Cup until Ducati took over the role in 2023.
After being acquired by US-based Ideanomics in 2021, Energica initially benefited from an injection of capital that helped expand production and dealer networks. But Ideanomics itself has faced serious financial trouble, becoming unable to invest in the future of Energica.
Energica’s future prospects seemed dim at the time of its insolvency in 2024, but the uncertainty appears to be clearing with the hope that new owners can breathe fresh life into the company.
Even so, Energica’s core competency is building the fastest, most powerful, and longest range production electric motorcycles the world has ever seen, and that’s not exactly an inexpensive enterprise. Combined with current market trends that favor smaller, lighter, and less expensive commuter-spec electric motorcycles, it begs the question of whether or not a newly revived Energica will find a receptive market, or whether the company will be forced to expand the scope of its products to match better the type of electric motorcycles that are selling today.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike