Realignment revisited: The beginning of the end for Big East football
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adminFormer West Virginia athletic director Oliver Luck still remembers, with vivid clarity, the day Pittsburgh and Syracuse officially announced they were bailing on the Big East to move to the ACC. He was headed east from Morgantown to the West Virginia-Maryland football game on Sept. 17, 2011, and made a plan to get to league commissioner John Marinatto as quickly as possible.
The two met alone in a suite inside Maryland’s football stadium. Marinatto sat in a high-backed chair at the bar as the two briefly discussed how exactly the Big East would survive as a football-playing conference. The elephant in the room, of course, was that Pitt and Syracuse had delivered a double gut punch that sent shock waves across the league, signaling to every remaining football-playing member that the time had come to forget about conference loyalties and look out for itself.
Neither said what appears obvious, in hindsight. Even if they wanted to, they never had the chance. Marinatto got a phone call five minutes into their meeting. Luck watched as Marinatto turned ashen and pale, then fell to the ground.
“I remember saying to myself, ‘Oh my god, the conference is falling apart, the commissioner just [fainted] in front of me and I don’t know what to do,'” Luck said in a phone interview, adding that the call concerned Dave Gavitt, the Big East founder, who died just as his beloved league was breaking up.
Luck raced to find medical personnel, who helped Marinatto regain consciousness. But there is a reason, 10 years later, that Luck remembers that moment so clearly. That day serves as a point of demarcation where nothing would ever be the same for the Big East or its league members.
In short order, TCU pulled out of its agreement to join the Big East after just 11 months. Forty days after Luck met with Marinatto, West Virginia announced it was moving on to the Big 12, beating out Louisville in a high-stakes race that drew in high-powered politicians and pitted two Big East members against each other for the final open spot.
Skepticism among remaining teams was high; trust was low. Presidents, athletic directors and coaches made calls behind one another’s backs to find a secure conference home that would not only provide stability but also a financial windfall that guaranteed their own futures, all while sitting in Big East meetings identifying schools to add in an effort to save the conference. As Big East officials worked on creating a Western flank with Boise State and San Diego State, remaining schools Louisville, Cincinnati, UConn, South Florida and Rutgers kept making entreaties to other conferences to find an escape route.
To be sure, the Big East did not set off the wave of realignment that impacted every Power 5 conference between 2010 and 2012. The Big Ten did that when it announced in 2009 that it would begin exploring expansion possibilities before ultimately adding Nebraska in 2010.
But the Big East was the only major conference to lose half its football-playing members over that span, and that ended up delivering a blow from which the conference could not recover. Ultimately, the basketball-playing contingent retained the Big East name and split off; the remaining football-playing members joined with nine new schools and formed the American Athletic Conference.
For those with deep Big East connections who watched the events unfold in real time, hurt feelings, anger and sadness remain 10 years later. Marinatto, who died in June at age 64, blamed himself for what happened to his beloved league on his watch, according to multiple former colleagues. He never granted an interview after he resigned as Big East commissioner in 2012.
“I don’t know if anybody could have stopped what happened from happening,” one former league official said. “Especially when you had schools hell-bent on taking care of themselves.”
Of course, the schools that left view what happened much differently.
“We were all aware of the movement happening around us,” former Syracuse athletic director Daryl Gross said. “We just had a TV deal fall through with the Big East, and the Big East is looking like a burning ship, and there’s a cruise ship here to pick us up. So what are you going to do?”
TO UNDERSTAND HOW everything unraveled for the Big East, a short history lesson is in order. The Big East formed in 1979 as a basketball conference and stood proudly behind that sport, even rejecting Penn State as a member in the early 1980s.
But as football grew in power and financial stature, the league invited in Miami, Virginia Tech, West Virginia and several others, and began sponsoring football in 1991, allowing long-standing league members like Pitt, Syracuse and Boston College to play football in a conference for the first time. But doing so always left the league slightly off-kilter compared to others because of the unusual football/basketball dynamic.
“Ever since the start of the Big East, there always was concern about the football schools breaking away,” one former Big East official said.
Realignment hit the Big East first in 2003 when Miami and Virginia Tech left for the ACC. That summer, the remaining Big East football-playing schools decided they wanted to split away, believing their interests were no longer aligned with those of the basketball-playing schools. Kevin O’Malley, a TV executive-turned-consultant, was brought in to help then-commissioner Mike Tranghese keep the league together.
“They had actually drafted a letter that was going to be sent,” O’Malley recalled. “As far as they were concerned, the basketball schools were history. What I pointed out was something that is a recurring theme through all of this, which is how much the basketball schools and the football schools needed each other. It took a while, but we put Humpty-Dumpty back together again.”
Boston College eventually left too. Though the league added Louisville, USF and Cincinnati to fill in the gaps, the growing importance of football from a revenue-generating standpoint, most importantly during television contract negotiations and making sure it had a seat at the table in the old Bowl Championship Series, only widened the chasm between the football and basketball schools.
It became much harder for the league to not only figure out its identity — caught between its basketball tradition and the riches of football — but also to keep everybody moving forward together.
“There are no rules in this game of realignment, right? There wasn’t an arbiter. You couldn’t go to the NCAA or the federal government. It was a game we likened to musical chairs. You don’t want to be the one standing when the music stops.”
Former West Virginia athletic director Oliver Luck
“Over time, it got more contentious because the basketball side was always wary of the football side,” one former Big East athletic director said. “And as we drove some of those ideas, it was viewed as more of a football play instead of a league play.”
That essentially is at the heart of where so much went wrong, starting in December 2009. When the Big Ten announced it would explore expansion over the ensuing 12-18 months, athletic directors across the country realized a seismic shift in the landscape was about to happen. Some schools and conferences would end up with an enormous financial windfall, while others would scramble to find a suitable home.
“The day the Big Ten announced that,” former Pitt athletic director Steve Pederson said, “I think everybody said, ‘OK, here we go.’ If you don’t know whether you’re going to be one that’s going to be selected, the risk is high. So we really tried to come up with some kind of way to cement the Big East together. Understandably, a lot of schools just didn’t want to make that kind of commitment. They said, ‘Well, what if what if we had a chance to go to one of these conferences?'”
Gross remembers attending one set of meetings before the conference basketball tournament in 2011, looking at the agenda and seeing nothing listed on the topic of expansion.
“To this day, I have no idea why no one wanted to touch the subject,” Gross said. “It was almost like, if we don’t talk about it, then we don’t have to worry about it.”
He raised those concerns during the meeting. Afterward, another athletic director walked up to him and asked, “Are you guys leaving?”
Gross maintains that at that point Syracuse had no plans to leave. “I was just trying to figure out, ‘What’s the plan?'” he said. “I felt so lost. I thought for sure this would be the biggest discussion topic in the entire room.”
Whether the league was proactive or not is a matter of perspective. Multiple times, the Big East tried to form a partnership with several Big 12 schools, but it was only in response to the possibility that Texas and Oklahoma would leave.
Once Texas and Oklahoma decided to stay put, the idea fizzled.
Marinatto sent a bottle of champagne to then-Big 12 commissioner Dan Beebe to congratulate him on keeping his league from disintegrating.
Soon, there wouldn’t be much to celebrate.
THE BIGGEST DISCUSSION topic in the Big East became its television rights. At the time, the Big East was working with ESPN on a new rights deal that would bump its annual payout from $36 million per year to $155 million per year. All told, the new deal would be worth more than $1.3 billion over the life of the contract. As its television partner at the time, ESPN had an exclusive negotiating window to make a deal happen with the Big East.
But there were multiple presidents and athletic directors who wanted to wait and take the Big East to the open market once that window with ESPN closed, believing its entire rights package was worth more than what ESPN was offering. That group included Georgetown, Pitt and Rutgers.
“We just felt like at the time that the deal didn’t reflect our value,” Pederson said. “As you looked at the numbers, you just said, ‘If you’re going to sign a long-term deal that you feel is undervalued, then you’re just going to be sorry almost the minute you sign it.’ We understood we were not in the same position at that point as the Big Ten or the ACC, but we felt we were in a better position than the way the numbers came out.”
Though the majority of league schools wanted to take the deal, those with misgivings controlled the conversation and became the loudest voices in the room. Things came to a head in May 2011 when the newly expanded Pac-12 with Colorado and Utah aboard announced a television package of its own with ESPN and Fox worth a reported $3 billion — substantially greater than the Big East offer.
That caused everyone in the league to reevaluate what was on the table, and the decision ultimately was made to walk away from the proposed TV deal.
“That deal came out of nowhere, and people started to ask, ‘If they’re willing to pay that for the Pac-12, why wouldn’t we be able to get more?'” one person with knowledge of the discussions said. “So now everybody’s thinking Comcast has all this money, and we had a year to go before the end of our contract, so people said we should go to the open market.”
One former Big East official said ESPN asked for a counteroffer, but none ever came. O’Malley described multiple athletic directors as being “in disbelief” that the league walked away from the deal.
“I’ve always been the ‘one in the hand is better than two in the bush,’ and that would have kept us very stable,” then-Louisville athletic director Tom Jurich said. “But I was the newcomer talking. We were very happy where we were, and maybe those schools weren’t happy. Maybe they had bigger aspirations. I don’t know.”
Officials from the schools that eventually left deny they were in negotiations with other conferences at the time the TV deal was nixed. But there are some former Big East officials who remain dubious.
One went so far as to say “sabotage” would be an accurate way to describe the way some schools led the push against the TV deal only to later leave, though others in the room at the time felt that was too strong of a word.
“There were so many people that just loved the conference and were so invested in it, and then you had double agents in the room,” another former Big East official said.
Multiple sources pushed back on that assertion.
“There was sincere and genuine effort put towards trying to figure out a way to shore ourselves up and present more value to the market to capitalize on our deal,” one former school official said. “This theory that we deliberately tried to stop the TV deal from happening because we were all at the finish line with other conferences is bulls—.”
Multiple sources confirmed that Pitt and Rutgers tried early in the process to get league members to agree to a grant of rights, in which schools relinquish control of their TV rights to the conference. But there was no consensus. With no grant of rights, no expansion plan and no television deal, there was simply nothing to hold the league together.
Add to that a perceived vacuum in leadership — with the more mild-mannered and less well-connected Marinatto now the commissioner instead of Tranghese — and it seemed like a foregone conclusion that the competing agendas threatened to fracture the conference for good.
“There was no guarantee if we did that deal things weren’t going to still shift, but it would have helped the schools left behind to at least have that in their pocket, and if we had to renegotiate it down, fine, but we still had it,” a former Big East official said.
Despite the behind-the-scenes drama, league officials spoke optimistically at media days in Rhode Island in August 2011 about the lucrative potential for a TV package despite turning down ESPN. One league official told The New York Times, “We’re excited. It feels like the tide is turning in our favor.”
Clearly, not everyone felt that way.
Gross, who was in favor of taking the TV deal, said once that fell through “things were fragile and could fall apart or crumble.” He said he first heard from the ACC in early September, recalling that his phone rang as he walked to his car following a tennis match at the US Open. When ACC officials asked whether Syracuse would be interested in joining, Gross said yes without hesitation.
Within a week, the Syracuse trustees met at a hotel in Beverly Hills, California — where they had traveled to watch Syracuse play USC in football. Gross made a presentation, and the group voted to accept the ACC invitation. Similarly, the situation with Pitt and the ACC moved quickly in September. Both Gross and Pederson said they had no idea they would be joining together until the end of the process.
Despite the uncertainty and fragility of the Big East, multiple people described feeling “blindsided” that Syracuse and Pitt — two of the league’s most identifiable members, including one founding member — would leave. One person said it “shook the conference to its core.”
“Syracuse and the Big East were synonymous with one another for the entire history of the conference,” a former Big East official said. “When they left, there was no recovering.”
Added Jurich: “I know a lot of people’s feelings were hurt, especially the schools that had been in that league for a while. They were crushed because they had such a great loyalty and relationships with those schools.”
Pederson, when asked whether he thought the decision to leave surprised the league, said Pitt was always upfront about the situation. “I guess that would be from their perspective,” he said. “Nobody knew exactly where anybody might be going, and all those negotiations are very private. So maybe there were people that were surprised. I don’t know.”
At that point, any existing loyalties seemed to vanish.
“When one starts splitting away, then the avalanche occurs,” Jurich said. “Everybody was scrambling. It’s, ‘What are we going to do? How are we going to survive? How do we keep our head above water now that the TV deal is out?’ You don’t have a chance to use that as any leverage. From our standpoint, all I cared about was our program.”
Meanwhile, TCU, which agreed in November 2010 to join the Big East as a way of boosting its profile as a member of a BCS conference, pulled out to join the Big 12 in mid-October. By then, the Big East was pushing hard for Boise State to join as a football-only member — all while Louisville and West Virginia were jockeying for the last open spot in the Big 12.
“There are no rules in this game of realignment, right?” Luck said. “There wasn’t an arbiter. You couldn’t go to the NCAA or the federal government. It was a game we likened to musical chairs. You don’t want to be the one standing when the music stops.”
BOISE STATE PRESIDENT Robert Kustra took a keen interest in realignment, believing his football program had positioned itself well for a move into a bigger conference with better access to the BCS. In 2010, he met with the presidents of Utah, TCU and BYU to discuss whether Boise State was ready to make a move from the WAC to the Mountain West.
“I gave my salesman pitch, and then I said to them, ‘How can I know that the Mountain West is going to be the Mountain West it is today?'” Kustra recalled in a phone interview. “‘Are you all going to be there for the Mountain West?’ And these presidents, they were either lying through their teeth or they were completely ignorant of their athletic directors’ plans.”
Only a few days after Boise State announced it would join the Mountain West, Utah accepted an invitation to join the Pac-10. Then BYU announced it was going independent in football. In November 2010, TCU agreed to join the Big East. This was not the Mountain West the Broncos agreed to join.
At this point, Boise State had played in two BCS games as an undefeated team (2007 and 2010 Fiesta Bowls) but had never gotten a legitimate shot at playing for a national championship. Beyond national championships, the Mountain West did not have an automatic spot into the BCS, meaning Boise State would have to go undefeated every year and then hope for a selection as an at-large team.
Kustra felt he had to do something to improve those chances. He had previously lobbied the Pac-12 to no avail. So when the Big East, with an automatic bid into the BCS, called in October 2011 to see whether the Broncos would be interested in a football-only partnership, he listened.
At the time, Boise State was ranked in the top five. On paper, the move made sense: Boise State needed access to a BCS conference, and the Big East needed to fill gaps and boost its football-playing profile. As a way to make its move east more palatable, Boise State needed a travel partner from the West, boosting San Diego State into the conversation.
“I personally thought that taking the Boise State story on the road with the Big East was a great opportunity to get national coverage that we weren’t getting here in the Intermountain region,” Kustra said.
The Mountain West had taken one hit after another during realignment and could not afford to lose Boise State, its highest-profile school. Commissioner Craig Thompson worked the phones to both Kustra and then-San Diego State president Elliot Hirshman, telling them both, “There’s a lot of money being dangled in front of your face, but there’s not going to be a Big East in the long term,” according to a person with knowledge of their conversation. Thompson declined to comment for this story.
The Big East also had conversations with Air Force, Navy and Army but ultimately opted for football-only partnerships with Boise State and San Diego State. In addition, UCF, Houston and SMU would join as full-time members. The moves gave the Big East the largest footprint in the country.
But because the conference looked so different, nobody knew whether it would retain its BCS status or what a future television deal would be worth. Skepticism remained that bringing in Boise State and San Diego State from the other side of the country would actually keep the Big East together. The basketball schools were not thrilled either.
Though Boise State coach Chris Petersen and San Diego State coach Rocky Long spoke in positive terms about the move publicly, they expressed reservations privately. Long declined interview requests for this story; Petersen did not respond to repeated requests for comment.
“There were some ideas that were not ideal, but when you’re in a position like that, you start to look at everything,” Jurich said. “They were not just saying let’s put our head in the sand and say we’re fine when it truly wasn’t. Did it fit for everybody? Absolutely not, including us. It didn’t, but I don’t think you could look at and say it’s about fit when you were looking for survival.”
Several former Big East officials still believe this alignment could have worked long term at the time. But in April 2012, a plan for a four-team playoff was announced, and it became clear there would be no automatic qualifying designation for the Big East under the new format, taking away a huge advantage the league had over the Mountain West.
Marinatto resigned in May 2012 with the league in turmoil. As one friend of his said, “He was just a guy that was the student manager for the basketball team for Dave Gavitt at Providence College and was Mike Tranghese’s friend, and was handed the reins by the two of them. And the conference collapsed. That’s the weight that he carried with him.”
Whether he could have done anything differently to keep the league together is a question up for debate, considering all the outside factors that were beyond his control.
“I don’t think anybody deserves any particular blame for anything,” Pederson said.
Mike Aresco was hired as commissioner in August with an eye toward maximizing television rights. But first, Notre Dame announced it would be taking all of its Big East-affiliated sports to the ACC while remaining independent in football. When Rutgers (Big Ten) and Louisville (ACC) announced their own departures over a one-week span in November 2012, the Big East as a football-playing conference fell apart.
For good.
In mid-December 2012, the seven Big East basketball-playing schools announced a split from the football-playing schools. A few weeks later, Boise State struck a deal to return to the Mountain West. San Diego State followed shortly after that. The Broncos were given the green light to sell their home games separately from the conference’s television package, allowing them to earn more money than the other members of the conference — about $1.8 million more per year in revenues.
Kustra said the Mountain West presidents at the time called him and offered more money from television rights as a way to get Boise State back into the league.
“I’m asked, if you had to do all over again, what would you do?” Kustra said. “And I’d say, I would do exactly the way I did it. I didn’t know that the Big East was going to fold. But look what we got out of it. We landed on our feet financially. And to this day, the Mountain West is still trying to figure out what to do about that.”
Tensions over the special deal Boise State secured have grown over the past several years — and it was a major point of contention during the Mountain West’s most recent television rights negotiation.
Meanwhile, the newly reconfigured Big East – with Xavier, Creighton and Butler – has been led by Villanova basketball over the last decade, winning national titles in 2016 and 2018. But perhaps the biggest news in recent years involved UConn, which decided to go independent in football so it could rejoin the Big East, where it thrived as a basketball power. The Huskies officially rejoined in 2020 after a seven-year absence.
The American Athletic Conference — renamed and rebranded after the basketball split — has thrived as a Group of 5 conference. The league has secured the most Group of 5 automatic bids into the four-team playoff. With the playoff format soon expanding to 12 teams, its chances of making the playoff have increased. But the same could be said for Boise State in the Mountain West.
“Realignment hit us pretty hard,” said Aresco, now the AAC commissioner. “We were in disarray, making sure that the conference would survive. But it turns out, not only did we survive, we thrived immediately. We’ve been thriving ever since.”
While that is true, there are still those with a deep abiding affinity for the Big East who remain emotional about its breakup 10 years later. Because, as one former league official said, “it’s not what it was and will never be the same again.”
ESPN reporter David Hale contributed to this report.
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September 1, 2025By
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Andrea AdelsonSep 1, 2025, 10:08 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
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Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.
According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.
In its statement, Florida State said Pritchard was visiting family at the time he was shot.
“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.
Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.
The Associated Press contributed to this report.
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Army player rescues man from burning vehicle
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September 1, 2025By
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Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.
Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.
The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.
Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.
The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.
Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”
Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.
“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”
Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.
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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick
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September 1, 2025By
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David Hale
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CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.
This is the new normal for North Carolina.
“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”
The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.
One reporter asked what it was like sitting in living rooms with recruits during the spring.
“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”
For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.
“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”
It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.
When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.
“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”
That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.
Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.
“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”
IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.
In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.
“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”
Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.
“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”
Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.
One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.
“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”
In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”
“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”
Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.
“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”
By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.
Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.
“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”
To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.
“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”
While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.
“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”
After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.
Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.
Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.
“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”
Both brothers committed in June.
Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.
“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”
What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.
“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”
Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.
Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?
“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”
VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.
Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.
To his surprise, the event was friendly.
“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”
A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.
“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”
If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.
Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.
“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”
By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.
Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.
Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”
UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.
Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.
A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”
Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.
“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”
A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.
In the Belichick era, there are insiders and there are outsiders.
North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.
Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.
On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.
“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”
𝐌𝐢𝐜’𝐝 𝐔𝐩 🎙️🎙️🎙️@Belichick_B pic.twitter.com/cf2axVs1D6
— Carolina Football (@UNCFootball) August 15, 2025
This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.
Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.
“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”
Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.
“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”
Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.
“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”
Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.
In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”
Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.
“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”
If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.
Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.
“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”
Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.
Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.
“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”
UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.
“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.
Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”
Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.
“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.
Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”
“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”
Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.
“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”
In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.
In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.
“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”
North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.
“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”
For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.
“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”
What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.
The new era of North Carolina football is here.
Michael Rothstein and Eli Lederman contributed to this story.
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