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When CEO Elon Musk reflects on the last decade, he grounds himself in Tesla company goals that were designed to spur the world’s transition to clean energy. Today, he is practical yet optimistic — he sees a future in which energy production moves from reliance on fossil fuels to pragmatic sustainable energy generation. A pervasive and systematic global shift to renewables is a core vision.

“My expectation is not like that the energy production must be pure as the driven snow, but it also cannot be using the world’s dirtiest coal, which it was for a moment there,” Musk said in his role as panelist at The B Word conference, which was focused on bitcoin and other cryptocurrencies. “So, you know, that’s just difficult for Tesla to support in that situation. I do think long-term renewable energy will actually be the cheapest form of energy — it just doesn’t happen overnight.”

Musk explained during the conference panel discussion that energy storage systems, combined with solar and wind, aren’t the only ways to transition bitcoin to cleaner energy. He endorsed drawing upon existing hydropower, geothermal, and nuclear energy sources to reduce the environmental impact of bitcoin mining.

Square Crypto lead commentator Steve Lee asked Musk his advice about what can the energy-intensive bitcoin industry do “to accelerate the transition to renewable energy.” He also interjected, “Could Tesla Energy play a role?”

Musk replied, “Well, I think Tesla can play a role.”

Musk Reflects on the Tesla Journey

Musk’s capacity to excel in tangible innovations, such as batteries, all-electric cars, and rockets, is often in conflict with a risk-averse and heavily-regulated corporate and government environment. Yet he has shown that the US can be a center again for manufacturing at a time when most have moved off seas.

Tesla has installed a number of utility-scale energy storage systems, Musk reminded his bitcoin audience, that have helped utilities with “load-leveling the grid,” including in South Australia and elsewhere. But he noted that battery production was currently constraining production.

In a Twitter exchange with fans after The B Word Conference, Musk wrote that Tesla is still “not quite done” getting to “volume production” of its custom-designed 4680 battery cells.

“In fact, the limiting factor for us right now is cell production,” he noted. “So we need to both internally get our Tesla internal battery cells produced as well as increase supply from suppliers.”

Musk also repeated that, even once Tesla can make its own battery cells, it will still rely on other battery cell makers. Its current cell suppliers include Panasonic, LG, and CATL.

“Generally, when I talk to our suppliers and they say ‘how many cells would you like?’ I say ‘how many cells can you make?’ You know, ’cause sometimes they’re concerned. Is Tesla gonna compete with them on cells? I’m like, ‘No no, if you want to make the cells, be our guest.’ It’s just that we need a crazy number of batteries.”

Stories that Chronicle How Musk Reflects

Two new books — both written with Musk’s cooperation — peer into the mindset that made Musk the entrepreneurial genius of his times.

  • Liftoff by Eric Berger reviews the highs and lows of the SpaceX early years.
  • Power Play by Tim Higgins traces Tesla’s tumultuous journey from the launch of the 2009 Roadster, onto the Model S luxury sedan, and then to the mass appeal Model 3 — now the world’s best-selling electric car.

A New York Times book review chronicles the 2 books and Musk’s stormy rise to success.

In 2008, the Great Recession had hit the US. This sharp decline in economic activity, caused by the abrupt rise and fall of the US housing market due to mortgage-backed securities speculation and derivatives, hit many sectors. Musk assembled his top execs and admitted that Tesla was in real trouble — ready to run out of money. Millions of dollars of customer deposits for the Roadster had already been expended without deliveries. Replacing the existing CEO with himself, Musk cut 25% of the Tesla workforce, realizing that only 3 weeks of cash remained.

But on his BlackBerry was an image of the Model S luxury sedan that he envisioned as the next auto in the Tesla catalog. He borrowed the necessary funding to keep the company afloat and prodded his investors to match him.

When he received confirmation that the investors would back his idea for the company redirection, Musk was quite emotional. “All of his fortune was now on the line,” Higgins writes. “From the depths of the Great Recession, he’d done something that other US automakers were unable to do: avoid bankruptcy.”

Musk reflected on his feelings at that moment in time. “It felt like I had been taken out to the firing squad, and been blindfolded,” he admitted. “Then they fired the guns, which went click. No bullets came out. And then they let you free. Sure, it feels great. But you’re pretty [expletive] nervous.”

What Musk Knows Matters

What makes Elon Musk different than his competitors? He has a deep knowledge of the physics, thermodynamics, and technology underlying his products. Thus, he knows what boundaries he can push. “In meetings, Musk might ask his engineers to do something that, on the face of it, seemed absurd,” Berger writes. “When they protested that it was impossible, Musk would respond with a question designed to open their minds to the problem, and potential solutions. He would ask, ‘What would it take?’”

In an incredibly honest exchange at the bitcoin conference, Musk opened up to the audience.

“I would say I’ve had some pretty tough life experiences,” Musk revealed, “and Tesla’s probably responsible for two-thirds of all personal and professional pain combined, to give you a sense of perspective there.”

But in the same week, one of Musk’s fans attempted to assuage Musk’s admitted turmoil. The account user  — named the “Pope of Muskanity” — featured a clip from the popular video game Super Mario Bros. in a tweet. The character Mario had to wade past a variety of tough challenges and obstacles to win the game. The accompanying tweet noted, “How hard it is for Elon Musk to avoid controversies.”

The user tagged the Tesla CEO, who decided to react. “Although to be fair, I dig my own grave a lot.” He included some laughing emojis in his response.

The “Pope of Muskanity” continued the conversation, adding a tweet that contemplated the ideal of freedom. “Freedom of speech and freedom of thought are only actually positives if you act and think like you’re expected to, Master Elon! PS: Don’t worry, we faithful appreciate your candor.”

We’ve all watched Elon Musk navigate a spectrum of emotions in his public role as Tesla CEO –ranging from high anxiety to jubilant glee. He admits to his own foibles, such as the “significant mistakes” the company made in its Solar Roof project, which has had delays and cost overruns. He stated that the Cybertruck might flop, but said he doesn’t care, as he loves its unusual trapezoid-like design.

He’s often filtered, sometimes quick to react, and always eager to promote Tesla. Elon Musk reflects and previews, explains and exclaims, but he is always an inspiration for us who hope to live in a sustainable world one day. As Musk reflects on his rise to prominence, he offers us instruction about the ways that we, too, must self-assess yet move on with the will to transcend forks in the proverbial road.

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Greenlane launches a second long-haul EV truck corridor pilot

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Greenlane launches a second long-haul EV truck corridor pilot

Greenlane is firing up its second commercial EV truck charging corridor – this time connecting Southern California to Phoenix along Interstate 10. The move targets a major gap in electric freight infrastructure on one of the busiest shipping routes in the US.

Greenlane’s new electric truck corridor is backed by a strategic partnership with electric truck maker Windrose Technology, which has already proved the route’s viability. Its R700 Class 8 electric semi pulled off single-charge trips from Greenlane’s flagship Colton, California, site to Phoenix – nearly 300 miles – with a gross combined weight of 74,420 pounds and still had 12% battery left.

That’s no small feat for long-haul freight. Windrose also completed a Colton-to-Las Vegas run on I-15 under similar conditions. The trucks can charge fast, too – the R700 hit a peak 772 kW using dual-gun charging at Colton, cutting downtime for heavy-duty operations.

Windrose plans to build 2,000 electric trucks in 2026 and ramp up to 10,000 in 2027 worldwide. “Electric long-haul trucking isn’t just theory – it’s proven real-world performance,” said Windrose founder and CEO Wen Han.

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The I-10 corridor will link Greenlane’s Colton hub to new sites in Blythe, California, and Greater Phoenix, Arizona. It’s part of the company’s larger plan to create a nationwide public charging network for medium- and heavy-duty fleets.

Electric trucking carrier Nevoya will be among the first customers to run the corridor. The company will use the Colton site as a charging and driver support base while operating battery-electric trucks along both I-10 and I-15.

Greenlane’s Colton flagship opened in April and packs over 40 high-speed chargers, including 12 pull-through bays for semis and 29 bobtail lanes. The site also has restrooms, Wi-Fi, 24/7 security, carports, office space, and parking – the kind of amenities long-haul drivers need on the road.

Read more: Greenlane’s flagship electric charging truck stop is now online


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Rivian is working on a steer-by-wire system – and rear wheel steering (updated)

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Rivian is working on a steer-by-wire system - and rear wheel steering (updated)

Rivian has posted a job listing for a steering engineer, specifically mentioning work on a future steer-by-wire system for the company.

Update, Aug 11: Rivian has now specifically mentioned rear-wheel steering in a job posting.

Steer-by-wire is an automotive concept that has been around for a long time, but hasn’t yet reached mass adoption. The idea is to replace (or supplement) mechanical linkages between the steering wheel and the wheels with electronic actuators instead.

There are a number of potential benefits to this, like allowing more customizability or adaptability to a steering system, reducing mechanical complexity, or adding speed-sensitive variable steering ratios.

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Although there are also disadvantages, like a reduction in steering feel (although, since most cars are moving to electronic power steering, that was already gone anyway).

But few cars have implemented steer-by-wire systems, or at least not fully committed to them, given that mechanical steering racks are a relatively solved problem and the general inertia of the car industry which would rather stick with a solution they know than switch to something better (haven’t we here, at this EV publication, heard *that* one before…). There’s also the matter of regulations, which have often been written to require mechanical steering systems, and may need updating to allow for steer by wire.

But, steer by wire made it into mass production with the release of the Tesla Cybertruck. This was big news when Tesla committed to this – at the time, it was the only thing on the road to exclusively use a steer by wire system, though there are other cars with partial steer by wire (for example, mechanical front wheel steering, and steer by wire rear-wheel steering).

But it seems to have opened the floodgates, as a number of other companies are working on or have since released steer by wire systems (Lexus, for example).

And now, it looks like Rivian is one of those companies – though we don’t know if it’s for the front or rear. (Update: Well, now we know, it looks like they are at the very least developing a rear-wheel steering system, according to another job listing. Though the company might still be working on steer-by-wire for the whole vehicle, too)

The company posted a job listing for “Sr. Staff Technical Program Manager, Steering Actuator System,” based at its Irvine, CA headquarters (spotted by Rivianforums). This wouldn’t be so exceptional, except that the job posting also specifically points out that “you’ll have full cradle-to-grave ownership of the SBW subsystem.”

So – we know they’re working on steer by wire, to some extent.

But a few other EVs, particularly large EVs like the Rivian R1 platform is, use steer by wire just for the rear wheels – for example the Hummer EV and Rolls-Royce Spectre. These systems are particularly helpful for giant vehicles, because it allows them to be more nimble and make turns that otherwise would require a lot more… negotiation in a giant land yacht.

So it’s possible that Rivian is only working on rear wheel steer by wire here, but we’d like to think there’s a chance it’s working on steer by wire for the full vehicle.

We also don’t know if this would show up on all of Rivian’s vehicles, or only on certain models – the R2 and R3 are in development, with R2 in pretty late stages, and the R1 just got a big refresh. But, perhaps even more interestingly (and very speculatively), VW has invested heavily in Rivian for technology help, so we wonder if we might end up seeing this in VW group vehicles, or Scout vehicles eventually…


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BMW isn’t wasting any time discounting its new 2026 EVs

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BMW isn't wasting any time discounting its new 2026 EVs

Automakers are scrambling to push their EVs out the door before the $7,500 Federal tax incentive for EVs disappears — and BMW is no different, offering aggressive cash back, owner loyalty, and special financing rates on its just-released 2026 model year EVs.

BMW has a history of offering solid loyalty incentive programs on its EVs in early summer to clear the tail-end of the model year and make room for the incoming builds, but CarsDirect is reporting some unusual loyalty deals from the brand that seem to suggest BMW is keen to capitalize on a spike in EV sales ahead of the Federal tax incentive’s looming cancellation in September.

BMW dealers now have the choice of adding an additional $1,000 loyalty contribution on select 2026 EVs. The i5 and i7 are offered with $1,000 and $4,000 loyalty bonuses, respectively, meaning if you drive a BMW and your dealer opts to tack on the extra bonus, you could save $5,000 on a 2026 i7. These loyalty programs are good when buying or leasing.

There’s also a $1,000 conquest bonus available for drivers of eligible EVs and PHEVs from other brands. This program is stackable with other offers.

CARSDIRECT

Like other EV brands offering huge lease incentives, BMW customers will see the largest rebates on new BMWs when leasing. Now through September 30th, 2026 BMW i5, i7, and iX models are available with a stout $9,900 lease credit, while the bigger BMW XM comes in with a slightly lower, but still substantial $7,500 lease incentive.

Big deals on big BMW i7 sedan


BMW-suspension-1
BMW i7, via BMW.

People who prefer to own their vehicles once the payments are up can still score a great deal on an objectively excellent 2026 BMW i7 luxo-cruiser, thanks to the previously mentioned loyalty bonus if they’re previous customers plus a $7,500 Loan Credit that anyone can get when financing their new i7 with the brand’s captive financing company. BMW Bank offers financing rates as low a 3.99% for up to 60 months on the 2026 i5 and i7 sedans, as well as the iX crossover, as well as 4.99% APR 60-month rate on the high-performance XM plug-in hybrid.

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The BMW iX, of course, snatched the top spot in J.D. Power’s EV Satisfaction Survey last year, having taken the crown from its BMW i4 stablemate. You can find out what’s behind that score here, or experience it for yourself at a local BMW dealer near you. Click the link(s) below to get a uniquely tailored offer on the exact BMW you want (trusted affiliate links).

SOURCES: CarsDirect, J.D. Power; images via BMW.


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